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‘Tis the Season

‘Tis the Season



‘Tis the Season

‘Tis the Season table of contents Tis the season... to buy local Finding the perfect holiday gift made easy

Stay safe in the season Tips on how to protect yourself and your family

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It’s beginning to look a lot like a Santa Monica holiday Public invited to attend first joint community tree lighting ceremony

Walk it out on Pico Art takes center stage during annual holiday event

Pg. 8 A fashionable season Santa Monica Place a hot spot for hip holiday shopping

Pg. 10 Have a cool yule at the ice rink by the sea ICE at Santa Monica opens for sixth season

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Pg. 14 Where to eat on Pico Festivities, family fun and food on the boulevard

Pg. 15 Happy, healthy holidays Pico’s the place for winter workouts

Pg. 16 Going green for the holidays Tips on celebrating sustainably

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Time to ‘Eat Well’ Take a week to taste what Santa Monica has cooking

Pg. 18 Extra bed for the season Residents save on hotel rooms for visitors

Pg. 20 The most wonderful time of the year Start your season right with a night on Main Street

Pg. 22 Good spirits Beer, wine and appetizers await you at Main Street happy hours

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Green light Block after block, Main Street has some of the greenest goods and services, offered by some of the most responsible businesses in town

Pg. 24 The art of gifting Clothes and furniture, manicures and pedicures, Main Street’s boutiques and spas have it all

Pg. 25 Buying local for the holidays has never been easier New Downtown parking rates now with the first 90 minutes free, all day, everyday

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About this publication ‘Tis the Season was produced as a collaboration by the City of Santa Monica, Downtown Santa Monica, Inc., Santa Monica Convention & Visitors Bureau, Main Street Business Improvement Association, Pico Improvement Organization, Santa Monica Place and the Santa Monica Daily Press.

City of Santa Monica

‘Tis the Season 2012


Tis the season... to buy local Finding the perfect holiday gift made easy e asked our Buy Local Santa Monica businesses for their suggestions on perfect holiday gift ideas for this holiday season. We’re pretty impressed with the variety and great ideas … from stocking stuffers to handmade gems, ponchos to pizza ovens! Happy holidays from Buy Local Santa Monica! For the full list of participating businesses and their addresses, visit


For moms, sisters, wives, girlfriends and BFFs • Agabhumi the Best of Bali (2665 Main St., Suite A) is featuring a freshwater pearl bracelet with carved sterling silver detail embossed with the symbol for “strong woman,” making it the perfect gift to empower the women in your lives. Mention “Buy Local Santa Monica” and receive 10 percent off your purchase. • Add a statement to any outfit with a gorgeous Parallax necklace from Gilda Grey! ($310) Find it at hip’tique (2727 Main St.). • Unwrap the gift of health and wellness this holiday season by purchasing a gift certificate for a soothing massage. Available at Inner Light Manual Therapy (1137 Second St., suite 117) for $100. Mention “Buy Local SM” to receive a 10 percent holiday discount. • Jill Roberts (920 Montana Ave.) is featuring Geisha Body Oil by Bali James in Maiko Scent, the finest quality of cold pressed oils and vitamin E along with a coconut derived skin conditioner. Light in texture to help prevent staining, leaving skin feeling silky soft ($44). Mention “Buy Local Santa Monica” and receive 10 percent off your purchase. • This year, forget the sweater, restaurant gift card or i-something and give the gift of dance with a gift certificate of any denomination to John Cassese The Dance Doctor (1440 Fourth St.). Mention “Buy Local SM” to receive a 10 percent holiday discount. • Find the perfect jewelry pieces at Kerri Parker Jewelry at 728 Alley (728 11th Ct.). For the woman that wants something classic and modern: sterling silver and 14k gold spiral chain earrings ($390). For the fashion forward girl: geometric oxidized sterling silver earrings ($180). Get a 10 percent discount on the purchase of any jewelry online by using the code: “BuyLocalSM2012.”

• Margaret O’Leary (1522 Montana Ave.) suggests the Chateau Jacket ($350), made from a luxurious cashmere and wool blend. It’s the perfect piece to dress up for parties or wear casual with jeans. Or how about their signature 100 percent cashmere, fingerless gloves ($98)? The designer Margaret O’Leary will be visiting the Santa Monica store on Dec. 20 from 3 p.m. — 7 p.m. Guests will be able to shop with Margaret and enjoy champagne, chocolate and cupcakes. This event is open to the public. • Michaela Jewelry by Design ( is featuring an 8” faceted ruby red quartz and gold filled bracelet ($103). Mention “Buy Local Santa Monica” and receive 10 percent off your purchase. • The dog-eared charm necklaces at Moondance Jewelry (1530 Montana Ave.) make cute and fun gifts for everyone on your list ($50-$100). Mention “Buy Local Santa Monica” and receive 10 percent off your purchase. • Bike ... Snack ... Sip ... Pedal or Not (1515 Seventh St.) has amazing holiday specials. Check out the electric bicycle, dessert, refreshment, taste tour ($89) or get $200 off Pedego electric bikes. Mention “Buy Local Santa Monica” and receive 10 percent off your purchase. • Connect with your full feminine self at Rise - The Studio (3020 Nebraska Ave.) in classes that combine yoga, pole dance and meditation. The studio has no mirrors and is a barefoot studio with padded floors. Four class pack: $120, single class $35. Mention “Buy Local Santa Monica” and receive 10 percent off your purchase. • Acapillow Home Furnishings has a great selection of hand creams and soaps from France ($5-25) and vintage scarves for the lovely lady in your life ($10-25). Mention “Buy Local SM” to receive a 10 percent holiday discount.

• Whether stacked for texture, or worn alone as a statement piece, Nava Glazer bracelets (in colored leather and silver or gold) are the perfect gift to give or get this holiday season ($149 each), available at Ruti Boutique (1406 Montana Ave.). • The Address Boutique has the perfect designer boots for her at the right price (from $98.95-$500). Mention “Buy Local SM” to receive a 10 percent holiday discount (one time use only.)

For dads, brothers, husbands, boyfriends and best mates • CosMENics by Rocco Bruzzi (2521 Seventh St.) — cosmetics for men, by men — is featuring a Quattro Pack of CosMENics ... changing the face of masculinity ($62.50). • At artful handcrafted gifts (1726 Ocean Park Blvd.), the perfect gift is a handcrafted one-of-a-kind mug by Venice contemporary folk art ceramics artist Magdalena Suarez Frimkess, incorporating scenes from the Venice Boardwalk/Canals ($30). • The Beachy Cream Girl Ice Cream Drop-off Special: A dozen delicious organic ice cream sandwiches delivered locally (Santa Monica) to your home or office by one of our famous Beachy Cream Girls ($49.95) from Beachy Cream (1209 Wilshire Blvd). Mention “Buy Local” to receive a 10 percent discount. A portion of the proceeds will support our schools. • Brenda Himmel Stationery (1126 Montana Ave.) is featuring book cover ejackets for your iPad or Kindle ($45 for the Kindle jacket, $55 for iPad jacket). • De-stress for the holidays. Give the gift of acupuncture to help boost your loved one’s energy and immune system, improve their digestion and help them get better sleep. Lotus East-West Medical Center (2104 Wilshire Blvd.) recommends the gift of acupuncture. Mention “Buy Local” to receive an additional 10 percent holiday discount. • What could be better than a new home! Pence Hathorn Silver (1333 Montana Ave.) has all styles, sizes and price ranges — just call and stop by and they will find you the home of your dreams.

• Trendy vintage-looking Santa Monica Tshirts in assorted colors and sizes are the “must have” item of this holiday season from Santa Monica Convention & Visitor’s Bureau. (Also available in women’s and kid’s sizes!). Mention “Buy Local SM’ to receive 50 percent off your vintage shirt ($4.50, regular price $9). • For the car buff, go no further than Startronics (3108 Wilshire Blvd.), featuring car video and audio, 3M auto glass tinting, iPod car kit integration, Bluetooth car kits integration, GPS & tracking systems and auto detail. Packages at $250. Mention “Buy Local SM” to receive a 10 percent holiday discount. A portion of the sales will be donated to SMMEF to support the schools. • “He Man” Wine Opener, a gift that every man needs and sure to be a conversation starter! Available at Twist (2601 17th St.) for just $19.99. Another idea is mustache shirts, charms and more (for ALL Ages), from $5.99 and up. • Private In-home cooking lesson with Chef Christine of Veggie Fixation (Pico Blvd., make a great gift for individuals or small groups ($60/person). Chef Christine’s private cooking lessons are customized to each individual’s interests and learning desires. Mention “Buy Local SM’ to receive a 10 percent holiday discount. • Virtual Lux ( suggests a fabulous leather wallet, bag, or briefcase ($100- $300). Like us on Facebook, and enter a chance to win a $400 leather bag. Enter “Buy Local SM’ on your website order to receive a 10 percent holiday discount.

For the little ones • Give the gift of music this holiday season by purchasing a gift certificate for a month of music lessons at Green Brooms Music Academy (1445 Sixth St., ground floor), from $159-$296. Mention “Buy Local” to receive a 10 percent discount. A portion of the proceeds will also be donated to SMMEF to support our schools.


Buy Local PAGE 6


City of Santa Monica

Buy Local FROM PAGE 5

• Play and learn ... a big world map for the kids. Add removable stickers with the name of capital cities, flags, animals and symbols from each country. Fun for everyone. ($150). Available at Peek ... aren’t you curious (1015 Montana Ave.) Stop by on Dec. 7 for our annual Holiday Walk and find out what great deals we have for you. • Help adopt a wolf-eel! This gift will help the Santa Monica Pier Aquarium with the daily care and feeding of its animals by “aquadopting” the Aquarium’s wolf-eel, the latest species added to the marine science education center’s Kelp Forest Exhibit ($50). The wolf-eel is available through the Aquarium’s Aquadoption program for a limited time only. Offer expires Jan. 1, 2013. • Santa Monica Playhouse (1211 Fourth St.) suggests treating the family (two adult tickets and two kids’ tickets) to the holiday musical “A CINDERELLA Happy Holiday Musical,” presented by the internationally renowned Actors’ Repertory Theatre. The deal also includes a $5 gift certificate to the “Hole In The Wall” intermission snack bar, plus two goody grab bags (one for each child), plus two free tickets to a future Playhouse Family Theatre production. Value: $61.00 — special price if you mention Buy Local: $45.00.

For office mates, neighbors and colleagues • Limited edition Caffe Luxxe T-shirt for the ultimate coffee fanatic. Available exclusively at Caffe Luxxe (925 Montana Ave.) for $30. • TableTopics are the best go-to gift — a great conversation starter and everybody loves them! ($26) Available at hip’tique (2727 Main St.). • John Kelly Chocolates (1111 1/2 Montana Ave.) suggests the Gift Tower of three boxes of their award-winning truffle fudge, hand-tied with a beautiful satin ribbon, including one 8-piece assortment box, and two boxes of truffle fudge topped with exotic salts ($59). Their chocolates are made locally in L.A. • The perfect gift is a beautiful hand-made necklace or bracelet straight from your heart. Moxie Beads (2200 Main St.) has thousands of beads and goodies to create that perfect gift. All you need is an idea, they’ll do the rest! From $15-75. Mention “Buy Local SM” to receive a 10 percent holiday discount. A portion of sales will also be donated to the schools. • Perhaps your boss needs some pain relief? Physical Therapy Solutions (2222 Pico Blvd. #102) can help! They’re offering the revolutionary pain-relief treatment package. Mention “Buy Local SM” and receive a 10 percent holiday discount.

‘Tis the Season 2012 • The Stacia Bungalow gift set collection featuring their signature candle, travel parfum, organic body wash and body lotion — all in a clean bamboo, coconut, and fig scent reminiscent of the ocean. Available exclusively at Stacia (808 11th St.) for $98. Mention “Buy Local SM” to receive a 10 percent holiday discount. • Freshly baked cookies. Crispy on the outside, chewy on the inside, they are the perfect gift for friends, family or your office co-worker. Includes gingerbread spice, chocolate chip toffee, white chocolate cranberry, chocolate chip, oatmeal raisin and peanut butter. Available at Vanilla Bake Shop (512 Santa Monica Blvd.), $24. List of participating businesses For holiday preparations • Tis the season to stop up your kitchen sink. Botham Plumbing and Heating (1112 Montana Ave. suite 108) will clear it ($80). • The perfect hand-made, one-of-a-kind salad bowl, available at Jennifer Joyce Ceramics (3028 Pico Blvd.) for $28.

Acapillow Home Furnishings – 3018 + 3030 Pico Blvd, Agabhumi the Best of Bali - 2665 Main St., Suite A artful handcrafted gifts - 1726 Ocean Park Blvd. Beachy Cream - 1209 Wilshire Blvd. Botham Plumbing and Heating - 1112 Montana Ave., Suite 108 Brenda Himmel Stationery - 1126 Montana Ave. Caffe Luxxe - 925 Montana Ave.

• Marco Polo Imports’ (716 Colorado Ave.) elegant wine racks in various sizes made from recycled wood and iron make the perfect holiday gift ($119-299). Mention “Buy Local Santa Monica” and receive 10 percent off your purchase. • Grown on the farm and handmade from the heart, local sustainably grown gifts are perfect for this and every season available at Santa Monica Farmers’ Market (year round!). Please visit any of the four weekly farmers markets in Santa Monica. For hours and locations:

CosMENics by Rocco Bruzzi - 2521 Seventh St. Green Brooms Music Academy - 1445 Sixth St., ground floor hip’tique - 2727 Main St. Inner Light Manual Therapy - 1137 Second St., Suite 117 Jennifer Joyce Ceramics - 3028 Pico Blvd. JILL ROBERTS - 920 Montana Ave. John Cassese The Dance Doctor - 1440 Fourth St. John Kelly Chocolates - 1111 1/2 Montana Ave. Kerri Parker Jewelry at 728 Alley - 728 11th Court Lotus East-West Medical Center - 2104 Wilshire Blvd. Marco Polo Imports - 716 Colorado Ave. Margaret O’Leary - 1522 Montana Ave. Michaela Jewelry by Design -

• A gift certificate to The Gourmandise School of Sweets and Savories (395 Santa Monica Place #329) to use toward the purchase of cooking or baking classes, cookbooks, or aprons (from $85). Mention “Buy Local SM” to receive a 10 percent holiday discount. • “Weego Top 10 Gift Picks” for the holidays include ceramic vases. Simple and modern, these geometric ceramic vases are glamorous by itself or grouped in a set. Weego Home (2939 Main St.), ranging from $17-69. • Pick up bobbles and wraps for all the lucky ladies in your life and have money left over for an outfit to dazzle at all your holiday parties! Available at The Closet, all under $25. Mention “Buy Local SM” to receive 10 percent holiday discount. We offer cash and trade for items in your closet--another great way to help pay for your holiday shopping!

Mindfulnest - 2711 Main St. Moondance Jewelry - 1530 Montana Ave. Moxie Beads - 2200 Main Street Pedal or Not - 1515 7th St. Peek....aren’t you curious - 1015 Montana Ave. Pence Hathorn Silver - 1333 Montana Avenue Physical Therapy Solutions - 2222 Pico Blvd. #102 Rise - The Studio - 3020 Nebraska Ave. Ruti Boutique - 1406 Montana Ave. Santa Monica Convention & Visitors Bureau - 1920 Main St., Suite B Santa Monica Farmers Markets - 1901 Main St., Suite F Santa Monica Pier Aquarium - 1600 Ocean Front Walk Santa Monica Playhouse - 1211 Fourth St. Snyder Diamond - 1399 Olympic Blvd. Stacia - 808 11th St. Startronics - 3108 Wilshire Blvd. The AdDress Boutique - 1116 Wilshire Blvd. The Closet - 2708 Main St. The Gourmandise School of Sweets and Savories - 395 Santa Monica Place #329

• Snyder Diamond has the perfect gifts for the ultimate holiday family meals (and personal treats)—a Miele CM5100 State of the Art Coffeemaker, the first fully automatic countertop espresso system from Miele ($2,000) and the Kalamazoo Artisan Fire Outdoor Pizza Oven - make professional Neopolitan-style pizza at home ($6,500).

Twist - 2601 17th St. Vanilla Bake Shop - 512 Wilshire Blvd. Veggie Fixation - Pico Blvd. Virtual Lux - Weego Home - 2939 Main St. For more information on the participating businesses and the Buy Local SM Campaign, please visit If you can’t find the perfect gift here, also check out our News and Events site for some more great ideas!

‘Tis the Season 2012

Downtown Santa Monica / Santa Monica Place



Downtown Santa Monica / Santa Monica Place

‘Tis the Season 2012

It’s beginning to look a lot like a Santa Monica holiday Public invited to attend first joint community tree lighting ceremony ith sparkling lights glowing over Third Street Promenade and Santa Monica Place, hundreds of trees a-glow, and shop windows decked out for the holiday season, Downtown Santa Monica is sure to warm the heart and bring the magic of the holidays to life. The area is buzzing with holiday spirit as winter activities and special events get underway this month, including the district’s first joint community tree lighting ceremony. While both locals and visitors flock to the area to shop at festively decorated shops and boutiques, many plan their visit to coincide with this event and the multitude of other activities that take place throughout November and December.


Community Tree Lighting Ceremony Harkening back to the days of old, this year Santa will temporarily abandon his sleigh and “Ho! Ho! Ho!” his way down the Third Street Promenade atop a vintage fire truck. Believers of all ages can follow along as Santa is escorted by local dignitaries, the Santa Monica Police Department mounted horse patrol, cirque-style acrobats, trumpeters and holiday carolers. The procession down Third Street will start at Wilshire Boulevard just before the 6 p.m. tree lighting ceremony in Center Plaza at Santa Monica Place. The tree lighting ceremony will feature entertainment and appearances by Santa and Mrs. Claus, awe-inspiring acrobats, Herald Trumpeters and the Ace of Hearts Dickens Carolers. There will also be performances by season 8 American Idol contestant Ann Marie Boskovich and the Cimorelli Group, six singing sisters ages 12 to 21 whose YouTube channel introduced them to the world. This is the first year that Downtown Santa Monica has come together to present a joint community holiday event. According to Kathleen Rawson, CEO of Downtown Santa Monica, Inc., and Julia Ladd, Senior Property Manager for Santa Monica Place, it was a natural evolution. “We’re thrilled to partner with our downtown neighbors to make this tree lighting bigger and better,” Ladd said. “We’re putting a lot of effort into creating a mini winter wonderland in our Center Plaza that people of all ages will enjoy.” Once Santa and Mrs. Claus arrive at Santa Monica Place, they’ll make their home in Center Plaza through Dec. 24. Children of all ages are invited to pose for photos and share their holiday wishes with Santa.

Celebrating Chanukah Downtown Santa Monica will also be hosting various Chanukah festivities. On Dec. 8, 11 and 12, public menorah lightings will take place at sundown on Third Street Promenade between Santa Monica Boulevard and Arizona Avenue. Santa Monica Place will also host a free Chanukah Celebration from 10 a.m. to 12 p.m. on Dec. 9 in The Market on Level 3. The public is invited to come together to celebrate and learn about the traditions of Chanukah and enjoy games, music, crafts, storytelling and treats.

More info Don’t miss out on all that Downtown Santa Monica has to offer. For more information about holiday activities in Downtown Santa Monica and Santa Monica Place, visit or

Events ICE at Santa Monica Skating in Santa Monica’s outdoor skating rink Open through Jan. 2013 Hours vary Fifth Street and Arizona Avenue

Community Tree Lighting Nov. 17 6 p.m. Santa Monica Place, Center Plaza

Holiday Kids Crafts

Chanukah Celebration

Nov. 23 12 p.m. - 3 p.m. Downtown Santa Monica invites the little ones to get creative and decorate ornaments for the holidays. Third Street Promenade between Wilshire Boulevard and Arizona Avenue

Dec. 9 10 a.m. - 12 p.m. Santa Monica Place, The Market, Level 3

Breakfast with Santa (No charge. Reservation required.) Dec. 8 9:30 a.m. - 11 a.m. Santa Monica Place, Food Court RSVP online at

Chanukah Menorah Lighting Santa’s Little Savers Nov. 23 Downtown Santa Monica ambassadors will surprise random Downtown shoppers and pay for their purchase up to $100!

Dec. 8, 11 and 12 Sundown Santa Monica Boulevard and Arizona Avenue

‘Paws & Claus’ Pet Photos with Santa Bring Fido and Fluffy for a photo with Santa! Dogs and cats only please. Nov. 27, Dec. 4, Dec. 11 6 p.m. - 8 p.m. Santa Monica Place, Center Plaza

Cookie Making and Story Time with Mrs. Claus (No charge. Reservation required.) Dec. 15 11 a.m. - 1 p.m. Help Mrs. Claus decorate cookies and enjoy a special holiday story! Santa Monica Place, Center Plaza. RSVP online at

Holiday Kids Craft and Gift Wrapping Dec. 22, 12 p.m. - 3 p.m. Third Street Promenade between Wilshire Boulevard and Arizona Avenue

‘Tis the Season 2012

Downtown Santa Monica / Santa Monica Place



Downtown Santa Monica / Santa Monica Place

‘Tis the Season 2012

A fashionable season Santa Monica Place a hot spot for hip holiday shopping all and winter have arrived — even if the weather in sunny Santa Monica hints otherwise, sometimes — and with the new seasons come a host of parties, social gatherings and events that call for guys, gals and kids to dress for the occasion, ready to see and be seen.


Santa Monica Place’s pantheon of stores are stocked with fashions cued off the New York runway, but the Westside aesthetic runs a bit more wild than its eastern cousin, and the well-appointed holiday reveler needs to follow a few simple tips to make sure a delicate balance doesn’t turn into a hot mess. First, keep it dark. Rich, luscious winter colors will be embraced this year, with deep greens, wine reds and Bordeaux purples dominating the palate, said Maria Losch,

the mind behind the website, recognized style blogger and “lifestyle whisperer.” Staple blacks are a must for fall and winter, and that’s where the neutral colors end. A brief flirtation with gray seems to be sneaking into the racks, but Westside women embrace variety, Losch said. Craving color? Grab some brightlycolored stockings to offset those deeper


Fashion PAGE 11

Downtown Santa Monica / Santa Monica Place

‘Tis the Season 2012


Shops worth stopping for

Disney Add a dash of magic to the holidays with the help of the Santa Monica Place Disney Store, an oasis for children in a sea of adult clothes, perfumes and makeup. The store has toys and accessories from Disney classics as well as its new features, sure to please the young or merely young at heart. Find the Disney Store on the second floor of Santa Monica Place, or online at

jackets that will have the man on your gift list looking like a rebel without a cause. Some guys like to pound pavement rather than roll over it. A trip to the Nike Store at Santa Monica Place will satisfy that craving. Men and women alike can shop amongst bright colors — safety first! — and design their own footwear for their optimal sweat-inducing workout. The holidays are a time of gathering, giving thanks for what you have and maybe even getting what you want. This way, you can look good doing it.

Santa Monica

Los Angeles

2629 Wilshire Blvd.

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7280 Melrose Ave. Los Angeles, CA 90046

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2629 Wilshire Blvd. Santa Monica, CA 90403

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tones. Scarves, also essential winter accessories, will go a bit more low-key, focusing on comfy knits or a bigger, crochet style. For a little bling, focus on what Losch calls “arm candy,” a wide variety of beaded, crystal or braided bracelets with all kinds of different embellishments. Pandora, on the first floor of Santa Monica

Kitson Education advocates say what you do for your child in their infancy sets them up for the rest of their life, and what’s true for books can be true for fashion literacy. Enter Kitson, the store that, among other things, makes skull socks for would-be punk rockers and a “Boo-Yah” line of pants and onesies for your little daredevil. They won’t be young forever, but with a little help from Kitson you can make their early years as awesome as their future is bright. Check out for more.

“It’s even better if it doesn’t make sense, because if you pull it off, it will.” If ladies are playing it to the edge, guys can feel comfortable hanging back. The Fashion Institute of Design and Merchandising’s November Style Report suggests a return to the ‘50s and ‘60s a la James Dean, with leather and denim jackets, jeans and flannel topping the list of acceptable accouterment. Take a peek around the first floor of Santa Monica Place and check out 7 for All Mankind’s collection of jeans and

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Place, will add a little sparkle with its holiday collection of silvers, blues and golds with the occasional gingerbread man charm thrown in for good measure. Westside women would also do well to connect with their inner vixen and pick up an updated motorcycle jacket. The lightweight leather and fabrics will keep you warm without weighing you down, and throw in a sleek, dangerous look in the bargain. The biggest advice? Have fun and trust your instincts. “Anything goes these days,” Losch said.




Hugo Boss A winter collection has never looked so hot. Straight and contemporary, the HUGO Winter 2012 collection melds new details into old classics. The clothes capitalize on clean lines and a mix of neutral blacks and vibrant, eye-catching colors. Check it out for yourself on Hugo Boss models at the company’s Facebook page or

WeSC Extreme sports meet extreme fashion at WeAretheSuperlativeConspiracy (WeSC for short), a fashion brand with its roots in the skateboard subculture that transcends jeans and T-shirts. Dubbed the “street fashion brand for intellectual slackers,” WeSC carries collections for men and women along with footwear and headphones. Their clothes scream comfort and ease, and are unlike anything else you’ll find this year. Try for more.


Coach Coach provides the ultimate in couture for women that want to class up their holiday fashions with a handbag and other accessories. Embellished and jeweled clutches can add a little sparkle, while crossbody and structured bags in solid colors will give a classic look. Losch suggests the Legacy bag by Coach, preferably in navy, caramel, mustard yellow or orange colors. The Coach website ( features the Legacy bag, a top-end handbag and a fantastic gift for a mother, daughter or girlfriend.

Eva Varro Bright colors, clean lines and comfort? It sounds like a dream, but it’s actually Eva Varro, a contemporary women’s clothing line based in Downtown L.A. with an outlet in Santa Monica Place. Jackets and jumpsuits, tops and tunics decked out in jewel tones make for a look that can’t be seen anywhere else. Find Eva Varro on the second level of Santa Monica Place.


Downtown Santa Monica / Santa Monica Place

‘Tis the Season 2012

Have a cool yule at the ice rink by the sea ICE at Santa Monica opens for sixth season ust a few blocks from the Third Street Promenade and the Pacific Ocean, one of Santa Monica’s most recent traditions has opened for its sixth season. ICE at Santa Monica, the 8,000-square-foot outdoor rink at Street Street and Arizona Avenue, gives both locals and visitors the rare opportunity to glide over the ice while — on most days — the warm sun shines upon them.


The rink, which opened to the public in early November and will remain open until Jan. 21, attracts young and old, from novices to professionals. In fact, former Olympic hopefuls and world champions Tai Babilonia and Randy Gardner hosted the grand opening of the rink on Nov. 8. “It’s wonderful that we’re able to have an open-air rink right here in Santa Monica,” said Babilonia, a Los Angeles native. “It just has a different, more festive feel than indoor rinks, particularly during the holidays. Randy and I really enjoyed being part of the opening and look forward to stopping by again!” “It’s a great opportunity for family and friends to be active together while having a good time,” said Debbie Lee, Vice President of Downtown Santa Monica. “Not only do we have one of the largest outdoor rinks in the area, but we also have a small, 400-square-foot kiddie rink where little ones can gain confidence. In fact, we have skates as small as size children’s 10, which allows even toddlers to participate.” Not only are kids invited to skate during the normal rink hours, but the popular “Lil’ Tot Time” program has returned this year. Children age 6 and under receive one hour of ICE time and instruction (plus some hot cocoa, of course) for $18 a session. Outside of peak holiday weeks, Lil’ Tot Time will be held on select Tuesday and Wednesday afternoons from 1 p.m. to 2 p.m. But tots aren’t the only ones who can learn to skate at ICE. Children age 3-7 can enroll in a beginner’s course, held over five weeks to help them develop the Details ICE at Santa Monica 1324 Fifth St. Santa Monica, Calif. 90401 Corner of Fifth Street and Arizona Avenue in Downtown Santa Monica

Rates Skate Rental: $12 Skaters’ Dozen - Multi-day skating pass: 12 daily visits for $100 Lockers rentals: $5 Concessions and ICE signature apparel are also available for purchase

coordination they need to maneuver on the ice. And, in the spirit of “you’re never too old to learn,” anyone age 8 and over can sign up for a basic course, also held for five weeks, which will introduce them to the fundamentals of skating, including forward and backward skating, stops, turns and edges. This year ICE at Santa Monica will also participate in the PAL Seventh Annual Best Gift Ever Drive, a partnership between the Santa Monica Police Activities League (PAL), Downtown Santa Monica and Santa Monica Place. You can drop off a new unwrapped gift, a gift card or cash donation at the ICE at Santa Monica rink to help Santa Monica youth ages 6 to 17 experience the joy of the holidays. And if you’re planning a holiday party, birthday or special occasion, ICE at Santa Monica also offers the opportunity to book private parties for groups from 15-300. Details about booking parties can be found by visiting Making it all possible again this year are ICE at Santa Monica’s silver-level sponsors, community sponsors and a media sponsor. Silver sponsors include the Fairmont Miramar Hotel & Bungalows and Metropolitan Pacific. Community sponsors include Fred Segal Santa Monica, Green Brooms Music Academy, The Law Firm of Harding Larmore Kutcher & Kozal LLP., L.A. Kings, Real Food Daily, Italian eatery Rosti, Striker Media Group, UCLA Family Commons and XM Concierge. ICE at Santa Monica’s media partner is the Santa Monica Daily Press.



Open Daily through Jan. 21 Monday-Thursday: 2 p.m. - 10 p.m. Friday: 2 p.m.-Midnight Saturday: 10 a.m.-Midnight Sunday: 10 a.m.-10 p.m.

Monday, December 17th through Monday, January 7th Sunday-Thursday: 10:00am - 10:00pm Friday-Saturday: 10:00am - Midnight

LEARN TO SKATE: BEGINNERS COURSE (Ages 3-7) Saturday mornings from 8:30 a.m.-9 a.m. Session 1: Nov. 10 & 17, Dec. 1, 8, & 15 Session 2: Dec 22 & 29, Jan 5, 12, & 19 $21 per week

LIL’ TOT TIME THANKSGIVING WEEKEND Thursday, November 22nd: 10:00am - 10:00pm Friday, November 23rd: 10:00am - Midnight

Ages six & under (must be accompanied by parent or guardian) Tuesday and Wednesday from 1 p.m.-2 p.m. Nov. 13-Dec. 19, 2012; Jan. 8-16, 2013 $18 per week/session

LEARN TO SKATE: BASIC COURSE (Age 8 and over) Saturday mornings from 9:15 a.m.-9:45 a.m. Session 1: Nov. 10 & 17, Dec. 1, 8, & 15 Session 2: Dec 22 & 29, Jan 5, 12, & 19 $21 per week

City of Santa Monica

‘Tis the Season 2012


Stay safe in the season Tips on how to protect yourself and your family he holiday season is a time for joy. Nobody wants to get burned — literally and figuratively. Whether it’s a Christmas tree that catches on fire because of a bad bulb or a new laptop lifted from the back seat of your car by an opportunistic thief, public safety officials have some tips that will help you stay safe and protect your prized possessions.


“The Santa Monica Police Department asks that all shoppers maintain their personal safety by being aware of their surroundings, while keeping their personal belongings secure,” said SMPD Sgt. Richard Lewis.

Don’t let crooks play Scrooge The holiday shopping season offers thieves plenty of opportunities to strike. Protect

yourself by following these simple tips provided by the Santa Monica Police Department. • Shop during daylight hours whenever possible. If you shop at night, ask a friend to accompany you. • Do not wear expensive jewelry. • Keep your purse closed and do not leave your wallet or checkbook visible. • If you carry a purse, wear the strap so that it crosses in front of your body. Or hold it in front of you, keeping the flap

against your body. Secure your purse between your body and your arm. • Carry your wallet in an inside front pocket. • Carry your keys in your pocket; you’ll be able to drive home if your purse is lost or stolen. • Avoid carrying a lot of cash; take only the credit or debit cards you plan to use. • Avoid overloading yourself with packages. • Do not leave your belongings and purchases unattended. • Don’t advertise your purchases! Place all valuables/purchases in the trunk of your car. • Keep a list of credit card agencies and

banks with their phone numbers in case you have to report a stolen or lost card. • If you have to use an ATM, protect your PIN by shielding the ATM keypad from those standing around or behind you. • Shopping with kids? Teach them to go to a store clerk or security guard if you get separated. • Park in well-lit areas and always be aware of your surroundings. “Do not make several trips to your vehicle to place shopping bags in the truck, as this provides a suspect with a perfect target,” Lewis said. “If you find it absolutely necessary to secure packages in a trunk then continue shopping, consider moving your vehicle at the same time.”


Pico Boulevard

‘Tis the Season 2012

Walk it out on Pico Art takes center stage during annual holiday event hough California weather may not always serve as a reliable indicator of the approaching holiday season, Starbucks red cups and festive decorations won’t be the only reminder of a fast-approaching Christmas season for Santa Monicans this year.


Pico calendar Holiday happenings abound Once Upon a Mattress’ Through Dec. 15 Times vary If you thought you knew the story of “The Princess and The Pea,” you may be in for a walloping surprise. Did you know, for instance, that Princess Winnifred actually swam the moat to reach Prince Dauntless the Drab? Or that Lady Larken’s love for Sir Harry provided a rather compelling reason that she reach the bridal altar post haste? Or that, in fact, it wasn’t the pea at all that caused the princess a sleepless night? Chances are you’ll never look at fairy tales quite the same way again. The Morgan-Wixson Theatre is located at 2627 Pico Blvd. For more information, visit SMC Chamber Choir Concert Dec. 1 7 p.m. & 9 p.m. The choir celebrates the holidays with selections from the Renaissance to today, with Britten’s “Ceremony of Carols” with harp forming the centerpiece of the program. The concert will be held at the Edye Second Space at the Santa Monica College Performing Arts Center at 11th Street and Santa Monica Boulevard. Tickets are $10. Call (310) 434-3005 or visit Holiday Art Hop Dec. 8 12 p.m. — 9 p.m. Join the Pico Improvement Organization for an afternoon of creative fun, as the up-and-coming arts neighborhood throws its fourth annual Holiday Art Hop. Stores will be open for the event, hosting an array of art for sale and display. The Art Hop will take place on Pico Boulevard between 28th Street and the I-10 Freeway. For more information, visit

SMC Holiday Art Sale Dec. 11-12 11 a.m.— 9 p.m. Student-made prints, ceramics, jewelry and more make the perfect holiday gifts. Proceeds from sales go to the Santa Monica College Art Department. The sale will be held in the Pete & Susan Barrett Art Gallery at the SMC Performing Arts Center, located at 11th Street and Santa Monica Boulevard. For more information, call (310) 434-4230. Samohi Choir performs Dec. 14 7 p.m. The Santa Monica High School Choir will perform songs of the season during the Winter Concert. The performance will be held on campus at 601 Pico Blvd. in Barnum Hall. For more information, visit ‘A Winter’s Solstice’ Dec. 14 8 p.m. Feature show of the Santa Monica College Planetarium will cover the history of ancient observances of the Winter Solstice and how they have evolved and melded with our later Judeo-Christian holidays. The presentation will also include a look at the re-creation of the remarkable planetary conjunction in 2 B.C., a leading candidate for a scientific explanation of the Star of Bethlehem. The event takes place on the SMC Main Campus at 1900 Pico Blvd. Tickets range from $5 to $6. Go to or call (310) 434-3005 for more information. Melodic holiday Dec. 16 7 p.m. McCabe’s free annual Holiday Show will give music lovers a sneak peek at what makes this music store/performance space so revered among fans. For more information, visit

The fourth annual Holiday Art Hop will reflect holiday spirit in the form of entertainment, art, and, most importantly, food. The five-block stretch between 27th Street and Centinela Avenue will be transformed into a holiday getaway come Dec. 8. From noon to 9 p.m. families can traverse Pico Boulevard and enjoy discounts and special promotions from local businesses. “I’m looking forward to people interfacing on a one-on-one level with their merchants,” said Robert Kronovet of Kronovet Realty, a participating business in this year’s Art Hop. “Pico has an exciting and vibrant entrepreneurial spirit that the Art Hop will showcase.” In addition to promoting their own products, several merchants will play host to the works of local artists. Randy Ball, owner of Artistic Picture Frames and a member of the Pico Improvement Organization, is excited at the prospect of showcasing local talent at his gallery. His business, hosting an exhibit called “Small But Powerful,” along with others, including the Un-Urban Coffee Shop and Café and the Upper West restaurant, will be displaying pieces from mostly local artists. Kronovet echoes Ball’s sentiments about the importance of art to the festival, saying, “The better the art, the more interesting the event.” And variety is not in short supply, as onlookers will find everything from ceramics to folk art on display. However, Ball was careful not to omit

the importance of food to the festivities. After all, how could one ring in the holidays without the proper feasting? “Art is a major element of this festival, but we are also celebrating the restaurants here,” he said. Lares and Upper West are just two of the several restaurants participating in the festival, offering promotions and serving special dishes throughout the night. But, despite enlivening the connection between local merchants and their clientele, Ball says he’s most excited that the event will help ring in the holidays together, as a community. “It’s so much fun to see the smiles on peoples faces — to see kids stop in the street and wave at Santa Claus when he walks by,” Ball said. Aside from having Santa Clause on duty, the Art Hop will feature other highlights to add to the festive atmosphere. A barber shop quartet will patrol the street, caroling as they go. A pet adoption event will undoubtedly bring smiles to children who go home with a new family member. And as the Art Hop continues to bring joy to Santa Monicans for the fourth consecutive year, Ball is excited about the event’s expansion. “We are still growing this event — absolutely. Every year, we pick up another few businesses,” Ball said. And with hopes of that number only continuing to rise, the Art Hop is well on its way to becoming an entrenched Santa Monica tradition.

Pico Boulevard

‘Tis the Season 2012


Where to eat on Pico Festivities, family fun and food on the boulevard erving up a combination of tantalizing cuisine and some of the coolest locales, Pico Boulevard is the perfect place to hang out or bring the family for a meal during the holidays. Festive treats and atmospheres abound, as well as the usual highlight dishes and drinks that make Pico one of Santa Monica’s best-kept, culinary treasures.


Lares Valet parking, catering, take out, live music, artwork (for sale) — what’s not to love about Lares? Entertaining locals and foodies alike since 1968, Lares is sure to please with authentic Mexican cuisine and affordable prices. Whether you’re going to Lares for the turkey dinner, the serenading guitar duo or the homemade tamales, be sure to put Lares on your holiday restaurant checklist. They’re open all 365 days of the year, so keep these guys in mind if you’re craving some seasonal dishes.

Upper West Around since March 2010, this modern American bistro has quickly become one of the most happening places on the boulevard. Though they won’t be open for Christmas or Thanksgiving, the folks at Upper West will still be getting into the holiday spirit. Leading up to Christmas, patrons will be able to book private parties and indulge in a festive atmosphere, complete with a 12-foot Christmas tree, wall and ceiling ornaments and a menu that changes with the season. If you’re up for it, get ready for some lavish egg nog.

featuring a slew of holiday concoctions, including a pumpkin tea latté, a hot apple pie drink and a ginger bread latté, among others. They’ll also be offering group art shows — one in November and one in December. Whether it’s the vibe, the drinks or the gallery, Unurban is a great place to kick back and relax during the holidays.

Gilbert’s Thirty-nine years and counting. Gilbert’s El Indio Restaurant is still serving loyal customers and locals. Run by the Rodriguez family since day one, this eatery boasts all the right kinds of highlights: Margarita Monday, Taco Tuesday, “super burritos” and some of the best tacos and enchiladas in the area. Mr. and Mrs. Rodriguez still come in to prep the food in the morning, so you know Gilbert’s has the homespun goodness that always results in the best authentic Mexican dishes.

Other restaurants worth checking out • El Texate • Valentinos

Unurban Coffee House and Gallery If you’re looking for some other festive drinks, Unurban should be at the top of your list as well. The coffee house will be

• Rae’s Restaurant • Caprice • Josie


Pico Boulevard

‘Tis the Season 2012

Players Club Golf 3211 Pico Blvd. (310) 478-4653 With fewer hours of daylight during the busy holiday season, fitting in a full round of golf can be challenging. Providing a less time-consuming way to practice golf was one of founder Dan Muzzey’s goals for Players Club Golf, a membership-based indoor facility that offers fullswing golf simulators, instruction from PGA Pros, club fitting and a fitness studio. Play the 18-hole courses of Pebble Beach, St. Andrews and Torrey Pines without leaving Santa Monica and without worrying about weather or time of day. Ask about holiday specials.

Happy, healthy holidays

Pilates on Pico 216 Pico Blvd. #9 (310) 403-2142 Take a break from shopping and step into Pilates on Pico’s sunny studio, located a short jaunt from Santa Monica’s shopping districts and the beach. New to pilates? The studio offers a special introductory package — two private sessions for $99 — for new clients. Instructors Ruby and Marni develop personalized workouts for individuals, duos and trios at all levels, whether your goal is to get in shape, relieve chronic pain or improve posture.

Pico’s the place for winter workouts t’s that time of year when cookies are passed around the office, eggnog flows at parties and visits to the gym become less frequent.


Temptations abound, but a balanced approach to diet and exercise can help fend off the holiday season’s threats to your waistline. Let the following fitness tips and offerings along Pico Boulevard guide you to a healthier holiday season and to a head start on New Year’s resolutions. “A lot of people gain about 5 pounds or so during the holidays, because of all the festivities and abundance of food and sweets,” says certified personal trainer Fabian Lewkowicz, owner of Fit By Fabian. “There’s also the change in the weather. There’s less light, the sun goes down earlier, so this time of year it is just natural for your metabolism to slow down.” Since time seems limited during the holidays, Lewkowicz recommends keeping a pair of athletic shoes in the car, so you can squeeze in a 20-minute walk between activities. Multi-taskers can combine shopping and cardio by parking farther away and taking the stairs instead of the elevator. “Twenty minutes of walking burns 100-150 calories, which is a cookie, a glass of wine or a soda,” Lewkowicz says. Strength-training once or twice a week is “imperative”

to counteract the loss of muscle mass that occurs after age 30, Lewkowicz says. Increasing muscle mass also increases the number of calories you burn, even at rest. Lewkowicz recommends targeting the large muscle groups, two joints at a time, with exercises like the chest press and seated row. To avoid overeating at parties, Lewkowicz suggests eating protein-packed snacks like a handful of nuts or a cup of yogurt before going out. Lewkowicz advises against skipping meals. “You’ll be less tempted to indulge if you have something in your stomach,” Lewkowicz says. But don’t feel you have to pass on all treats; just follow the 80-20 rule. “If you’re good 80 percent of the time, it’s OK 20 percent of the time to go out and do what you want,” Lewkowicz says. “It’s no big deal to go out and party, as long as you get right back on [track].” Through New Year’s, Lewkowicz offers his Jumpstart the Fitness programthree training sessions for $150. For more information, visit

YogaRat 2703 Pico Blvd. (310) 584-1090 Treat the yogi in your life to goods from YogaRat, which strives to offer products that are eco-friendly, high quality, affordable and fun. Choose from a selection of brightly colored nontoxic RatMats, microfiber yoga towels, RatFlips nontoxic flip flops and more. Products are available for order online. Restore Pilates 1305B Pico Blvd. (310) 913-7473 Recharge your holiday cheer at Restore Pilates, which offers individualized instruction for singles, duos and small groups. Owner Jordan Osborn, a licensed massage therapist, also practices a form of massage therapy called K.A.N.O.N. (Kinetically Activated Nerve Organ Normalization), which combats chronic pain with a non-invasive fingertip technique and a specially calibrated machine called a Biopulser. Ask about the special $45 new-client rate for an introductory pilates assessment session. Virtual Snow 3105 Pico Blvd. (310) 264-4800 Learn to ski or snowboard — without leaving the sunny coast — at Virtual Snow, which provides a controlled environment for developing skills and muscle memory. The experience may be virtual, but the workout is real. After a session with two-time world champion freestyle skier Bob Salerno, you’ll feel like you’ve spent a day out on the slopes. Gift cards available. Good Body Pilates 3229 Pico Blvd. (424) 625-5518 Good Body Pilates provides a calm environment for individuals, duos and groups of up to four to focus on mind, body and spirit, free from the bustle of the holidays. Owner Emilie Bernstein works with clients of all backgrounds but says she especially enjoys working with women through pregnancies. This holiday season, treat a friend (or yourself) to a special offer of two private sessions for the price of one ($80) for new clients.

City of Santa Monica

‘Tis the Season 2012


Going green for the holidays Tips on celebrating sustainably ith family members flying in, dinners to prepare, gifts to buy and a home to decorate, it’s easy for the environment to be relegated like that tacky ornament hung on the back of the tree where no one can see.


But celebrating sustainably doesn’t have to be difficult, and by keeping the environment in our minds we can help reduce our carbon footprint during the holidays, a time when the amount of trash collected jumps by 25 percent from Thanksgiving to New Year’s Day, which equates to around 25 million extra tons of waste. “One trend we are seeing is instead of giving a gift, give an experience,” said Andrew Basmajian with Santa Monica’s Office of Sustainability and the Environment. If you want to celebrate the season without the materialism, try putting the focus back on the spirit of giving by giving back, such as volunteering your time at a local shelter. Many non-profits have opportunities to serve during the holiday season, where families can come in to hand out meals or make care packages. You can also donate goods. So if you have to buy that new television or laptop computer, consider giving your old ones to a charity. The same goes for used clothes. Or for a little more excitement, how about a day pass to Pacific Park on the world-famous Santa Monica Pier? Ride the roller coaster and the solar-powered Ferris

wheel. Try a bike ride in the Santa Monica Mountains and appreciate nature or sign up the family for surf lessons and enjoy the ocean’s beauty and marvel at its power. If you can’t see yourself in a wetsuit, maybe cut a check to a loved one’s favorite charity or hook them up with a membership to the Downtown Bike Center if they commute to work using pedal power. Adopt an elephant in a love one’s name or buy an acre of a rainforest for preservation.

Santa Monica. In the 2011-12 fiscal year, local purchasing generated $45.8 million in tax revenue for Santa Monica, money used to fund parks, libraries, police and fire services, schools, affordable housing programs and community festivals. Of that money, the Santa Monica-Malibu Unified School District received $6.45 million directly from Measure Y dunds; support that cannot be taken by the state. “Buying locally supports a sustainable Santa Monica,” Taylor said. “Every purchase made in Santa Monica over the holidays is also a gift to the community.” And if you can leave the car at home and bike or take the bus to shops, you can continue to chip away at your carbon footprint while helping to make Santa Monica a more diverse and compassionate city.

Buy local Sustainable suggestions There are local vendors out there to choose from, including those who have been certified as a green business through a program run by City Hall and Sustainable Works. These are businesses that have made a commitment to reduce their energy consumption and recycle waste. For a list of green businesses, which include restaurants, retail, grocery stores and hotels, visit “Buying locally truly makes a difference,” said Jennifer Taylor, economic development administrator for the city of

Here are some other helpful hints to make your holiday as green as possible: • When buying presents, keep an eye out for those with minimal packaging, or items packed in recycled or recyclable materials (e.g. cardboard). • Don't throw your wrapping paper in the garbage or fireplace. More than 8,000 tons of wrapping paper will be used on presents, using the equivalent of 50,000 trees. Reuse or recycle! • Buy recycled wrapping paper and holiday cards. Around 744 million holiday cards are sent each holiday season. If all these were made from recycled paper, it would help to save the equivalent of 248,000 trees. • Save and reuse cards that you receive as gift tags for next year. • If you are buying toys or electrical goods that need batteries, buy rechargeable ones, then add a battery charger to your shopping list. Make sure to recycle those old batteries instead of tossing them. • Most people buy too much food for holiday gatherings, much of which goes to waste. This year, try to plan your meals and only buy what you need. Alternatively, put a compost bin on your shopping list, significantly reducing the trash going to landfills. • When buying your food, buy local, organic or fair-trade. A traditional dinner that uses local seasonal produce and food

from a local market or grocer helps reduce "food miles" (the distance food travels to reach your plate). Santa Monica is home to four certified Farmers’ Markets so you should have no trouble finding what you need. • If you receive electronic goods this season, don't throw your old ones away. Recycle or donate them. • Around 125,000 tons of plastic packaging are thrown away over the holiday season. Take your own reusable shopping bags when you do your shopping. • Make your own food-based gifts such as homemade chutneys, cakes or chocolate truffles. You could also make your own flavored organic olive oil, adding dried chilies, garlic or herbs. • If you're having a party, avoid serving food and drinks on disposable plates and cups. If you don't have enough reusable plates, have everyone bring their own! • Use LED lights for decorating. LED holiday lights use 90 percent less energy than traditional ones and can have up to a 50,000 hour bulb life. • Turn down your thermostat when cooking or entertaining; these will naturally warm the home. • Unplug appliances when not in use. • Make your New Year's resolution to live more sustainably.

Getting rid of it When it’s time to dispose of your tree consider recycling it at one of several sites run by the city of Santa Monica. In previous years residents have been encouraged to drop off their trees at these locations: • Clover Park, 25th Street and Ocean Park Boulevard • Douglas Park, Wilshire Boulevard and Chelsea Avenue • Christine Emerson Reed Park, Lincoln Boulevard and California Avenue • Hotchkiss Park, Fourth and Strand streets • Southern California Disposal Transfer Station 1837 24th St. The trees are recycled into mulch free of charge. For more information, call the Resource Recovery & Recycling Division at (310) 458-2223.




(310) 395-9922 100 Wilshire Blvd., Suite 1800Santa Monica 90401

Convention and Visitors Bureau

Time to ‘Eat Well’ Take a week to taste what Santa Monica has cooking he holidays bring many joys each year including delicious festive feasts that often bring a few unwarranted extra pounds. For those who overindulge this holiday season, Santa Monica restaurants have a delicious solution for your New Year’s resolution!


To celebrate California Restaurant Month, good taste will meet healthy food this January during Santa Monica’s inaugural Eat Well Week. Home to one of the country’s best Farmers’ Markets, Santa Monica chefs are famous for creating fresh farm-to-table dishes that showcase Southern California’s produce at its finest and prove that flavor does not always equal calories. Sunday, Jan. 6 through Saturday, Jan. 13, Santa Monica’s top restaurants will offer discounted pre-fixe menus and new healthy menu options that satisfy both the wallet and waistline. Kickoff 2013 right and indulge guilt-free in Santa Monica at the following participating restaurants:


Healthy sit-down dining

• The Lobster 1602 Ocean Ave. (310) 458-9294

• BOA Steakhouse101 Santa Monica Blvd. (310) 899-4466 • Border Grill 1445 Fourth St. (310) 4511655

• Locanda del Lago 231 Arizona Ave. (310) 451-3525 • Ocean & Vine at Loews Santa Monica Beach Hotel 1700 Ocean Ave. (310) 5763180 • Rusty’s Surf Ranch 256 Santa Monica Pier (310) 393-7437 • Sonoma Wine Garden 395 Santa Monica Place (424) 214-4560 • Sushi Roku 1401 Ocean Ave. (310) 4584771

• Upper West Restaurant 3321 Pico Blvd. (310) 586-1111 • Wilshire Restaurant 2454 Wilshire Blvd. (310) 586-1707

• Dhaba Cuisine of India 2104 Main St. (310) 399-9452 Quick healthy bites • Jiraffe Restaurant 502 Santa Monica Blvd. (310) 917-6671 • Josie Restaurant 2424 Pico Blvd. (310)

• Dogtown Coffee 2003 Main St. (310) 310-3665

Convention and Visitors Bureau

‘Tis the Season 2012

• Le Pain Quotidien 316 Santa Monica Blvd. (310) 393-6800 • Shoop’s Delicatessen 2400 Main St. #A1 (310) 452-1019

Monica’s healthiest spots: Main Squeeze, Kreation Café, Rejuice, Urth Café, Euphoria Loves Rawvolution or Planet Raw.

Zen on the beach Healthy tips Now that you’ve had a taste of how good healthy can feel, what better time to jumpstart your New Year with an entire lifestyle revamp! Home to the original “Muscle Beach,” Santa Monica has been attracting fitness gurus for decades. Today, Santa Monica is still widely known for its active lifestyle and is at the forefront of many health trends. Whether you are inspired by food, fitness or fashion, here are some of the latest Santa Monica offerings to help you meet those personal goals.

Learn healthy cooking skills Tap into your culinary skills and leave microwave dinners behind for good! The Market at Santa Monica Place offers two cooking schools to help you discover your inner chef. Gourmandise School of Sweets & Savories offers a variety of healthy classes including gluten-free baking, vegg’in out vegan style and indoor winter grilling and the Matthew Kenney Culinary School gives you the chance to hone your skills in organic, raw and living food preparation.

Discover Santa Monica from a bike’s-eye-view Be a tourist in your own town while burning a few calories with a self-guided biketinerary! Choose from four Santa Monica themes including the arts, wellness, vintage shopping and sustainability. If you prefer to leave sightseeing to the experts, check out Pedal … or Not Electric Bike Tours or Perry’s Legends Beach Bike Tour for a guided bike tour experience.

Experience yoga with a beachfront view at the Annenberg Community Beach House. Sign up for a 5-week package or pay just $15 per class. Afterwards, visit Back on the Beach café for a fresh salad, sandwich or smoothie.

Fitness fashion Need some extra fitness motivation? Let a new workout wardrobe inspire you! Santa Monica’s diverse shopping districts offer a plethora of fitness focused fashion including Yogitoes on Main Street, Lorna Jane at Santa Monica Place, Lucy on Montana Avenue and Lululemon Athletica in Downtown Santa Monica.

Healthy hair care Now that you have a new and improved look, why not add healthy hair to the list! The Broot, a new salon on Montana Avenue, offers five deep-conditioning hair masks made with simple raw ingredients like avocado, honey and oils. Your tresses deserve an all-natural, healthy diet just like your body does!

Treat yourself After all that hard work, we recommend you relax or hit the beach! Muscles sore from all those workouts? Unwind and prevent injury with Tikkun Holistic Spa’s Sports Massage. Holidays stress you out? Treat yourself to VIP treatment at Perry’s Café and Rentals with your very own Beach Butler who will set up your beach chair, table and umbrella and assist you with beverages and more. In 2013, you may not need that cover up after all!

Get your juice on Nutritionists say that juicing is the fastest way for the body to absorb vitamins and nutrients. After you welcome in the New Year with a pub-crawl, restore the body with a juice crawl to some of Santa

For more information on Eat Well Week and tips to maintain a healthy life style in Santa Monica, please visit



Convention and Visitors Bureau

‘Tis the Season 2012

Extra bed for the season Residents save on hotel rooms for visitors radition and gifts are a huge part of the holidays, but we all know that quality time spent with friends and family is what truly makes the season bright.

T During the winter season, Santa Monicans open their homes to visiting loved ones and prove that sunshine is the best holiday accessory! A full house of outof-town guests certainly brings a lot of joy, but even Martha Stewart enthusiasts can feel a bit overwhelmed by the additional responsibilities of playing host. When the blow-up-mattress takes over your living room and the shower always seems to be occupied, let Santa Monica Convention & Visitors Bureau’s “Extra Bedroom Program” give you the space and relaxation you and your guests deserve. In an effort to show their appreciation to residents and eliminate the need for stress this holiday season, 11 local hotels will offer discounted rates from Nov. 19 to Jan. 25 to Santa Monica locals. Whether you are looking for an affordable option to house your guests or want to give yourself the gift of a staycation, simply show proof of Santa Monica residency (California ID or drivers license) to receive the following discounted hotel rates and special offers.

Participating hotels Ambrose Hotel

1255 20th St., (310) 315-3187 Special “Extra Bedroom” Rate: $175 Deluxe; $185 Premier Regular Rack Rate: $239 Deluxe, $249 Premier Added features: Complimentary Deluxe Continental Breakfast, Complimentary Parking, Complimentary Wi-Fi, Complimentary local transportation within 3 mile radius of hotel Restrictions: Based on availability Best Western Plus Gateway Hotel

1920 Santa Monica Blvd., (310) 829-9100 Special “Extra Bedroom” Rate: $124.00 plus tax Regular Rack Rate: $239.00 Added features: Free Parking (one car per room); Free Wi-Fi; Fitness Room; Nonsmoking Hotel Restrictions: 12/30; 12/31; 1/1; 1/2 - $159.00 plus tax. Minimum 2-night stay Days Inn

3007 Santa Monica Blvd., (310) 829-6333 Special “Extra Bedroom” Rate: 1 king bed129.00+tax; 2 bed 139.00+tax; deluxe king bed 149.0+tax plus Regular Rack Rate: 1 bed 139.00+taxl; 2

bed 149.00+tax; deluxe 159.00+tax Added features: Free Parking. Complimentary breakfast. Free wi-fi. Fax and copy service available 24 hours. Restrictions: Rates will be changed due to special occasion on December 31st and January 1st Embassy Hotel Apartments

1001 Third St., (310) 394-1279 Special “Extra Bedroom” Rate: $199/nt plus tax Studio Suite Regular Rack Rate: $219 Sun-Thurs $229 Fri-Sat Restrictions: Not valid 12/22-1/2. Only applicable for Studio Suite. Subject to availability. Fairmont Miramar Hotel & Bungalows

101 Wilshire Blvd., (866) 964-7262 Special “Extra Bedroom” Rate: $249 Regular Rack Rate: $459 Restrictions: Rates from $249. Discounted rate is subject to availability. Rate is available from 11/19/12 through 01/25/13. The Georgian Hotel

1415 Ocean Ave., (800) 538-8147 Special “Extra Bedroom” Rate: $195 Regular Rack Rate: $270 Added features: Complimentary Valet Parking & Wi-Fi Restrictions: Rate is only available with a valid proof of Santa Monica residency (i.e. ID, Drivers License or Utility Bill). Rate is subject to availability and blackout dates may apply. Huntley Hotel Santa Monica Beach

1111 Second St., (310) 394-5454

Special “Extra Bedroom” Rate: $179 until December 30, Jan $199 Regular Rack Rate: $329 Restrictions: Not Valid December 31 Oceana Beach Club Hotel

849 Ocean Ave., (310) 393-0486 Special “Extra Bedroom” Rate: Starting from $285 Regular Rack: Starting from $355 Restrictions: Not available 11/21 - 11/24 & 12/28 - 1/1 Ocean View Hotel

1447 Ocean Ave., (310) 458-4888 Special “Extra Bedroom” Rate: $119.00 Week days; $149.00 weekends Regular Rack Rate: $169.00 week days; $199.00 weekends Added features: Free wi-fi Restrictions: Black out dates 12/24,12/25,12/31 & 1/1/13 Sheraton Delfina Santa Monica Hotel

530 West Pico Blvd., (310) 309-8072 Special “Extra Bedroom” Rate: 197.50 Regular Rack Rate: 399 Added features: Complimentary selfparking Restrictions: Not available on black out dates. Shore Hotel

1515 Ocean Ave., (800) 599-1515 Special “Extra Bedroom” Rate: Rates starting at $220 Regular Rack Rate: $289 Added features: Complimentary Parking Restrictions: Based on availability.

Let the SMCVB be your guide Along with discounted accommodations for your loved ones, Santa Monica Convention & Visitors Bureau (SMCVB) can also save you time by playing “tour guide” to your out-oftown guests. While you are busy shopping, working and planning festivities for the holidays, send your family to one of the four Santa Monica Visitors Center locations (Santa Monica Pier, Palisades Park, Third Street Promenade and 1920 Main St.) where friendly and knowledgeable travel counselors will help them create the perfect Santa Monica itinerary. Each location provides a “onestop-shop” with souvenirs that make great holiday gifts, information on attractions, fun holiday activities, maps, shopping, restaurants and more. Have family visiting without anyway to get around? No car, no problem! Encourage your guests to embrace the local Santa Monica lifestyle and discover alternative ways to explore our pedestrian- and bike-friendly beach city. The travel counselors at SMCVB can provide information on bike rentals; bus routes and suggestions to help your guests maximize their experience while they are in Santa Monica. And for those who prefer a “bike’s-eye-view,” ask your travel counselor about the self-guided Santa Monica biketineraries developed according to different themes including arts, wellness, vintage shopping and sustainability. Whether your dream winter escape involves a family bike ride, romantic dinner for two or rooftop party; has all the local holiday events and specials you need to turn your fantasies into reality! Join in the many holiday events taking place in Santa Monica including ice skating in Downtown Santa Monica, enjoying the Shopping Cart Tree on Main Street or caroling on Montana Avenue. Save on your holiday shopping with discounts and special offers at retail locations, restaurants and attractions. Enjoy a number of traditional and unique holiday menus with a fresh Santa Monica twist. And ring in the New Year with delicious New Year’s Eve menus and fun celebrations all over town.

‘Tis the Season



Main Street

‘Tis the Season 2012

The most wonderful time of the year Start your season right with a night on Main Street qual parts traditional and new, Dec.1 on Santa Monica’s historic Main Street is the perfect time and place to kick start your holiday season.


Begin on the California Heritage Museum lawn at 6 p.m. with a good old fashioned tree lighting, free photos with Santa, and the seasonal sound of the Santa Monica High School Choir ringing in the air, which has become a tradition around these parts. In joyful contrast, at 6:30 p.m. Santa leads a candlelight walk to the Edgemar Courtyard to light the iconic, eccentric Shopping Cart Tree, and revelers will be entertained by the raucous music of the Off Their Jingle Bell Rockers. Afterwards, feel free to soak in the holiday mood all across Main Street: window shop, partake in holiday parties and engage in this year’s shopping photo contest.

Photos with Santa Santa Claus will be at the museum lawn at 5 p.m. to take photos with kids. Photos are free, please remember to bring your own camera. He will be available for photos at the Edgemar Courtyard are well. Holiday parties Participating Main Street merchants invite you to special holiday parties, complete with many refreshments and music. These festivities takes place Dec. 1, 6 p.m. — 9 p.m.

The Off Their Jingle Bell Rockers Main Street is pleased to welcome back the offbeat and original Off Their Jingle Bell Rockers, featuring the spectacular singing talents of Catherine Allison, Rory Johnston, Marianne Lewis, Kathy Leonardo, Jon Preston and Suzy Williams. Enjoy this fun and flamboyant group rocking down the Edgemar Courtyard and strolling up and down Main Street.

Holiday parties The following merchants will hold holiday parties on Dec. 1, from 6 p.m. — 9 p.m. Please check with for any changes or updates to this list. Accents Jewelry (2900 Main St.)

Tree lighting Tree Lighting with holiday songs by the Samohi Choir and the Green Brooms Music Academy, 6 p.m. at the California Heritage Museum lawn at 2612 Main St. Candlelight walk Following the tree lighting, at approximately 6:30 p.m., a candlelight walk led by Santa to the Shopping Cart Tree at Edgemar Courtyard with music by the Off Their Jingle Bell Rockers.

Agabhumi (2655 Main St.) Amelia’s (2619 Main St.) Blue Sparrow (2808 Main St.) Brick + Mortar (2435 Main St.) Bumble Bee (2651 Main St.) Casmaine (2914 Main St.) Circle Bar (2926 Main St.) The Closet (2708 Main St.) Essentia (2430 Main St.) Fedora Primo (216 Pier Ave.) formatt4u (2655 Main St.) Free People (2925 Main St.)

Main Street Instagram contest This year, snap a picture of any item that catches your eye on Main Street, upload it to Instagram with the hashtags #MERRYONMAIN and #MYMAINGIFT, and if your selection is under $100, you’ll instantly be entered to win! What’s on your gift list?

gioia (2721 Main St.) GOGA (2710 Main St.) Hale Arts (2443 Main St.) hip’tique (2727 Main St.) Isquared (2447 Main St.) Kelly Green Home (2525 Main St.) Madame Pamita (2307 Main St.) Mindfulnest (2711 Main St.)

For contest rules and a list of unique gifts, visit MAINSTREETSM.COM/ HOLIDAY-GIFT-IDEAS-2012.

Next Salon (2400 Main St.) Paint:Lab (2912 Main St.) Precious Metal Arts (2510 Main St.) Rick’s Tavern (2907 Main St.) Rudy’s Barbershop (3101 Main St.) Ten Women (2651 Main St.)


T-Mobile (3110 Main St.) Trendy Sunglasses (2817 Main St.) Uroborus (2407 Main St.) Vital Hemp (2305 Main St.) yogitoes (2403 Main St.) YogaWorks (2215 Main St.)


ZJ Boarding House (2619 Main St.)

Main Street

‘Tis the Season 2012


Good spirits Beer, wine and appetizers await you at Main Street happy hours he holidays are a time for eating well and getting closer with friends and family. With the feast of food and fine drinks you’ll discover with Main Street’s inviting and engaging night life, all you have to do is supply the friends and the good times are guaranteed to last through the holidays and all year ‘round.


Enterprise Fish Company 174 Kinney St., (310) 392-8366 Enterprise opened in 1979 with the goal of capturing the spirit of the traditional Pacific Coast wharf-side eatery and bringing it to Santa Monica, and they have definitely succeeded. The brick building houses a classic Californian environment, featuring a salt water aquarium, photos of old Venice and displays of oceanic glass and cool lighting. Seafood is grilled on charcoal for the dining room, and patrons can eat on a heated patio. Come for the mood, come for the lobster, either way you’re sure to enjoy yourself. Library Alehouse 2911 Main St., (310) 314-4855 You can’t judge a book by its cover, but you might be able to judge the Library Alehouse by its name. Made by guys who know beer, the Alehouse stocks its shelves with ales, stouts and more from some of the finest and most fascinating microbreweries, not to mention a long list of local and imported wines and a menu full of classy pub grub appetizers. With tastes for every palate, even a beer illiterate can graduate to a brewery connoisseur in a single evening. The Galley 2442 Main St., (310) 452-1934 Half salty dog Singapore hideaway, half movie memorabilia dream factory, The Galley has been one of the most atmospheric spots in Santa Monica since it first opened in 1934. Bamboo and rattan furnishing straddle blissfully between seashells, rigging and photos of classic Hollywood royalty to make this Southern California sea tavern truly unique. Enjoy a candlelit dinner with some steak, shrimp or pasta, grab a drink at the South Seas Bar, or take in the salt air on the Patio Lounge; you’ll get your sea legs in no time. The Basement Tavern 2640 Main St., (310) 396-2469 What happens when the 19th century charm of Santa Monica’s famous Victorian meets the modern gastro pub? You get the singular environment of The Basement Tavern. Drink beer and cocktails in the delicate beauty of the patio, listen to music and lounge in the basement, or sample the soft library feel of the attic. Come in on

Sunday for daylong happy hour, including half off bottles of wine, from 5 p.m. to closing time. Rick’s Tavern 2907 Main St., (310) 392-2772 Maybe you’re someone who just wants a juicy burger, a cold beer, and a game on the TV. If so, Rick’s Tavern on Main is the bar and restaurant for you. Merging “traditional diner” with “sports bar,” the friendly staff at Rick’s serves up a classic menu of beers, burgers, salads and sausages with a no nonsense atmosphere, so you can watch sports on one of the five HD TVs, or just dig into the tasty food and drinks. Finn McCool’s Irish Pub 2702 Main St., (310) 452-1734 You can’t get much more Irish than Finn McCool’s. The pub’s interior, from the memorabilia to the bar itself, were carried over from the Emerald Isle by owner Geraldine Gilliland to honor her late stepfather and his own Irish pub. Naturally that feeling extends to the menu; Finn McCool’s offers one of the most expansive whiskey selections in the area, as well as draught beers, cocktails, and to snack on, Irish potato skins, as featured on The Travel Channel’s “Pub Paradise.” Come in on a live music night and hear some of the best traditional and contemporary Irish music around. For a complete list and information on Main Street food establishments:

Happy hour deals AREAL 2820 Main St., (310) 392-1661 4 p.m. - 7 p.m. Daily $4 beer, $6 wine and cocktails, reduced prices on select food items.

LIBRARY ALEHOUSE 2911 Main St., (310) 314-4855 3 p.m. - 6 p.m., Mon. - Fri. $3 off all wine by the glass and select beers, reduced prices on select appetizers.

BASEMENT TAVERN 2640 Main St., (310) 396-2469 5 p.m. - 8 p.m. Mon. - Sat., All night Sun. $3 beer, $5 wine and well drinks, half off all food.

CIRCLE BAR 2926 Main St., (310) 450-0508 8 p.m. - 11 p.m. $3 beers and $5 well drinks.

ENTERPRISE FISH COMPANY 174 Kinney St., (310) 392-8366 Call for times Half off drinks and happy hour menu appetizers.

LULA COCINA MEXICANA 2720 Main St., (310) 392-5711 1 p.m. - 7 p.m. Mon. - Fri., 1 p.m. - 6 p.m. Sat. - Sun. $5 draft beer, Americana margaritas, sangria, tequila and vodka infusion, reduced price on happy hour menu.

M STREET KITCHEN 2000 Main St., (310) 396-9145 4 p.m. - 6:30 p.m. Daily $3 draft beers and sangria, $5 wines by the glass, reduced prices on select appetizers. Half price sushi rolls. Kids eat free.

O’BRIEN’S PUB FINN McCOOL’S IRISH PUB 2702 Main St., (310) 452-1734 1 p.m. - 7 p.m. Mon. - Fri., 1 p.m. - 4 p.m. Sat. - Sun., 9 p.m. - closing Sun. - Mon. $4 bottled beer, $5 draft beer, house wine and well drink, reduced prices on select appetizers.

THE GALLEY 2442 Main St., (310) 452-1934 5 p.m. - 7 p.m. Fri. - Sat., All night bar Sun. - Thurs., Opening - 7 p.m. Daily on the patio $4.50 all beer, $5 well drinks, $6 house chardonnay, cabernet and merlot, half price select bar menu.

JOE’S GRILL 2917 Main St., (310) 392-5804 4 p.m. - 7 p.m. Daily Reduced prices on beer, wine and select appetizers.

LA VECCHIA 2654 Main St., (310) 399-7979 5 p.m. - 7 p.m. Mon. - Sat. $4 beer, $5 wine, $7 martinis. Reduced prices on pizza and pastas. Bar only.

2941 Main St., (310) 396-4725 Noon - 7 p.m. Daily $3.50 domestic bottles, $4 imported bottles, $5 draft beers and well drinks, reduced prices on select appetizers.

RICK’S TAVERN 2907 Main St., (310) 392-2772 4 p.m. - 7 p.m. Mon. - Thurs., 3 p.m. - 7 p.m. Fri. $4 draft beer and well drinks, select food specials.

STELLA ROSSA 2000 Main St., (310) 396-9250 10 p.m. - Midnight Mon. - Fri., 11 p.m. - 1 a.m. Sat. - Sun. Reduced price on beer and wine.

31 TEN LOUNGE 3110 Main St., (310) 450-5522 6 p.m. - 8 p.m. Thurs. - Sat. $4 beers, $5 house red and white wines, well drinks. Special happy hour menu and reduced prices on pizza and tacos.


Main Street

‘Tis the Season 2012

Green light Block after block, Main Street has some of the greenest goods and services, offered by some of the most responsible businesses in town ave you ever heard of a “Green Light District?” If not, Frank Angiuli, founder of Natural High Lifestyle, aims to fix that.


He’s the leading proponent of the Green Light District initiative, which wants to turn neighborhoods into havens of ecofriendly shopping. The name? “It sticks in people’s minds,” Angiuli said. A Green Light District is a part of a city where eco-friendly restaurants, clothing outlets and home furnishing stores band together to help residents live a responsible, green lifestyle. Angiuli founded the first Green Light District in Santa Monica, and since then neighborhoods in Brooklyn and New Orleans have followed suit. But a Green Light District is more than environmentally aware; it’s also community aware, and has an open and welcoming atmosphere for everyone. “It’s a family friendly, safe neighborhood,” Angiuli said. “Green

means ‘go, no need for concern.’” If going green is a community effort as much as an individual effort, then Main Street is leading the way. Main Street has many businesses that act with an environmental conscience from the way they operate to the products they sell. The result? A good feeling that lasts the whole year through. Euphoria Loves RAWvolution 2301 Main St. (310) 392-9591 Operated by Janabai and Matt Amsden, Euphoria Loves RAWvolution was created to fuel a body living an eco-conscience lifestyle. ELR is the first and only organic, vegan and raw food market and gourmet café in the United States; proponents of raw food say that traditional methods of

preparing dishes destroy much needed enzymes, as well as essential vitamins and minerals, in the food. ELR seeks to counter that by offering raw versions of everything you can think of, from soups and salads to pizza and burgers; and don’t miss out on their luscious desserts and shakes. More than a menu, ELR is committed to eco-friendly operation. Beyond using exclusively vegan ingredients, the café also buys pesticidefree, organic produce from local farmers, composts all its leftovers, and uses only biodegradable to-go containers made from sugar cane fiber and corn. Kellygreen Home 2525 Main St. (310) 450-6464 Kellygreen Home’s tagline is “high design, low impact.” Products are crafted to help customers consume less, all the while reusing and recycling old materials. Everything from the kitchen — bamboo towels and recycled glass tumblers — to the bathroom — natural hand soap — to the bedroom — throws made from reconstituted cotton — is on display. And that’s just the beginning. Outfit your office, clean your home, and even stock your bar with goods and accessories that help the environment with rustic urban style. And with gift cards available, it’s the perfect place to grab something for the greenest people on your holiday shopping list. Natural High Lifestyle 2400 Main St. (310) 450-5837 For 10 years, Natural High Lifestyle has

supplied Main Street, and Santa Monica, with clothing and accessories designed for comfort and motion. Using local manufacturers, Natural High Lifestyle turns organic cotton, hemp and renewable bamboo into beach-ready fashion that fits in with some of California’s favorite eco and body activities, including yoga and surfing. Accessories are offered that suggest simple living: meditation cushions, farmers’ market bags, yoga mats and beach blankets. Vital Hemp 2305 Main St. (310) 450-2260 Vital Hemp is about comfort as well as conscience, clothes that look good, feel good, and are good for the environment. The store envisions a future where hemp, which is more durable than other materials, is increasingly used for clothes, paper and building supplies. For the moment, Vital Hemp is satisfied to make shirts, pants and accessories. The hemp used to produce Vital Hemp’s products is grown responsibly in the United States. And also, the clothes just feel great.

More info Visit going-green for a list of Main Street’s Certified Green Businesses. Visit for more information about Green Light Districts.

Professional Bike Sales & Service Since 1994 Owned & Operated By People Who Ride!












Main Street 25

‘Tis the Season 2012

The art of gifting Clothes and furniture, manicures and pedicures, Main Street’s boutiques and spas have it all re you thinking about all those people on your gift list? Or maybe you’re just trying to unwind? Head over to Main Street, where you can get a spa treatment, outfit your house, or try a trendy look with new hair styles and clothes, all in a day.


Hair, nails and spas Raven Spa

208 Pier Ave. (310) 399-4747 A unique experience is waiting to be found at Raven Spa, which offers traditional Thai massage, bodywork, acupuncture, as well as facials and more, all in a meditative atmosphere. Ask about the special events packages, and have the spa for your birthday, baby shower, anniversary or more. Alchemie Spa

2012 Main St., Suite B (310) 310-8880 Try the organic approach! The Alchemie Spa uses all natural products, so you know the pampering is completely safe for you and eco-friendly. Enjoy massages, facials, manicures, pedicures, body wraps and scrubs, or choose a spa package, all featuring organic herbs and plant oils, sourced locally and from around the world. Miakel Bishay

2919 Main St. (310) 492-0212 Treat the top of your head right at the Miakel Bishay Salon, which offers a wide range of hair, color and waxing services for you. Just sit back, even sip a glass of wine, and let these top stylists do the rest. Call for an appointment, or just walk in.

For a complete list and information on all the hair and nail salons and spas on Main Street:

Home and arts Formatt4U

2665 Main St. Suite B (310) 664-6464 Working to take the stress out of interior design, formatt4U works with you to find the products and packages that fit the look you want, whether it’s classic or contemporary. Work with a staff that understands your needs, and helps you realize your individual style. iSquared

2447 Main St. (310) 846-8000 If you want the latest in urban chic, iSquared Home has the hottest furniture and furnishings right off the factory floor. Featuring everything you need for every room, from bedroom to bath, kids to kitchen, this fusion of contemporary and cosmopolitan might very well be the only store you need to get that metropolitan look. Mindfulnest

2711 Main St. (310) 452-5409

The contemporary artisan gallery Mindfulnest is the spot to see and buy some of the best local art, furniture, jewelry and accessories around. Perfect for a unique present around the holidays or any time of year, and the ideal spot to shop for that hard-to-shop-for giftee who needs that one-of-a-kind gift. For a complete list and information on the all home furniture, accessories and art galleries on Main Street:

something that’s perfect for you. Varga

2714 Main St. (310) 310-8811 Founded by a pair of sisters who started off designing and creating their own clothes, this chain of boutiques offers truly one-of-a-kind looks. The mix of old and new décor is reflected in Varga’s unique set of vintage style clothes and furnishings. Fedora Primo

Clothing and accessories hip’tique

2727 Main St. (310) 399-6106 Bringing some East Coast style to Santa Monica, hip’tique is the shop for stylish clothing and accessories, as well as home décor and more. This bohemian boutique feels as much like a local meet up spot as a shop, so come in, hang out and shop around. The Closet

2708 Main St. (310) 396-5013 Looking to switch out your old style for something new? The Closet Contemporary Designer Resale buys, sells or trades women’s fashion for cash or trade. Swap your used clothes for something more contemporary, or fall back on a vintage style; either way, you’re sure to find

216 Pier Ave. (310) 399-8584 Big or small, Fedora Primo has them all! Grab a stylish new chapeau, or find a classic cool headgear at this trendy haberdashery that stocks some of the most popular brands of men’s and women’s hats for summer, winter, urban, rural, Westside and yes, even western style. Station 26

2665 Main St. (310) 396-9143 Stock up on contemporary men’s fashion at Station 26. This shop offers trendy shirts, jackets, hats, bags and more. Outfit your home and yourself with the latest urban styles. For a complete list and information on all clothing and accessories shops on Main Street: ng-footwear-jewelry-accessories.

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City of Santa Monica

‘Tis the Season 2012

Park your sleigh, reindeer here New Downtown parking rates now with first 90 minutes free, all day, every day t’s no secret that parking in Santa Monica is a limited resource in high demand, but that doesn’t mean you’ll have to drive around in search of a spot. By planning ahead you can make sure to save time and money by not cruising aimlessly in your car. Before calling on Dasher, on Dancer, on Prancer, or on Vixen, you should check the city of Santa Monica’s website — — to locate a citywide parking map with real-time information on many of the city’s parking structures and lots. The map lets you focus on one particular area and tells you how many spaces are currently available.


Those who plan to shop Downtown at the Third Street Promenade or Santa Monica Place can take advantage of the new short-term rates available at the Downtown SM public parking structures. The first 90 minutes are now free all day, every day — your first gift of the holiday season. The next hour is $1 and each additional 30 minutes will run you $1.50. The daily max is $14. Sundays from 6 a.m. to 11 a.m., parking is free. For those planning to spend a whole day shopping, eating and playing Downtown, consider parking at the Civic Center or the Santa Monica Main Library. For just a few short blocks extra walk, you’ll save $9 on the daily maximum rate (total max rate at these is just $5, free parking for first 90 minutes also applies here). At Main Street and the other commercial districts in town, city-owned surface lots are 50 cents for every 30 minutes (excluding the beach lots) On-street parking has also gotten much easier, thanks to the new “smart” meters

that have been installed across the city, which allow for convenient, short-term parking in all the commercial districts (including Main Street, Montana Avenue and Pico Boulevard), combining the latest in new technology and customer service. Instead of carrying around a roll of quarters, customers can pay by credit card, phone (and yes, coins are still allowed but you might want to save them for the laundry!). Customers who pay by phone can receive text messages when the meter is about to expire and can remotely add more time up to the posted time limit. Parking meters Downtown and near the beach are $2 per hour, while all others are $1 per hour. Make sure to pay close attention to posted parking restrictions so you can avoid getting a ticket. And that includes not feeding the meter. For more information on city parking: parking.aspx

Free parking Parking meters will not be enforced on the following holidays, except for meters that are enforced daily such as those downtown and near the beach, according to posted signage: • Thanksgiving Day: The fourth Thursday in November • Christmas Day: Dec. 25 • New Year’s Day: Jan.1

for the time limit posted. • White zones are enforceable 24 hours for the three minute time limit. • All city of Santa Monica meter lots (payby-space) are enforced seven days a week, 24 hours a day. • Vehicles displaying special recognition plates issued by the state of California or a valid white or green Clean Air or Zero Emissions decal can park at meters without paying. As of July 1, 2011, yellow hybrid decals are no longer exempt.

And don’t forget that BIKE parking is free all the time! Going another route Keep in mind • Vehicles cannot be parking in the same parking space for more than 72 hours. • Yellow loading zones (15 minute limit) are enforced Monday through Saturday, 7 a.m. to 6 p.m., unless otherwise posted. • Green zones are enforceable 24 hours

If you want to avoid the car altogether, consider Big Blue Bus or a bike or shop by foot and take advantage of local delivery service offered by GoFerIt, Whole Foods on Wilshire and other participating local businesses. For more information, visit

‘Tis the Season



City of Santa Monica

‘Tis the Season 2012

2012 Tis the Season  

The ultimate guide to Santa Monica for the holiday season! Created in partnership with the City of Santa Monica, Downtown Santa Monica, Sa...