SME TREND
CISCO SYSTEMS
VIDEO SURVEILLANCE IS A BIG FOCUS AREA FOR CISCO Video Surveillance is the new norm in ensuring physical safety and security. With the increasing levels of urbanisations, single buildings accommodating people in thousands, the need for surveillance is of paramount importance.
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ccording to ASSOCHAM, corporates are likely to increase their security budgets by 35-40%. The demand for security equipment has increased by 10-15% and the private security industry in India is expected to touch Rs. 50,000 crore by 2012 (125% growth as opposed to the 25% that’s been the norm for the past five years). According to the same report, the IP-based surveillance market in India is currently valued at about $50-60 million and is expected to grow at 45% YoY for the next four to five years. The IMS Research report, March 2012 estimates that the world market for cloud based video surveillance, or video surveillance as a service (VSaaS), was worth over $500 million in 2011, an increase of 25% from 2010. With this in mind, Cisco has developed integrated technology solutions that include capturing data, storage and video analytics, for complete benefit. Video Surveillance is a big focus area for Cisco and some of the activities that it is doing include building and integrating Cisco video surveillance solution with multiple eco-system partner in access Control, C3, etc. “Video Surveillance in India is a growing rapidly in India and the opportunity amplifies with SME growing faster than large enterprises. Cisco has a focused sales/BD/technical teams to focus on these verticals,” said Devendra Kamtekar, Vice President Systems Engineering at Cisco Systems India & SAARC. Video surveillance has become a key component of safety and security groups for many organizations. As an application, video surveillance has demonstrated its value and benefits countless times by providing real-time monitoring of a facil-
ity’s environment, people, and assets as well as by recording events for subsequent investigation, proof-of-compliance, and audit. Cisco’s solution offers software and hardware to support video transmission, monitoring, recording, and management, across the enterprise and SME is a major contributor to the same. Video Surveillance solutions are sold everywhere today but for Cisco the highly potential markets are urban pockets like Delhi, Mumbai, Chennai and Bangalore. Tier-2 cities like Pune, Surat, Hyderabad are also showing good tractions. Some of the key SME verticals that hold the maximum potential for video surveillance are retail, residential, commercial and industrial areas. Undoubtedly, the maximum demand and consumption will be from the Government sector maintains Cisco. Following which will be sectors that employ a huge number of people will be the Information Technologies, manufacturing. The networking giant also sees a trend in adoption of video surveillance by the retail sector-both for safety as well as business benefits. Cisco is also creating awareness with public and policy decision makers by conducting various roadshow, participating in various industry events, educating Cisco large SME customer database by doing regular solution updates. When it comes to the adoption of IP technology Kamtekar adds that the key drivers for adoption in India will be the rising need for protecting life and property. Apart from this he says that with malls and huge hotels coming up the need for video surveillance cannot be questioned. The videos can also help chains analyse aspects like consumer behaviour, buying trends etc., to make the most of their business. “It helps to prevent pilferage, arceny, carjacking
DEVENDRA KAMTEKAR, VICE PRESIDENT SYSTEMS ENGINEERING AT CISCO SYSTEMS INDIA & SAARC
“VIDEO SURVEILLANCE HAS BECOME A KEY COMPONENT OF SAFETY AND SECURITY GROUPS FOR MANY ORGANIZATIONS.” and many other fraudulent activities and to guard against armed robbery, workplace violence. To sum up create a better experience for customers, employees and people in the vicinity,” maintains Kamtekar. Debunking some of the perceived challenges he says though the initial costs are high, however, the cost of maintenance are most affordable. He calls ‘operating technical difficulties’ a myth as once installed there is constant technical support provided with regular updation of technology. He lists the last major challenge perceived as migration--the sheer need to migrate from analog based surveillance systems to digital surveillance based systems.
Finally With the escalating security concerns the need for real time security and surveillance has made surveillance a hot market. And in the coming times the demand will only escalate and this provides immense opportunities for players like Cisco.
28 SME CHANNELS SEPTEMBER 2012
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