6 Easy Ways Your Business Can Get Snapchat Followers

6 Easy Ways Your Business Can Get Snapchat Followers You’ve created your Snapchat account and have started to share some snaps.

The only problem is…you don’t have any followers.

Searching other Snap chatters is not possible. You can’t find other users in the app unless you know someone’s specific username, have their Snapchat code, or have their phone number in your address book.

Here are some tips to promote your Snapchat account and grow a following.

1. Use the network you know the best — your email list!

Your contacts signed up to receive emails from your business. They're likely to follow you on other social platforms, such as Snapchat. Include a call-to-action in your next email campaign asking them to follow you on Snapchat. Be sure to include your username, a brief description of why they should follow you, and what they can expect from your story — such as coupons or behind-the-scenes footage.

2. Share your Snap code on social media In 2009, QR codes became a popular way to market products and services.

Short for Quick Response Code, QR codes allowed users to access a URL or bonus content with a quick scan of the image. Although they're not as popular anymore, Snapchat has made them cool again by creating Snap codes. You can find your unique Snap code by signing into your Snapchat account and clicking on the ghost icon at the top center of the screen. To share your Snap code via Message, Mail, Notes, Twitter, Facebook or other social networks you may have connected to your device, tap on the code and choose the download button in the top right corner. You can also save the image to your photos.

Add a series of photos to your Snap code to make it stand out among others. A user can easily add you as a friend by pointing the camera at the code and tapping on it. They can also save your Snap code to their photos and add it using the “Add by Snap code” option. By sharing this code on your social networks, you are bringing new users directly to your account and inspiring them to add you. Another way to share your Snap code is on Instagram.

3. Repurpose your content While Snapchat content only lasts a day, there’s no reason why it has to disappear forever. Some people may see Snapchat’s shelf life as a disadvantage, but it can be a great opportunity to repurpose your content and really get creative. If you save your Snapchat story as individual photos/videos or one all-in-one video, you can share your content even if people don’t follow you on Snapchat. Especially when you’re first getting started with Snapchat, it’s a great way to provide teaser content and build a following. Even as you gain a following, it’s a great way to get more out of your content.

4. Add your Snapchat username to your bio One of the easiest tips for promoting your Snapchat account is to add your Snapchat username to your social media bios. Keeping your username consistent across each social channel is a great way to make sure your fans can find you easily. However, if you have different handles for your accounts, be sure to address that.

5. Offer deals in exchange for followers People will be most enticed to follow you on Snapchat if they know that they are going to get something out of it. Most of your fans/customers will follow you if you offer nothing more than great content. However, offering an exclusive deal will make sure those stragglers convert to followers.

For your small business, consider offering a reward to your followers. If a customer presents their mobile device at checkout to show they are following your Snapchat account, offer a small free item - like a sticker or a pen - or even something bigger like a discount on their purchase. These rewards depend on your business, but no matter what industry you are in, your customers will enjoy being rewarded for their loyalty.

6. Use the Add Nearby feature In July 2015, Snapchat released the Add Nearby feature. To use Add Nearby, two users must go to the Add Friends setting and choose Add Nearby. This feature uses your location to find and add Snap chatters who are also on the Add Nearby screen. This feature is a great such as at your cash register or an event.

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