SME SOLUTION
HDFC Bank, Reliance Capital, Bajaj Finance, IIFL, Pfizer, ING, TATA AIA etc. Today, the customers are increasingly looking for a solution which is easy to configure and change as per their requirements. They look for capabilities where they can make incremental changes by themselves like addition of new fields, ad-hoc reports, basic workflows etc. They also are looking at flexibility to start on a public cloud and in future host from a private cloud infrastructure. Also in addition to standard sales, service and marketing processes, companies are looking for mobile, social and out-of-the box automated sms and email alert capabilities. Two way sms capabilities for getting status and offer information is also catching up. To summarize companies are looking CRM as a strategy execution platform wanting to
“Verticals like Banking, insurance, financial services, media, pharma and manufacturing companies are major spenders in the CRM space.” NISHANT SINGH, CEO OF CRMNEXT
bring on more number of processes incrementally on the CRM platform. He adds, “Verticals like Banking, insurance, financial services, media, pharma and manufacturing companies are major spenders in the CRM space. Maturity in processes, increasing competition and demanding nature of customers are the major drivers.” In this situation, CRMnext offers the complete CRM stack to manage and improve all customer- related processes including sales, marketing & customer services with end to end visibility across all departments in the organization. It offers advance reporting and analytics with sonic distribution capability for scheduling and delivering reports in users mailbox. CRMnext’s pre-configured out of the box vertical editions with cross-domain best practices. Its advanced codeless configuration capabilities help to go live on an average in less than two weeks with custom forms, workflows and reports as per the needs of an organization. Apart from technology excellence and end to end offerings, CRMnext has partnerships with local IT services companies in various geographies to service SMEs in the respective markets. CRMnext has stringent qualification criteria for selecting its consulting and implementation partners to ensure high quality of implementation and benefits to its users. It also offers on SaaS model through its websites where customers can opt for a free trial and buy online and implement either with the help of a local partner or online CRM coach. Today companies like TCS, Polaris, Mahindra Satyam, QUESTECH, Computer and Systems Engineering Company (CSE), CEVA Limited, Symphony, ACT21 Softwares, Segenarm 4v Solutions etc.
Finally… It is just the beginning of the SaaS market in India. in a few years from now this market will be really very big and companies like CRMnext will take advantage of that. SME
“CRMnext has not only created an extra amount of atleast 15-20% in terms of revenue but also a increase in the level of efficiency in terms of manpower, productivity in us being able to drive our people in various directions and to be able to know what the gaps in the system are.”
“CRMnext provides us a one click access to complete details of contracts and execution status. The system also helps to analyse future project pipeline which serves as a vital input in resource planning and utilization which is very critical for us.”
TARUN KATIAL, CEO – RBNL ( 92.7 BIG FM)
INTERNATIONAL
JAGMOHAN BHATT, SENIOR VP-IT, ARSHIYA
SME CHANNELS 51 FEBRUARY 2013
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20/02/13 9:52 AM