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The 2010 Sant a Monica

holida y event and shopping guide

‘Tis the Season


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‘Tis the Season

All New Santa Monica Infiniti

No Games, No Gimmicks, Just Great Service

(310) 828-4424

www.santamonicainfiniti.com

3219 Santa Monica Blvd., Santa Monica, CA


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‘Tis the Season

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‘Tis the Season

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City of Santa Monica It’s a local thing

‘Tis the

Season table of contents

Buy Local campaign gives Santa Monica businesses a boost

Pg. 5 Saf e in the city With the excitement of the holidays, caution isn’t always top of mind. But enjoying the season above all means staying safe and keeping your loved ones out of harm’s way.

Pg. 15 Holida y and the city Santa Monica is a jumping place during the holiday season

Edit or: Daniel Archuleta Designer: Darren Ouellette Contributing writ ers: Audrey Allen, Stephanie Forshee, Branden Jones, Melissa Leu, Nick Taborek and Taylor Van Arsdale Pho tographers: Alejandro Cantarero, Taylor Van Arsdale and Brandon Wise Thanks: Kim Baker, Ross Furukawa, Stephanie Grace, Gary Gordon, Debbie Lee, David RuizMarquez, Rob Schwenker, Kim Sudhalter and Ashley Walkley

Holiday events include tree lightings, Santa and even prizes

Pg. 26 Reall y happ y holida ys Main Street’s happening happy hour scene a mix of one part merriment, one part discounts

Pg. 28 Ev ent calendar

It’s a sustainable holida y af ter all

Pg. 30

Some seasonal traditions could use a little greening

Pg. 33 ‘Tis the season ... to buy local Pg. 40

‘Tis the Season was produced as a collabor ation by the City of Sant a Monica, the Bayside District, the Sant a Monica Convention & Visitors Bureau, the Main Street Business Improvement Association, the Montana Avenue Merchants Association, the Pico Improvement Organization and the Sant a Monica Dail y Press.

Main Street kno ws ho w to do the holida ys

Pg. 24

Santa Monica has something for virtually everybody

A bout this publication

Main Street

Bayside District Downt own lights up for the holida ys Winterlit kicks off the season with merriment and melodies

Pg. 6 Ev ent calendar Bayside holiday calendar

Pg. 8 ICE come th Skating rink takes on artistic tilt this season

Pg. 10 Vital mix Bayside is home to mainstays and newcomers

Pg. 12

A breakdown of Main Street happenings

Cut e boutiq ues Main Street is the home of being pampered

Pg. 31 Green street Main businesses embody sustainability

Pg. 32

Montana Avenue Walking the walk Montana Avenue’s Holiday Walk has everything from Santa to deals

Pg. 34 Posh on a budg et Montana Avenue offers gift ideas t hat seem extravagant

Pg. 36 Ev ent calendar Montana Avenue holiday event calendar

Pg. 37 Uncommonl y int eresting Montana offers a few gift ideas that bend the rules

Santa Monica Convention & Visitors Bureau

Pg. 38

Drawing them in

Pico Boulevard

Tourism fuels Santa Monica’s economic engine

Home to the arts

Pg. 16 Making room Extra Bed Program helps locals find space for visiting loved ones

Pico Holidays Art Walk the start of something big

Pg. 41

Pg. 18

Ev ent calendar

Santa Monica, the app

Pg. 42

New smart phone application gives visitors (and locals) a deeper look at what the city has to offer

Pg. 20

Holida y savings on Pico

Lots to blog about

Get specials deals on eats, gifts and more

Community invited to share love for Santa Monica

Pg. 22

Pico Boulevard holiday events

Pg. 44


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City of Santa Monica

‘Tis the Season 2010

It’s a

local thing Buy Local cam paign gives Sant a Monica businesses a boost

n tough times you’ve got to spend your dollars wisely, and that means more than just thinking carefully about what you buy — it also means thinking carefully about where you buy. Consumer spending is the lifeblood of a local economy, which in turn forms the bedrock of a strong and vibrant community.

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In Santa Monica, city leaders understand this. That’s why back in April of 2009, in partnership with the business community, they launched the Buy Local campaign, a first-ofits kind effort to promote local businesses and educate the people who live in Santa Monica about the benefits of keeping their dollars close to home.

“The more people buy local, the more money there is to come back to them in services from the city,” said Gary Gordon, executive director of the Main Street Business Improvement Association. “The more people support the local businesses, the more it comes back to them in a better quality of life.” SEE

Spreedail y.com There’s a new online resource for shopping locally — try out spreedaily.com, a new online marketplace exclusively for local businesses! The new site, which helps local businesses get online and offer specials for residents and visitors, launches on “Black Friday” Nov. 26. The website was created by Santa Monica resident and Samohi graduate Josh Miller, in partnership with Tom Glynn and Emil Gallardo of Blue Sky Online, a Buy Local Santa Monica business.

Local PAGE 46

Five generations of family jewelers Serving You this Holiday Season Gregory Edward Avedis Eddie

Custom Design • In House Manufacturing Serving the Community of Santa Monica for Five Generations Specializing in Platinum, Gold Avo and Engagement Jewelry.

331 Wilshire Blvd. Santa Monica 310.451.1349 www.readersjewelers.com

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Bayside District

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Downtown Santa Monica

lights up he holidays are a time to sparkle, bringing the community together to enjoy festivities while creating lasting memories. This year, the season will kick off with a series of events that make Downtown Santa Monica a place to come for the holidays.

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From shopping with Santa to gliding on ice, the activities are sure to spark the community’s holiday spirit. “Whether it is ice skating blocks from the beach, a carousel on the pier, or the special Winterlit celebration Downtown, this holiday represents both our community’s artistic ability as well as our innovative, beachfront lifestyle,” said Kim Baker, director of marketing at Santa Monica Convention and Visitor Bureau. “It’s wonderful to see different businesses in the area coming together to embrace art and culture; the city has become a holiday destination for both shopping

and events.” The city rang in the season on Nov. 10 with the opening celebration of ICE at Santa Monica, the festive ice skating rink for both the young and the young at heart. To honor the rink’s ceremonious christening, city officials and community members gathered with celebrities including the Los Angeles Kings’ Luc Robitaille, Olympic Gold Medalist figure skater Tara Lipiniski, Mayor Bobby Shriver, World Figure Skating champion Randy Gardner, Olympic Ice Dancer Silver Medalist Tanith Belbinand the SEE

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Bayside holiday calendar Dec. 1-8 Chanuk ah Come celebrate the lighting of the Menorah and participate in this sacred tradition as local synagogues light a candle each evening of Chanukah. Held at sundown in the 1200 Block of Third Street Promenade.

Dec. 1 – Herbal Essences Pho to Boo th at ICE at Santa Monica Capture a memory and show all your friends just how much fun you are having at ICE at Santa Monica, starting Dec. 1 with the Herbal Essences Photo Booth. This unique photo booth is free and works

digitally, so you can immediately upload the image to your social network page with the ice rink featured in the background.

Dec. 5 - W int erlit Celebr ation and Tree Lighting Ev ent Downtown Santa Monica celebrates the arts in our community at the annual Winterlit Celebration. The day of events offers a variety of family-friendly art-based performances and activities that showcase local talent including face painting, chef demonstrations and a performance by the Santa

Monica High School Orchestra. Evening activities include the official lighting of the Menorah, world-record dreidel spin attempt and annual tree lightingfollowed by performances by Jessarae and recording artists Jared Lee and Tyler Hilton. All activities on December 5th are free and open to the public. Donations will be accepted on the 1200 block of Third Street Promenade and 100 percent of the proceeds will be given to the Santa Monica - Malibu Education Foundation to support art programs in our local schools. For more event information, visit winterlit.com.

Dec. 11, 12, 18 and 19 - Shopping W ith Santa While you are buying gifts for everyone on your list, you could bump into Santa Claus as he cruises through Downtown Santa Monica on select dates from noon to 4 p.m. Take a photo with Santa and be sure to give him your holiday gift wish list. Be sure to bring your own camera. Visit winterlit.com for more information.

Nov. 14 - Feb. 6 – Free Beginning Hoc key Yout h Clinics wit h the L.A . Kings

for kids! Music starts at 8 p.m. For more information, visit iceatsantamonica.com.

Free Beginner Hockey Youth Clinics with the L.A. Kings Get your kids active on the ice and training with the Los Angeles Kings with free Beginner Hockey Clinics held at ICE at Santa Monica’s outdoor skating rink on select Sundays from 9 a.m. – 10 a.m., for ages 5-14. Clinics, geared toward first-time hockey players, focus on the basics of hockey skating, stick handling, passing and learning to shoot. Equipment will be provided at no cost. Preregistration is required. Contact Jillian Tomasulo at events@iceatsantamonica.com or call (310) 710-8913. ICE at Santa Monica is located at the corner of Fifth Street and Arizona.

Ongoing Farmers’ Market

Nov. 19 - Through Feb. 15 - Rock N’ Sk ate Fridays Need something to do for Friday date night? Take that special someone to ICE Santa Monica for a Rock N’ Skate experience. The DJ will keep everyone skating to the beat and there will be fun games

For more than 20 years, the Downtown Farmers’ Market has offered the community a selection of California-grown produce. From mistletoe and chestnuts to handmade candles and soaps, the two Downtown Farmers’ Markets have gift ideas to make the holidays bright. The markets are held on Arizona Avenue from Second to Third streets in Downtown Santa Monica; Wednesday 8:30 a.m. - 1:30 p.m., Saturday 8:30 a.m. - 1 p.m. For more information, visit farmersmarket.santa-monica.org.

Sk ating Lessons Session #1: Nov. 20 - Dec. 18 Session #2: Jan. 8 - Feb. 5 Saturdays, 8:45am or 9:15am Lessons for all ages and skate levels are available throughout the season. Five consecutive lessons and practice sessions $105. By appointment only. To make a reservation, call (310) 496-9880 or e-mail info@iceatsantamonica.com.

5th Annual Best Gif t Ever Toy Driv e A partnership between the Santa Monica Police Activities League (PAL), Downtown Santa Monica and Santa Monica Place. Donate a new unwrapped gift, gift card or make a cash donation to any of the following locations and help youth ages 6 to 17 in the Santa Monica community experience the joy of the holiday season. Santa Monica PAL is an extraordinary, FREE organization that fosters trust between youth and the officers of the Santa Monica Police Department in a safe and nurturing environment. Through outstanding educational, cultural, recreational and outreach programs, these youths develop strong social and life skills. G IFT DROP L OCA TIONS Donations accepted through December 13, 2010 • Santa Monica PAL - 1401 Olympic Boulevard • Santa Monica 2nd Street Police Substation - 1433 2nd Street • Santa Monica Place Concierge (gifts only, no cash or gift cards please) Please call (310) 458-8988 with questions.

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I FR Th w th Es “W th C to w co th pr ic fo “W rin

ICE

returns

Sk ating rink blossoms into ar t this season his year’s ICE at Santa Monica not only transforms Santa Monica into a holiday destination with a dazzling 8,000 square-foot icescape, but also serves as a colorful, dynamic art project that benefits children in need.

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Through collaboration with Portraits of Hope and partnership with Herbal Essences, Bayside District’s rink is bold with fresh color and bright flowers, featuring the art work of hospitalized children. “This venue has become a Los Angeles holiday destination, and this year we are honored to have the children’s beautiful creations featured through the Portraits of Hope partnership,” said Ashley Walkley, senior marketing and communications manager for the Bayside District, which manages Downtown Santa Monica. “Coming into the rink and seeing the bright flowers and bold shapes around the space is inspiring and uplifting — it’s a paradise on ice.” The rink is canvassed with art. According to Walkley, the project is a work in progress and calls for community participation throughout the season. Over the next few months, on-site painting and events with Herbal Essences and Portraits of Hope will be held, continuing the evolution of the project. “This is the kind of art that brings the community together in a civic project.”

Portraits of Hope is a nonprofit organization intent on helping seriously ill and physically disabled children through creative art therapy, displaying the children’s projects as large-scale public works for local communities. SEE

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ICE FROM PAGE 10 The organization’s partnership with the rink is made possible through the support of Herbal Essences. “We started this project after the completion of Summer of Color [Los Angeles lifeguard towers plastered with art], and we wanted to continue coloring the city by bringing the bold hues of the beach project to the gray and white ice,” said Bernie Massey, cofounder of Portraits of Hope. “When you are skating on the rink, you have art all around

you and get a new perspective; with this work, the ice has come to life — it’s blossoming with lush flowers.” Don’t know how to ice skate; knocking knees just thinking about it? You can get training on how to handle the ice. Walkley encourages the novice skater to build confidence and gain skills through Saturday ice skating lessons. The instruction, offered for all ages and levels are by appointment only; five consecutive lessons and practice sessions are $105. Private event cabana rentals are another highlight this year

for the rink. Whether it’s a birthday party, corporate event or family gathering, the rink can accommodate groups of 15 -300 people, with rates starting at $250. “ICE at Santa Monica is truly a unique place to host events,” Walkley said. “Last year alone we had more than 250,000 visitors to the rink.” For more information about Portraits of Hope, visit portraitsofhope.org.

If you go Location: Fifth Street and Arizona Avenue Hours: Monday-Thursday noon to 10 p.m.; Friday noon to midnight; Saturday 10 a.m. to midnight; Sunday 10 a.m. to 10 p.m. Admission: $10, including skate rental. Lessons: (310) 496-9880 or e-mail info@iceatsantamonica.com Online: iceatsantamonica.com

Mobile Pet Services | Pet Spa and Boutique Pet Grooming • Dog Food • Bowls • Beds • Leashes • Collars • Cards • Books

Mention “Tis the Season” for 20% OFF Mobile or in store grooming

Holidays with the family can be stressful for everyone…

Why not treat the pup in your life to a day at the SPA?

Bring your pet in to our NEW Location, or we’ll come to YOU! 3131 Santa Monica Blvd.

(310) 453-3131

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Vital mix Bayside is home to mains tays and newcomer s rom diamond rings to custom-made rubber stamps — each of the shops that call the Bayside District home offer something unique to the community. Some shops have been in the district for decades, while others just opened their doors in the last year. But the district’s most treasured stores have one thing in common — a niche — and shoppers come back again and again for consultation.

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Readers Fine Je welers “I tailor to everyone’s needs — whether that is designing an engagement ring or restoring a beloved grandmother’s antique brooch, I make dreams come true,” said Eddie Guerboian, owner and president of Readers Fine Jewelers. Readers Fine Jewelers, established in Santa Monica more than 70 years ago, was acquired by Guerboian in 1967, and the store is managed and run by his family. Guerboian is the “fifth generation” in his family to continue the heritage of jewelry craftsmanship. Readers Fine Jewelers has something for everyone; from $25 silver charm bracelets to $100,000 rings. Giving a gift of jewelry can become a family heirloom, with a treasured piece outlasting both the gift bearer and recipient. This year, according to Guerboian, gift ideas include traditional watches as well as bracelets that combine gold and silver. To give something really special, consider jewelry restoration. “I had a client once come to me in tears, clutching what was left of her grandmother’s antique pendant,” Guerboian recounted. “She had dropped the piece outside her house, and then accidentally rolled over it with her car. It was in

really bad shape, but I carefully re-worked the metals, and when I presented the restored piece to her she was in tears again — but this time they were tears of joy.” Readers Fine Jewelers is located at 331 Wilshire Blvd. For more information, visit readersjewelers.com, or call (310) 451-1349.

Quality Rubber St amps Another business that has called Santa Monica home for decades is Quality Rubber Stamps, established in 1973. Manager Kim Lovett not only has a passion for stamps, but also ensuring customers leave his shop satisfied. “There aren’t too many rubber stamps stores left,” said Lovett. “We cater to clients needs, whether that is special ordering scrapbooking supplies or designing personalized stamps for children.” Stocking stuffer ideas include art stamps and monogrammed stamps. Lovett also makes stamps based on personal designs. “Parents come in with something their child created, or even just their child’s name and we can make a neat stamp out of it,” Lovett said. Quality Rubber Stamps also has holiday-themed stamps such as snowflakes, reindeers and snowmen, which would

make the perfect seal and personalized touch for holiday cards. Quality Rubber Stamps is located at 710 Santa Monica Blvd. For more information, visit qrstamps.com, or call (310) 395-6434.

Pourtal W ine Bar Pourtal Wine Bar, a new business in the city, has everything for the wine connoisseur. Opened a little over a year ago, Pourtal’s has already made an impact on the wine tasting community. With wine events, gourmet cheeses, decadent appetizers as well as bottles to take home and gift packages, loyal customers keep coming back not just for the wine but to pick owner Stephen Abronson’s brain for beverage suggestions and the history of wine in various regions. Each month a new “Craddle of Wine” is featured. In December the emphasis is on “Craddle of Civilization,” and Abronson is popping the corks to some very unusual reds from Eastern Europe and the Middle East. “The history of wine spans thousands of years and is closely intertwined with the history of agriculture, cuisine and civilization,” explained Abronson. “Some of the earliest wine came from sites in Georgia and Iran, dating from 6000 to SEE

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Mix FROM PAGE 12 5000 BC.” To taste these wines and get historical insight, come by on Dec. 8 from 7 – 9 p.m. when a representative from Blue Danube Wine Company, the wine importer, will pour a selection of favorites; tasting is $15. Give the gift of an experience this year with Pourtal’s holiday gift tasting cards for wine events and appetizers. Abronson, who buys local cheese and produce from the city’s Farmers’ Market, said “We seek out hand-crafted wines and purchase from single vineyard wineries … At Pourtal’s you can taste wine, enjoy an appetizer, and then take a bottle home [with its accompanying tasting notes].” Pourtal Wine Bar is located at 104 Santa Monica Blvd. For more information, visit pourtal.com, or call (310) 3937693.

Ev a Varro Trying to find a gift for that friend who has everything? Eva Varro, located in Santa Monica Place, has the solution. With sleek dresses, boldly colored belts and sequenced tank tops, the woman wearing an Eva Varro design will turn heads this season. The flagship shop, owned and managed by Varro

Winter FROM PAGE 6 California Gold Synchronized Skating Team. The rink is decked out with the art of hosiptalized and disabled children through a partnership with Portraits of Hope, a nonprofit organization that encourages creative art therapy for children. On Black Friday, Nov. 26, Downtown bargain shoppers get a surprise when making their purchases — a jolly visit from Santa. With “Santa’s

and her husband Calin Senciac, is a new business, opening last summer. “We already feel a part of the community and love it here in Santa Monica Place,” said Senciac. Varro lives for fashion — fashion that doesn’t hide the body but enhances it. Schooled in Hungary and trained in Italy, she seeks out only the most chic looks, and creates her own unique pieces incorporating European style with a flowing, boldly colored modern appeal, and brings her affordable designs to the streets of Santa Monica. This holiday, consider a versatile red double buckle sash belt for a friend, and be sure to grab a black sequenced tank top for yourself to glam it up at holiday parties. To contact Eva Varro and for more information, visit evavarro.com or call (310) 899-6969.

Santa Monica Place This year, the district welcomes back Santa Monica Place after two years of construction. “Everyone is really excited about the reopening of Santa Monica Place,” said Ashley Walkley, senior marketing and communications manager for the Bayside District. “Everything you need to celebrate the perfect holiday can be found in the city.”

Little Savers,”a Downtown Santa Monica program sponsored by Bayside District, Mr. Claus not only takes pictures with customers, but also randomly selects shoppers by paying for their purchases up to $100. Santa will make more appearances throughout Downtown’s shopping districts on Dec. 11, 12, 18 and 19, where he’ll be visiting with shop goers from noon to 4 p.m. “Be sure to have your children bring their gift wish list to give Santa,” said Ashley Walkley, senior marketing and

communications manager for the Bayside District, which manages Downtown. Mark the calendar for Dec. 5, when the twinkling lights come out early in the day, and, by sundown, the Third Street Promenade is flush with holiday cheer during the Winterlit Celebration, held on the 1200 block of Third Street Promenade. “It’s going to be a wonderful event with a variety of activities for the entire family,” said Walkley. “This year , Baysdie District is promoting the arts — from live musical performances to culinary demonstrations. The community will get a free sampling of the many wonderful and affordable things to do locally.” Additional activities slated for the day include face painting, a performance by the Santa Monica High School Orchestra, theatrical performances and childnren’s book readings by local authors. A demo of culinary

arts by three local restaurant chefs will round out the afternoon festivities. At sundown, there will be a performance by the Santa Monica synagogue, followed by the lighting of the holiday tree and the Menorah. “Audience members will then each be given a dreidel to attempt to break the world record of the most spinning

dreidels at once,” said Walkley. The evening festivities will wrap up with a musical performances by Jessarae and recording artists Jared Lee and Tyler Hilton.

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City of Santa Monica

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‘Tis the season ... to buy local Sant a Monica has some thing for vir tuall y ever ybody e asked Buy Local Santa Monica businesses for their suggestions on the “perfect holiday gift” ideas for this holiday season. We’re pretty impressed with the variety and great ideas … from stocking stuffers to handmade gems, pet collars to wild flowers! Happy Holidays from Buy Local Santa Monica! (For a full list of participating businesses and their addresses, visit www.buylocalsm.com).

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What girl doesn’t love a beautiful scarf? With over 100 different scarves to choose from at Agabhumi the Best of Bali there is truly something for everyone ($18-68). The scarves also make great wrapping for your gift box or bottle of wine for the hostess with the mostest! Babette also has some lovely scarves this season … cashmere, silk and wool printed, which can be snatched up for 50 percent off (holiday sale starts Dec. 16). Jewelry is always a sure-hit winner. Platino suggests the

“Bellissima” bangles and cuffs (as featured in O Magazine!, from $58), or how about some lovely silver earrings from the Elle Magazine collection (starting at $155) at Readers Fine Jewelers or their handmade diamond earrings? “Agabhumi is Seeing Red this Season” with sterling silver shell earrings ($44) and Cosmic bangle wristlet ($22), guaranteed to be every gals’ favorite date to the holiday parties. Ponte Vecchio’s perfect gift ideas include lovely glass earrings and heart necklaces, or there’s the timeless beauty of initial

charm necklaces from Monkie. And for the ultimate jewelry piece, La Vitrine suggests their very fine cabochon rose quartz 14K rose gold chain with vintage inspired rose gold clasp ($1,400).

everything that they need, from travel backpacks to RailEurope and Eurail passes, HI membership and International Student ID Cards … great for stocking stuffers and big gifts!

For him

For the theat er lover

Readers Fine Jewelers has an assortment of Bulova Accutron watches, M-CLIP ("The World’s finest money Clip") and a great selection of black ceramic bracelets starting at $155. They are also having a promotion with any full priced item, receive a second item at 50 percent off on select merchandise. For the guy who loves his coffee, how about a Santa Monica landmarks mug from BLUE: The Transit Store or an Eames Dot Pattern Mugs in orange, black or red ($14).

Santa Monica Playhouse gift certificate —the perfect gift for kids, seniors, couples and families (from $25) or a Patio Brick, an awesome win-win holiday gift. For a donation of $100 (tax-deductible) you will receive your honoree’s name proudly displayed on a brick in the lovely Playhouse patio, and you are also helping to support one of the city’s most important cultural assets. Your brick will be personalized to say what you’d like.

For animal lovers For foodies

For kids Hex Bugs are all the rage at Puzzle Zoo. The Nano Hex Bugs package includes two bugs and a habitat ($34.95), ages 3+. Another perfect gift this season is the TRON Action Figures, and when you mention “Buy Local SM,” Puzzle Zoo will give you a 10 percent discount off all purchases (until Dec. 31). A plastic bus from BLUE: the Transit Store. Eames Molded Plastic Elephants ($290), based on the 1945 design by Charles and Ray Eames — a perfect gift for all ages!

For the colleg e student This is the time of year that a lot of local college kids are planning a spring semester abroad. The Hostelling International Travel Store has

nuts that are packaged for holiday shipping (Avila + Sons at Pico and Main markets). Other gift ideas include scrumptious jams (pomegranate , blackberry) pumpkin and apple butters and jars of homemade honey. For some authentic European delights that are made locally, Rockenwagner Bakery has Dresdner Christtollen (traditional German Christmas bread), Elisen Lebkuchen (a soft, moist gingerbread-like cookie, thought to be the oldest Christmas cookies in the world) and Basler Leckerli (a Swiss holiday favorite, these chewy biscuits are made of spice, honey almonds, candied orange and lemon rinds)…sold in gift boxes and also great for stocking stuffers (from $4.95).

Andrew’s Cheese Shop suggests Squirrel Brand Italian Black Truffle Almonds ($10 for 5 oz./$27 for $18 oz., $55 for 32 oz. wooden gift box set) or Fran’s Grey Salt Caramels (3-pack $6; 7-pack for $11). FIG for artisanal salt, a great stocking stuffer or a gift certificate for a meal! Vanilla’s holiday cupcake gift box assortment (Gingerbread Spice, Peppermint Chocolate, Red Velvet, Vanilla Bean and Chocolate Vanilla Bean with Green/Red Sanding Sugar, or pale blue sanding sugar with snowflakes; 12 assorted reg. size cupcakes or 24 assorted “cupcake babies” for $44), or a French Macaron Gift Box that’s packed in a Parisianinspired box with magnetic latch ($18). The SM Farmers Market is gift heaven for foodies. How about some homemade walnut oil (Rancho La Vina at the Wednesday Downtown market) or some dried fruits &

Bark Photography suggests a pet photography gift certificate. It’s a wonderful way for pet lovers everywhere to capture their pet’s personality in images that are both keepsakes and fine art. SM residents can get $50 off all sessions booked before Dec. 31 (reg. price $350 for a 1-hr. shoot with prints and digital images package). La Foto also loves to captures pets, their people and loved ones! Buy your pet lovers (or extended family members) a “Holiday Memories” photography session package ($150 for a studio session and print package, incl. an 8 x10, (2) 5x7 + 8 wallets)).

For your pet How about a copper bow tag for your pet, engraved with your pet’s name and phone number on front and up to three lines on the back. It also includes engraving at To Wag For. Very stylish!


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Convention and Visitors Bureau

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Drawing them in Tourism fuels Sant a Monica’s economic engine t’s rare to find a livable community with excellent schools that’s also a world-class tourist destination, but that’s exactly what Santa Monica is.Travelers from around the world have deemed its picturesque coastline, iconic pier, lively shopping districts and its happening restaurant and nightlife scenes can’t-miss experiences for visitors to California and the Los Angeles region.

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The diversity of the people who pass through Santa Monica not only make it a more interesting and cosmopolitan place to live, they also bring with them a substantial economic benefit that is felt in every aspect of the city’s life. Each year, for example, the 6.5 million visitors to Santa Monica spend more than $1 billion in the local economy — a boon not just for business owners but also for residents. Consider this: The tax charged on hotel room stays last year alone amounted to nearly $30 million — a sum that went to the City of Santa Monica’s general fund and

helped pay for local schools, parks, police and fire, libraries, social services and street improvements. Without tourism dollars, Santa Monica simply wouldn’t be the dynamic, vibrant community that it is today. Overnight visitors spend an average of over $225 per day, and only 7 percent of them choose to drive once they arrive in Santa Monica, so they do not contribute to car traffic while they are in the city. Santa Monica’s retail districts — Montana Avenue, Downtown Santa Monica and SEE

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Tourism FROM PAGE 16 the Third Street Promenade, Main Street and Pico Boulevard — all rely on the tourism trade for a substantial portion of their sales. In fact, tourism is directly responsible

for more than 12,000 jobs in Santa Monica. While Santa Monica has enough natural and man-made charms to attract a steady flow of holiday visitors, Santa Monica Convention & Visitors Bureau strives to maintain tourism revenues during off

seasons. By lining up conferences and events that bring large groups of professionals to town, these events are a vital source of revenue for hotels, restaurants, clothing stores and other shops that conference attendees patronize during their stays. During the tourism off-season, businesses are especially appreciative of the CVB’s efforts. In November, Santa Monica welcomed 8,000 attendees to the annual American Film Market, a marquee entertainment industry event that features a week of screenings, seminars, premiers, networking events and about $800 million of movie deals being made. “Santa Monica proudly serves as the home base for AFM, and we are delighted that the market has chosen to continue this partnership with a commitment to Santa Monica through 2012,” CVB president and CEO Misti Kerns announced this year. The economic impact from AFM visitors, who represent 65 countries, was expected to generate $700,000 in tax revenue for the city.

Another important event for Santa Monica’s economy will take place in February, when the PGA Tour’s Northern Trust Open will utilize Santa Monica as its “home away from home” for players, their families, caddies, sponsors and staff members. “Santa Monica offers our players a location where they can stay and maintain their active and healthy lifestyles while enjoying the culture of California and Los Angeles during their downtime,” said Mike Bone, the tournament’s general manager.

Other sporting events have also seen the benefit of bringing their business to Santa Monica. Last year over 40,000 college football fans from Ohio State and the University of Oregon packed Santa Monica for preRose Bowl pep rallies near the Santa Monica Pier, bringing business to nearby shops, restaurants and hotels. Santa Monica CVB continues to actively pitch Santa Monica as the ideal place for Rose Bowl pep rallies and Rose Bowl vacations each year and is excited that

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during the Los Angeles Marathon coming this March, the majority of attendees will overnight in Santa Monica hotel rooms. While Santa Monica is lucky to benefit from a diversified economy, there’s likely no other sector that brings as much prosperity to the people of Santa Monica as the tourism industry. That’s why we love to welcome visitors to Santa Monica. They’re lucky to experience Santa Monica, and we’re lucky to have them.


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Participating hotels The Ambrose, 1255 20th St., (310) 3151555 Description: Upscale tranquility meets afford-able luxury. Discounted rate: $175, (reg. rate: $225 per night). Added perks: All-inclusive: Upgraded rooms, organic continental breakfast, free parking, wi-fi, fully 24-hour fitness center, and access and local transportation to London taxi. Best Western Gateway Hotel, 1920 Santa Monica Blvd., (310) 829-9100 Description: Familiar hotel with the bonus of a beach locale. Discounted rate: $129 (reg. rate $239). Restrictions/blackout dates: Dec. 30-31 and Jan. 1-2, 2011. Added perks: Free parking, complimentary shuttle to Third St. Promenade/beach area.

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Extr a Bedr oom Program helps locals f ind space for visiting loved ones

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ith the holidays sneaking up on us, hopefully that means you’ll finally be looking at a muchdeserved vacation to spend with family. Let’s face it, though, just because you may have the time for loved ones doesn’t mean you have the space or the time to play tour guide! Many Santa Monica residents live in cozy apartments that lack guest bedrooms to host family during this magical season. Luckily, tSanta Monica Convention & Visitors Bureau has teamed up with local hotels in an effort to make this holiday season hassle-free for residents. Now through Jan. 24, the Extra Bedroom Program offers discounted rates and specials at participating hotels so your family can stay as nearby and inexpensively as possible. “We are thrilled to again be able to offer our residents an opportunity to make it easier for them to accommodate their visiting guests during one of the busiest travel seasons of the year,” said Misti Kerns, president and CEO of Santa Monica Convention & Visitors Bureau. “We hope to encourage our residents and their visiting family and friends to stay local and explore all the great things Santa Monica has to offer during the holiday season and celebrate with us that our city was named one of

National Geographic’s Top Ten Beach Cities in the world.” The savings aren’t limited to just hotels; discounts are also available at local retail stores, restaurants, atrractions and more. The list of hotels and businesses is expected to further expand, so check out the website at www.santamonica.com/extrabe droom for more information and details. Santa Monica CVB also encourages you to visit them at one of their four locations so they can assist you with gifts, transportation, or even an itinerary. All you have to do is present proof of Santa Monica residency (California ID or drivers license) to the participating businesses to receive the discounted rates. So let the savings and the convenience begin, Happy Holidays! Santa Monica Visitor Centers: • 1920 Main St., Suite B • 1400 Ocean Ave. • 1300 Third Street Promenade • 322 Santa Monica Pier

Cal Mar Hotel Suites, 220 California Ave, (310) 395-5555 Description: Spacious suites by the Ocean in a quiet residential area. Discounted rate: $149 (reg. rate $174$194). Restrictions/blackout dates: Nov. 24-27 and Dec. 21-31. Casa del Mar, 1910 Ocean Way, (310) 581-5533 Description: Luxury hotel with elegant guest rooms Discounted Rate: $325 (reg. rate $535) Restrictions/blackout dates: Subject to availability, blackout dates may apply. Double Tree Guest Suites, 1707 Fourth St., (310) 395-3332 Description: Suites with spectacular views and amenities Discounted Rate: $149 Weekend, $189 Weekday (reg. rate $209 Weekday, $239 Weekend) Restrictions/blackout dates: Based on availability Added perks: Complimentary high-speed wi-fi.

Ocean View Hotel, 1447 Ocean Ave, (310) 458-4888 Description: Have fun watching the Pacific Park Ferris wheel from the comfort of your balcony. Discounted rate: $109 weekdays, $139 weekends (reg. rate $149/$179). Restrictions/blackout dates: Subject to availability, 24-hour cancellation policy Added perks: Complimentary continental breakfast, free high-speed Internet access, non-smoking rooms, green-certified beachfront hotel. Oceana Santa Monica, 849 Ocean Ave, (310) 393- 0486 Description: A boutique hotel that feels more like home. Discounted rate: $255-395 (reg. rate $499735) Restrictions/Blackout Dates: Dec. 31, 2010-Jan. 1, 2011. Santa Monica Pico Travelodge, 3102 Pico Blvd, (310) 450-5766 Description: Budget-minded travel meets scenic views. Discounted rate: $109 and up (reg. rate $129 and up). Restrictions/blackout dates: Must call hotel directly for reservations. Added perks: Free parking, free continental breakfast, USA Today, evening snack, inroom safe, and free wi-fi. Pet friendly. Sheraton Delfina, 530 Pico Blvd., (888) 627-8532 Description: Premier luxury hotel steps from the beach Discounted rate: $149 (reg. rate $239). Restrictions/blackout dates: Subject to availability, residents must present ID before guests check in. Added perks: Complimentary self-parking. Shutters on the Beach, 1 Pico Blvd., (310) 458-0030 Description: Situated with an excellent Pacific Ocean view Discounted rates: $375 (reg. rate $545) Restrictions/blackout dates: Subject to availability, blackout dates apply.

Embassy Hotel Apartments, 1001 Third Street, (310) 394-1279 Description: Moorish-influenced architecture only a few minutes’ walk from the Third Street Promenade and the Farmers’ Market. Discounted rate: $199 plus tax (reg. rate $209-239). Restrictions/blackout dates: Dec. 2, 2010 Jan. 1, 2011.

Viceroy Santa Monica, 1819 Ocean Ave, (310) 260- 7500 Description: Urban retreat at the shore. Discounted rate: $175 (reg. rate $315). Restrictions/blackout dates: Subject to availability, blackout dates apply.

Fairmont Miramar Hotel & Bungalows, 101 Wilshire Blvd, (800) 441- 1414 Description: Casual elegance that redefines luxury. Discounted rate: $199, (reg. rate from $429). Restrictions/blackout dates: 24-hour cancellation and rate is subject to availability.

Art One Gallery 1331 Third Street Promenade (310) 376-1000 Discount: 20 percent off all non-sale merchandise. 25 percent off on custom framing. Arts by Charles Fazzino, Steve Ksufman, Romero Britto, Lineea Pergola, Michael Hall and many others. Lots of great values throughout the store. Restrictions: Discounts given off regular prices.

The Georgian Hotel, 1415 Ocean Ave, (800) 538- 8147 Description: Vintage Santa Monica hotel complete with beautiful Art Deco architecture. Discounted rate: Starting from $176 (reg. rate starting from $342). Restrictions/blackout dates: Dec. 31. Added perks: Free valet parking. Hostelling International, 1436 Second St, (310) 393- 9913 Description: Low-cost meets easy access to the beach. Discounted rate: $25 per person/per bed (reg. rate $26). Restrictions/blackout dates: Use the promotional code XBED. Added perks: Free continental breakfast, linens, towels, and wi-fi. Hotel Carmel, 201 Broadway, (310) 4512469 Description: Old resort charm in the heart of Santa Monica. Discounted rate: $119 (reg. rate $165185). Restrictions/blackout dates: Dec. 30, 2010-Jan. 1, 2011. Offer not valid online. Added perks: Complimentary Continental Breakfast. Huntley Santa Monica Beach, 1111 Second St, (310) 394-5454 Description: Modern beachside glamour meets casual urban chic. Discounted rate: $159, (reg. rate $199) Restrictions/blackout dates: Based on availability. Le Merigot, a JW Marriott Hotel and Spa, 1740 Ocean Ave, (310) 899-6111 Description: Luxury accommodations combined with the finest amenities. Discounted rate: $259 (reg. rate $404.95). Restrictions/blackout dates: Must book directly through hotel reservations supervisor. Loews Santa Monica Beach Hotel, 1700 Ocean Ave, (310) 458-6700 Description: Enjoy laid-back luxury and contemporary comfort. Local Rate: $215 (reg. rate $329) Restrictions/blackout Dates: Dec. 29,2010Jan. 1, 2011.

Other Extra Bedroom Discounts

Banana Republic 1202 Third Street Promenade (310) 394-7740 Discount: 25 percent off a $100 purchase or more. Border Grill 1445 Fourth St. (310) 4511655 Discount: We’re treating you to 15 percent off your entire check every time you dine with us! Just ask about our locals club. Restrictions: Good for food and drinks for groups up to 9 guests. Not valid for happy hour or with any other discounts. Bridgid Coulter Design 1419 Fifth St. (310) 963-5360 Discount: 10 percent off purchases of $50 or more on gifts and home accessories. Restrictions: Nov. 15, 2010 - Jan. 24, 2011. Does not include custom furniture or local artist exhibit works. Buca di Beppo1442 Second St. (310) 587-2782 Discount: One complimentary appetizer with lunch or dinner. Your choice of either Garlic Bread with Mozzarella or Bruschetta! Restrictions: Dine in only please. One complimentary appetizer per table, up to four guests. Valid Nov. 15, 2010 to Jan. 24, 2011. Caffe Bellagio 1400 Third Street Promenade (310) 394-3400 Discount: Complimentary beverage with purchase of a panino. Gap1355 Third Street Promenade (310) 393-0719 Discount: Every Wednesday in Nov. 2010 thru Jan. 2011: Bring in flyer or mention “We Love Wednesdays” and receive 40 percent off one regularly priced item. Make that 45 percent off when you use your GapCard at Gap, GapKids, babyGap, or GapBody. Restrictions: Offer valid at Gap stores in U.S. only. Not valid online or at Gap Outlet. Certain restrictions do apply. John Cassese: The Dance Doctor 1440 Fourth St. (310) 459-2264 Discount: 10 percent discount on all dance lessons including private and group. Lago 231 Arizona Ave. (310) 451-3525

Discount: Complimentary dessert with each entree purchased. Monsoon Cafe 1212 Third Street Promenade (310) 576-9996 Discount: 15 percent discount. Restrictions: Does not apply to happy hour. Pedal or Not 1515 Seventh St. (310) 9171111 Discount: 15 percent Off Electric Bike Guided Tours. Demo bike Sale $1100. Cool colors. Restrictions: Ages 14 and up. 100-125 lbs. Under 18 must be accompanied by parent or guardian. Guests must be a comfortable bike rider. See website for complete guidelines. Readers Fine Jewelers Fifth Generation 331 Wilshire Blvd. (310) 451-1349 Discount: 20 percent off in stock items, excluding engagement rings. Restrictions: Not valid with any offer.

Santa Monica Pier offers The Candy Carousel Cart 200 Santa Monica Pier (310) 621-3320 Discount: $1 off any kettlecorn or cotton candy. Restrictions: Cannot be combined for multiple dollar discount. Carousel Gift Shop 200 Santa Monica Pier (310) 694-7872 Discount: 15 percent off total purchase and free Santa Monica souvenir with every purchase. Downtown Fruit Santa Monica Pier (213) 220-8767 Discount: 50 cent discount off of any size fresh cut fruit cup. Restrictions: One offer per person. Mariasol Restaurant 401 Santa Monica Pier (310) 917-5050 Discount: 15 percent Off food only. Restrictions: Excludes banquet events. Oatman Rock Shop 404 Santa Monica Pier (310) 576-2014 Discount: 15 percent off. Restrictions: See store for any restrictions. Pacific Park 380 Santa Monica Pier (310) 260-8744 x.253 Discount: 25 percent off an All Day Unlimited Ride Wristband at Pacific Park (good for under 7 years old and over 8 years old). Just go to www.pacpark.com and go to the buy tickets button. Put in your special promo code: EXTRABED and receive your discount. Restrictions: Receipt must be printed from a computer in order to be redeemed. This discount is not valid while the Park is in limited operation. Please call (310) 2608744 and press 0 to find out if the ticket booths will be open on the day of your visit. Rusty’s Surf Ranch 256 Santa Monica Pier (310) 393-7437 Discount: 10 percent off food and beverage. Restrictions: Not valid Dec. 25, 2010-Jan. 2, 2011. Santa Monica Pier Aquarium 1600 Ocean Front Walk (310) 393-6149 Discount: $1 off Santa Monica Pier Aquarium admission. Santa Monica Pier Bait & Tackle Shop 404 Santa Monica Pier (310) 576-2014 Discount: Bring a friend to go fishing and receive one hour free for your friend! Restrictions: See business for any restrictions. Santa Monica Visitors Center 322 Santa Monica Pier (800) 544-5319 Discount: 50 percent off Santa Monica merchandise with proof of Santa Monica residency. Available at all four Santa Monica Visitor Center locations. Restrictions: Offer not valid on books. Starline Tours Santa Monica Pier Kiosk 322 Santa Monica Pier (323) 371-1238 Discount: Receive 50 percent off the new Malibu Stars’ Homes Tour when you say “Santa Monica 50 percent Off Special” at time of direct booking at the Starline Tours Santa Monica Pier Kiosk. Restrictions: Special only applies to tour without hotel pick-up. Subject to space availability. Valid only at the Santa Monica Pier Kiosk. Not valid between Dec. 29, 2010 - Jan. 5, 2011. Trapeze School New York 370 Santa Monica Pier (310) 394-5800 Discount: 20 percent off flying trapeze class and one-time registration fee (if applicable). Restrictions: Good for one class per person. Discount available by phone or walk-in only. Wrap it Up Vending Cart Santa Monica Pier (310) 455-0715 Discount: Get 15 percent off on purchases over $25.00.

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The Santa Monica Chamber of Commerce and Board of Directors

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wish you a healthy and happy holiday season!

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Representing 1000 businesses. Providing a strong voice to City Government and our Community since 1925!

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Santa Monica, the

app

New smar t phone application gives visit ors (and locals) a deeper look at what the city has to of fer owntown Santa Monica and the Third Street Promenade, with the newly-renovated Santa Monica Place, are excellent examples of Santa Monica entertainment destinations, but this city by the sea has even more to offer visitors and locals alike.

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While there are a variety of options here, the city of Santa Monica has 8.3 square miles of restaurants, stores and nightlife that dwarfs any single mall, but the question most asked is how do people navigate a city with so many options? With this in mind, Santa Monica Convention & Visitors Bureau (CVB) has developed a new, free smart phone app for all iPhone and Android users. The Santa Monica Official Guide is the all inclusive tool to the latest locations, deals and reviews of everything the award-winning beachfront city has to offer. With development help from their neighbor, Santa Monicabased company Geodelic, the app is now available on the app store and is free to download. “Santa Monica is known as an active and progressive city and we developed our app with that in mind,” said Kim Baker, Director of Marketing for Santa Monica CVB. “The app features categories like ecofriendly businesses and petfriendly businesses and a great events calendar to help residents and visitors find what they need in the palm of their hand when they are out and about.” The app pulls information directly from www.santamonica.com, which allows users to get the latest information from this in-depth site while on the go. In addition, it utilizes Geotagging

and is connected to Yelp to help find businesses, restaurants or hotels along with directions from the user’s exact location. To celebrate the launch of the mobile app, Santa Monica CVB is giving residents a chance to win some great prizes during the holiday season. Find the “Surfing Santa” and win! If you’re attending one of the holiday events or activities in Santa Monica, look for the “Surfing Santa” on his beach cruiser. Show him you’ve downloaded the Santa Monica mobile app on your phone and you’ll receive a free beach ball. A

select number of beach balls will be marked with prizes, including staycation packages, beach cruisers, iPhones, iPads, dining gift certificates and more. If you miss one of the holiday events, you can always stop into one of the four Visitor Center locations and show you’ve downloaded the app for a chance to win. For more information or to download the Santa Monica Official Visitors iPhone or Android app, go to www.santamonica.com/app or search “Santa Monica Official Visitors App” in the iPhone app store.

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Blog posts

Lots to

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Community invited to shar e love for Sant a Monica anta Monica is the kind of place that inspires people to write. Whether its the city’s picturesque beaches or its vibrant arts community, there’s no end of things to love and blog about!

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Santa Monica Convention & Visitors Bureau created the “I Love Santa Monica” Blog (lovesantamonica.com) specifically for that purpose. They created it as an online forum for local Santa Monica residents and businesses to share fun, historic, memorable and personally enriching stories highlighting local experiences, attractions, events, personalities, and other topics the community celebrates. “Tourism is a billion dollar industry in Santa Monica and supports close to 12,000 jobs. This blog serves as a forum where people in our community can share personal stories and information about their experiences with tourism in Santa Monica,” said Misti

Kerns, president and CEO of Santa Monica Convention & Visitors Bureau. “Our goal is to keep the Santa Monica community up-to-date with fresh and relevant information for locals and visitors alike, and we look forward to the ‘I Love Santa Monica’ blog becoming an added resource for locals to share information on Santa Monica tourism with each other and with visitors.” Blog topics feature content relevant to everyone interested in tourism, addressing key topics relating to travel news, economic impact of the hospitality industry, as well as expanded behind-the-scenes information on local events, city programs, and other happenings. “For those that live or work in

Santa Monica and feel pride in being a part of this progressive community, we hope they will feel encouraged to represent their city with great experiences and help us build our stories,” said Alison Best, Vice President Sales and Services of Santa Monica Convention & Visitors Bureau. As the official tourism representative of the city, Santa Monica Convention & Visitors Bureau, a sales and services organization servicing local businesses and the community as a whole, promotes the Santa Monica experience in other cities around the world. National and international campaigns are focused upon educating would-be travelers about the many reasons they should visit the famed beachside city. Added Misti Kerns, “It is our experience that there is passion about Santa Monica and a desire for an online outlet. The blog’s focus is broad and spotlights the many positive aspects of our Santa Monica community.” For more information, visit lovesantamonica.com.

Love in Santa Monica Met my future wife at Santa Monica Civic Auditorium back in the 80s. We just passed our 20th wedding anniversary. Love living in S.M. for reasons too many to list. By Michael Tanouye

Art and beauty I moved here to pursue a fulltime career in music. Santa Monica is one of the few places in America where one can actually make a living doing that. Thanks to all the generous people who continue to make my dream a reality. By Tyler S.

Thank you for the Santa Monica Beach Balls! Dear Misti Kerns/CEO Santa Monica Convention & Visitors Bureau, It was good to see you on Wednesday in the store. Just wanted to let you know that the beach balls and magnets were a HUGE hit with my daughter and the three other former girl scouts and Samohi graduates! I put them in a care package I sent to them at their various colleges! They loved getting a piece of Santa Monica. In fact, now my daughter has requested that I try to find her some posters of Santa Monica for her to hang in her room (she’s at Tennessee Technological University - maybe she needs to see a bit of beach amongst all the green trees there!). Anyway, I just wanted to let you know how much your Santa Monica stuff meant to the girls. By Lynn Sturgis

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Holidays and the city Sant a Monica is a jum ping place during the holida y season

Judaism melodies. The performance is at 7:30 p.m., Edye Second Space, SMC Performing Arts Center — Santa Monica Boulevard and 11th Street. For tickets, visit smc.edu/eventsinfo, or (310) 434-3005.

Dec. 3 - Feb. 12 - "Cyrano de Bergerac" Play at the Ruskin Theater Enjoy an evening of wit and poetic passion during the Ruskin Theater’s “Cyrano de Bergerac” performance. The play, written in 1897 by Edmond Rostand, tells the story of a French cadet poet cursed with a very large nose, preventing him from expressing his love to the beautiful Roxane. Opens Dec. 3 at 8 p.m., and continues through Feb. 12. Performances held at 2011 - 3000 Airport Avenue. For more information, visit ruskingrouptheatre.com or call (310) 397-3244.

Museum lawn, 2612 Main St. (just south of Ocean Park Boulevard). Next will be a candlelit walk to the famous Edgemar Shopping Cart Tree. The event will commence with festive caroling along the streets and merchant holiday parties until 8:30 p.m. For more information, visit mainstreetsm.com/holiday-10/.

Dec. 4 - Santa Monica Art Studios - Women Painters West Exhibition Get inspired during the Women Painters West Exhibition, which features selections from female artists. Women Painters West, one of the leading Southern California art associations is a nonprofit organization which supports women artists in the spirit of friendship, artistic expression and philanthropy. Exhibition opens at 6 p.m., with reception until 8 p.m. For more information, call (310) 397-7449. Santa Monica Art Studios is located at 3026 Airport Avenue.

Through Dec. 4 – Bergamot Station Sherry Markovitz Stories Don’t miss this imaginative exhibition featuring the work of Sherry Markovitz. The Stories exhibit showcases new sculptures and works on paper, highlighting a variety of mysterious mythological and cultural characters, embodying symbols in human and animal form. Bergamot Station is located at 2525 Michigan Ave. For more information, including other gallery features, visit bergamotstation.com.

Seventeenth Annual Candy Cane Drive December 4

Nov. 27 – Gobble Wobble Turkey Walk Need to burn off that extra piece of pumpkin pie; too much gravy weighing you down? Melt off the holiday rolls and get moving during the city’s second annual Gobble Wobble event and food drive, benefiting the Westside Food Bank. Activities include a 5k Turkey Trot race for adults, a costume contest (done your best Turkey-inspired or holiday-themed gear), music and pre/post race festivities, and be sure to bring a can of food as a donation. Kids, ages 10 and under, will enjoy their own Widdle Wobble1k dash. The event is from 6:30 a.m. – 11 a.m. at Emerson Park, Lincoln and Wilshire intersection. Event day registration fees range from $20 to $40. For more information, contact (310) 821-7898, or visit genericevents.com/gobble.

Dec. 3-5 - International Gem and Jewelry Show Bedazzle a loved one with a jeweled gift this year from the International Gem & Jewelry Show held at the Santa Monica Civic Auditorium. On Friday and Saturday the show is from noon to 6 p.m., Sunday 11 a.m. to 5

p.m. Admission is $8; children 8years-old and under are not allowed. For more information, contact (310) 294-1640 or visit intergem.com.

Dec. 3 – Montana Avenue Holiday Walk Find the perfect holiday table centerpiece during the Montana Avenue Holiday Walk. For four hours only (from 5 to 9 p.m.), the 10 blocks of Montana Avenue will be decked out to delight holiday shoppers with gift selections from boutiques, art and antique shops as well as sophisticated home furnishings. Grab a pair of comfortable shoes, a large shopping bag and join in to the fun — besides shopping there will also be live music and special activities, and be sure to reward yourself with a gourmet dinner (and a martini or two) at one of the Avenue’s restaurants. For more information, including a list of businesses, visit montanaave.com.

Dec. 3 – SMC Chamber Choir Performance Enjoy an evening of festive music, ranging from Renaissance-inspired sounds to traditional Christian and

Dec. 4 – Main Street Holiday Event Join the Main Street community for a holiday ceremony complete with a visit from Santa, a festive candlelight walk, caroling along the streets, sidewalk sales and holiday parties. At 6 p.m. the event will kick off with a tree lighting ceremony and holiday songs performed by the Samohi Choir at the California Heritage

Santa Claus is coming to town early this year, with Santa Monica's firefighters and police officers are leading the way. “Stop, Look and Listen” for the sirens and lights - Santa and his helpers will be handing out plenty of holiday cheer and thousands of candy canes! Santa's scheduled stops are as follows: 10:30 - 10:50 a.m. Douglas Park California Ave & 25th Street 11 - 11:15 a.m. Christine Reed Park - California Ave & Lincoln Blvd. 11:25 - 11:50 a.m. Third Street Promenade & Wilshire Blvd. 1:15 - 1:30 p.m. Virginia Avenue Park – 2200 Virginia Avenue 1:45 - 2 p.m. Marine Park – Marine St. & 17th Street 2:15 - 2:30 p.m. Clover Park – Ocean Park Blvd & 25th Parking Lot

For more information, call the Santa Monica Police Department, Community Relations Office at (310) 458-8474.

Dec. 5 – Main Street Annual Best Holiday Window Contest Vote for your favorite merchant’s decked out holiday window and you could both win! Submitted ballots double as an entry for patrons to be eligible to win a raffle prize from a Main Street business. Ballot/Raffle entry forms will be posted online at mainstreetsm.com/holiday-10/.

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Dec. 5 - Winterlit Event The city’s annual celebration is held in the 1200 block of Third Street Promenade. Afternoon and evening festivities include face painting, performances by the Santa Monica High School Orchestra, story book hour. Evening activities include the official lighting of the Menorah and dreidel spin, followed by musical performances. For more information, visit winterlit.com.

Dec. 5 - 16 – Mary Poppins, presented by Kids on Stage Musical Theater Gather up the family to enjoy a lively performance of Mary Poppins, presented by Kids on Stage Musical Theater. The show, sure to delight crowds of all ages, features adventures with singing chimney sweeps, dancing shopkeepers and stars the delightful Mary Poppins herself. Adult tickets are $10, children 16years-old and under are $5, lap sitters are free. The Morgan Wixson Theater is located at 2627 Pico Boulevard. For more information, contact (310) 3140035.

Dec. 7 - Hanukkah Puppet Show Celebrate Hanukkah at the Montana Avenue Library during a festive story time puppet show geared to infants (3-years-old and up) and preschoolers. The fun starts at 3:45 p.m. and ends at 4:30. The library is located at 1704 Montana Avenue. For more information visit smpl.org, or contact (310) 829-7081.

Dec. 11 - Santa Monica/Venice Christmas Run Get active in the community and meet a new friend on the beach during the 33rd Annual Santa Monica/Venice Christmas Run, benefiting Partners in Malawi. The run begins and ends at the Santa

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Monica beach; for the marathon enthusiast, the 10k begins at 7:30 a.m., and the 5k at 9:15 a.m. The Kids Fun Run starts at 10:15 a.m. Registration rates start at $35, and include a free T-shirt. For more information and registration, visit christmasrun.com.

Dec. 11 – Montana Avenue Holiday Windows Competition

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Twinkling lights, frosted snowflakes and wreathes tied with red ribbon will delight shoppers during Montana Avenue’s first Holiday Windows Competition.

characters but they are sure to shock you silly during a completely unscripted hilarious evening of improv theater. Weekend evening and matinee performances at the Santa Monica College Performing Arts Center, the Edye Second Space, 1310 11th Street. For more information, visit thebroadstage.com or call (310) 434-3412.

Through Dec. 11 – Thoroughly Modern Millie Get your spirit humming with a lively musical adaptation of

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Gallery – Santa Monica Boulevard and 11th Street. For more information, contact (310) 4343434.

Dec. 18 – Santa Monica Pub Crawl Ho, ho, ho — get jolly for the holidays during Santa Monica’s pup crawl, benefiting Westside Food Bank. Participants will dress up as Santa or friends of Santa (think elves, Mrs. Claus, reindeers, etc.) to enjoy a Santa scavenger hunt as well as drink and food specials from participating locations. Crawlers are asked to bring non-perishable food donations to drop at Westside Food Bank collection barrels, which will be strategically placed along the route. The merry making starts at 5 p.m. and will include bars on Wilshire, Fourth Street, Broadway, Santa Monica Boulevard and Ocean Avenue. For more information and to sign up, visit santamonicapubcrawl.com.

Dec. 18 – Montana Avenue Special Shopping Day For your last-minute shopping needs, Montana Avenue is hosting a special shopping day full of gift ideas and deals from 10 a.m. to 5 p.m. For more information, visit montanave.com

Dec. 18 – Heartfelt Holiday Open House

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Each of the Avenue’s high end boutiques will deck their windows out with holiday décor, so grab a hot chocolate with marshmallows and enjoy the festive eye candy. Judge your favorites and compete to win a fantastic Montana Avenue gift basket. The competition is from 10 a.m. to 5 p.m. For more information, visit montanaave.com.

Thoroughly Modern Millie. Presented by the Youth Education/Entertainment Series, the show features song and dance. Weekly weekend performances at Morgan-Wixson Theater; Tickets are $15-$18. For more information, visit morganwixson.org.

Dec. 11 - Holiday Elf Workshop

As your are enjoying holiday events and making gift purchases for family and friends, be sure to remember those that are less fortunate. The fifth annual Best Gift Ever Toy Drive’s last date to drop off a new, unwrapped gift, cash or gift certificate is Dec. 13. The gifts will be presented to youth of the Santa Monica Police Activity League (PAL) ages 6-17. Drop-off locations are the PAL office at1401 Olympic Blvd., police substation at 1433 Second St. and at the concierge desk, Santa Monica Place. Note: cash and gift cards will not be accepted at Santa Monica Place drop-off location. For more information, call (310) 458-8988.

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Feeling the holiday blues? If mulled cider and cookies won’t get you out of the house, the whimsical elf art work of artist Shari Elf will, during the Santa Monica Museum of Art’s elf workshop event. Activities, from 1 to 3 p.m., will include a special assemblage of elf art, as well as an exhibition and sale in the museum’s holiday pop-up shop; snacks will be served (think mulled cider). Tickets are $5 (free for museum members); the museum is located at 2525 Michigan Avenue. For more information and to register for the workshop, visit smmoa.org or contact (310) 586-6488.

Dec. 11 – SMC Opera Workshop Highlights This evening performance will feature a variety of popular songs from traditional opera productions, show starts at 7:30 p.m. Tickets are $10; the event is held on The Broad Stage at SMC Performing Arts Center – Santa Monica Boulevard and 11th Street. For more information, visit smc.edu/eventsinfo, or call (310) 434-3005.

Dec. 11-19 – Dickens Unscripted They look like Dickens characters and they talk like Dickens

Dec. 13 – PAL’s Best Gift Ever Toy Drive

Dec. 14 – Preschool Club Holiday Stories Bring the toddlers and celebrate the holidays with a selection of Hanukkah- and Christmas-themed stories for ages 2-5 at the Montana Avenue Library. The reading starts at 3 p.m. For more information, visit smpl.org or contact (310) 829-7081. Dec. 14 – SMC Holiday Art Sale Find an original art piece and surprise a loved one this year. The SMC Holiday Art Sale features unique art prints, ceramics, jewelry and more. Art sale is from 11 a.m. to 9 p.m. at SMC Performing Arts Center’s Art

Come to the pier for holiday cheer, during the Heartfelt Holiday Open House from 11 a.m. – 3 p.m. Activities will include craft making and art shows, plus a visit from Santa. While you are there, soak up some local culture with an exhibit of California-based photographers, showing their best shots of the city for the Los Angeles Photography Project. This free exhibit is located inside the historic Carousel Hippodrome. For more information on the pier, visit santamonicapier.org.

Through Dec. 19 – Ain’t We Got Fun Catch a weekend show of Ain’t We Got Fun at the Pasadena Playhouse. The musical comedy, which will get even the grumpiest Scrooge taping in time, is presented by Gramps’ Trunks, LLC and the Promenade Playhouse. Admission is 10; afternoon shows at 3 every Saturday and Sunday. For more information, visit hensleyandmontiel.com or call contact (323) 854-3645.

Dec. 20 – Jeanie Madsen Gallery’s Holiday Trunk Show Mingle with local artists, sip wine and find a chic gift for a friend during the Holiday Trunk Show & Late Night Shopping from 5 p.m. – 10 p.m. at the Jeanie Madsen Gallery. Sporty handbags, fashion accessories and jewelry will be on sale during the event. While there, check out new art by artists Michael Hayden and Scott Horton. The gallery is located at 1431 Ocean Avenue. For more information, visit jeaniemadsengallery.com or call (310) 393-7436.

Dec. 28 – Family Winter Crafts Feeling rushed; need quality family time? During the Santa Monica

Library’s Family Winter Crafts event, you can bring the kids (ages 4 and up) together for a funfilled afternoon of sharing, caring and craft making. The event will be held at the Main Library, the Children’s Activity Room, from 2 to 4 p.m. For more information, visit smpl.org.

Dec. 31 – New Year’s Eve Musical Revue Get ready to ring in the New Year with a complimentary buffet dinner and a family-friendly RudieDeCarlo musical revue by the Actors’ Repertory Theatre at the Santa Monica Playhouse from 6 to 9:30 p.m. From finger-snapping 1940s jazz to the foot stomping beats of modern country rock, the show will feature highlights from five decades of the most popular playhouse productions. The audience will be dancing in the aisles with champagne, sparkling apple cider, hats, tiaras, noisemakers and streamers. Tickets range from $39.50 to $49.50. The playhouse is located at 1211 Fourth Street. For more information and tickets, visit santamonicaplayhouse.com, or call (310) 394-9779, ext. 1.

Through Feb. 15 – ICE at Santa Monica Grab a cup of hot chocolate and make your way over to the city’s very own ice skating rink. Located at Fifth Street and Arizona Avenue (just two blocks from the Third Street Promenade), the atmosphere of the rink, complete with ocean breezes and that shrill sound of skates gliding through ice, brings a holiday spirit to the city. $10 admission fee includes skate rental. Monday-Thursday noon to 10 p.m., Friday and Saturday noon to midnight, Sunday 10 a.m. to 10 p.m. For more information, visit iceatsantamonica.com or call (310) 496-9880.

Ongoing - Santa Monica Farmers’ Markets Santa Monica's four weekly certified farmers’ markets feature locally grown assorted vegetables and fruits, homemade jams, fresh olives, cut flowers and herbs, artisan breads, gourmet cheeses, gourmet prepared foods, holiday baskets, live music and more! The days, times and locations for each of the city’s four markets are as follows: • Wednesdays, 8:30 a .m. – 1:30 p.m., Second Street and Arizona • Saturdays, 8:30 a.m. – 1 p.m., Third Street and Arizona • Saturdays, 8 a.m. – 1 p.m., 2200 Virginia Ave. • Sundays, 9:30 a.m. – 1 p.m.,

2640 Main St. (free bicycle valet at the market) For information on the Farmers’ Market, contact (310) 458-8712 or visit www.smgov.net/farmers_market/. Note: The Saturday Downtown Market will be closed Nov. 27, the Saturday Downtown and Pico Markets will be closed December 25 and Jan. 1, and the Sunday Main Street Market will be closed Dec. 26.

Ongoing - Santa Monica Outdoor Antique Market Every first and fourth Sunday of the month, the Santa Monica Airport hosts a flea market specializing in furnishings and interior décor with a collection of Victorian and mid- century antiques. The event is held in the parking lots at Airport Avenue and Bundy Drive. First Sunday of the month admission $4; fourth Sunday of the month admission $7 from 6 a.m. – 8 a.m. and $5 from 8 a.m. – 3 p.m. Seniors pay $3 and children are free (ages 16 and under). For more information, visit santamonicaairportantiquemarket. com or call (323) 933-2511.

Ongoing (First and Third Saturday) – John Muir

Flea Market Peruse through old records, tabletops of rare books and antique collectibles from around the world during the John Muir Flea Market. Proceeds are used to support educational opportunities throughout the Santa Monica and Malibu Unified School District. The market is held from 8 a.m. to 3 p.m. at 2510 Lincoln Blvd., corner of Ocean Park and Lincoln.

Ongoing – Yoga on the Deck Too much holiday? Need a break? Take time out of your shopping day with an hour of yoga on the Deck at Nordstrom, Santa Monica Place. The free class is held on level 3 every Wednesday from 9 a.m. – 10 a.m. For more information, visit santamonicaplace.com.

Ongoing – Wednesday Hatha Yoga Come sweat and get bendy during a free Hatha Yoga class every Wednesday at 7 p.m. at the First Presbyterian Church of Santa Monica, 1220 Second St. Be sure to bring water and a mat. For more information, visit fpcsantamonica.org.


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‘Tis the Season 2010

Main Street knows how to do the holidays Holida y events include tree lightings, Sant a and even prizes is the season to be jolly and what better way to embrace the holiday and get into the spirit than with a trip down Santa Monica’s historic Main Street. This distinctive tree-lined street with its mix of traditional and modern architecture brings the same eclecticism to the holiday milieu.

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The main event begins when folks gather on the lawn of the California Heritage Museum for a traditional Christmas treelighting. You’ll have an opportunity to get free photos with Santa — just don’t forget to bring your own camera — and listen to or sing along to songs of the season with the Santa Monica High School Choir as they’re sure to get everyone into the yuletide spirit. Then follow Santa on a brief candlelight walk to Edgemar Courtyard where the funky, artistic Shopping Cart Tree will be lit as the Off Their Jingle Bell Rockers sing modern versions of classic seasonal ditties. But the fun doesn’t stop there. Then it’s off to parties, parties and more parties as shop owners open their doors and serve patrons treats and sweets! Main Street sure knows how to ring in the cheer and their holiday event has become legendary.

Holida y Decor ations Cont est This marks the eighth year for the Holiday Decorations Contest but this year the window decorating will also extend to include the interior

of the stores. Being a judge and voting gives you a chance to win a raffle prize culled together from over 20 participating shops. You’ll have an opportunity to vote for your favorite decorations and your ballot doubles as a raffle entry. Last year, World Café took first place; Precious Metal Arts and Clever on Main took second and third respectively.

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Goings on Saturday, Dec. 4 (with Sidewalk Sales Saturday and Sunday, Dec. 4 and 5) Tree-lighting with holiday songs by the Samohi Choir, 6 p.m. at theCalifornia Heritage Museum lawn, 2612 Main SEE

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SIDEW ALK SALES The following merchants will be participating in the Sidewalk Sale Saturday & Sunday, Dec. 4 and 5.

Arts & Letters (2665 Main) Berry Lee Shoes (2525 Main) Bike Attack (2400 Main) Clever On Main (2823 Main) Clouds (2719 Main) Compliments Fashion (2804 Main) Euphoria Loves RAWvolution (2301 Main) Gioia (2721 Main) Green Denim Initiative (2716 Main) The Green Life (2409 Main) Infinity Wireless (2914 Main) Jadis (2701 Main) Moonlight Rugs (2727 Main) Natural High Lifestyle (2400 Main) Paint:Lab (2912 Main) Pebbles (2400 Main) St. Matthew’s Thrift Shop (Sunday only) (2812 Main) Sunny Blue (2728 Main) Ten Women (2651 Main) Trendy Sunglasses (2817 Main) The Urban Craft Center (2433 Main) Varga (2417 Main) Yoga Works (2215 Main) Z.J. Boarding House (2619 Main).

HOLID A Y PA RTIES The following merchants will be having holiday parties. This list will grow as the event approaches so please check the website for updates.

Accents Jewelry (2900 Main) Agabhumi (2665 Main) Arts & Letters (2665 Main) Beau + Aero (2307 Main) Bike Attack (2400 Main) Clever On Main (2823 Main) Clouds (2719 Main) Compliments (2804 Main) Deyermond Art + Books (2801 Main) Dolce Vita (2710 Main) Euphoria Loves RAWvolution (2301 Main)

Fedora Primo (216 Pier Ave.) Gioia (2721 Main) Green Denim Initiative (2716 Main) The Green Life (2409 Main) Mindfulnest (2711 Main) Monkie (2665 Main) Natural High Lifestye (2400 Main) Next Salon (2400 Main) Pebbles (2400 Main) RK Apothecary (2443 Main) St. Matthew’s Thrift Shop (2812 Main) Ten Women (2651 Main) The Urban Craft Center (2433 Main) Yoga Works (2215 Main) Z.J. Boarding House (2619 Main)

HOLID A Y DECOR A TIONS CONTES T The following merchants will be decorating their windows and/or interiors and hoping for your vote. This list will grow as the event approaches so please check the website for updates.

Accents Jewelry (2900 Main) Agabhumi (2665 Main) Berry Lee Shoes (2525 Main) Bike Attack (2400 Main) Clever On Main (2823 Main) Clouds (2719 Main) Deyermond Art + Books (2801 Main) Euphoria Loves RAWvolution (2301 Main) Green Denim Initiative (2716 Main) The Green Life (2409 Main) Mindfulnest (2711 Main) Next Salon (2400 Main) Pebbles (2400 Main) Ritual Adornments (2708 Main) RK Apothecary (2443 Main) Sunny Blue (2728 Main) Ten Women (2651 Main) The Urban Craft Center (2433 Main) Varga (2714 Main) Yoga Works (2215 Main)

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FROM PAGE 26 Street (just south of Ocean Park Blvd.) Following the Tree-lighting, a Candlelight Walk to the famous Shopping Cart Tree at Edgemar Courtyard and music by the Off Their Jingle Bell Rockers (approx. 6:30 p.m.)

Time wit h Santa St. Nick will be at the museum lawn at 5:30 p.m., Saturday,

Dec. 4, to pose for photos with your kids — it’s free; bring your own camera; then he’ll lead the candlelight walk after the tree-lighting to the Shopping Cart tree at Edgemar. He will also be available for photos there.

Holida y parties, 6 p.m. – 9 p.m. Caroling along the street and at the parties, 6:15 p.m. - 8:30 p.m., by the Samohi Choir and the Off Their Jingle Bell Rockers.

The annual Holida y Decor ations Cont est Vote on your favorite window and/or interior; your ballot doubles as a raffle entry so you have a chance to win a prize from a Main Street business. The ballot entry form will be available soon. Voting will take place between 5 p.m. Nov. 26 and 9 p.m. Dec. 4.

Celebrate the holidays with

Gioia (Italian): “Joy * a” 1. Joy

2. Happiness

10% off your purchases for the rest of 2010 2721 Main Street, Santa Monica

MORE INFO www.mainstreetsm.com/eat s-drinks/happy-hour-on-main

310.392.3378 www.gioiaclothing.com

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‘Tis the Season 2010

Really happy holidays Main Street’s happening happy hour scene a mix of one par t merriment, one par t discounts

hether you’re looking to kick back with a brewskie at a small tavern or aim to savor the sumptuousness of a fine wine, Main Street has a veritable cornucopia of places in which to do so.

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There is a bar, a drink or an atmosphere for whatever mood you’re in, and this holiday season is the perfect time to catch up with friends, family or that special someone over a tasty new cocktail or craft ale. We’ve explored the bars on Main Street to bring you the latest specials. Here are a few places you won’t want to miss.

LA VECC HIA This winner of Zagat’s Award Of Distinction and Award of Excellence is the place you want to stop when you want to have a great glass of wine in a more formal atmosphere. But don’t fret about the dress code, because La Vecchia is near the beach, some folks show up in jackets, others in jeans and T-shirts — it’s your

call. While you’re there you definitely want to try the following drinks: The 2007 Russian River C. Donatiello Pinot Noir. It’s everything a Pinot Noir should be. It’s light but has some body, with a hint of berry flavors and earthy mushroom notes.

THE W ORLD CAFE The World Café is a great place to meet up with friends, kick back, enjoy a cocktail, listen to some music and just chill. The World Café — which opened almost 21 years ago — is known for its outstanding outdoor patio. When you enter you’re immediately ensconced by palm and ficus trees and transported to a lush, tropical paradise. Holiday lights crisscross above providing just the right amount of festive ambiance.

As for their drinks … make sure you try the Pearmo: it’s like a Cosmo but with white cranberry juice and Grey Goose pear vodka; $12; or their famous Cucumber Martini made with an organic cucumber vodka, simple syrup, dry vermouth and a splash of soda; $12. What’s great about The World Café is that there is always something going on. There’s comedy every Wednesday at 9 p.m., and every Tuesday from 8:30 p.m. to 11 p.m. look forward to hearing some great local musicians perform acoustically in the lounge off the bar. And best of all, there is never a cover charge. Weekend’s feature “bottomless champagne;” all the Cava champagne you can drink with brunch. Enjoy one of their signature cocktails, watch a game from one of the big screen television, or check out the scene in the contemporary honeycomb lounge; whatever you decide, you’ll be sure to have a great time at The World Café.

BASEMENT TAVERN A hidden treasure… literally,

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‘Tis the Season 2010

Happ y hours & holida y specials

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LIBRARY ALE HOUSE 2911 Main St., (310) 3144855: 4 p.m. – 6 p.m. Mon – Fri. Beer and wine along with lots of food choices like chicken, beef & veggie tacos.

JOE’S GRILL

RICK’S TAVERN

2917 Main St., (310) 3925804: 4:30 p.m. – 6:30 p.m. daily. Beer, fine wines and French fries.

2907 Main St., (310) 392-2772: 4 p.m. – 6:30 p.m. Mon-Fri - $3 for house wine & well drinks.

THE WORLD CAFÉ O’BRIENS

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cocktails, $5 specialty cocktails, 1/2 price draft beers, $1 oysters on the half shell as well as a variety of appetizers.

this little underground bar (beneath the Victorian) is off the beaten track, and if not for these instructions, you would have to hunt and peck to find it. Entering the establishment is not for the faint of heart. Negotiate your way around the dumpsters and a loading dock and make for the stairs adjacent to the kitchen. Once you descend you’ll find yourself in a cellar that looks more like a hunting lodge; mounted deer heads grace the walls, there’s red-painted cast-iron piping along the walls, forest green couches and a chalkboard wall. Not only do they serve up

traditional cocktails, there’s also great live music. The feel is speak-easy hipster and if you make the journey you will love the destination. For drinks — bourbon neat, it’s the only way to go.

O’BRIEN’S PUB This traditional Irish pub offers all the Guinness on tap you could want, great local flavor, a billiards table and best of all … live music every night. Around since 1995, O’Brien’s proudly serves a great range of brews, whiskeys and spirits as well as fine Irish and American cuisine. This place is popular with the

locals, rugby and soccer sports clubs, Irish natives, and packed with rowdy regulars. Every third Wednesday of the month check out the Christopher Hawley Rollers. With their eclectic country sound, soulful roots and a couple Johnny Cash and Grateful Dead cover tunes thrown in the mix, you can’t go wrong.

ADDITION AL DEAL S • Joe's Grill 2917 Main St. • Library Ale House 2911 Main St. • Ent erprise Fish Co. 174 Kinney St.

2941 Main St., (310) 8295303: Noon – 8 p.m. Mon – Fri, 11:30 a.m. – 8 p.m. Sat & Sun - Appetizer specials with $4.50 for draft beers & well drinks.

THE CIRCLE BAR 2926 Main St., (310) 45090508: 9 p.m. – 11 p.m. everyday, 5 p.m. – 7 p.m. Friday - $3 beers and special drinks & $5 well drinks.

ENTERPRISE FISH COMPANY 174 Kinney, (310) 392-8366; 4 p.m. – 7 p.m. Mon - Thurs, 4 p.m. – 7 p.m. and 9 p.m. – 11 p.m. Fri. & Sat., Sun 8 p.m. – 10 p.m. $4 wines, $4 well

2820 Main St., (310) 3921661: Happy Hour: Monday 5 p.m. – 7 p.m. Tues – Sun. 4 p.m. to 7 p.m. $3 pints, house wines $4, well cocktails $5.

LULA’S 2720 Main St., (310) 3925711: 1 p.m. – 7 p.m. Mon Fri, Sat & Sun 1 p.m. – 6 p.m. Enjoy $4 margaritas, well drinks & food.

FINN McCOOL’S IRISH PUB 2702 Main St., (310) 4521734: 4 p.m. – 7 p.m. Mon – Sat. Choose between draft & bottled beers, well drinks & appetizers like calamari, chicken tenders & more for only $4 each.

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LA VECCHIA 2654 Main St., (310) 3997979: 5 p.m. – 7 p.m. Mon. – Sat. There are great deals on food and drinks at the bar.

THE GALLEY 2442 Main St., (310) 4521934: All day Wednesday and Sunday and 5 p.m. – 7 p.m. The rest of the week; discounted fish & chips, grilled chicken sandwiches, galley burgers, onion rings, & more.

LA GRANDE ORANGE 2000 Main St., (310) 3969145: 4 p.m. – 7 p.m. daily: $5 sushi roll, $3 bottled beers, $5 wines by the glass.

SALUTE’ WINE BAR 2435 Main St., (310) 4503434: 5:30 p.m. -7:30 p.m. Mon. - Fri. All wine by the glass 50% off.

BASEMENT TAVERN 2640 Main St. (310) 392-4956: 4 p.m. – 8 p.m. Tues - Sat., Sun. all day 4 p.m. – 2 a.m. $3 beer, $5 select glasses of wine, $5 select well cocktails, $5 select signature cocktails.


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‘Tis the Season 2010

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Main Street holiday event calendar Main Street Holida y Celebr ation • Saturday, Dec. 4 (with Sidewalk Sales Saturday and Sunday, Dec. 4 and 5) Treelighting with holiday songs by the Samohi Choir at 6 p.m. at the California Heritage Museum lawn, 2612 Main St. (just south of Ocean Park Boulevard) • Candlelight Walk to the famous Shopping Cart Tree at Edgemar Courtyard and music by the Off Their Jingle Bell Rockers (approx. 6:30 p.m.) • Santa appears at the Museum lawn at 5:30 p.m., Saturday, Dec. 4. Get your photos taken. • Holiday Parties at numerous Main Street businesses, 6 p.m. – 9 p.m. Caroling along the street and at the parties, 6:15 p.m. - 8:30 p.m., by the Samohi Choir and the Off Their Jingle Bell Rockers.

Holida y decor ations cont est Vote on your favorite window and/or interior; chance to win raffle prize: a Main Street gift basket. Voting will take place between 5 p.m. Nov. 26 and 9 p.m. Dec. 4.

More inf o online Merchants will be having holiday parties. Check mainstreetsm.com/holiday-10

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Main Street

‘Tis the Season 2010

Cute

boutiques Main Street is the home of being pam pered ou’ll be stepping out into the upcoming holiday soirees in fashionable style when you step onto Santa Monica’s Main Street to visit some of the best salons and boutiques the Westside has to offer.

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Every woman knows there’s nothing like finding that perfect holiday dress to wear to your upcoming office party. You know the one I’m talking about. The one that no one else will be wearing! The way

to accomplish this feat is to shop at one-of-a-kind boutiques. Main Street is host to some of the most unique and chic dress shops. But you’ll want to look spectacular when you’re dressed to the

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nines, so don’t let chic stop at apparel. You’ll want to make sure your nails are done up right in the latest haute colors. What better accompaniment to go with that new outfit than a perfect pair of nails and a relaxing massage? There are over 20 hair and nail salons, and over 40 boutiques! We’ll tell you where to get started.

CLEVER ON MAIN This is the place you want to go when you need the perfect “girly-girl” outfit. Owner Radka Opalka has brought together some of the most colorful dresses and coziest sweaters, all at affordable prices. You’ll also find cute T-shirts, purses and garden accessories … yes, that’s right, garden accessories. Be stylish in the garden, too! Don’t miss this little gem.

MONKIE BOUTIQUE This cool, clean, streamlined boutique’s motto is “Dress to impress,” and when you walk in, you’ll see why. The store features well-edited designer labels, European lines, and supports local designers such as Deborah Viereck. Viereck’s designs are fit for women, so you don’t have to be a waif to shimmy into these stunning dresses. During the Holiday Walk, Monkie will be

passing out Champagne and $25 coupons with a purchase of $80 or more.

the vendors split the cost of the space, their rent is low. Translation: great deals.

offers a Spa Pedicure & Manicure for $20. They offer waxing services as well.

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TOE HEA VEN

ZUMDIOR

Check out their wide variety of sweaters. Starting at $120 and up to $170, you can find great ones with intricate stitching, chunky sweaters, and capes.

Well the name just about says it all. Be prepared to be pampered. Right now, get their Spa Mani/Pedi for $20. The salon also provides waxing and facials.

Here a Spa Manicure & Pedicure is only $19. Zumdior also offers body massage. So treat yourself to a Swedish or deep tissue massage. 60 minutes is only $50. Not a bad deal.

MAIN A TTR A CTION NA ILS & SPA

For inf ormation on many of the

It seems that everywhere you turn, there’s a special “spa styled” pedicure station available, and Main Attraction is no exception. This colorful and festive looking salon decorated with large faux flowers also

nail salons on Main Street:

MERCHANTS MAR T This large space is split into 20 or so small eclectic shops. You can find everything from apparel to vintage lunch boxes and shoes to Brazilian bags made from tires (yes, you can buy a purse that was once spinning round a hubcap somewhere along Rio de Janiero). Because

other clo thing, accessor y, hair &

www.mainstreetsm.com/categor y/shopping/clothing-footwearjewelry-accessories/ and www.mainstreetsm.com/categor y/services/hair-nail-salonsbeauty-centers/.

This season embrace the

HOLIDAY BLUES As always, gift wrap and gift giving advice is free!

26655 Main n St. | Suite e A | Santa a Monica a CA A 90405 | 310.396.2422 | www.agabhumi.com


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‘Tis the Season 2010

Green street

Main Street businesses embody sustainability ven in a town known for its environmentally friendly mindset, some neighborhoods are bound to shine greener than others.

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With the highest concentration of certified sustainable businesses in Santa Monica, the Main Street retail district stands out as the most ecooriented shopping destination around and that is saying a lot in a city that goes above and beyond as a steward of the environment. From the handmade, natural fiber jeans on sale at The Green Denim Initiativ e (2716 Main St.), to the vast range of enlightened household products that are the specialty at The Green Lif e (2409 Main St.), to the bamboo, hemp and organic cotton apparel at Natur al High Lif esty le (2400 Main St.), a stroll down Main Street is full of temptations and rewards for the environmentally conscious consumer. If you stop to get a bite to eat, options for locally-grown, healthy and low-impact food also abound. There is the local favorite Euphoria Loves RAWv olution (2301 Main St.), specializing in raw vegan food, and just down the block, Urth Caf fe (2327 Main St.),

the first exclusively organic coffee company in the country. But it’s not just the stores that wear their green credentials on their sleeves that contribute to Main Street’s environmentally friendly appeal. A host of other businesses are taking less-obvious steps to go green. “It’s not always evident to the eye,” noted Gary Gordon, executive director of the Main Street Business Improvement Association. Businesses on the street reduce their impact on the environment in a variety of ways, he said, from paying for employees to take public transit, to using renewable materials during construction, to cutting back on electricity use to donating used products to local schools. Bravo Pizzeria (2400 Main St.), for example, may seem like an regular place to get a slice, but its actually been recognized with a coveted Sustainable Quality Award for its use of organic ingredients and its recycling and water conservation programs. Similarly, there are companies like The Doves Salon (2000 Main St.), which has

donated hair clippings to be used in the oil spill cleanup effort in the Gulf of Mexico, and the Libr ary Ale House (2911 Main St.), a founding member of Santa Monica’s Sustainable Works Business Greening Program that features an interior made from 90 percent sustainably harvested wood. According to Gordon, Main Street has long been ahead of the curve when it comes to the environment. “Several of the merchants on Main Street began recognizing early this decade that going green was going to be valuable to people living in Santa Monica,” he said. “And so we began to see businesses making changes in order to move in that direction.” Gordon credits David Lackman, owner of Library Ale House and former Chair of the Main Street Business Improvement Association with providing the leadership “to move into the future,” and securing for the business district the City’s Sustainable Quality Leadership Award for Outstanding Business

Association in 2004. Few, though, could have predicted how far the trend would come by 2010. While there are too many exemplary businesses on the street to name each one, it’s safe to say that the group of merchants who have chosen to make sustainability a priority spans the spectrum. Today, in the span of a few city blocks you can supply your surfing, skating and many clothing needs at Z.J. Boar ding House (2619 Main), do your laundry at Bubble Beac h (2633 Main St.), harness you inner chi at A ura Shop (2914 Main St.), pick up some outdoor gear at Patagonia (2936 Main St.) and do the day’s grocery shopping at One Lif e Natur al Foods (3001 Main St.) and know that each stop has helped support a business that’s doing its part for the environment. A list of Main Street winners of green awards from the City of Santa Monica and the Santa Monica Chamber of Commerce can be found at www.mainstreetsm.com/goinggreen.

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City of Santa Monica

‘Tis the Season 2010

It’s a

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y ta

-

sustainable

holiday after all Some seasonal traditions could use a little greening or many people, the holiday season is synonymous with over spending, over eating and flat out over indulging. And that usually leads to an outsized impact on the environment. But making merry and getting in the holiday spirit doesn’t have to mean being wasteful.

F

In fact, the gift-giving season is a great time to set a sustainable example for others, and an opportunity to show your friends how easy it is to be green. All it takes is a little forethought and you can make this your most eco-friendly holiday ever. You can reduce your ecological footprint, conserve natural resources and keep the planet healthy for present and future generations. You may even save a little money along the way.

Be a green traveler Holiday travel can greatly contribute to global warming pollution. So do some research and consider greener modes of transportation based on the distance you’re traveling and the number of people accompanying you. Hate those holiday traffic jams at the mall? Leave the car at home and hop on one of the many Big Blue Bus (www.bigbluebus.com) routes that connect to shopping

destinations. You’ll save money on gas and avoid the headache of searching for a parking space. The Santa Monica Airport’s website, www.santamonicaairport.org, has information on offsetting your carbon dioxide emissions.

Rent a liv e Christmas tree A sustainable Christmas tree doesn’t have to be a re-useable synthetic one. Actually, the most environmentally friendly way to go is to skip buying a tree at all — and rent one instead. Check out The Living Christmas Tree Company at the Main Street Farmers’ Market held each Sunday from 9:30 a.m. to 1 p.m. With tree heights starting at two feet and growing up to nine feet tall, the company caters to households and businesses of all sizes. But don’t delay, the most popular sizes go quick. To book your tree today, go to www.LivingChristmas.com.

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Farmers’ Market shopping If you’re looking for environmentally conscious gifts, a great place to start is at one of Santa Monica’s four farmers’ markets. A number of vendors sell preserved foods that make great presents for your foodie friends and relatives. Check out a plethora of natural jam and honey sellers, artisan cooking oil purveyors as well as organic dried fruit and nut vendors at the markets held Saturday, Sunday and Wednesday. Visit www01.smgov.net/farmers_mar ket for more information.

Reduce, reuse & recy cle! Make your holiday celebrations more sustainable by going back to the three basics. Reduce the amount of waste you produce by buying only as much as you need and choosing products that come in packaging that can be recycled or have high post consumer recycled content. Don’t forget to bring your reusable bag when holiday shopping!

Make your holida y meals local & organic

or no packaging, such as houseplants, movie or concert tickets and gift certificates. Or wrap your gift in a reusable bag and make a gift to the environment as well.

Giv e gif ts fr om the heart or gif ts of hope

Buying locally-grown food is one good way to have a sustainable holiday feast. Choosing local foods supports local economies and reduces pollution from transportation.

Most of us have more stuff than we need and wish we could do more to help others. Consider giving the gift of your time or talent to loved ones this year, or making a donation to a charitable cause in a friend’s name.

Go veggie

Decor ate green

Consider a meat-free holiday meal full of fruits, vegetables and grains. Raising animals for food requires more than half the water used in the United States and is the biggest polluter of our water and topsoil.

Instead of conventional holiday lights, use LED lights that use 90 percent less energy and can save you up to $50 on your electricity bills during the holiday season. And reconsider the traditional tree —each year, 10 million Christmas trees end up in the landfill. Consider renting a tree or buying a potted, living tree to use year after year. If you do buy a cut tree, remember to recycle it. Santa

Giv e gif ts wit hout garbag e Every year Americans throw away four million tons of gift wrap and shopping bags. Consider giving gifts with little

Monica’s “Park Your Tree” program allows city residents to drop off their Christmas trees at local parks free of charge at the end of December and throughout the month of January.

Join a green living workshop Now that you are warmed up with green holiday ideas, join a Green Living Workshop by Sustainable Works for a full package of sustainable solutions. Here you will learn everything you need to know about green lifestyle choices, protecting the planet and saving money. The money you save in reduced energy bills can be put toward a much needed post-holiday massage, among other things. Sustainable Works is a nonprofit environmental education organization working to foster a culture of sustainability in cities, colleges, and businesses. Learn more at www.sustainableworks.org.


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Montana Avenue

‘Tis the Season 2010

Walking the walk

Montana Avenue ’s Holida y Walk has ever ything fr om Sant a to deals

he winter holiday is upon us and Montana Avenue, with its 25 yearold history of celebrating, is doing it up right, yet again, with its annual Holiday Walk.

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Let’s face it, we Californians are all so happy we don’t have to wear parkas and snow-boots that when it comes to holiday cheer, we know how to dole it out and the merchants of

Santa Monica’s lovely, treelined Montana Avenue are no exception. In keeping with the nostalgia of the season, the street’s trees will be decorated with festive

lights, purveyors will cheerfully be handing out goodies and treats such as steaming hot cider, cookies, biscuits and hot chocolate. Joining the fun will be carolers present at several locations and an appearance by Santa Claus. So you’d better be nice and not naughty! Grab your kids, your loved ones, friends and family, and take time from your busy schedules to make sure you stop by charming Montana Avenue this holiday season for the yearly Holiday Walk — guaranteed to put a joyful spring back in your spirit!

Goings On Montana A venue Food Driv e It starts Nov. 13, but runs until Nov. 21 Bring three cans or plastic jars into a participating merchant, and receive 15 percent off select items. All food will be donated to the Westside Food Bank.

Montana A venue Holida y Walk Friday, Dec. 3, 5 – 9 p.m. Kick the Holiday season off

with Montana Avenue’s annual Holiday Walk. You and your family are sure to find the perfect holiday gifts walking down this twinkling street filled with live music and festive fun. Shopkeepers will be giving out special promos and sales but it’s four hours only, so get there early and stay late.

Santa Is Coming To Town This year, as in years’ past, as a way of saying “thank you” to the residents Engel & Volkers will feature a free photo op with Santa. Stop in and say “hello,” meet St. Nick, tell him what you want for Christmas and indulge in a steaming hot cup of cider and a couple cookies. Once your likeness has been captured, Engel & Volkers will mail you a hard copy but will also promptly email you a digital copy, because let’s face it, we all want to post our Santa pix to Facebook ASAP. Jolly St. Nick will also be at Scribble Press — the first-evermake-your-own-book store. How can Santa be in two places at once, you ask? It must be that Christmas magic! Starting in December the shop is offering hour-long

workshops to design your own gift tags. The price is $20 and includes a set of 20 tags. This is a really affordable way to bond with your kids during the holiday season and leave with a cute set of personalized gift tags. On Wednesday, Dec. 8, there’s an hour-long $15 “Mosaic Menorah” class so you may design your own menorah. The entire month is filled with kid/parent friendly workshops that are sure to be a ton of fun.

Christmas Carolers The West Angeles Angelic Children’s Choir will be stationed in front of Whole Foods. Stop by and lift your spirits by listening to their joyful noise. Carolers will also be at: Portofino and Ponte Vecchio will have Live Music!

Montana A venue Holida y W indo ws Competition SEE

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MORE INFO www.montanaave.com Montana Avenue – Santa Monica, CA on Facebook montanaave on Twitter

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Montana Avenue

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Bel Mondo Sport T h e

Weathervane for Men For every $250.00 spent receive a $50.00 gift certificate towards your next purchase.

Special deals during the Holida y Wa lk: Aura 30 percent off storewide discount, plus a jewelry trunk show and sample sale from a couple of their top designers. BellaCures Buy a gift certificate & receive a free nail color (select colors). Blue Jeans Bar 20 percent off. Wine and cider. Cabochon Fine Jewelry 30 – 50 percent off entire inventory! Daryl B For every $250 spent - receive a $50 gift certificate towards your next purchase. Estell Boutique Holiday sale with 15 percent-25 percent off selected items. Golden Wellness Music, juice, promotions and special sale items. Jarin K 30 percent off regular priced items. Wine & cheese. Jonathan Adler Spend $50 – Save $10; $100 – Save $20; 150 and Up — Save $30: Pillows & Textiles only. La Vitrine 15 percent off select items.

n d

Marcia Bloom Gift with purchase. Montana Avenue Jewelers Up to 60 percent off. Christmas treats and their famous rum apple cider

d c.

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Ponte Vecchio Live Music! 10 – 40 percent off selected items from Italy. 30 percent off special Christmas decorations. Portofino Carolers. Gift cards for discounts on makeup applications, custom airbrush tans, high pressure bronzing beds and wax services. Also, special discount on retail gifts. Quilted Monkey 10 percent off State & City pillows. Scribble Press Santa! Turn photos into cards and placemats. Station 25 15 percent off

o !

Step! Shoes Eggnog. 10 percent off holiday gifts and free gift wrapping throughout December. Three Bags Full: The Sweater Store Extra long fine gauge 100 percent cashmere shawls for $99 and $25 gift certificates (good for purchases over $100).

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Sweet and Delectable No holiday season would be complete without a delicious cake or sumptuous treat. Here are the best places to get your sweet tooth fix. Nothing Bundt Cakes This store specializes in nothing but Bundt cakes! With flavors like, chocolate chocolate chip, red velvet, pecan praline, white chocolate raspberry and lemon— there’s something tasty for everyone. They are famous for the thick, velvety cream cheese and real butter petals that adorn their cakes; they also offer a light drizzled frosting that can be a bit easier on the waistline. Stop by for samples during the walk. www.nothingbundtcakes.com Sweet Lady Jane Sweet Lady Jane, the upscale patisserie whose cakes and confections defy description, just moved to the corner of 17th and Montana. Stop by for a sample and some holiday cheer. www.sweetladyjane.com

Blue Jeans Bar 20 percent off.

20% 70% OFF

Dermalogica Free travel size Daily Microfoliant w/ any purchase ($17 value). Any gift certificate purchase, receive a g/c for a Microzone treatment ($25 value, 20 minutes). Estell Boutique Gift with purchase. Buy one item; get 30 percent off on selected items. Golden Wellness Deals on special skin care products, mineral make-up, yoga clothing and accessories, gift items, and selected items. Any new or transferred prescription customer can take $5 off any nonprescription purchase of $15 or more. Jarin K 25 percent off regular price items

Montana Avenue Jewelers Up to 60 percent off. Free gift wrapping good food and beverages.

Pinkberry Yogurt Will be giving out samples of their new holiday flavor: pumpkin; which includes whip cream, graham crackers and cinnamon—and trust us, it tastes exactly like pumpkin pie! TCBY You can always request a sample of any of their yogurts, but in December they roll out their special eggnog flavor. Yummy!

La Vitrine 15 percent off select items. Leona Edmiston 25 percent off all jewelry and lingerie. Marcia Bloom Gift with purchase.

Moondance Jewelry Gallery Gift with purchase. Ponte Vecchio 75 percent off clothing and 600thread count shams from Florence Italy. Any purchase over $500 gets a free Deruta mug of choice ($50). Any purchase over $1,000 gets a free 16” Red Rooster Deruta oval platter ($245). Portofino Offers gift packages for different services and retail specials of 20 percent off. Purple Poppy Wine, cheese, sweets, and a free Archipelago soy candle with every $100 purchase. 25 percent off all non-sale clothing and shoes and bags (accessories and scarves not included). Scribble Press Two-for-one deal on in-store projects for that day only – make a set of cards and get the second set free! Or make a book and get the second copy free. Bring your family to create a special gift; then shop the street while they transform your artwork into a book, card, placemat or calendar. Station 25 15 percent off.

Her e’s the low down on the best deals:

Step! Shoes 10 percent off holiday gifts and free gift wrapping throughout December.

2Chix Maternity 15 percent off storewide

Three Bags Full: The Sweater Store Extra long fine gauge 100 percent cashmere shawls for $99 and $25 gift certificates (good for purchases over $100)

To Wag For In-store discounts.

Aura 50-60 percent storewide discount plus sample sales and trunk shows from leading designers.

Uprise Pilates 15 percent off any series of 10 purchased.

BellaCures Mention “Deals & Delights” and get 15 percent off any service.

Rain Forest • Civil Society • Joseph Aboud • Daniel Hechter Sports Coats • Vintage T’s • Merino Wool Sweaters

Daryl B For every $250 spent - receive a $50 gift certificate towards your next purchase.

Food Glorious Food!

Williams Sonoma This store will be giving out hot cider and sweet treats and breads. Looking for some cooking tips? Sunday mornings at 10 a.m. and Monday at noon stop by for a free class focusing on holiday meals.

L e s s

Total Liquidation

Jonathan Adler Save 10 percent all day*pillows and textiles only*valid only on 12/18

Marmalade Café and Bakery They will be giving out hot cider and coupons, and if you purchase a $100 Gift Certificate you will automatically receive a $10 Gift Certificate for yourself. Not such a bad deal.

f o r

Cabochon Fine Jewelry 30-50 percent off entire inventory

Valen Dolce Long known as a tea-house with its espresso tea and tea-puccino has finally made its way to Montana Avenue. With over 90 cakes and confections this patisserie is not to be missed. During the Walk they will be giving out 15 percent off coupons and $5 gift cards and free tastings of patisseries, mousse based fruit cakes and sweet treats. www.valendolce.com

Andrew’s Cheese Shop Andrew’s will be making a “big cheese fondue.” This will be comprised of over 400 cheeses. Cheese lovers, take note and swing by. While you’re there be sure to pick up some of their bestselling cheese, Vermont Cabot Clothbound Cheddar.

B e s t

Weathervane for Men For every $250 spent - receive a $50 gift certificate towards your next purchase.

to

Mention this AD for an EXTRA 10% OFF Exceptional Quality at Affordable Prices

712 Montana Ave. Santa Monica

310.395.4210


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Montana Avenue

Posh on a budget Montana Avenue of fers gif t ideas that seem extravagant sk someone about Montana Avenue, and you’ll probably hear tell of a charming tree-lined street long associated with all-things-upscale, an array of expensive boutiques and a place for celebrity sightings (think Kevin Bacon, Kyra Sedgwick and Bruce Willis — all of whom have been seen strolling the avenue). But Montana Avenue isn’t just for the rich and famous, quite the contrary.

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‘Tis the Season 2010

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Locals know that these one-ofa-kind shops have some of the best deals around town and when you’re looking for that special gift for that special someone and you don’t want to pick up something generic, that’s when you should head to Montana Avenue. Here are some of the best deals around Montana Avenue featuring some of the most fashionable merchandise guaranteed to make it look like you spent a small fortune without denting your wallet. Shhh … it will be our secret.

Benef it Cosmetics Benefit Cosmetics, the “on the spot” beauty bar has a qualified staff of aestheticians who will apply your makeup, arch your brows or apply individual lashes — faux lashes that look like the real thing, only better. The makeup application is $50, but the price goes toward product you may purchase. The best thing about Benefit — they encourage walkins, so you don’t need an appointment to look like a movie star. You’ll be wowed by the results. During the Holiday Walk they will be passing out “bounce back” coupons, along with candy and cookies and

service menus.

www.benefitcosmetics.com Aphr odit e This shop is a real treasure. The first time you see the window display you will think you can’t afford their prices, but don’t let that deter you. Take a tip from the store’s tagline: “We just look expensive,” and stroll right on in. Aphrodite owner Erika Mourelo has gathered some of the most eclectic and expensive looking apparel and jewelry but has somehow

managed to keep the prices in check. This season’s find, the trendy yet classically elegant and sophisticated Charlene K jewelry — the same line carried at Fred Segal is here and it’s under a $100. www.aphrodite-style.com

Jarin K Give your special someone earrings fit for a princess at plebian prices. Jarin K’s purple amethyst and cubic zirconium hoop and drop earrings set with sterling silver and plated over with white

gold are right around the $100 range and will look as though you broke the bank. Located at 1230 Montana Ave.

Estell Boutiq ue When it comes to finding fine, upscale European clothing at reasonable prices, there’s no better shop than Estell Boutique. A very chic Bobo Zander shirt will run you $75. Superb Wampum Casuals dress pants that look like satin but are a blend of cotton and SEE

Posh PAGE 39

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S T En fre in w fo ste a th Sc th be

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Montana Avenue

‘Tis the Season 2010

Montana Avenue holiday event calendar 00 h

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Montana A venue Holida y Walk Friday, Dec. 3, 5 – 9 p.m. Kick the Holiday season off with Montana Avenue’s yearly Holiday Walk. Find the perfect holiday gifts while you amble down this sparkling street filled with live music and festive fun. Shopkeepers are offering special promos and sales but it’s only for four hours so don’t be late.

Santa Is Coming To Town at : Engel & Volkers will feature a free photo op with Santa. Stop in and meet St. Nick, tell him what you’ve been dreaming of for Christmas and grab a steaming hot cup of cider and a couple cookies while you’re there! Scribble Press: Santa will be at the store finding out if you’ve been naughty or nice!

basket full of fantastic gifts and surprises. Pick up a ballot from any store, and then walk Montana Avenue from Seventh to 17th streets, enjoying festive and beautifully decorated holiday store windows along the way. Choose your favorite on each block, and then drop off your completed ballot at any one of the following locations: • Three Bags Full (716 Montana Ave.) • Estell (908 Montana Ave.) • Palmetto (1034 Montana Ave.) • Engel & Volkers (1121 Montana Ave.) • Micheal Stars (1233 Montana Ave.) • Limonaia (1325 Montana Ave.) • The Blue House (1402 Montana Ave.) • Marcia Bloom (1527 Montana Ave.) • Citron (1613 Montana Ave.)

Christmas Carolers The West Angeles Angelic Children’s Choir will be stationed at Whole Foods. Listen to them sing or join in with them for some festive holiday tunes. Carolers will also be at Portofino, and Ponte Vecchio will have live music!

Montana A venue Holida y W indo ws Competition Saturday, Dec. 11, 10 a.m. – 5 p.m. It’s Montana Avenue’s firstever Holiday Window Design Competition! Judge your favorites and compete to win a fantastic Montana Avenue gift

Montana A venue Deals & Delights Saturday, Dec. 18, 10 a.m. - 5 p.m. For all you last-minute shoppers, Montana Avenue is hosting a special shopping day full of delicious noshes and once-in-a-lifetime deals. It is not to miss!

For more inf o visit : www.montanaave.com Montana Avenue – Santa Monica, CA on Facebook montanaave on Twitter

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Montana Avenue

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Uncommonly interesting

ac Lu A ar

Montana of fers a few gif t ideas that bend the rules hen it comes to buying gifts for our friends and relatives we’re all creatures of habit. We tell ourselves that “this year,” is the year we will purchase something special.

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“This year” is the year we will pick out something memorable and different. But then, as the days get shorter and our job and family responsibilities encroach on our time, our good intentions somehow get tossed to the wayside, and we often find ourselves with a scant few days left before festivities scrambling to procure a present. Well, there’s no excuse for that to happen to you this year. “This year,” you can give something out of the ordinary. “This year,” you can get something eclectic and unusual. This year, you can give a gift that will be stand out and be remembered, treasured and talked about. Montana Avenue has a wide array of shops that provide distinctly different, beyond-theordinary services. We’ve scanned the stores and shops to bring you a list of places for that one-of-a-kind, uncommon item. Check it out!

Ouidad ‘Tis the season to embrace your curls! Ouidad, opened in 1984, is the first salon ever dedicated to curly haired clients. The Montana Avenue flagship salon offers exclusive curl cutting techniques and ways to make you feel great about your bold locks. Cuts start at $110 and go up to $250 for an appointment with owner and curl expert Ouidad. The salon also offers damage control treatments, styling and its own product line. www.ouidad.com

Jur liq ue What says pampering better than a facial and a neck massage? Jurlique has a wide range of services from which to choose but we like their Signature Aromatherapy Facial for $110. This signature skin type specific 60-minute facial follows Jurlique’s 25 year-old skincare rituals using all natural, herbal formulas and floral compounds.

For a little extra, try the Ultimate Rejuvenation Facial; a 90-minute slice of heaven that includes a face and scalp massage, a foot compress and a calming hand and shoulder massage; all this for only $165. When you stop by Jurlique their experts will guide you through a personalized skincare regimen that includes skin analysis, deep cleansing and exfoliation. The results: beautiful, radiant skin. www.jurlique.com

Montana Nails For the hands and feet, try Montana Nails. Manicures are $12, pedicures are $17 but the special right now is the “gel manicure.” It’s only $25 and uses a special polish that lasts for two to three weeks. Located at 1411 Montana Ave.

Bellacur es Dry weather brings on chapped hands. If you’re looking for a more intense treatment for $30, Bellacures offers a Dry Hand & Nail

Sculpt your body into peak condition! www.uprisewellness.com

The Art District Galler y Give the gift that lasts a lifetime; give the gift of art. The newest addition to Montana Avenue is The Art District gallery. This Santa Monica showroom is filled with hundreds of art pieces ideal for your home or office at affordable price ranges. www.luriegallery.com

Marmalade Caf e Don’t feel like cooking? No problem. Marmalade Café, an upscale catering company and restaurant, offers full turkey dinners that need only be reheated. And, if you’re not feeling like turkey, opt for their outstanding beef Wellington with mushroom duxelle, prime rib or stuffed pork loin. Known for their top-of-the-line deserts — don’t forget to pick up a pumpkin cheesecake, some apple cranberry tarts or their signature red velvet cake. Yum! Be sure to stop by Marmalade Café during the Holiday Walk as they will be giving out mini-scones, cookies and hot apple cider and handing out $20 off coupons for any drop-off or pick-up catering order of $100 or more. www.marmaladecafe.com/santa _monica_ca.

Therapy Manicure. This extremely moisturizing hot manicure starts out with a warm nail soak, adds a traditional manicure that is followed by a butter cream, grapeseed or almond oil and hot mittens to revitalize your hands. It’s the epitome of holiday hedonism. www.bellacures.com

Uprise Pilat es Don’t let the holiday season stop you from getting a good workout. Give a series of Pilates’ sessions at one of Southern California’s premier private health and wellness centers. The facility offers classical Pilates individually tailored to physically transform each client into a more vibrant, healthier person. A group session starts at $35, a private session will run you $85, but for the Holiday owner Sheena Jongeneel is offering one private session at $50.

To Wag For And last, but certainly not least … a special treat for our pooches. Who says Fido shouldn’t be pampered, too? To Wag For grooming salon, which uses all natural, sulfate and preservative free products, offers a blueberry facial. This whitening treatment is great for dogs that get tearstains or mucky faces. The blue hue helps offset and color balance the dog’s white fur, making the white a bit brighter. It also cleans off and freshens the fur. The facial is an additional $15 on top of the traditional grooming; which starts at just $40. The salon finishes it off with a scented spritz of blueberry. They also offer spa treatments for dogs with problem coats and a deshedding treatment. www.towagfor.com


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Montana Avenue

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Posh FROM PAGE 36 acrylic, are all well under $100. Luxurious, ultra-feminine, frilly Pretty Angel below-the-knee sweater jackets are a mix of silk, wool and acrylic

(which owner Stella Shirman says makes the material a little softer) run a bit over $100 but if you stop by during the Holiday Walk, Shirman will be giving out 15 percent off coupons. Here’s another tip, starting in December she will be giving out a free gift of handmade stone earrings

with a purchase of $100 or more. This is the perfect way to meet your holiday budget, get something that looks super expensive and pick up a free gift for a friend or relative. www.estellboutique.com

To Wag For Celebrate the joy of giving to your favorite pet aficionado by picking out a handmade, customizable leather collar. To Wag For supplies daring designs and a cascade of colors from which to choose. Collars start at $68 and depending on the owners taste and the pet’s personality, you can mix and match colors and stones. So if you’re looking for a special gift for a dog or cat lover this is the place. They also have pet beds that have removable, washable covers in a stunning array of patterns and colors starting at $70. www.towagfor.com

Walk FROM PAGE 34

Montana A venue Deals & Delights Saturday, Dec. 18, 10 a.m. - 5 p.m.

Saturday, Dec. 11, 10 a.m. – 5 p.m. Feel the spirit with Montana Avenue’s first-ever Holiday Window Design Competition. Judge your favorites and compete to win a fantastic Montana Avenue gift basket.

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e o r. 5

a

For all you last-minute shoppers, Montana Avenue is hosting a special shopping day full of delicious noshes and once-in-a-lifetime deals. It is not to miss.

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Stephanie Grace Stephanie Grace with its tagline “Petals, parties, gifts” is much more than a floral gift shop. They offer full party design and event planning and have the most eclectic and holiday oriented array of place settings, Parisian linens, candles and table décor around. But here’s something you’d never think of finding in a floral shop … the perfect holiday bracelet. In the back of the shop, for $50 pick up a sparkly hand-made Guatemalan beaded bracelet. These come in an array of either multi-color (the one in Christmas colors is mostly white and pearl beads with a smattering of green and red) or in color themes, such as the light aqua or cobalt blue (which feature varying shades of those colors). Each bracelet is one-of-a-kind, and all have a

unique magnetic clasp that makes for the easiest wear. www.stephaniegracedesigns.com


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City of Santa Monica

‘Tis the Season 2010

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Safe in the city With the excitement of the holida ys, caution isn’t alw ays top of mind. But enjoying the season above all means staying saf e and keeping your loved ones out of harm’ s way.

• If you’re traveling, make sure that all doors and windows are locked. Get an automatic timer for your lights and ask a trusted neighbor to pick up your mail on a daily basis and any other items that might be delivered to your porch or front door step, so it looks like someone is home. • When shopping, park in well-lit areas and don’t leave valuables showing in your car. Teach children to go to a store clerk or security guard if you get separated. • Take care with your tree – to avoid fire hazards,

select a fresh tree (or use a live tree and plant it after the holidays.) Place your tree far away from fireplaces and heaters, and keep the tree stand filled with water at all times. If you are using a metallic or artificial tree, make sure it is flame retardant. • Inspect holiday lights each year for frayed wires, bare spots, gaps in the insulation, broken or cracked sockets, and excessive kinking or wear before putting them up. Use only lighting listed by an approved testing laboratory. Do not overload outlets, and don’t leave holiday lights

unattended. • Falls are unfortunately very common when hanging holiday lighting. Use a sturdy ladder and take your time. • Make sure candles are in stable holders and place them where they cannot be easily knocked down. Don’t leave burning candles unattended, and never put lit candles on a tree. • For more timely holiday safety advice, visit the Santa Monica Police and Fire Department websites, www.santamonicapd.org and www.santamonicafire.org

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Pico Boulevard

‘Tis the Season 2010

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Home to the

arts

Pico Holida ys Art Walk the star t of some thing big

ove aside Venice, a new neighborhood is becoming the premiere art hot spot on the Westside. This holiday season, Pico Boulevard is attempting to rebrand itself as an up-and-coming arts district, holding its fifth annual Pico Holidays Art Walk. On Dec. 4, from 5 — 9 p.m., a number of stores on the east side of Pico will keep its doors open, in hopes of attracting large crowds that will peruse carefully selected art and discover new artists.

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Participating galleries

Participating restaur ants/caf es Bite Bar & Bakery

Artesanias Oaxaquenas 2919 Pico Blvd. (310) 829-5020 What: Mexican art will adorn the walls of this neighborhood gallery.

Blue 7 Gallery 3129 Pico Blvd. (310) 449-1444 What: Blue 7, a gallery known for showing original art by local and international artists, will hold a reception for more than 20 artists in the annual show titled, “Max 8x10 – Small but Powerful.” Meet the artists who may become the next international art stars.

Jennifer Joyce Ceramic Arts 3028 Pico Blvd. (310) 392-4626 What: Artist Jennifer Joyce, who also teaches pottery classes, will open up her studio to sell her sculpture and functional art.

LaFoto Gallery 806 Pico Blvd. (310) 664-1563 What: From 12 noon to 3 p.m. La Foto Studio offers FREE holiday family studio portraits with the purchase of 50 holiday cards at the special price of $60. And from 5 p.m. - 9 p.m. The gallery hosts "Pico Views" a group photography show, including work from artist Barbara Gluck, with a special edition of fine art images printed on type C archival metallic photo paper and mounted on acid free watercolor offering 20% discount.

Tim Heritage Gallery 3219 Pico Blvd. (310) 315-9562 What: A purveyor of original fine art and a custom framer, Tim Heritage will show his unique collection he’s gathered over the years, including his well-known Animal Series.

Reclaimed Frames 2811 Pico Blvd. What: Danuta Rothschild will take over the store with her contemporary paintings. Her work has been shown all over the world, including Poland, France, Bosnia and the U.S. Other artists include painter Dalia Hay Acco, sculptor Bracha Kronovet and photographer Marissa Lopez Donatt.

3221 Pico Blvd. (424) 744-8658 What: Mainly a performance and product photographer, Sara Prikryo will show a bite-size collection of his work at the bakery.

Lares Restaurant 2909 Pico Blvd. (310) 829-4559 What: Santa Monica painter Ralph Almeida brightens up the Mexican restaurant with his paintings, which are often inspired by textile design. Mexican music included.

Unurban 3301 Pico Blvd. (310) 315-0056 What: Merle Norman paintings coupled with a performance from a folk music group will make for a relaxed night out on the town.

Upper West 3321 Pico Blvd. (310) 586-1111 What: Swanky restaurant Upper West will put on a solo exhibition of work by Jerzy Jacyna, a Polish-born, Czech artist who has a studio in Venice. Jacyna, who used to own a martial arts studio, describes his art as similar to fighting philosophy — action/reaction.

Participating shops

Participating businesses

Acapillow

Kronovet Realty

3018 Pico Blvd. (310) 453-3480

(310) 829-9303

What: Work from painters Steve Craig and Wendy Sienfried will be sold alongside staple products, such as antique fabric, pillow gifts and upholstery.

McCabe’s Guitar Shop Where: 3101 Pico Blvd. (310) 828-4497 What: Country band Jackshit will rock the house, or, more specifically, the backyard of McCabe’s. The band was named “Best Bar Band in Los Angeles” by Los Angeles Magazine in August 2005.

What: Kronovet Realty will host a fancy soiree with abstract expressionist artist Wawi Amasha’s work at Reclaimed Frames Gallery at 2811 Pico Blvd. African beat drummers will set the mood, and a wine tasting will be provided.

Shampoo Lounge 3020 Pico Blvd. (310) 392-8211 What: Mixed media pieces by painter David Jensen, who also happens to be a hair stylist and co-owner of the Shampoo Lounge. Somewhere between paintings and quilts, Jensen’s work is inspired by his passion for mosaics. “I am fascinated [about] how the individual pieces together form to make a larger image,” he said.


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holiday events Dec. 3; 8 p.m. — A W int er’s Solstice Learn more about the history of the winter solstice at Santa Monica College. Over the years, winter solstice festivities have slowly blended in with Judeo-Christian holidays. Enjoy the planetarium show after to see how the planets looked in 2 B.C., which might explain the Star of Bethlehem. Show will be located on SMC’s Main Campus in the John Drescher Planetarium, 2nd floor of Drescher Hall at 1900 Pico Blvd. Tickets are $5. For more information, call (310) 434-3005.

Dec. 4; 5 p.m. — 9 p.m. — Pico Holida ys Art Walk Join the Pico Improvement Organization, as it attempts to revamp its image as a local art hot spot. Fourteen stores will be open for the event, hosting an array of art for sale and display. If not for the culture, check it out for the food. We’re told wine and cheese will be provided. For more information, visit www.picopassport.com.

Dec. 5; 7 p.m. — The Ditty Bops Concert Check out Grammy-nominated duo The Ditty Bops at one of McCabe’s Guitar Shop’s backyard concerts. Formed in 2003, the group has released two albums and has recorded with Bob Dylan. Their latest record “The Color Album” caters to people of all ages. Shop located at 3101 Pico Blvd. Admission is $20. To buy tickets, call (310) 8284497 or buy them online at mccabes.com.

Ongoing in Dec.; various times — ‘R osencr antz and Guildenst ern are Dead’ Sit back, relax and enjoy the crazy adventures of two minor characters in William Shakespeare’s Hamlet. Santa Monica College will put on the dark comedy for the public. Performance located on SMC’s Main

Campus in the Theatre Arts Complex. Admission is $8. To buy tickets, call (310) 434-4319 or visit www.smc.edu/events info.

Ongoing, Dec. 8 — 11, time varies — ‘The Lion King’ Watch precious children rise to greatness as they star in a Kids on Stage Imagination Theater production of the “Lion King” on the big stage at Morgan Wixson Theater. The classic story of Simba’s rise to king of the jungle gets rehashed through song and dance. The theatre is located at 2627 Pico Blvd. Adult admission is $10, children 16 and under is $5, babies free. To buy tickets, call (310) 8287519 or visit www.morganwixson.org.

Dec. 10 — Anais Mitc hell & the Hadest own Orchestr a Concert Singer-songwriter Anais Mitchell presents the music from “Hadestown,” an epic folk opera retelling of the Orpheus myth. Orpheus, a poet, travels to the underworld to bring back his dead wife. The concert will feature Thao Nguyen, Sean Hayes, John Elliot and the Hadestown Orchestra. Shop located at 3101 Pico Blvd. Admission is $16. To buy tickets, call (310) 8284497 or buy them online at http://mccabes.com.

Ongoing, Satur day and Sunda y until Dec. 11; 2 p.m. — ‘Thor oughl y Modern Millie ’ The 1967 musical based off of a book by Richard Morris makes its comeback to the modern stage. Morgan Wixson Theatre presents Millie, a young woman who aims to marry her rich boss. The theatre is located at 2627 Pico Blvd. General admission is $18, seniors and students are $15. To buy tickets, call (310) 828-7519 or visit www.morganwixson.org.

Dec. 11; 8 p.m., 10 p.m. — Dan Hic ks & the Hot Lic ks Christmas Concert Dan Hicks comes to town and will perform his CD release concert for his “Crazy for Christmas” album. His style, self-dubbed folk jazz, combines swing, jazz, folk and country music. Shop located at 3101 Pico Blvd. Admission is $26.50. To buy tickets, call (310) 828-4497 or buy them online at mccabes.com.

M p Im m c m

Dec. 12; 7 p.m. - McCabe ’s Annual Holida y Sho w Listen to some free tunes at McCabe Guitar Shop’s annual holiday show. Come early to catch up with old friends or mingle with new ones. Shop located at 3101 Pico Blvd. Free admission. For more information, call (310) 828-4497.

Dec. 14, 15; 11 a.m. — 9 p.m. — Holida y Art Sale Jump on the chance to buy a few last-minute gifts for the art-lovers in your family. Everything from art prints to ceramics and jewelry will be up for grabs. Sale located at the Barrett Art Gallery at the SMC Performing Arts Center on Santa Monica Boulevard and 11th Street. For more information, contact (310) 434-3434 or visit www.smcbarrettgallery.com.

Dec. 17; 8 p.m. — A Night wit h Henr y Jag lom Filmmaker Jaglom will make an appearance at movie rental store Vidiots. Jaglom trained with Lee Strasberg at the Actors Studio in New York. The Brit behind “Deja Vu” and “Eating” will speak and show clips from his newest project “Just 45 Minutes of Broadway. Event will be held at Vidiots at 302 Pico Blvd. Free admission. For more information, call (310) 392-8508.

“I pr Bo un be K 50 tim tim co pe bo Th en so co ar Sa cl K Pi re de m


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We Sell – Rent & Repair Band & Orchestra Instruments & Guitars

Art to the core Pico takes on an ar tistic feel ost people walking down Pico Boulevard typically walk with a purpose: to go to school, get a picture framed or just rent a video. Pico Improvement Organization Board member Bracha Kronovet hopes to change the street’s “get in, get out” mentality.

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Artwork by Ralph Almeida

“In this cutting edge, progressive community, [Pico Boulevard is] so sleepy and underdeveloped. It seems to be stuck in the 60s,” said Kronovet. “Well, since then, 50 years have passed, and it is time for change. It’s Pico’s time to turn into a contemporary, vital, pedestrian-friendly, social hub boulevard.” The district, which encompasses most of the southern end of Santa Monica, consists of a broad range of art galleries, a planetarium, Santa Monica College and clothing boutiques. However, Kronovet hopes the group of Pico merchants, tenants and residents will come together to develop the approximately 3mile stretch into something

more. “It’s really a city boulevard, and we want to awaken it. We believe that art is proven to be a path to go in to revive that place,” said Kronovet, who cites the Venice Art Crawl as an inspiration. “It’s a boulevard that wasn’t being paid attention to for one reason or another … I’m coming into it from an artist’s point of view.” Currently, Kronovet, an artist herself, is organizing the Pico Holidays Art Walk, a cultural event that will feature works from mostly local artists in local businesses on Pico. The event aims to generate pedestrian traffic into businesses that go unnoticed when driving down the street. “We are making great efforts

to transform the image of the boulevard,” said Robert Kronovet, chairman of the Pico Improvement Board. “The art walk … is an invitation to residents throughout the city to come and experience Pico … because, quite frankly, there isn’t another boulevard like it … that goes right from Downtown L.A. to the water.” Fred Eli, manager at Upper West, agrees that displaying local art will create interest and drive business to his restaurant. “In a way [the restaurant] does look like a gallery with the walls and high ceilings … you get more exposure for your art.” said Eli. Upper West, which serves about 1,000 customers a week, will be changing its art early December for the Art Walk, and plans on periodically exhibiting new art on the walls. “I do believe that the restaurant is like any other business. It has to have new things happening all the time,” said Eli. “If you … offer something that people want … then the street will become happening.” Besides the economic benefits for businesses, Bracha Kronovet hopes that revitalizing the boulevard will create a new hot spot for local residents that they can be proud of. “Wherever art flourishes, life will follow,” said Brach Kronovet. “If enough people hear about it, then people will come and there will be festivity. It gives people a chance to interact and mingle. However, the PIO’s biggest challenge has been translating their vision into a reality. The long length of the street makes it difficult to create a unified neighborhood that will encourage potential visitors to walk. “The boulevard is not cohesive,” said Bracha Kronovet, who suggests focusing on the eastern section between 26th Street and 34th Street of Pico for future development. “Every idea started as seed. It started growing [very] slowly. We are in the seed idea [phase]. It takes time for people to believe,” said Bracha Kronovet. “You spread the word, and it’s now out there that Pico Boulevard is shifting gears.”

HOLIDAY SALE Up to 80% off selected items www.santamonicamusic.com

(310)

453-1928

1901 Santa Monica Blvd. Santa Monica, CA 90404

(310)

202-6874

10862 Washington Blvd. Culver City, CA 90232


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Wher e to Eat

Holiday savings on

Pico

Get specials deals on eats, gif ts and more hile your belly might be getting fatter over the holidays, you’re wallet sure isn’t. To help alleviate your holiday financial woes, restaurants, stores and hotels along Pico Boulevard are offering specials and discounts. Here is a quick lowdown.

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Bit e Bar & Bak ery 3221 Pico Blvd. Trained by the French Culinary Institute of New York, chef Elizabeth Goel opened Bite Bar & Bakery with the hopes of fulfilling every craving and dining desire any true foodie could have. Like Batman, Bite Bar transforms when the sun sets. By day, the bakery/cafe offers grab-and-go breakfast pastries, baked goods, salads, sandwiches and hot plates. By night, it turns into a tapas and wine bar, but only on Fridays

and Saturdays. I guess even Batman needs a day job. For more information, call (424) 744-8658 or visit www.bitebar.com.

Lares Restaur ant 2909 Pico Blvd. Open since 1968, Lares Restaurant serves authentic Mexican food at reasonable prices. The wooden tables and friendly servers welcome you to a place that feels just like home. Known for a variety of dishes, including their signature huevos rancheros for breakfast and carnitas and fajitas for lunch and dinner,

Lares will also be offering special tamales for the holidays. Don’t forget to try the chips and salsa with a bit of guacamole on the side before you go. For more information, call (310) 8294559 or visit www.laresrestaurant.com.

Upper West 3321 Pico Blvd. Enjoy the comforts of homemade American food reinvented for the newest posh restaurant in town. After working at Wolfgang Puck for SEE

Deals PAGE 45


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Deals FROM PAGE 44 two years, executive chef Nicholas Shipp brings forth his latest vision to the Westside — a modern American/Globalstyle cuisine. To celebrate the oncoming season, the restaurant is offering all-night happy hour Mondays from 5 p.m. — 10 p.m. and 50 percent off all wine on Tuesdays. Drinks start at $6 and wine at $13. Mention the Daily Press and Upper West will knock 10 percent off the total bill. For more information, call (310) 586-1111 or visit www.theupperwest.com.

Wher e to Shop Vidio ts 302 Pico Blvd. With the closing of your neighborhood Blockbuster, Vidiots is still alive and kicking, due mainly to the store’s niche market. More than just a video rental store, the shop is a gathering place to filmmakers, movie buffs and students alike. Even director Wes Craven has been rumored to have visited. Stop

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by yourself and peruse more than 45,000 titles in DVD, Bluray and even the antiquated VHS format. Unsure of what you’re looking for? The knowledgeable staff can help guide you through the intimidating stacks. This holiday season, Vidiots will be giving free American Apparel tees for every $25 gift certificate purchased. For more information, call (310) 392-8508 or visit www.vidiotsvideo.com.

McCabe ’s Guitar Shop 3101 Pico Blvd. Know an aspiring Jimi Hendrix? Present your loved one with the gift of music this Christmas. McCabe’s Guitar Shop offers everything from beginner guitars to off-thebeaten path instruments, such as sitars, windchimes and ukuleles. Owned by Robert Riskin, whose mom was the leading actress in the original “King Kong,” McCabe’s is offering savings on everything in the store. A Yamaha Dreadnought steel-string guitar, padded gig bag and electronic tuner will run you

about $213, as opposed to the $313 retail price. Other guitar packages are also about $100 off. If you’re really daring, invest in a ukulele, which are 15 percent off. For more information, call (310) 8284497 or visit www.mccabes.com.

La Foto Studio 806 Pico Blvd. To celebrate the holidays and preserve beautiful memories, La Foto Studio will offer several Holiday Package Specials. To reserve your holiday portrait sessions, please call (310) 525-4413. Or visit their website at: www.lafoto-usa.com.

Wher e to stay Vicer oy Hotel 1819 Ocean Ave. If you’re bringing in loved ones for the holidays, why not treat them to a $100 American Express Gift Card? The Viceroy Hotel is offering a Holiday Shopper’s Paradise special on all reservations until Dec. 30. The package also includes overnight parking, a Santa Monica Place Rewards

Book with more than $500 in savings from retailers and a canvas bag to hold all your goods. To make a reservation, call (310) 260-7500 or visit www.viceroyhotelsandresorts.com.

Casa del Mar Hotel 1910 Ocean Way Stay in one of the oldest hotels in Santa Monica this

winter. Casa del Mar is offering four specials valid until Dec. 29. The Fall Getaway package includes $150 daily hotel credit, with rates starting at $525. If you’re an early riser, you might want to consider the breakfast package, which includes a daily morning meal and has rates that start from $375. If

you book two nights, you get the third night free. Another option: take advantage of the beach view with the Premier Ocean View special, which starts at $499. To make a reservation, call (310) 58105533 or visit www.hotelcasadelmar.com.


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City of Santa Monica

‘Tis the Season 2010

Tis Always the Season to Ride a Bike Holiday deals on bicycles for the entire family. • Cycling Apparel • Eyewear • Cycling Computers and much, much, more.

Gift Cards & Holiday Layaway Available

120 Kids bikes starting at Six Month Financing Available $

Manhattan Beach 1570-C Rosecrans Avenue (310) 321-5290

Arcadia 142 E. Huntington Dr. (626) 447-3181

W estwood 1071 Gayley Avenue (310) 208-8988

Beverly Hills I. Martin Bicycles 8330 Beverly Boulevard (323) 653-6900

Marina Del Rey 2472 Lincoln Boulevard (310) 306-7843

Local FROM PAGE 5

www.helenscycles.com

Santa Monica

2501 Broadway (310) 829-1836 Santa Monica’s Family Bike Shop Since 1936

Just think of all the things the city of Santa Monica does — from offering first-rate resident services, to contributing over $7 million each year to local public schools, to operating a fleet of busses that run on natural gas. Every retail dollar spent plays a part in making it all possible. But it’s not just the city’s bottom line that benefits when locals do their shopping locally. It’s also the broader economy and environment. “The Buy Local campaign in many ways is about jobs,” said Robert Kronovet, who chairs the Pico Improvement Organization. Businesses in your neighborhood, especially family-owned shops, are more likely to employ people who live nearby. So making your purchases at the corner store instead of at a mega-retailer 10 miles away, may well be supporting the livelihood of one of your neighbors. And buying local may be the simplest way to painlessly make your lifestyle more ecofriendly. Shortening shopping

excursions cuts down on greenhouse gas emissions, reduces traffic congestion and improves general quality of life — for you and for your neighbors. While the Buy Local campaign has only been up and running for 18 months, early evidence suggests it's making a difference, with 250 companies signed up as official members so far. Survey results show most residents already see the benefit of shopping locally, giving the campaign's members a naturally receptive audience. And some creative outreach strategies pioneered by the campaign’s leaders are helping more and more local businesses connect with these conscientious Santa Monicans. Take, for example, a promotion launched in May that featured a full week's worth of Santa Monica businesses on the blockbuster marketing service Groupon L.A. For five straight days, a different Santa Monica businesses was able to access the web-based service's hundreds of thousands of viewers with a special promotion, all thanks to the efforts of the Buy Local campaign and its Chamber of

Commerce partners. Another promotion, named "The Buy Local 3/50 Blog" is accessible through the campaign's website (www.buylocalsantamonica.co m) and asks residents, "Which three Santa Monica businesses can you absolutely not live without?" Residents are encouraged to pick three essential local businesses, spend a total of $50 among them, and then explain their picks. Responses are posted on the blog, with prizes awarded for exceptional entries. Those are just a couple of ways the Buy Local campaign is helping Santa Monica businesses reach their most natural clientele — Santa Monicans — and more are on the way, according to Jennifer Taylor, senior development analyst in the city's Economic Development Department and a Buy Local steering committee member. “We've got such an amazing array of businesses here in Santa Monica,” she said. “We’re always looking for opportunities to partner and work collectively to raise awareness about them.”

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Created in partnership with the City of Santa Monica, the Bayside District, Santa Monica CVB, the Main Street Merchants Association, Montana...