PARTNER CORNER
THERE IS A LITTLE BIT OF TALLY IN EVERYBODY’S LIFE NAGARAJHAN R - MASTER TALLY PARTNER (MTP), PARAKRAM INFOTEC PVT. LTD., CHENNAI
“TALLY IS A VALUE DRIVEN COMPANY WHICH FOLLOWS HONESTY AND INTEGRITY AS ITS PILLARS”
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n year 1991 after finishing graduation, Mr. Nagarajhan R, - Master Tally Partner (MTP) of Parakram Infotec Pvt. Ltd., wanted to get into accounting field. At that time his brother referred him to M/s. JL Computer and Services , a Tally Dealer. Here he recceived hands-on experience on Tally. During his tenure with JL, he started getting committed and involved with Tally which created a rapport with CAs and customers. In the process he became so popular that people called him as Tally – Nagaraj. In 1994, he could see that there is a huge growth opportunity in Tall. It gave him confidence to start up a partnership firm with his friend. Today, after so many years, Mr. Nagarajhan has become an expert in Tally technologies. He says, “We have developed solution for Education Institutions, manufacturing sector, project engineering companies, retail, etc. We have developed modules for apartment maintenance in Tally. We have experience in working on various industry verticals and have provided solutions” But like every startup company, Parakram Infotec had experienced its share of challenges at the beginning. Mr. Nagarajhan narrates, “We used to compete with local software developers who used to sit at customer’s location and develop the solu-
tion. Very few companies showed interest in Tally. Sales cycle used to take much longer time. But we tried to utilize all the windows of opportunities. We never missed any computer exhibition during that period and did cold calls every day. That helped us to acquire more customers.” In the initial years, every single order used to give him a lot of excitement, happiness and sense of achievement but gradually winning accounts became a habit. And, Parakram Infotec went on bagging orders from biggies like Madras Cricket Club, Kun Hyundai, Melmaruvathur, Aadhi Parasakthi Institutions, Indusind Bank, AdJ Group of companies, Madurai Meenakshi Mills and Madurai Meenakshi Mission Hospital, Tamilnadu Warehousing Corporation, CMDA, etc. A latest success of the company is bagging 100 Nos. order from Aachi Masala Group of Companies. He added, “We have implemented the complete solution on Tally.ERP 9 at Woodpecker Furniture - Chennai, Integrated Tally with Sales force Automation and Foundry ERP Software with Tally. We have converted data from Quick books to Tally for international client based in Dubai and also provided complete customization on International trading and Distribution Company at Bangkok, Thailand. We have provided solution to Manufacturing Company- Radcofelx at Sriperumpudur.
But orders from Middle East have given us pride and successful feeling. “ Traversing so many years with Tally, Mr. Nagarajhan has almost absorbed the company within his DNA. So he says, “Tally is a value driven company which follows honesty and integrity as its pillars. It believes in ensuring partners’ success which has been the core strength of the company. Tally being No. 1 for the past 2 decades, has been successful in meeting the current and future expectations of the customers. Especially the power of Simplicity matters the most in maintaining the leadership in the market.” With a turnover of Rs.1.5 crores, Parakram Infotec as a company has been 100% dedicated to Tally. With an objective to grow 3X, Mr. Nagarajhan, says, “I am completely satisfied and leading a fulfilled life. Whatever I do today on computers, all started with Tally. We are aligned with Tally’s growth and getting ourselves ready for Series B” Finally… As a concluding note, Mr. Nagarajhan beautifully says, “We walk with Tally to achieve. There is a little bit of Tally in everybody’s life, So…If WE can’t, NOBODY can...”
SME CHANNELS 41 JULY 2012
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