SME March 2020

Page 84

RISE OF BUSINESS MAIL MESSAGING MARKET

RISE OF BUSINESS EMAIL AND MESSAGING MARKET As the business in India is growing in fast pace, the market for business or enterprise email messaging is growing proportionately too. The partners need to identify the right solution provider and expand their business opportunity. This is a territory which the partner can tap easily. BY NIDHI SHAIL

nidhi@accentinfomedia.com

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rowth of the business or enterprise email and messaging market in India is on an upward swing. The industry is seeing a huge transition in terms of Digital transformation and how an organization uses technology to change business performance including the Business Email Solution as well. But the need for constant innovation in technologies will always be there. As the business email and messaging market is moving upwards, organizations are looking for a complete Communication and Collaboration Suite to ensure seamless interactions between teams. Pramod Sharda, CEO, IceWarp India & Middle East, says, “The market dynamics are changing rapidly and organizations that are agile and adapt to the customer needs, succeed with ease. We, at IceWarp, are highly positive with the digital transformation contributing to our growth, and see a lot of potential in the Indian market. The acceptance towards our brand has been phenomenal and has helped us get into the top 3 providers in our domain within a short span of time in the region”. The Market opportunities for partners in Email messaging market is huge, customers rely on the partners as the partners also handhold the customers. Pramod added, “In Indian market scenario, partners are the trusted advisors for the customers, they rely on the partners to support them, handhold them in seamless migration and help them to successfully transform their technological upgrades without any business downtime.

84 SME CHANNELS MARCH 2020

Partners today are building services around IceWarp to address this market”. However, it is not only email messaging is emerging as a viable business opportunity for the partners but its allied opportunities too. Like other technologies, business emails need security coverage, backup and archival too not only because of compliance requirement but also for the sake of business health and hygiene. Since the threats are always lurking at the fringe to either broadcast the messages to the competition or to the hackers for money or creating havoc, the mail messaging systems need to be solid in terms of security, scalable and strong in collaboration. At the same time, the software systems need to be cost effective also to a large extent. Sharad Popli, Founder, DigitalGlue, comments, “For partners, selling email itself is fine, but there is probably greater opportunity in offering the allied solutions surrounding core email, including email archiving.” Debasish Mukherjee, Vice President, Regional Sales APAC, SonicWall says, “Email is the most common threat vector used by cyber criminals. Email threats have evolved from mass spam and phishing email campaigns to highly targeted phishing attacks that can deliver ransomware and zero-day malware. These attacks can also take the form of business email compromise (BEC) attacks that seek wire transfers or confidential information.” This new wave of sophisticated phishing attacks cannot be stopped by the traditional anti-spam

PRAMOD SHARDA, CEO - ICEWARP INDIA & MIDDLE EAST

“WE AIM TO CAPTURE THE MARKET. OUR ROADMAP IS TO CAPTURE THE MARKET WHICH HAS A HUGE UNTAPPED POTENTIAL AND IS HIGHLY UNORGANIZED TOO.”

and anti-malware solutions. What’s more, government regulations now hold your business accountable for protecting confidential data, ensuring it is not leaked and ensuring the secure exchange of email containing sensitive customer data or confidential information. The market for mail and messaging in India is vast as the main source of communication in any organization is the email with that comes the security challenges for the players. Email security issues are one of the leading threats to an organization’s productivity and profitability. From malware and viruses to advanced threats like email phishing, unauthorised access to files, infected network, ransomware attacks etc. could lead to breaches or sensitive data loss thereby causing compliance issues and damage to reputation and loss of money Debasish adds, “The global email security market is estimated to grow rapidly with the adoption of cloud services by Enterprises. APAC region, especially India and China are expected to drive the


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