2017 Skechers Performance LOS ANGELES MARATHON

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

TABLE OF CONTENTS 2017 Skechers Performance Los Angeles Marathon WELCOME TO ALL A few words from some of the people who make race day a success 8, 10, 12

RECOVERY AFTER THE RUN Keck Medicine of USC shares tips for runners 14

OUR PARTNERS 16

HEALTH & FITNESS EXPO Mix and mingle with fellow runners and spectators 18-19

SPECTATORS GUIDE Checking it out 28-29

LA BIG 5K Kicking off race weekend 20

CONQUR ENDURANCE GROUP

START LINE

32-34

Information to get you started 21

COURSE MAP ‘Stadium to the Sea’ route 22-23

FINISH LINE Information about the final destination 24

TRANSPORTATION AND SECURITY Tips to get around safely 26-27

SKECHERS PERFORMANCE POWERS THIS YEAR’S RACE 35-37

PASADENA HALF MARATHON & 5K AT THE ROSE BOWL 38

SANTA MONICA CLASSIC A 'Classic' leading up to the main event 39

LA ROAD RUNNERS

SNAPCHAT Run, Snap, Swipe 50

Experienced coach helps runners find the perfect pace to race 40

TRACKING TIMES

SMARTPHONE APP

SIGHTS TO SEE

Important race tool to train smarter and reach goals 41

54, 56, 58, 60

THE LORE OF THE LEGACY RUNNERS Dedicated people determined to keep their streaks alive 42

GUINNESS WORLD RECORDS 44

FIRST RESPONDERS 46

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26TH MILE PROGRAM Students learning healthy habits 62

ALL FOR THE CAUSE Over 100 charities team up with the Skechers Performance Los Angeles Marathon 64

BY THE NUMBERS Did you know 650,426 runners have entered the Skechers Performance Los Angeles Marathon since 1986?

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ABOUT THIS PUBLICATION This Official Race Program has been created as a partnership between the Skechers Performance Los Angeles Marathon and the Santa Monica Daily Press. It was produced to give runners and spectators of this historic event an opportunity to learn more about the Skechers Performance Los Angeles Marathon. It speaks to all aspects of the race: competition, charity, the course and the diverse communities that it serves.

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March 19, 2017 Dear Friends, On behalf of the City of Los Angeles, welcome to the 2017 Skechers Performance Los Angeles Marathon – the 32nd Annual edition.

The Los Angeles Marathon celebrates athleticism, determination, and the City of Los Angeles. On Sunday, March 19, approximately 24,000 runners from around the world will experience the one-of-a-kind Stadium to the Sea course. Starting at historic Dodger Stadium, and moving west to the Santa Monica Pier, the route takes athletes through some of our most iconic neighborhoods.

Congratulations to this year’s athletes, and everyone who works to make this event possible. I am especially thankful to Skechers Performance, back again as the title partner, and all of the other partners who make this a world-class marathon.

On behalf of the City of Los Angeles, our best wishes for a successful race.

Sincerely,

ERIC GARCETTI Mayor

ERIC GARCETTI

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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Dear Runners, Supporters and Fans: Welcome to the 2017 Skechers Performance Los Angeles Marathon!

We are proud to return as the title sponsor for this iconic race. As a global company based in Los Angeles, we not only have strong Southern California roots, but also an outstanding international footprint. Therefore, we wanted to share the Skechers Performance Los Angeles Marathon experience with as many people as possible.

This year, we are excited to host runners from 35 countries from around the world who will join us in bringing this monumental event to life.

On Sunday, March 19, 2017, you will be accomplishing something many people only dream about. From first-time marathoners, to charity runners, to seasoned racers, and elite athletes, we commend you for choosing to participate in the 2017 Skechers Performance Los Angeles Marathon.

You have put in many long hours—training and making sacrifices—to embark on this momentous “Stadium to the Sea” race. We want to thank you for your dedication and perseverance. We also want to thank all the countless supporters; from the friends and families who will be cheering along the course, to the many volunteers giving their time and energy. This race would not be possible without you all. The marathon would also not be possible without our city officials whose pledge to this great city of Los Angeles has helped the marathon thrive for over 30 years.

Today is about achievement. Whether you’re here for the pure love of running, camaraderie, to set a new personal record, or if you’re here raising money for an incredible cause, we look forward to seeing each of you at the finish line in Santa Monica and presenting you with a finisher medal that you thoroughly deserve.

Kind regards,

MICHAEL GREENBERG President, Skechers USA, Inc.

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

MICHAEL GREENBERG

Dear Friends: On behalf of Conqur Endurance Group and our partners, I’d like to personally welcome you to Marathon Week.

Athletes from around the world are here in Los Angeles for the 32nd edition of the Skechers Performance Los Angeles Marathon, the headline event in a week full of festivities celebrating health and fitness. Over 24,000 athletes will run the Stadium to the Sea course on March 19th, and one week prior, over 6,000 students will pave the way as they participate in the 26th Mile at Dodger Stadium. The event serves as the final mile of an 8-week cumulative marathon completed as part of the LAUSD Beyond the Bell running program.

On Friday and Saturday, over 45,000 athletes and supporters will convene at the LA Convention Center as we host the Skechers Performance Los Angeles Marathon Health and Fitness Expo. Here, you’ll have the chance to interact with a host of world class brands we are proud to call our partners, including title sponsor Skechers Performance, Hyundai, Air France, Fitbit, Muscle Milk, Angel City Brewery, CLIF Bar, 2XU and Big 5 Sporting Goods.

On Saturday, Dodger Stadium will provide the perfect backdrop for the LA BIG 5K. The race is the third and final stage of the Triple 5K Tour of LA, a challenge put forth by Conqur Endurance Group. Eligible runners will be awarded an inaugural, commemorative medal for completing the Santa Monica Classic 5K and the Pasadena 5K at the Rose Bowl before capping off the trifecta at Dodger Stadium on March 18th.

All eyes will be on Los Angeles on Sunday March 19th as you run from Dodger Stadium to Santa Monica with a backstage pass to the most glamorous city in the world. For some, this will be the end of a journey, for others it will simply be the beginning. Nearly 2,000 athletes will be completing the final stage of the Conqur LA Challenge, a journey that has taken them from the Santa Monica Classic to the Pasadena Half Marathon at the Rose Bowl before culminating with an epic marathon finish and a large, beautiful piece of hardware to commemorate their accomplishment.

We’re proud to partner with more than 100 charitable organizations at this year’s Skechers Performance Los Angeles Marathon, providing an important stage for our runners to raise millions of dollars. Over the years, our charity partners have raised more than $43 million for important environmental, educational, civic and health related causes.

As a first in our business, we have teamed up with Snapchat. Together with our sponsors and charity partners, we’ll provide over 40 exclusive geofilters for our athletes and spectators to use on race day and give everyone a chance to engage in an exciting and memorable social media activation, which will be the first and largest initiative in Snapchat’s history. At this year’s marathon, we are also collaborating with Guinness Book of World Records to allow our athletes to make March 19th more memorable by setting a world record on the Stadium to the Sea course.

We are grateful for the support from our partner cities, Los Angeles, West Hollywood, Beverly Hills and Santa Monica and the more than 5,000 volunteers without whose efforts and support we simply would not be able to do what we do – thank you!

On behalf of our partners, we wish the best of luck to everyone participating in our marathon week festivities.

TRACEY RUSSELL Chief Executive Officer

TRACEY RUSSELL

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

Congratulations to the

marathon runners!

@smdailypress

@smdailypress

Santa Monica Daily Press

1640 5th Street, Suite 218 | Santa Monica, CA 90401

(310) 458-PRESS (7737)

smdp.com

RUNNING FOR THE MIND AND BODY N

o one can argue that marathoners are dedicated and devoted high-performance aerobic athletes.

Now, no one can argue that there are some real health benefits to aerobic athletics as well. These benefits apply to both the elite and recreational runner.

“Aerobic exercise, including running, prevents various medical issues and can guard against cardiac, vascular, respiratory and endocrine disease,” said Dr. Alexander E. Weber, MD, an Assistant Professor of Clinical Orthopedic Surgery at Keck School of Medicine of the University of Southern California.

The evidence shows that aerobic exercise positively impacts all of the aforementioned organ systems. There have been many large prospective studies that have demonstrated decreased rates of coronary heart disease in those that exercise regularly. For exam-

DR. ALEXANDER E. WEBER, MD, AN ASSISTANT PROFESSOR OF CLINICAL ORTHOPEDIC SURGERY AT KECK SCHOOL OF MEDICINE OF THE UNIVERSITY OF SOUTHERN CALIFORNIA

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ple, “in a prospective national study of 538 long-distance runners compared with 423 non-runner control subjects aged 50 and older, researchers found that long distance runners had overall higher survival rates and lower disability scores compared to control subjects at greater than 20 years,” said Dr. Weber. In fact, there is a direct relationship between inactivity and the risk of cardiovascular disease or death.

Sedentary individuals who began running were able to achieve tangible health benefits, including decreased blood sugar and triglyceride levels. Running and aerobic exercise have also been shown to decrease circulating inflammatory markers.

Those opposed to running often cite the burden imposed on the musculoskeletal system. Dr. Weber states that running injuries to the musculoskeletal system are often due to poor form or nutrition rather than the act of running itself.

Furthermore, the benefits of running to the musculoskeletal system include increased muscle mass, increased skeletal mass, and decreased fragility. And, there has yet to be a longitudinal study that has been able to demonstrate a longterm detrimental effect of running on either hip or knee cartilage. Interestingly, “a recent study of 953 marathon runners demonstrated no increased prevalence of hip or knee arthritis compared to the average US

population,” said Dr. Weber.

“In fact, the same study found that as physical activity decreased the likelihood of significant hip or knee arthritis increased!”

Certainly running has been proven to provide multiple physical health benefits but it can also be psychologically beneficial. Believe it or not, running can make you happy. In a study published in Medicine and Science in Sports and Exercise, researchers found that even a 30-minute walk on the treadmill could instantly lift the mood of someone suffering from depression.

Runners often experience a state of bliss, otherwise known as runners’ high. This feeling can often be described as a feeling of euphoria coupled with reduced anxiety. Dr. Weber states that the runners’ high is caused by an endorphin release and can lead to decreased stress, improved mood, and even help fight depression.

Dr. Weber’s parting words were that “it ultimately comes down to the facts. Being

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

healthy and active can decrease your likelihood of physical and mental illness, so go out there and run! Have fun and enjoy the marathon.”

Keck Medicine of USC is the University of Southern California’s medical enterprise. It is one of only two university based medical systems in the Los Angeles area.

As part of the university’s USC Health initiative, the medical enterprise encompasses academic, research and clinical excellence. Dr. Weber serves as a team physician for the USC Trojans.

“Aerobic exercise, including running, prevents various medical issues and can guard against cardiac, vascular, respiratory and endocrine disease,” Dr. Alexander E. Weber, MD Assistant Professor of Clinical Orthopedic Surgery, Keck School of Medicine of the University of Southern California

THE KECK EFFECT: MORE ENDURANCE

Keck Medicine of USC attracts the world’s top researchers and physicians. Together, we’re preventing, diagnosing and treating diseases with greater precision — an approach we call The Keck Effect. That means doing everything possible to help our patients do more of the things they love.

With locations throughout Southern California, exceptional care is close to you. See how we’re redefining medicine.

KeckMedicine.org (800) USC-CARE © 2017 Keck Medicine of USC

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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2017 PARTNERS We’d like to give a special thanks to all our partners, without whom this race would not exist Title Partner

Sponsors

Licensee Sponsor

Media Partner

Community Partners GE

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Vendor

Santa Monica Welcomes the

Marathon March 19, 2017 For race day details, visit smgov.net/LAMarathon Runner pickup information Street closures Big Blue Bus, Metro Expo Line and transit options Parking

For live marathon updates: @ SantaMonicaCity @ L AMarathon @ CityofSantaMonica @ CityofSantaMonica

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HEALTH & FITNESS EXPO LOS ANGELES CONVENTION CENTER, WEST HALL A 1201 S. Figueroa St., Los Angeles, CA 90015

FRIDAY, MARCH 17 10 A.M. — 7 P.M. he Skechers Performance Los Angeles Marathon Health & Fitness Expo hosts over 110 exhibitors featuring brand-new designs in running

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gear and shoes, as well as the latest developments in sports, fitness, and nutrition. In addition, the Skechers Performance Los Angeles

EXHIBITOR

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2XU 229 Active Pacific 614 AEVOK Apparel 735 Affinity365 DBA: Hyburst 832 Air France 211 Air Relax (Orange Tree Trade) 514 Altius 732 Anita International Corp 714 Beach Cities Challenge 621/722 BeeCause Charms 640 Bic Bands 501 Big 5 Sporting Goods 109 Blue Diamond Athletic Displays 517 Body Glide 429 Calmoseptine 834 Campus Quilt 733 CEP Compression 421 Clif Bar 741 Clif Bar Pace Team 746 Conqur Endurance Group 529 Cutco 734 Dignity Health 415 Dream Center 9 Egg Whites International 816 Elite Sport Optics 326 Emergen-C 12 Erdinger 233 Evolution Physical Therapy 507 Farm Fresh to You 516 Fitbit 221 Fitletic Sports, LLC 307 Fleet Feet Sports 301 FlipBelt 523 Fond Memories 515 Garcoa Pain Relief 333

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EXHIBITOR

SATURDAY, MARCH 18 9 A.M. — 5 P.M. Marathon Health & Fitness Expo is the home of Participant Packet Pick-Up for all marathon and LA BIG 5K runners. The two-day

LOCATION

Garmin Goodr Green Initiative Grocery Outlet - KTLA Hawaiian Moon Hippie Runner Hoka One One ICE 20 Invo Coconut Water J Lab Audio Joe Froyo Kaleo Marketing Keck Medicine of USC Kool N Fit Kowa Healthcare KRAVE Jerky KT Health L.A. Leggers LA Dodgers Foundation LaceUp Running Series Larabar Lasik Vision Inst.

Legacy Runner Leukemia Lymphoma Society- T.I.T. Liquid IV Lululemon Malibu Race Series Marathon Tours Minute Rice Mount Saint Mary's University Muscle Milk MuscleAid Tape Navitas Naturals NormaTec North Valley Caring Services

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Skechers Performance Los Angeles Marathon Health & Fitness Expo is free and open to the public.

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Nuun Hydration 443 On Running 315 Orgain 521 Physicool USA (Lyn Pharma) 528 Podium Elite Group 1 Polar Electro 530 Pro-Tec Athletics 441 Ragnar Relay 540 Rapid Reboot 729, 828 Real Time Pain Relief 341 Revel Race Series 503 ROCKTAPE 641 Roo Sport 428 Run with Us/GU 502 runDisney 406 San Francisco Travel (SF Marathon) 730 Shared Charity 3 Shared Charity 4 Skechers Performance 201 Solar City 240 Soleil Com/Welk Resorts 731 Spibelt 608 Sport Hooks 541 Sprint 434 SRLA 6 St. Jude Children’s Research Hospital 5 Steigen Socks 729 Team to End Aids 8 Team World Vision 10 T-Mobile 532 UCLA Extension 635 USA-Sport 241 Venice Marathon 430 Vespa Power 435 Vital Proteins 625

HEALTH & FITNESS EXPO EXIT

Students Run LA

Students Run LA TShirt Exchange

TShirt Exchange

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1201 S. Figueroa St., Los Angeles, CA 90015

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SKECHERS PERFORMANCE OFFICIAL MERCHANDISE STORE

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Japanese Solutions

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Bib Numbers 19100-19999 Bib Numbers 18200-19099

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PARTICIPANT SERVICES 5K Registration

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5K Registration

Bib Numbers 16400-17299 5K TShirt Pick Up Bib Numbers 15500-16399

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5K Bib Pick Up Bib Numbers 14600-15499 5K Bib Pick Up Bib Numbers 13700-14599

LA BIG 5K

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Legacy Runners 10000-10283

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LA BIG 5K Saturday, March 18, 2017 RACE DAY SCHEDULE March 18 Dodger Stadium 6:00 am- gates open 6:30 am- Bib Pick-Up & Race Day Registration Opens 8:00 am- LA BIG 5K Race Start AWARDS AND AGE DIVISION LIST The prize structure for the LA BIG 5K (Men and Women): 1st - $500 gift card to Big 5 Sporting Goods.

2nd - $250 gift card to Big 5 Sporting Goods.

Participants will compete in the following male and female age divisions: under 15, 16-19, 20-24, 25-29, 30-34, 3539, 40-44, 45-49, 50-54, 55-59, 60-64, 6569, 70-74, 75-79, 80 and over.

The top finisher in each age division will receive a $50 gift card to Big 5 Sporting Goods and a commemorative 1st place medal. The 2nd place finisher in each age division will receive a $25 gift card and 3rd place finishers in each age division will also receive a commemorative medal. Awards can be picked up after the race at the awards tent.

Awards must be picked-up in person on race day as awards are not shipped.

REGISTRATION INFORMATION Participants that register for the LA BIG 5K on Friday at the Los Angeles Convention Center will be able to collect their race packet at the point of sale. Participants that register for the race on Saturday at Dodger Stadium will also collect their race packet on-site at the point of sale.

PACKET PICK UP INFORMATION Pre-registered participants in the 2017 LA BIG 5K have two options to pick-up their race packet prior to the LA BIG 5K.

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Friday, March 17 10 a.m. - 7 p.m.

Los Angeles Convention Center, West Hall 1201 S. Figueroa St. Los Angeles, CA 90015

Participants may visit the Skechers Performance Los Angeles Marathon Health & Fitness Expo to pick up their LA BIG 5K bib, timing device, and participant shirt. Friday packet pickup is not required.

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Saturday, March 18 beginning at 6:30 a.m.

Dodger Stadium, Parking Lot 6 1000 Elysian Park Ave, Los Angeles, CA 90012 Pre-registered participants can pick up their race packet beginning at 6:30 a.m. in Parking Lot 6 at Dodger Stadium NEW TO LA BIG 5K 2017 Get warmed up with pre-race yoga on the event stage. Celebrate after the event with live music, sponsor activities, charities and overall awards!

Sunday, March 19, 2017 START LINE SCHEDULE 3:00 a.m. — Dodger Stadium Opens to Vehicles /Security Checkpoints Open 5:00 a.m. — Gear Check/Seeded Corrals Open 6:30 a.m. — Gear Check Closes/Wheelchair Race Start 6:40 a.m. — Seeded Corrals Close 6:42 a.m. — Hand Cycle Race Start 6:45 a.m. — Elite Women Start 6:55 a.m. — Elite Men and Full Field Start

GEAR CHECK Gear Check is located in Parking Lot K at Dodger Stadium. All gear checked at the Start Line will be transported to the Finish Line for

pick-up post-race.

Participants must use the clear plastic event-issued Participant Bag to check gear. Non-transparent bags, backpacks, or luggage will

NOT be accepted. Do not check anything valuable or fragile as the Skechers Performance Los Angeles Marathon is not liable for any loss or damage. Gear Check closes promptly at 6:30 a.m.

SEEDED CORRALS Seeded corrals A, B, C, D, and E will open at 5 a.m.

Each corral will have its own

entrance and runners that have qualified for a Seeded Corral must show their bib to security personnel to gain entrance. The Seeded Corrals will close promptly at 6:40 a.m. Runners should plan accordingly and must be in their appropriate corral by 6:40 a.m. or they will not be permitted entry into their seeded corral.

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RUNNER SECURED FINISH ZONE Once runners cross the Finish Line, they will enter the Runner Secured Finish Zone, which is closed to the non-credentialed public. The Runner Secured Finish Zone is located on Ocean Ave from California Ave to Santa Monica Blvd. Runners will keep moving south on Ocean Ave to collect their finisher medal, mylar blanket, water, Gatorade Endurance Formula, Muscle Milk recovery bar, post-finish food, and any items at UPS Gear Check.

Runners will exit the Runner Secured Finish Zone at Santa Monica Blvd.

Spectators are not allowed In the Runner Secured Finish Zone.

SPECTATOR ACCESS POINTS Spectator access will be closed on Ocean Ave from Washington Ave

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to Santa Monica Blvd. Palisades Park will also be closed to spectators from Washington Ave to Santa Monica Blvd. Any spectator wishing to watch their runner cross the Finish Line will need to station themselves on Ocean Ave north of Washington Ave. Spectators are strongly encouraged to meet their runners at the Finish Festival or Family Reunion Area.

FINISH FESTIVAL The Finish Festival is home to the Angel City Brewery Beer Garden, music, and other fun entertainment and giveaways! The Finish Festival is located on Santa Monica Blvd between 2nd St and Ocean Ave. The Finish Festival is open from 9 a.m. - 3 p.m.

FAMILY REUNION Make arrangements to meet

your family at one of the letters of the alphabet. The Family Reunion area will be located on Ocean Ave between Santa Monica Blvd and Broadway Ave.

ANGEL CITY BREWERY BEER GARDEN Runners and Spectators will be able to enjoy delicious craft beer at the Angel City Brewery Beer Garden from 10 a.m. - 2:30 p.m.

Wristbands will be required and can be picked up at the Skechers Performance Los Angeles Marathon Health & Fitness Expo.

If you are unable to pick up your wristband at the Skechers Performance Los Angeles Marathon Health & Fitness Expo, there will be an ID check station located at the entrance of the Angel City Brewery Beer Garden where you can show your ID and those 21+ can pick up

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

a wristband. Angel City Brewery craft beers will be available for sale at the Finish Festival.

MASSAGE TENT All runners are able to receive a complimentary massage after completing the Skechers Performance Los Angeles Marathon. Look for the Massage Tent on Ocean Ave just south of Broadway Ave.

HOTEL SHUTTLES For participants who booked hotels in Downtown LA or Beverly Hills through the Hotel Reservation Center, Hotel Shuttles will be staged at Santa Monica City Hall. Shuttles require a wristband to board and will depart every half hour beginning at 11 a.m. with the last pick-up at 4 p.m.

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Marathon Route Route closed to traffic during event

Public Restroom City Parking Structures and Lots Color coded for your convenience

Runner Services

Rerouted Big Blue Bus Routes

Street Closure

Rerouted Metro Bus Routes

Traffic Circulation

Metro Expo Line

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Visitor Center

Service starts and ends at 17th St/SMC Station Bus Hub. Take Metro Expo Line to and from the Bus Hub. On race day, BBB customers can receive a courtesy transfer upon request from an operator.

Breeze Bike Share Station

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STUDENTS RUN LOS ANGELES (SRLA) SRLA post-race reunion will take place at Santa Monica High School. Access to the school via the Pico entrance.

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San Vicente Blvd. and Ocean Ave. 4th St. and San Vicente Blvd.

Ocean Ave. and Montana Ave. For a complete list of stations, please visit BreezeBikeShare.com.

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REUNION AREA Entrances/security check points will be located on Ocean Ave. at Santa Monica Blvd., Broadway and Colorado Ave.

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Running the Skechers Performance LA Marathon is the pinnacle achievement for elite athletes and everyday runners alike. On race day, runners will set out to accomplish a personal goal by crossing the finish line beachside in Santa Monica! Visit SMGOV.NET/LAMARATHON for local updates. For your complete race day guide, visit BIT.LY/L AM17APP

Reunion Area The Santa Monica Police Department will set up a Reunion Area at the finish line, which visitors can enter after passing through security. The Reunion Area will be on Ocean Ave. stretching from Santa Monica Blvd. to Colorado Ave. Entry points will be at Broadway and Colorado Ave.

Metro Expo Line

Enjoy Race Day Santa Monica Santa Monica Info smgov.net/LAMarathon Los Angeles Marathon Info LAMarathon.com 213.542.3000 More Marathon Updates @ SantaMonicaCity @ LAMarathon @ CityofSantaMonica @ CityofSantaMonica

Beat traffic and ride the Metro Expo Line in and out of Santa Monica. Riders are encouraged to preload TAP cards with roundtrip fare of $3.50 in stored value to make your trip that much faster. On race day, Metro will run the Metro Expo Line in faster intervals than the regular weekend schedule.

Bus Hub To make taking transit to and from Santa Monica easier on race day, Big Blue Bus (BBB) and Metro will offer all bus transit service from a single Bus Hub at the 17th St/SMC Metro Expo Line station. All BBB service that operates in Santa Monica on Sundays will stop here (except for Route 9, which will not be in service on race day). See map on reverse for more details.

Getting To and From The Bus Hub BBB customers can ride the Metro Expo Line between Downtown Santa Monica and the Bus Hub on race day. Visit bigbluebus.com for more details.

From Bus Hub to Downtown Santa Monica Customers should ask the BBB Operator for courtesy train transfers (one to get to Downtown Santa Monica and one to return to the Bus Hub) before disembarking at the Bus Hub. From Downtown Santa Monica to Bus Hub Before boarding the train customers should ask the BBB ambassador at the Downtown Santa Monica Station for a courtesy train transfer to the Bus Hub.

Biking There will be FOUR bike valets on race day: Closest to the finish line Washington Ave. at 2nd St. from 8:30AM–3:30PM. Access via Washington Ave. or 2nd St. Two options in Downtown The Bike Center on Colorado Ave. at 2nd St. from 8AM–8PM. Access via Broadway, Colorado Ave., Main St. or 2nd St. Parking Structure 6 at 1431 2nd St. from 8:30AM–5PM. Access via Broadway or 2nd St. Main Street The Main Street Farmers Market at 2640 Main St. from 8:30AM–2PM. Access via Main St. or Ocean Park Blvd.

Explore Breeze Bike Share at BreezeBikeShare.com to use the City’s bikes, located at 80 convenient stations.

Note: Bikes are not allowed anywhere on the race route, reunion area or at the intersection of Ocean Ave. at Colorado Ave. Bikes (but not cars) are allowed on Main St. between Pico Blvd. and Colorado Ave.

Real–Time Parking App Find available parking in structures and beach lots at SMGOV.NET/PARKING

For more information on fun activities in Santa Monica, visit SANTAMONICA .COM

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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WATCHING THE PACK A spectator’s guide to this year’s Skechers Performance Los Angeles Marathon Y

ou don’t have to be running 26.2 miles to make March 19th truly memorable. The Skechers Performance Los Angeles Marathon has a myriad of opportunities for you to cheer and support your loved ones while listening to live music or taking part in one of several interactive cheer zones along the Stadium to the Sea route.

THE START LINE When 24,000 athletes converge at world-famous Dodger Stadium, you know it’s going to be a party. Live music courtesy of Calphonics will serve as the perfect prelude to Randy Newman’s “I Love LA”, when the marathon gets underway.

MILE 4: KOSHINTAIKO DRUMMERS The Koshin Taiko Drummers take the most challenging hill on the Stadium to the Sea course and turn it into an epic conquest that has become a favorite moment for many on race day.

MILE 11: ANGEL CITY BREWERY AT HOLLYWOOD BLVD & ORANGE Take to the Hollywood Walk of Fame and join in on the party with Angel City Brewery, the official beer partner of the Skechers Performance Los Angeles Marathon. There will be plenty of music and cheering, but you’ll have to wait for the finish line to enjoy one of Angel City’s delicious beers.

MILE 12.9: CHARITY RELAY EXCHANGE ZONE The excitement of race day is further heightened when you’re running for a special cause. The Charity Relay Exchange Zone is a truly special place to be as many of the official marathon charities are represented by nearly 1,200 athletes participating in the two-person relay.

MILE 16: AIR FRANCE CHEER ZONE AT BUNDY & ALPINE Find a taste of France in Beverly Hills at the Air France Cheer zone, decked out with Parisian flare and live entertainment by DJ Mike Grimm. Brand ambassadors in French outfits with French flags will make you feel like you’re strolling down the Champs-Élysées.

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

MILE 18: CHEER ALLEY If you’re looking to add your voice to the loudest cheer zone on the course, look no further than Cheer Alley, where 600+ cheerleaders and one large marching band will compete as they support the marathoners as they near the infamous “wall”.

MILE 19: CLIF CHEER ZONE AT SANTA MONICA BLVD & WESTWOOD The team at CLIF Bar knows how important the last seven miles of a marathon can be. They’ll be throwing a party at Mile 19, providing much needed fuel for the athletes and coffee for spectators. Join in on the fun, dance to the music and add your voice to fuel the athletes down the homestretch.

SEE SPECTATOR PAGE 29

Support your runner RUNNER TRACKING Keep time with your runner via the official race app powered by Fitbit.

Participants can tap into Skechers Performance Los Angeles Marathon social channels, talk to other runners or post from the course.

Find more information about the app at lamarathon.com/eventinfo/smartphone-app.

APPROXIMATE RUNNNER CROSSINGS To the right is a chart of approximate times runners will be crossing each mile.

SPECTATOR FROM PAGE 28

MILE 20: RIVALRY ROW AT SEPULVEDA & OHIO There’s no rivalry quite like the one between USC and UCLA. This year, the Trojans and Bruins will face off in a new activation where students from each school will coax athletes to their side of the street, making them choose which side of Rivalry Row they stand on.

MILE 21: FITBIT AT SAN VICENTE & GORHAM The LA Road Runners, the official training program of the Skechers Performance Los Angeles Marathon, will

MILE

Start 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Finish

LOCATION (CITY) LEAD WOMEN Dodger Stadium near Lot G (LA) 6:45 a.m.

Sunset Blvd., just north of Marion Ave. (LA) 6:50 a.m.

Broadway, just north of Sunset Blvd. (LA) 6:56 a.m.

Main Street, between Temple & 1st Streets (LA) 7:01 a.m.

1st Street, just north of Spring Street (LA) 7:07 a.m.

Temple Street & Victor Street (LA) 7:12 a.m.

Glendale Blvd., just before Santa Ynez St. (LA) 7:18 a.m.

Sunset Blvd., just before Silver Lake Blvd. (LA) 7:23 a.m.

Sunset Blvd. between Myra & Bates Aves. (LA) 7:29 a.m.

Hollywood Blvd. & Edgemont Street (LA) 7:34 a.m.

Hollywood Blvd. & Wilton Place (LA) 7:40 a.m.

Hollywood Blvd. & Wilcox Ave. (LA) 7:45 a.m.

Sunset Blvd. & LaBrea Ave. (LA) Sunset Blvd., just west of Fairfax Ave. (LA) Sunset Blvd., just past Alta Loma Road (LA/WH) Santa Monica Blvd., west of Robertson Blvd. (WH) Burton Way, past Oakhurst Drive (WH/LA/BH) Rodeo Drive & Dayton Way (BH) Santa Monica Blvd & Century Park East (BH/LA) Santa Monica Blvd., past Westholme Ave. (LA) Sepulveda Blvd., north of Santa Monica Blvd. (LA) Dowlen Drive before Bonsall Ave. (VA) San Vicente Blvd., near Montana Ave. (LA) San Vicente Blvd., past Bristol Ave. (LA) San Vicente Blvd. & 18th Street (SM) San Vicente Blvd., between 7th & 4th Streets (SM) Ocean Ave., past Idaho Avenue (SM) Ocean Ave. & California Ave. (SM)

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LEAD MEN

MID-PACK

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provide additional support for this crucial stretch.

Athletes will breathe a sigh of relief as they turn onto San Vicente and smell the ocean breeze in the air. With five miles to go, they’ll get a boost from Fitbit and their street team who will host a sign-making station and provide noisemakers so you can add to the vibe created by their DJ. MILE 22: SKECHERS PERFORMANCE AT SAN VICENTE & BURLINGAME The title partner of the marathon will be in Brentwood this year, partnering with Angel City Pit Bulls to provide tons of encour-

agement for athletes and spectators along with a food truck for that unique LA vibe.

From Brentwood, it’s a short drive to Santa Monica where you can reach the finish line

or head straight to the Finish Festival to celebrate your athlete.

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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NUT BUTTER ENERGY INSIDE A CLIF BAR

NON-GMO | LOW GLYCEMIC © 2016 CLIF BAR & COMPANY. TRADEMARKS AND REGISTERED TRADEMARKS ARE OWNED BY CLIF BAR & COMPANY, OR USED WITH PERMISSION. NBF16.XXXX

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

Run through the heart of Griffith Park!

The 6th annual

TRAIL HALF MARATHON Saturday, OCTOBER 14th , 2017

&

TRAIL 10k sunday, OCTOBER 15th , 2017 7KH WK DQQXDO *ULIÆ“WK 3DUN 7UDLO +DOI 0DUDWKRQ ZLOO EH KHOG 6DWXUGD\ 2FWREHU WK DQG WKH *ULIÆ“WK 3DUN 7UDLO N ZLOO EH KHOG 6XQGD\ 2FWREHU WK 5XQ ERWK RI WKHVH EHDXWLIXO WUDLO UDFHV EDFN WR EDFN LQ WKH VDPH ZHHNHQG DQG HDUQ \RXUVHOI D third medal DQG KDQGPDGH Æ“QLVKHUV PXJ

They sell out every year so don' t wait to sign up!

JULIƓWKSDUNWUDLOUXQV FRP • JULIƓWKSDUNWUDLO N FRP

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

CEO’s perspective:

Q&A WITH CONQUR ENDURANCE GROUP CEO, TRACEY RUSSELL T

racey Russell joined Conqur Endurance Group 3 1/2 years ago. At the time, the company was known as LA Marathon LLC. We caught up with Tracey recently when she and her team were busy preparing for this year’s marathon week.

Q: IT IS FAIR TO SAY THAT QUITE A FEW THINGS HAVE HAPPENED IN THE PAST 3 1/2 YEARS. WHAT ARE SOME OF THE MILESTONES YOU AND YOUR TEAM HAVE ACHIEVED AT CONQUR?

A: One of the first things I did upon arriving was to identify infrastructure needs.

We brought on additional subject matter experts to complement the team already in place. Today, our very talented, full-time staff of 13, take pride in creating and executing world-class experiences that ignite passion in athletes and connect communities through the transformative power of sport. Other key milestones achieved include expanding our portfolio of events from one weekend to a yearround platform that now includes the Santa Monica Classic 5K/10K in September, the Pasadena Half Marathon and 5K in January and the Skechers Performance Los Angeles Marathon and LA Big 5K in March. In 2016, our team partnered with the United States Olympic Committee and USA Track & Field in hosting the U.S Olympic Team Trials

Marathon making for an epic weekend of running. We also successfully took on the task of developing a new master brand that aligned more closely with our strategic direction for growth.

Q: TELL US ABOUT WHY YOU DECIDED TO REBRAND THE COMPANY TO CONQUR ENDURANCE GROUP AND WHAT WAS THE RATIONALE BEHIND IT?

A: For most people, we are synonymous with the Los Angeles Marathon, our biggest property. Even though we have 5 other event properties, everything was hinged on the marathon brand from the way we did business but from a consumer perspective, the brand eco system was not easy to understand. Furthermore, we did not effectively delineate our market facing communications between consumers and businesses. So, we set out to create a new breed of endurance organization in Los Angeles. Through a process of reimagining and redefining, we identified what’s unique about the sport of endurance and celebrated it through the lens of this city to establish the framework of our new venture, Conqur Endurance Group. Partnering with local brand consultancy Innovation Protocol, we leveraged a thirty-year history of designing, marketing and executing endurance events in Los Angeles and paired it with a

TRACEY RUSSELL AT THE 26TH MILE

vision of supporting the triumph of limits for every athlete, every partner and every charity we impact. Following the creation of the master brand with Innovation Protocol, our team took on phase two by ”refreshing” each property with its own distinct personality and branding treatment. We have created a cohesive inter-play between each one of the individual event brands that all ladder up to the master brand with shared and consistent use of colors, graphics and symbols. This has allowed us to communicate our business more effectively and expand our portfolio of properties in a more defined strategic direction.

Q: WHAT WERE SOME OF THE HIGHLIGHTS OF HOSTING THE U.S. OLYMPIC TEAM TRIALS MARATHON?

A: We were honored to be awarded the Olympic Team Trials Marathon by USA Track & Field and the

U.S. Olympic Committee and our team rose to the challenge of organizing two major marathons back to back on the same weekend.

We had our core team manage both productions with additional support from seasoned industry professionals, some of whom had been involved in previous Olympic Trials. Hosting the trials meant designing, building and executing a marathon from scratch in partnership with USATF, the USOC, and our city agency partners in Los Angeles. One highlight was the pride, professionalism and tenacity of our city partners who not only supported our two events that weekend but also the 58th Annual Grammy Awards.

The most meaningful aspect of hosting the Olympic Trials was providing a stage for America’s best marathoners where Los Angeles’ enthusiasm was felt all along the SEE INTERVIEW PAGE 34

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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SKECHERS PERFORMANCE LOS ANGELES MARATHON. WHAT’S IN STORE FOR THE RUNNERS THIS YEAR?

INTERVIEW FROM PAGE 33

course. The top 3 men and women who qualified at the Trials then went on to the Rio Olympic Games and had the best finish of any US marathon team in the history of Olympic marathons.

Q: COMMUNITY ENGAGEMENT IS VERY IMPORTANT TO CONQUR. HOW HAS YOUR TEAM’S WORK IN THIS AREA PROGRESSED?

A: Philanthropic partnerships are the cornerstone of Conqur Endurance Group.

Our two key areas of focus are supporting nonprofit fundraising and fostering our youth initiatives. This year, the Skechers Performance Los Angeles Marathon Charity Program includes nearly 100 official nonprofit partners who will raise an anticipated $4 million for their individual causes. Our impact doesn’t end there.

We are thrilled to continue our 28-year partnership with Students Run LA, donating 3,500 marathon entries and ample support to their program as they make a lasting difference in the lives of young people in Los Angeles. Additionally, we’re proud to support LAUSD’s Beyond the Bell running program with the 26th Mile event, drawing more than 6,000 elementary school aged children to Dodger Stadium each year to run the final mile of an 8 week, cumulative marathon.

Q: THIS YEAR MARKS THE 32ND RUNNING OF THE

34

A: Every year our team and our partners come up with creative and fun ways to experience the marathon with different activations.

Through a first-of-its-kind partnership between Snap Inc and the Skechers Performance Los Angeles Marathon, runners will have a unique way to commemorate their experiences on social media. During the marathon, more than 40 on-demand Snapchat Geofilters will allow runners to share the vibrancy and signature style of the race straight from the streets of Los Angeles to social media and mobile screens around the world by applying marathon-themed graphic overlays to their Snaps before sending to friends.

Through a partnership with Southern California Special Olympics, we have created Rivalry Row between two of Los Angeles storied universities, USC and UCLA. Each team will go head to head with students, cheerleaders and bands as they face off on opposite sides of the course around Mile 20. Runners will be encouraged to declare their loyalty by running on the east side for USC and the west side for UCLA. We are also collaborating with Guinness Book of World Records to allow our athletes to make March 19th even more memorable by setting a world record on the Stadium to the Sea course. Preselected categories were determined before the race and close to 40 athletes will

be vying for a world record.

Q: THE PASADENA HALF MARATHON AND 5K IS A NEW EVENT FOR CONQUR TAKING PLACE AT THE ROSE BOWL. HOW DID THAT EVENT COME ABOUT?

A: The addition of the Pasadena Half and 5K at the Rose Bowl is an output of our 3-year strategic plan that included adding a half marathon to our portfolio. If you look at it practically, we have a 5/10K event in September with the Santa Monica Classic and the Skechers Performance Los Angeles Marathon in March.

Looking at the training schedule and cadence between those two events and associated distances, we wanted to add a half marathon to our calendar, preferably in the latter part of January. Our assessment of several locations and venues led us to exploratory discussions with the Rose Bowl Operating Company. It became immediately clear they shared a similar vision of hosting a world-class half marathon at The Rose Bowl.

The City of Pasadena, the Pasadena Convention Center, Kaiser Permanente and other local businesses also got behind supporting the event.

The inaugural event on January 22, 2017 had more than 6,000 registered participants who loved the majestic finish on the grass inside the Rose Bowl. Through a postrace survey 91% told us they will be back next year!

Q: YOUR TEAM HAS CREATED A COUPLE OF SPECIAL WAYS OF COMBINING THE

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

DIFFERENT EVENTS YOU PRODUCE. CAN YOU TELL US ABOUT THAT?

A: We want to inspire athletes to exceed extraordinary limits and our race calendar is designed with that in mind.

This year, we introduced the Conqur LA Challenge and the Triple 5K Tour of LA to rave reviews from our athletes. The natural progression of distances works perfectly for someone who is new to running or a seasoned veteran of the sport.

Athletes who complete the Santa Monica Classic 5K/10K, the Pasadena Half Marathon at the Rose Bowl and the Skechers Performance Los Angeles Marathon, in that order, will earn an impressive, unique medal to commemorate their accomplishment.

Knowing that running a marathon isn’t for everybody, we also created the Triple 5K for those preferring the shorter distance to complete a challenge earning a special medal and bragging rights.

Q: IF YOU LOOK INTO A CRYSTAL BALL, WHAT DOES CONQUR LOOK LIKE 3 YEARS FROM NOW?

A: Our team is excited to further expand our portfolio of events and programs within the endurance space and perhaps look at opportunities that allow us to bring the vibrancy of Los Angeles to other cities in the US and elsewhere. We’re also driven to deliver meaningful impact with our community of charities and expect to grow that impact over the next 3 years.

MILES ARE JUST ONE WAY TO MEASURE A MARATHON

2016 WINNER KIRUI WELDON BREAKS THE TAPE AT THE FINISH LINE

Y

ou could measure the length in hours spent running to train, or perhaps the number of early morning runs. You could count every step: an estimated 45 thousand to get you to the finish line.

To athletes, the shoes that will get them through every mile are one of their most important race companions. For most runners, the shoes they lace up on race day have already tread scores of those miles. The shoes provide a source of

stability – a known comfort that all those hours of training will carry you over the finish line.

So when Weldon Kirui landed at LAX before the 2016 Skechers Performance Los Angeles Marathon and realized his luggage had been lost – many fellow runners can imagine his exasperation.

His shoes were missing and Kirui realized there was no way they would make it to his hotel room before the start of the marathon.

Luckily, the race’s title sponsor had a new pair ready to go when he arrived. The brand new Skechers Performance GOmeb Speed 3 - 2016 racing flats still had that new shoe smell when he pulled them out of the box.

He had no way of knowing those shoes were about to carry him faster than any other runner that foggy morning. Two hours and 13 minutes later, the soles had traveled the demanding 26.2

“We are a very serious athletic footwear company and we’re very serious about running.

It was exciting to have our first title sponsorship be here in Los Angeles.”

Rick Higgins SVP Merchandising/Marketing, Skechers Performance

SEE SKECHERS PAGE 36

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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SKECHERS FROM PAGE 35

miles earning him the win.

As Kirui emerged through the gray haze and crossed the finish line at the Santa Monica Pier and grabbed the Kenyan flag, he had made it all look easy.

“Our footwear is designed to be worn right out of the box,” said Kurt Stockbridge, Vice President, Technical Development, Skechers Performance.

“They are extremely comfortable and one of our philosophies is that running shoes should be an extension of your foot.”

At this year’s Expo, marathon runners will have their own chance to emulate Kirui and purchase limitededition Skechers Performance Los Angeles Marathon footwear. The Los Angeles Marathon line

“Our footwear is designed to be worn right out of the box. They are extremely comfortable and one of our philosophies is that running shoes should be an extension of your foot.”

Kurt Stockbridge Vice President, Technical Development, Skechers Performance

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THE LOS ANGELES 2017 GOMEB RAZOR

includes exclusive colors of the popular Skechers Performance footwear, such as the award-winning GOmeb Razor, a lightweight yet supportive everyday trainer named and designed for Skechers Performance’s marquee athlete, Meb Keflezighi.

“People are raving about it,” Stockbridge said. “It’s comfortable, very responsive and a quick training shoe.”

The Expo will also feature custom designs for the Skechers GOrun Ride 6, a running shoe created with state-of-the-art GOimpulse Sensors on the outsole to allow for a smooth transition and optimal running experience. Finally, two limited edition styles of the Skechers GOrun Forza 2 will be available. The versions of the popular trainers pop with custom, graphic designs that

feature Los Angeles. The stability sneakers have added medial support for a stable ride and offer a secure fit.

For Skechers Performance, the successful sponsorship of the Los Angeles Marathon is emblematic of their performance line. Their athletic shoes have proven the ability to go the distance, quickly outpacing the competition to make Skechers the second largest sport footwear company in the United States.

“We are a very serious athletic footwear company and we’re very serious about running,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance, adding the marathon is a perfect fit. “It was exciting to have our first title sponsorship be here in Los Angeles.”

In fact, the marathon is

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

right in Skechers’ backyard.

The finish line is just 12 miles from the $3 billion company’s Manhattan Beach headquarters. Over the years, the local brand has become a global behemoth: selling millions of shoes in department, specialty and independent stores, as well as through more than 2,012 Skechers Company-owned and third-party-owned retail stores and online at skechers.com. Skechers products are available in more than 160 countries and territories worldwide through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America.

But once again on race day all that global reach comes home.

#GORUNLA S

KECHERS USA, Inc. is a worldwide brand with fans spread all over the globe, in over 160 countries.

This year, some of those lucky fans will be lacing up on March 19, 2017 to represent the company’s international presence at the Skechers Performance Los Angeles Marathon, and build awareness of the race in their hometown.

Skechers Performance, the high-performance footwear division of SKECHERS USA, Inc, is hosting more than 60 athletes from 35 countries as part of their “GORUNLA” program, an endeavor created to bring the company’s growing international community together in one unique 26.2 mile experience. These runners will arrive from all walks of life. Some are seasoned athletes, while others are firsttime marathoners who will be hitting the pavement in their first full marathon.

There are celebrities and business-owners, a magazine editor, and even India’s National 10K record holder,

all with the same goal: To cross the finish line and receive their medal from the Skechers Performance Los Angeles Marathon.

For those wanting to follow the runners’ journeys, Skechers Performance created a microsite to capture their experiences from training, through race day.

Photos posted on social media by the GORUNLA participants and tagged with #GORUNLA, populates on SkechersGOrunLA.com.

For most of the group, running is a very personal experience.

Nick Quenet, a triathlete who currently lives and trains in Stellenbosch, South Africa, said that running shapes a large part of his daily life, and that running is the best form of relaxation.

The avid athlete believes that running is simple for him; all he needs is a pair of shoes, a road and an adventurous mind. Which is why the “Stadium to the Sea” course is a perfect fit for Quenet.

“I am truly grateful for the

opportunity provided by Skechers Performance to run the Skechers Performance Los Angeles Marathon,” said Quenet. “I love traveling around the world for my sport and I’m positive this occasion will be no different!

I can’t wait to absorb the culture and ambience that the city has to offer.”

Another international runner attending with Skechers Performance includes Olympian, Zhang Xinyan.

Xinyan trains and lives in China where she has been a dedicated athlete since childhood. She joined the national youth team and made remarkable achievements in many games and events. She was the 1500m champion of the 2014 and 2016 National Track and Field Games.

Recently, she participated in the 2016 Rio Olympics for China and she is anticipating a personal best performance in Los Angeles due to her rigorous training and preparation.

Santiago Garcia is from Buenos Aires, Argentina and is a film journalist as well as an author. He is considered the most popular running author in Argentina, and later this year he will publish

his third book.

A longtime runner, Garcia began racing the marathon distance in 2009. He completed fourteen marathons, plus numerous half marathons, 10Ks, trail and ultra trail races. In 2015, he was one of the first Argentines to complete the Six World Marathon Majors with a personal best of 02:54:23 in Tokyo.

For Garcia, the Skechers Performance Los Angeles Marathon is an excellent opportunity to experience Los Angeles not only as a runner but as a professional filmmaker, which is Garcia’s full time profession. The unique course takes the runner through many of L.A.’s most beloved landmarks and neighborhoods such as the Dodger Stadium, the Disney Concert Hall, Beverly Hills and the scenic finish in Santa Monica. There is even a view of the Hollywood sign at mile 11.

For Skechers Performance, Los Angeles is not only the Company’s hometown, but also a vibrant and unique city that will unfold on March 19th 2017 to thousands of runners— many from across the globe.

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

TRIPLE-RACE CHALLENGES BEGIN AT THE SANTA MONICA CLASSIC T

he Santa Monica Classic 5K/10K has become a staple on many local runners’ fall calendars and it kicks off two triple-event medal opportunities, Conqur LA Challenge and the Triple 5K Tour of LA, both presented

by Conqur Endurance Group.

To complete the Conqur LA Challenge, a runner must participate in three events within one season: The Santa Monica Classic (either the 5K or 10K), the Pasadena Half Marathon at the Rose Bowl and the Skechers Performance Los Angeles Marathon.

To earn the Triple 5K Tour of LA series medal, runners must participate in the Santa Monica Classic 5K, the Pasadena 5K at the Rose Bowl and the LA BIG 5K at Dodger Stadium, within one season.

Last year, the Santa Monica Classic sold out and had a record 4,565 entrants with citizens of nine different countries and residents from twenty-four different states competing. The race has grown 44% since 2015 with 66% of the athletes running the 10K race.

While some runners have experience, the Classic is open to all participants regardless of ability. Some participate for the fun and the gorgeous setting, enjoying the breathtaking views of the Pacific Ocean, whereas others are set on improving their personal best or competing with runners in their age group. This year,

all finishers received a shirt, medal, post-race refreshments and a memorable experience as U.S. Olympic marathon medal winner Meb Keflezighi was in attendance and cheered runners on as they finished on Ocean Blvd.

"The Santa Monica Classic is an energizing, challenging, and exciting race at the heart of one of Southern California's most recognizable locations,” said Linzie Starr, who has run the Santa Monica Classic several times.

“There's nothing better than early morning ocean spray in the air as you run toward conquering your goals. This is a race the running community looks forward to every year…. I know I do."

To encourage youth participation, this year’s Classic included a High School Challenge between the Santa Monica High School and Malibu High School Cross Country Teams. The Classic was a big hit for the school community with parents, employees and students participating.

The race took place during the schools’ cross-country season, and Santa Monica High School Cross Country Coach Tania Fischer explained that it was a welcomed addition to the regular season.

“The high school challenge was a great event with over 60 students participating in the challenge, who competed in three divisions.

Santa Monica won the overall team cup, which was based on top three female finishers and top male finishers,” said Coach Fischer.

The Santa Monica Classic is a great way to experience downtown Santa Monica, the scenic and iconic coast line and the runners enjoy taking over the streets of Santa Monica, which are normally bustling with cars.

Post-race, everyone joins in on the fun at the Finish Festival on Santa Monica Pier.

Last year the Finish Festival had 10,000 attendees, and in a survey conducted by Conqur, 93% of participants plan on returning this year, when the Santa Monica Classic will celebrate its 10th anniversary on Sept. 10, 2017.

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

39

LA ROAD RUNNERS KEEP PACE WITH THE NEEDS OF ATHLETES O

n March 19, there will be some 24,000 athletes traveling 26.2 miles through the streets of Los Angeles and as is tradition for the Skechers Performance Los Angeles Marathon, the LA Road Runners will have a visible presence among the crowd.

LA Road Runners, (LARR) is not only the largest training group of it’s kind in California but is also the official training program of the Skechers Performance Los Angeles Marathon. Approximately 1,000 LARR members are registered to participate in this year’s race.

To help runners make the now-famous “Stadium to the Sea” trip, LARR provides Skechers Performance Los Angeles Marathon hopefuls with an officially sanctioned six-month training program that runs from September through March.

The program includes weekly practices with a professional coach, pace groups, guest speakers, technical training, race day perks and LA Road Runners swag.

“The key benefit you

40

receive when joining LARR is being welcomed into a family,” according to the group’s Program Coordinator, Mark Minichiello. “Training for, and running a marathon as part of a group makes the effort and experience even more enjoyable.”

LARR accommodates a variety of individuals, whether you are training for your first marathon or you are a seasoned runner, LARR can help each individual excel.

LA Road Runner, David Reyes said, “I think LARR is a great program. It is very easy to find the level that best suits you. It is great to run with various people who come from

different walks of life.”

The 20 different pace groups provide a home for runners and walkers of all abilities.

Groups one through ten are running groups. These athletes run an average of seven to twelve-minute miles, with projected finish times of three to five hours.

Groups eleven through seventeen are run and walk groups, while the remaining three groups are walking to the finish line in Santa Monica.

“LA Road Runners is motivation for me. Running with people from different walks of life is great and it keeps me and everyone else inspired,” said Reyes.

Pace leaders are a key component of the LARR program. Milady Arenales is otherwise known as Mila within her LARR family.

Arenales, is a Group 4 Pace leader, and has been part of LARR for two years.

“I got involved with LARR in 2015 and I would not have

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

been able to complete my first marathon without the help of the LARR pace leaders,” said Arenales. “LARR helped give me the confidence to continue running and pursue my running goals.”

In this year’s Marathon, Arenales is looking forward to being a pace leader and supporting her fellow LARR colleagues. She said, “LARR is composed of an amazing group of people who support and help each other.

Ultimately we are a family.”

The program offers a community of athletes and professional coaching led by Head Coach Gerard Deegan, Head Coach and Team Manager of the Irish National Triathlon team, who took over in 2016.

“Being the LARR Coach has been the most enjoyable thing I have ever done. It is different from coaching in elite sports to someone who is motivated to cross their first finish line,” said Deegan.

“I have enjoyed this opportunity and helping people achieve their goals and living a healthier lifestyle. I have been blessed and prepped by some of the best coaches myself. They all put a lot of time and effort into me, grooming me for what I do now,” said Deegan.

This year, a group of 90+ Pace Leaders will lead over 1,000 runners as they complete the 2017 Skechers Performance Los Angeles Marathon.

TECHNOLOGY FEEDS THE PRERACE APPETITE T

he official Skechers Performance Los Angeles Marathon app powered by Fitbit is pushing the envelope this year, resulting in a cutting-edge race app that runners and spectators can benefit from downloading on their smartphones long before the actual race day.

When the training miles seem to stretch forever and long runs seem to never end, marathon runners can plug into the app’s new, free radio station powered by Feed.FM. The radio station offers three playlists: power, endurance and cool down, adding up to more than 15 hours of heart pumping music. The playlists have been curated by Olympic medalist and Skechers

“There’s actually a ton of research around music’s impact on performance.

One study calls music a ‘legal performanceenhancing drug.’

It can quicken your pace when you need it and really give you a boost when the run gets difficult.”

Lauran Pufpaf Chief Marketing Officer, Feed.FM

Performance marquee athlete Meb Keflezighi.

Music and running are a natural pair, according to Feed.FM’s Chief Marketing Officer Lauran Pufpaf, a marathon runner who knows from personal experience how difficult those last few miles can be.

“There’s actually a ton of research around music’s impact on performance,” Pufpaf said. “One study calls music a ‘legal performance-enhancing drug.’ It can quicken your pace when you need it and really give you a boost when the run gets difficult.”

When they’re not hitting the trail, runners can plan every mile of their race on the official Skechers Performance Los Angeles Marathon app powered by Fitbit by looking at the detailed course map.

Whether they would like to learn about historic landmarks along the route or take note of every water station and medical tent, runners can line up on race day with a clear view of what they will encounter ahead of the finish line.

“There’s a lot of race apps out there that provide great information but we wanted to go above and beyond to give athletes a chance to engage with our race before they get here,” said Ryan Cavinder, Senior Marketing Manager for

Conqur Endurance Group.

As the runners make their way from the Stadium to the Sea, the powerful tracker will send their friends and family real-time updates of their progress. The app is even more accurate this year, thanks to partnerships with Fitbit and RTRT. Spectators can look forward to more timing maps along the course and an innovative algorithm that predicts a runner’s location in realtime. All these upgrades make it easier for your friends to find you along the course and cheer you on.

The app keeps runners connected in two ways: first with a detailed timeline of all the events surrounding race day. After they arrive in Los Angeles, runners can visit the Health & Fitness Expo, attend a Speakers Series or even

run the 2017 LA BIG 5K. Runners can organize their race schedule and then share it with their social networks on Facebook and Twitter or by email directly through the app.

Finally, runners can stay connected by snapping photos and adding Skechers Performance Los Angeles Marathon borders and filters before they share on social media. A custom feed in the official Skechers Performance Los Angeles Marathon app powered by Fitbit keeps runners connected with all the latest updates on race day as well as pictures of their friends and support team.

The 2017 official race app powered by Fitbit is available for free in the Apple App Store and Google Play Store.

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

41

YOU MIGHT BEAT ’EM BUT YOU CAN’T JOIN ’EM G

eorge Good will line up at the starting line March 19 for the Skechers Performance Los Angeles Marathon knowing he’s already run around the world.

Between 32 Los Angeles Marathons and countless hours spent training on the fire trails near his home on Mullholland Drive, Good has covered quite a bit of ground.

To fuel his habit and keep track of all those miles, Good has kept a running logbook every year since 1981. He started with a logbook by Jim Fixx to encourage every day running, and has kept up with the habit long after the famous athlete’s death.

“I write down some things that I’m thinking about at the time,” Good said as he looked through the old journals. “Politics and whatever - as they

“My goal is to finish and keep the streak alive. It’s become a bit addictive. I just feel so good when I’ve run. I feel psychologically good.

Even if my body hurts, it’s a good hurt.”

George Good Legacy runner

42

relate to running. That helps. It’s a culmination of a lot of things that keep me running.”

Over nearly four decades, the journals have stacked up high in his garage. A few years ago, Good’s grandson suggested he take the time to add up all those miles. The numbers amazed them.

As of January 1, 2017, Good has run 28,037 miles.

The length of the equator is about 24,860 miles, so you could say he is already into his second lap.

“I’ve got endurance. I’m not sure if I’m actually in good shape but I’m stubborn,” Good said of his persistence to marathon train year after year.

Good is always thinking about the marathon ahead.

He is one of 158 Legacy Runners who have run the Skechers Performance Los Angeles Marathon every single year.

The very first Los Angeles Marathon set a record when the runners

lined up March 9, 1986.

With 10,787 registered entrants, it was the largest first time marathon field ever assembled. The original race started on Figueroa Street near the Los Angeles Memorial Coliseum. While the race course has morphed over the decades, that pack of these 163 runners represent a constant for the Los Angeles Marathon over the years. This exclusive group is not open for new members for obvious reasons and every one of them has their sights set on being a Legacy Runner for as long as they can.

The goal of each approaching marathon and the accountability provided by the tight-knit group keeps runners like Good going.

“My goal is to finish and keep the streak alive,” Good said, adding that it’s become a bit addictive. “I just feel so good when I’ve run. I feel psychologically good. Even if my body hurts, it’s a good hurt.”

That good feeling has helped him through the ups

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

and downs of running over the years, including two heart attacks.

He had his first heart attack about fifteen years ago – his doctor found a kink in one of his arteries. After surgery and a few stints, he thought he was good as new. When he hit the trail to train with his dog one January morning a few years later, he was struck again by that familiar feeling.

A quick drive to the hospital and his doctors told him he was having a heart attack once again. The Skechers Performance Los Angeles Marathon was in March that year and Good’s doctors made sure he made his goal of running it once again.

“My doctor actually met me at mile 20 and ran the last six miles with me,” Good said. He’s been thankful for a good bill of health ever since and looking forward to his next marathon and another reunion with the familiar faces who helped carry him through the last 32 years of running.

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43

RUNNERS ATTEMPTING TO SET WORLD RECORDS AT THIS YEAR’S MARATHON T

his year, some runners crossing the finish line at the Skechers Performance Los Angeles Marathon will also be newly minted world record title holders.

The Skechers Performance Los Angeles Marathon has partnered with the Guinness World Records organization to offer on-site verification of world records attempted during the race.

“Attempting a Guinness World Records title is a great way to enhance your marathon experience,” said Public Relations Manager for Guinness World Records, Kristen Ott. This partnership is a truly historic event as it will be the first time Guinness World Records partners with a US based marathon.

“Annually, there are more than 24,000 runners who participate in the scenic “Stadium to the Sea” course on the streets of Los Angeles,” said Chief Executive of Conqur Endurance Group, Tracey Russell. “We’re thrilled to present runners with this opportunity to exceed extraordinary limits and make their race experience even more special.”

Guinness World Records has years of experience working with marathons around the world to offer onsite record verification. Ott explains with Los Angeles’s vibrant culture, the Skechers

44

Performance Los Angeles Marathon seemed to be a natural fit to work with on their first US based marathon partnership.

“Each Guinness World Records record category has a specific set of guidelines, or rules, unique to that title. For example, each costumed marathon record has specific requirements as to what qualifies a specific costume that the runner must wear. This is so the record category can be standardized for anyone attempting it around the world,” said Ott. “Additionally, for any costumed marathon record, the participant must keep the entire costume on throughout the duration of the marathon.”

In order to attempt a certified record, potential runners visited the Guinness website

which listed some 200 marathon related records.

After selecting a category, and submitting an application, runners received a list of rules, regulations and procedures related to that record.

Additionally, runners who had an idea for a record not already listed could propose their concept to Guinness.

From costumed records to challenges that add an extra physical element, there are a variety of records that have been set at other marathons around the world.

In 2016, six records were achieved at the Scotiabank Toronto Waterfront Marathon including, fastest marathon while pushing a stroller and fastest marathon dressed as a chef. In the UK, at the Virgin Money London Marathon, 32

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

official Guinness World Record titles were achieved including fastest four-legged marathon, fastest marathon in a two-person costume, and fastest marathon in a firefighter's uniform.

Ambitious and hopeful participants must be entered in the Skechers Performance Los Angeles Marathon event before visiting the Guinness World Records website to apply to break or set a new record. From there participants must submit an application through the Guinness World Records website for pre-approval.

“We hope our partnership will make this already great event, even better,” said Ott.

“Annually, there are more than 24,000 runners who participate in the scenic “Stadium to the Sea” course on the streets of Los Angeles. We’re thrilled to present runners with this opportunity to exceed extraordinary limits and make their race experience even more special.”

Tracey Russell Chief Executive, Conqur Endurance Group

CELEBRATE 20 YEARS RUNNING

2014 As one of two races to cross the Golden Gate Bridge, San Francisco becomes known as a bucket list race for runners all over the world.

2016 18 runners ran Rock ‘n’ Roll Dallas and then flew to Mexico City to race that same night!

These runners took the DAL2MXC Challenge and ROCKED two countries in one day.

2012 Rock ‘n’ Roll comes to Raleigh to kick off its inaugural year! To date it’s the largest marathon event in North Carolina.

2015 Joe Harris completes his 100th Rock ‘n’ Roll Marathon Series race by completing the half marathon at Rock ‘n’ Roll DC. Harris says he’s addicted to running, having completed 85 half marathons and 15 marathons.

2013 Washington DC’s Start Line moved to iconic Constitution Avenue.

2000 Almost 6000 participants took to the Start Line for the inaugural Country Music Marathon. Now, closer to 35,000 participate in the Nashville race each April.

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FIRST RESPONDERS ARE AN INTEGRAL PART OF THE MARATHON A

few years ago, Sandra Marquez lost her cheerleader when her confidante and partner in crime, Willie Dunn, passed away from cancer after dedicating his life to working as a firefighter.

“Willie was my main supporter in running, he was in the last half mile of my first half marathon,” Marquez wrote on her fundraising page on CrowdRise. “Ever since then, I have run many half marathons in his name.”

This year will mark a new milestone when Marquez completes her first marathon in Dunn’s memory. In doing so, she will also have raised more than $1,000 for a great cause: The Widow, Orphans and Disabled Firemen’s Fund. The nurse is one of 12 runners taking on the Skechers Performance Los Angeles Marathon for the fund in addition to nine running the charity relay.

Together, the team of first responders and their loved ones have raised over $12,000 for the charity that helps families of firefighters who are killed, injured or develop illness because of their jobs.

“It’s a dangerous job. It’s a risky job. Sometimes the unexpected can happen,” said Marlene Casillas, development and marketing director for the charity.

The fundraisers are just a few of the many first responders taking part in the 2017

46

Skechers Performance Los Angeles Marathon. The firefighters and police officers come from all over the world.

In fact, Conqur Endurance Group is hosting twelve first responders who have traveled from Germany to run the stadium to the sea course.

“Firefighters and police all over the world consider themselves a brotherhood,” said Isaac Burks, a retired firefighter who helped organize the trip in honor of the 50th anniversary of Los Angeles and Berlin becoming sister cities.

Along the 26.2 mile stretch, those firefighters and police officers will be

greeted by hundreds of Los Angeles area first responders who are working March 19 to make sure the runners are safe. As the route winds from Dodger Stadium to Santa Monica, runners pass through several cities with independent police and fire departments. All those agencies start planning a year ahead of the race to coordinate safety concerns.

“It’s a good opportunity for us to function as a unified agency,” said David Ortiz, with the Los Angeles Fire Department. Paramedics follow the crowds on race day to provide emergency assistance from ambulances,

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

bikes and off road vehicles.

While last year’s coastal cloud layer gave runners a bit of relief, firefighters prepare for all conditions and will have cooling centers along the route should the weather be warmer during this year’s race.

“The majority of people who participate in the marathon are not elite runners,” Ortiz said. “They are recreational runners who want to get out there and make history by running a marathon and the first responders are there to support them to make sure they have a great experience.

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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unning 26.2 miles along the iconic Stadium to the Sea course is an indescribable experience that can be hard to explain to those who haven’t done it. This year, it will be as easy as “Run, Snap, Swipe!” as the Skechers Performance Los Angeles Marathon is teaming up with Snapchat to provide a unique way for athletes to take family and friends with them along their journey from Dodger Stadium to Santa Monica.

On March 19th, the entire marathon course (and then some) will be covered with over 40 Snapchat geofilters, allowing runners to share the

50

vibrancy and signature style of the race straight from the streets of Los Angeles to social media and mobile screens around the world.

The unique geofilters will vary in design from calling out iconic landmarks and neighborhoods to paying tribute to the many incredible charities represented on race day. Athletes and spectators alike are encouraged to participate with this oncein-a-lifetime chance to be a part of social media history.

Don’t forget to follow @lamarathon on Snapchat for pre-race previews and plenty of race day fun.

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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2017 Skechers Performance Los Angeles Marathon Arrival Times Mile/Location

Wheelchairs

Handcycles

Elite Women

Elite Men

3:30 Finishers

4:00 Finishers

5:00 Finishers

6:00 Finishers

7:00 Finishers

Pace per mile

4:00

3:30

5:30

5:00

8:00

9:10

11:27:00

13:44

16:02

6:30 AM

6:32

6:45

6:55

6:55

6:55

6:55

6:55

6:55

6:34

6:35

6:50

7:00

7:03

7:04

7:06

7:08

7:11

6:38

6:39

6:56

7:05

7:11

7:13

7:17

7:22

7:27

6:42

6:42

7:01

7:10

7:19

7:22

7:29

7:36

7:43

6:46

6:46

7:07

7:15

7:27

7:31

7:40

7:49

7:59

6:50

6:49

7:12

7:20

7:35

7:40

7:52

8:03

8:15

6

6:54

6:53

7:18

7:25

7:43

7:50

8:03

8:17

8:31

7

6:58

6:56

7:23

7:30

7:51

7:59

8:15

8:31

8:47

8

7:02

7:00

7:29

7:35

7:59

8:08

8:26

8:44

9:03

9

7:06

7:03

7:34

7:40

8:07

8:17

8:38

8:58

9:19

10

7:10

7:07

7:40

7:45

8:15

8:26

8:49

9:12

9:35

11

7:14

7:10

7:45

7:50

8:23

8:35

9:00

9:26

9:51

12

7:18

7:14

7:51

7:55

8:31

8:45

9:12

9:39

10:07

13

7:22

7:17

7:56

8:00

8:39

8:54

9:23

9:53

10:23

14

7:26

7:21

8:02

8:05

8:47

9:03

9:35

10:07

10:39

15

7:30

7:24

8:07

8:10

8:55

9:12

9:46

10:21

10:55

16

7:34

7:28

8:13

8:15

9:03

9:21

9:58

10:34

11:11

17

7:38

7:31

8:18

8:20

9:11

9:30

10:09

10:48

11:27

18

7:42

7:35

8:24

8:25

9:19

9:40

10:21

11:02

11:43

19

7:46

7:38

8:29

8:30

9:27

9:49

10:32

11:15

11:59

7:50

7:42

8:35

8:35

9:35

9:58

10:44

11:29

12:15

21

7:54

7:45

8:40

8:40

9:43

10:07

10:55

11:43

1:04

22

7:58

7:49

8:46

8:45

9:51

10:16

11:06

11:57

1:20

23

8:02

7:52

8:51

8:50

9:59

10:25

11:18

12:10

1:36

24

8:06

7:56

8:57

8:55

10:07

10:35

11:29

12:24

1:52

25

8:10

7:59

9:02

9:00

10:15

10:44

11:41

1:11

2:08

26

8:14

8:03

9:08

9:05

10:23

10:53

11:52

1:24

2:24

26.2

8:45

8:27

9:32

9:32

10:57

11:27

12:27

1:28

2:27

Start time

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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A LANDMARK RACE Stadium to the Sea incorporates LA Landmarks DODGER STADIUM Sitting atop its perch in ChĂĄvez Ravine, Dodger Stadium appears to preside over Downtown Los Angeles. Construction began on the stadium in 1959 and it opened in 1962 after the Dodgers moved from Brooklyn to L.A. The third oldest baseball stadium still in use today, it was also the home of the California Angels until 1965.

Dodger Stadium seats more people than any other baseball stadium in the country.

DODGER STADIUM

CATHEDRAL OF OUR LADY OF THE ANGELS

54

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

OLVERA STREET Situated on the site of the original Los Angeles settlement, Olvera Street takes its name from Agustin Olvera, the first judge in Los Angeles County. Today it acts as a thriving Mexican marketplace where tourists and shoppers alike find brightly colored piĂąatas, sombreros and pottery in addition to the smells of Mexican cuisine. But Olvera has had a rocky history since its establishment as the central plaza for the early settlement. With the expansion of L.A., it lay forgotten by the 1920s and became a gateway to downtown for Mexican immigrants. Its revitalization began in 1926 when the city agreed to save the Avilla Adobe, the oldest home in L.A., from demolition. Since then, it has grown into a bustling tourist attraction and historic site.

SEE LANDMARK PAGE 56

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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LANDMARK FROM PAGE 54

CATHEDRAL OF OUR LADY OF THE ANGELS Towering over Downtown Los Angeles, the Cathedral of Our Lady of the Angels steeps the community in cultural and religious significance, serving as the archdiocese of more than four million Catholics. Visible from the Hollywood Freeway and located on an elevated section of the old Bunker Hill, the cathedral marks the location of the Archbishop’s celebration honoring the major liturgies of the year. The cathedral is rich in cultural diversity and holds Sunday mass in 42 different languages. Inside, visitors are brought to awe by the beautifully colored stained glass depicting religious figures outlined by vivid gold, burgundy and royal blue tones. With further exploration, the main church contains smaller wings colored by art pieces and paintings.

HOLLYWOOD SIGN On a clear day in L.A. it’s hard to miss the Hollywood Sign looming from its place atop Mt. Lee. The original sign, constructed in 1923, spelled out “Hollywoodland” and served as an advertisement for L.A. Times publisher Harry Chandler’s new real estate development.

Originally adorned with flashing lights, the sign fell into disrepair throughout much of the mid-1900s. In

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HOLLYWOOD SIGN

the early 1940s, the Hollywoodland real estate development went under and by 1949 the “land” had been removed.

TCL CHINESE THEATER Located along the historic Hollywood Walk of Fame, TCL Chinese Theater was commissioned in 1926, and celebrated its opening in 1927 with the premiere of Cecil B. DeMille’s film “The King of Kings.” One of the theater’s most distinctive points of attraction is the concrete blocks set in the court, which bears the sig-

natures, footprints and handprints of more than 200 celebrities spanning from the 1920s to present day. Structurally daunting, the theater rises more than 90-feet with two red coral columns adorned by wrought iron masks holding up the dazzling bronze roof. Adding to the grand design, between the columns is a 30-foot high dragon carved from stone.

The theater was declared a historic-cultural landmark in 1968.

SEE LANDMARK PAGE 58

“On behalf of the City of West Hollywood, I’m excited to welcome you — many thousands of you! — who have worked so hard during the past few months to train and prepare for this incredible athletic feat! As you participate in the LA Marathon, you’ll pass through so many different iconic spots along the route. West Hollywood is exactly halfway from Dodger Stadium to Santa Monica. You’ll run down world-famous Sunset Strip and take-in its legendary past and history-making music venues. And, as you turn onto Santa Monica Boulevard, you’ll be pounding the pavement of our little stretch of Route 66, which recently celebrated its 90th anniversary. Enjoy every moment!”

Lauren Meister Mayor

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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MAYOR JOHN MIRISCH

BEVERLY HILLS

BEVERLY HILLS CITY HALL

LANDMARK FROM PAGE 56

CHATEAU MARMONT HOTEL Modeled after Chateau d’Amboise in the French Loire Valley, the Chateau Marmont Hotel has brought a little French class to the city of L.A. It opened in 1927 as an apartment house, but high rents and the Great Depression kept business away. When it reopened as a hotel in 1931, it saw an influx in celebrity clientele. Famous guests have included Jim Morrison of The Doors, who hurt his back during a stay at the hotel after dangling from a drainpipe, Greta Garbo and members of the Red Hot Chili Peppers. Members of the band Led Zepplin once drove their motorcycles through the lobby of the hotel, leaving a considerable amount of damage.

WHISKY A GO GO Billed as a discotheque when it opened in 1964, the Whisky A Go Go established itself as a hot spot for the Los Angeles music scene early on, even hosting a live band on its opening night. During the 60s, the Whisky helped popularize the go-go dance craze that shook the nation, hiring go-go dancers and DJs to perform. It also launched the career of many L.A. bands, including Love and The Doors. Because of its

music role, the Whisky has been immortalized in a variety of songs, such as Motley Crue’s “Down at the Whisky.” The Whisky learned to reinvent itself as go-go dancing evolved into the new wave and punk trends of the 70s. But it fell on hard times in the early 80s as punk began to die out. To save face, it closed as a club and turned into a venue with rentable space.

SEE LANDMARK PAGE 60

John Mirisch Mayor

CHATEAU MARMONT HOTEL

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“Beverly Hills once again is pleased to welcome runners and visitors to our city, especially to Rodeo Drive, one of most recognized landmarks in the world! This is a terrific occasion for Beverly Hills to join with our neighbors to celebrate and showcase our vitality, diversity and unique spirit. We have many residents who are volunteering along the route to ensure that athletes enjoy Beverly Hills hospitality and experience an unforgettable feeling while running through our streets.”

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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LANDMARK FROM PAGE 58

BEVERLY HILLS CITY HALL The Beverly Hills City Hall has presided over the city since 1932 when architect William Gage created the building in the Spanish Renaissance style. But when it showed signs of age in the early 1980s, Beverly Hills embarked on a renovation project to bring it up to safety and earthquake codes.

Ensuring the preservation of the green- and gold-tiled dome and marble floors, the renovation also increased the office space. The architectural style has since inspired the design for the Beverly Hills Civic Center.

ROUTE 66 This famous highway was established in 1926 and originally ran from Chicago to Los Angeles, passing through Missouri, Kansas, Oklahoma, Texas, New Mexico and Arizona. The route was traversed as a path for migrants who traveled west during the Dust Bowl of the 1930s and towns built up along the road to cater to these travelers. It was then popularized by the Nat King Cole Trio song “(Get Your Kicks On) Route 66.” The road was removed from the U.S. Highway System in 1985 but various portions have been designated national scenic byways. In 2009, the Santa Monica Pier became the official end of Route 66, even though it originally ended at the intersection of Lincoln and Olympic boulevards.

MAYOR TED WINTERER

SANTA MONICA

SANTA MONICA PIER

SANTA MONICA PIER The Santa Monica Pier has a storied history as a world-famous tourist attraction. When first built in 1909, it was meant to be a municipal pier to carry sewage to the water.

It wasn’t until 1916 that a shorter pleasure pier was built. In 1922 the famed carousel was added. During its heyday, the pier was home to the La Monica Ballroom and a variety of rides and attractions. When the city took control of the pier in 1953, many Santa Monicans feared this foreshadowed its demise. In the 1970s, citizens organized to preserve the pier from being converted into a resort hotel and the city eventually

rescinded its decision.

Tourists can still find the carousel and amusement park situated atop the pier, which celebrated its 100th anniversary in 2009.

“We are a community of avid runners, bikers, surfers and fitness enthusiasts, so we welcome the LA Marathon and the athletes who will cross the finish line with the Pacific Ocean to their right and a community of supporters to their left. Congratulations on a tremendous feat!”

Ted Winterer Mayor

ROUTE 66

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2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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YOUTH PROGRAMS ACCOMPLISH MUCH MORE THAN PHYSICAL FITNESS A

week before runners line up for the 2017 Skechers Performance Los Angeles Marathon, thousands of young Los Angeles elementary school students will have already paved the way for them at Dodger Stadium.

It is an astounding feat to witness: a swarm of students in their matching neon green “26th Mile” t-shirts stampede to finish their own, personal marathons. It is the last mile of eight weeks of hard work for the students enrolled in Los Angeles Unified School District’s Beyond the Bell program.

Each student runs a cumulative 26.2 miles during the after school enrichment program while learning about exercise, nutrition and physical fitness.

“It’s an impressive view when you see all these students putting forth their best effort,” said Alvaro Cortez, Executive Director of Beyond the Bell, who watched the kids from the crest of the parking lot at Dodger Stadium last year.

“It’s so inspiring to see them out there on race morning.”

LAUSD officials say programs like this one have a lasting impact on the children who participate. The 26th Mile was developed to promote positive self-image, physical fitness, body awareness, sportsmanship, leadership skills, and teamwork.

About 25,000 children in grades K-5 participated in

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this year’s program, with more than 6,000 running their last mile Sunday, March 12 at Dodger Stadium.

When they reach the finish line, each child receives a medal designed and donated by the team at Conqur Endurance Group.

“Earning the medal is fun because you put in the time and definitely earned it,” Cortez said. “The medal has a lot of meaning, since you don’t just get it for running, you get it for achieving a long term goal.”

The 26th Mile program fits nicely with another youth initiative supported by the Conqur Endurance Group and connected to the Skechers Performance Los Angeles Marathon, Students Run LA (SRLA).

SRLA is a non-profit high school program at 175 LAUSD schools where students can sign up to train and eventually run the Skechers Performance Los Angeles Marathon for free.

Every year, Conqur provides 3,500 complimentary entries for students in the SRLA program – adding up to the equivalent of $612,000 in charitable giving. Over the years, Conqur Endurance Group has donated over $6.5 million in race fees in support of the SRLA program.

In addition to the complimentary race entry, students also receive guidance from teachers and other volun-

teers who devote hours of their time as team leaders to help prepare the students for the Skechers Performance Los Angeles Marathon. These volunteer team leaders act as their coach, mentor and biggest cheerleader for the entire school year. They are there every step of the way to ensure the students feel supported both in school, and in their training.

With this incredible support, the students go on to do much more than run a marathon. Last year, 717 seniors completed the rigorous training program and subsequently the Skechers Performance Los Angeles Marathon. Of those students, 99 percent also graduated from high school and 95 percent of them planned to go to college. Since 1989, more than 60,000 students

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

have gone through SRLA and crossed the finish line of the marathon.

“If you look at kids that become engaged after school, they learn how to manage their time better,” Cortez said, who also serves on the board for SRLA. “You don’t just get up on a morning in March and say ‘I’m going to run 26.2 miles today.’ It takes a lot of training to continue to put one step in front of the other.”

This commitment truly translates to other areas of their life, and helps them achieve other long term goals. In the end, the training schedule teaches the high school students to be dedicated and hard working in all aspects of their lives and is an extraordinary lesson learned.

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OFFICIAL CHARITY PARTNERS PREMIERE LEVEL

FEATURED CHARITIES

Every Mother Counts

Race 4 Veronika's Place

Angel City Pit Bulls

Family Assistance Program

Reading to Kids

Beit T'Shuvah

The Friends4Michael Foundation

Sandy Hook Promise Foundation

Kitten Rescue

FUR & FEATHER ANIMAL SANCTUARY

Special Olympics Southern California

Playworks Southern California

Girl Up / United Nations Foundation

Strength United

Students Off And Running - SOAR

Girls on the Run of Los Angeles County

Team IMPACT

Train 4 Autism

Team Parkinson

The ALS Association Golden West Chapter

Hirshberg Foundation for Pancreatic Cancer Research

ALS Association of Orange County

Homeboy Industries

UCLA Fielding School of Public Health

Project Purple

Hope of the Valley

University Kidney Research Organization

Union Rescue Mission

Hospice of Hope Romania INC

Voices Against Brain Cancer

Imerman Angels

Wendy Walk

Institute for Myeloma & Bone Cancer Research

Widows, Orphans & Disabled Firemen's Fund

Kids Enjoy Exercise Now Foundation

World of Children Award

Los Angeles Boys & Girls Club

Youth Policy Institute

PARTICIPATING The Ability Experience Alzheimer's Greater Los Angeles American Foundation for Suicide Prevention American Jewish World Service

Teen Cancer America

LOVE Takes Root Magic Bus USA

LA BIG 5K PARTNERS

Make-A-Wish Greater Los Angeles

Angel Flight West

Marine Reconnaissance Foundation

ARC

Autism Speaks

Mending Kids

Back on My Feet Greater Los Angeles

The Midnight Mission

Big Brothers Big Sisters of Greater Los Angeles

Boys & Girls Clubs of Venice

Move For Hunger

The Bili Project Foundation

Camp Kesem National

Movember Foundation

CRE Outreach

Cancer Me Not Inc

National Organization for Rare Disorders

Junior League of Los Angeles

Celiac Disease Foundation

Neighborhood Housing Services of Los Angeles County

Loving Home Hospice for Children Inc

North Valley Caring Services

Public Counsel

Operation Gratitude

spcaLA

P.S. ARTS

Unification of Disabled Latin Americans

The Pablove Foundation

Westside German Shepard Rescue

Animal Wellness Foundation Asian American Drug Abuse Program, Inc. (AADAP)

City of Hope - Hope Sweat & Cures City Year Los Angeles Concern Foundation dEBra of America Epilepsy Foundation

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Pardon the pups animal rescue

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

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BY THE NUMBERS 4 CITIES

3,500

50 BANDS,

ON ‘STADIUM TO THE SEA’ COURSE

BAND-AIDS

600+ CHEERLEADERS,

50 STATES REPRESENTED

5,400 IBUPROFEN TABLETS

64 COUNTRIES REPRESENTED

95 OFFICIAL CHARITIES

3200+ STUDENTS RUN LA MEMBERS

401 FEET FEAT ELEVATION DECREASE

700 PORTABLE TOILETS

6,000 VOLUNTEERS

25,000 BAGELS

33,000

2:25:38 FASTEST WOMEN’S COURSE TIME IN 2010

BY EDNA KIPLAGAT OF KENYA

650,426 ENTRANTS (1986-2016)

524,044

BANANAS

FINISHERS (1986-2016)

55,500

2:06:35

GALLONS OF WATER

1,325,000 CUPS

COURSE RECORD IN 2011

BY MARKOS GENETI OF ETHIOPIA

10

1986

MEDICAL

INAUGURAL LOS ANGELES MARATHON

STATIONS

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80 CHARITY CHEER ZONES

2017 SKECHERS PERFORMANCE LOS ANGELES MARATHON

Downtown Santa Monica has hundreds of restaurants and lounges offering the freshest food and craftiest cocktails.

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Kick back, take in the view and enjoy a cold one. You deserve it.

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