SME Biz
Cisco
smbs can make the
elephants
dance
Cisco’s SMB market strategy involves helping customers create a sustainable competitive advantage, improve their operational efficiencies, increase their employees’ productivity, and ultimately boost their returns and profitability. By sanjay mohapatra sanjay@smechannels.com
Facts about Year of Operation
:
1984 in USA
India Headquarters
:
Bangalore
Key People
:
Naresh Wadhwa, President and Country Manager, Cisco India & SAARC
Direct presence in India
:
7 locations
Products
:
Switches, Router, Enterprise Security Solutions, WLAN, Enterprise Telephony, IP PBX, Physical Security and Building systems, Optical Networking, Network Management, Cisco IOS and NX-OS Software, Interfaces and Modules, Collaboration, WebEx, TelePresence suites, Voice & Unified Communications, Service Exchange, Universal Gateways, Unified Computing, Application Networking Services, Storage Networking, Datacenter Switches, Blade Switches, Voice & Conferencing, Wireless, Network Storage, All Small Business Products & Services, Home Networking, Flip Video, More for Home
Contact
:
Vishak Gopinath, vigopina@cisco.com, +91 80 41593119
Website
:
http//www.cisco.com/in
32 sme channels may 2010
H
aving seen very bad times in the past few years, most of the technology vendors have tried to be nimble to address the emerging verticals. One can say - SMB is one such vertical which has even made the vendors, which were known for only large enterprises solutions, dance to its tune. These SMBs can be the real-estate industry, hospitality industry, retail, education, hospitals, professional agencies, ITeS companies, designing houses, broadcasting companies, etc., but their volume is quite high. And, when it comes to India, their number is really very high. Cisco, the enterprise network company, which is more known for their large enterprises solutions have also embraced SMBs as their growth driver. Though the company was focused on this segment for last 4-5 years but for last few months the situation for them has been completely different. The entire journey to the SMB domain of course started with Cisco’s announcement of acquiring the Linksys Group in 2003, which was the leading provider of home networking products with a broad line of wired and wireless products for consumers and SOHO (small office/home office) users. Post that Cisco kept Linksys as a sub-brand for its SMB offering but somehow the strategy could not take off for the company. It was obvi-