PLUS
Emerson Focuses on SME Market
/08
www.smechannels.com
india’s first IT magazine for sme business Volume 01
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issue 03
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may 2010
Partner Corner
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Rs. 25/-
/36
SMB poses Huge Potential for Security Products
sme biz
/24
Kaspersky to invest $2million in market development
Partner Corner
/21
It’s Time to Surpass the Past Records
My experience
editorial
Sell Solutions to fight Future Challenges sanjay mohapatra editor@smechannels.com
With the turnaround of time, the improvement in the market condition is clearly visible but the market seems to have not gone overboard. They are still apprehensive about it. There is a short supply of products in the market and partners are extending the credit period. Of course it is a natural phenomenon. When you have sustained a long period waiting for another couple of months is not a big issue. But the partners need to very careful as the time passes. They need to invest in right technology and right vendor than whatever comes on their way. We have been talking for a long time from now about solution selling than the product selling. This is actually the order of the day. It provides continuity in the revenue flow … that to a higher revenue flow in many cases. In this issue, we have tried to bring out Unified Threat Management or UTM as our cover story to let the partners know that this is a good opportunity to focus the SMEs. Not many of the partners will be interested or subscribe to my thoughts but there is no harm in giving it a try and gradually upgrade the domain knowledge or hire right workforce who has the skill sets. The problem with the partners is that they are happy with whatever margin they are getting. Of course it is a hefty amount given the volume they deal in. As the time passes, hardware will not be so important for the applications. It can come in any form including television, mobile phone, netbooks, or some other devices. Indeed PC will remain intact in its form factor but the importance of PC will surely be marginalized as the growth of mobile work force and virtual work force will on a rise. All the applications will come from cloud (already, the trend is creeping into the market) and devices will be no important for application delivery. So the market will have to adapt to the changing scenario and if you try at that point of time, I think it will be too late. So, small steps of today can lead to big results for tomorrow. If partners can sell security solutions or other software solution in its small form factor, tomorrow they can be able to sell the large solutions. Most of the product vendors have been encouraging the partners in their go to market approach. The partners should embrace the opportunity, whichever is unveiling before them.
Creative Zen X-Fi 8GB MP3 player Introduced by Cyberstar Infocom, the Creative Zen X-Fi 8 GB MP3 player offers an excellent audio quality which is actually required for the travelers using any audio player. Additionally, it comes with a 2.5inch touch screen design, a built-in speaker, FM radio that makes it a great product for music, photo and video. Sporting an ultra slim exterior with an elegant look in 8GB model, it comes at a cost of Rs. 13,599. For the frequent travelers it is a very good choice to be in his or her bag. It also features a microSD card slot for extra storage. You can carry your entire PC Media Library anywhere with you.
Specifications 2.5-inch touch screen, built-in speaker, FM radio, MicroSD card slot for extra storage final wording Normally, it is a pain passing time while travelling. A good music player actually helps it but without good sound quality the music player becomes an irritating factor. However, this pocket rocket Creative MP3 player is a very good solution. One really can try it. overall rating
sme channels May 2010
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