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OUT AND ABOUT

FOR FASHION

L

aunched by Vogue in 2008, Fashion’s Night Out was an initiative to encourage people to go out and enjoy fashion again in a time that seemed otherwise less than celebratory. Now in its second year here on Main Street, the festivities have grown to more than 35 participating businesses across genre lines to include fashion boutiques, salons, restaurants, bars and purveyors of home furniture. Though each of these categories is seemingly different, they all have one goal in mind: to show Santa Monica what Main Street’s hottest and hippest have to offer.

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With a community that embraces a look all its own, who’s to say you can’t make the rules AND break the rules here? From well-heeled fashionistas, to the jeans and T-shirt expert, there’s something for everyone. We invite you to explore from Pier Avenue to Bay Street and everything in between. When your feet have grown weary from all the fun, be sure to head to Brick + Mortar at 2435 Main St. for the after party featuring a DJ and FNO signature drink, “The Milan.” The street will be packed with parties, contests and giveaways, but most importantly — style.

MAIN STREET FASHION’S NIGHT OUT SEPT. 6, 2012


FREE

“DESIGN SERVICES” Come Shop Your “Style” at formatt 4u

310-664-6464 2665 Main St. Santa Monica MAIN STREET FASHION’S NIGHT OUT SEPT. 6, 2012

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PARTICIPATING BUSINESSES Accents Violinist, wine & snacks, meet the artists and trunk show Agabhumi the Best of Bali Working Girl style preview, small bites and bubbles Alchemie Spa 20/20 Be.you.tiful treatments including manis, brow shaping, makeup application and more Areal Arm Candy Come enjoy the SWEETER side of FNO with champagne, confections and a divine storewide sale Berry Lee Shoes Special sale and refreshments Brick + Mortar FNO AFTER PARTY: Featuring signature drink “The Milan” and DJ after 9 p.m.

Euphoria Loves Rawvolution Be beautiful inside and out with hors d'oeuvres, elixirs and live music formatt4u Furniture and fashion collide with FREE design services Free People Live band and DJ, gifts with purchase and refreshments Gioia Celebrate with prosecco and food by always chic Chinois hip'tique $10 ticket donated to Venice Symphony Orchestra — includes food, drinks and live music Kelly Green Home Mention "GREEN is the new black on Main" and get 10 percent off your purchase

Rick's Tavern Beer and cocktail specials Santa Monica Visitors Center 50 percent off Santa Monica Vintage Road Race Tees Station 26 DJ, T-shirt release and giveaways

Suji Trunk show featuring Cut Loose and refreshments Sunny Blue Minisubi platters, Izakaya style dishes and slushy yuzu cocktails Ten Women Meet the designers and party The Doves Blow Dry Happy Hour $40, pre-booking discount of 10 percent, black cherry sangria and snacks

Kyss Bumble Bee Styling contest and refreshments Buffalo Exchange DJ, free goodies and giveaways Clever Vintage trunk show, art exhibit, and eats by AREAL The Closet Swag bags, designer handbag raffle, champagne and refreshments Essentia Natural Memory Foam Discounts, gift with purchase, vegan cookies and beverages 4

Mindfulnest Designer trunk shows from Hannahmade and Solstice, 15 percent discount, drinks and snacks Next Salon Fashion show styling at formatt4u & 24th Anniversary Party Optical Shop of Aspen Special offer 'til 9 p.m. Planet Blue 10 percent off everything or 20 percent off with check-in, plus champagne

MAIN STREET FASHION’S NIGHT OUT SEPT. 6, 2012

Trendy Sunglasses 20 percent off + gift with purchase and wine Uroborus Fall 2012 preview, gift with purchase and refreshments Varga Cookies and refreshments plus 10 percent off ZJ Boarding House Special event plus snacks and refreshements


MAIN STREET FASHION’S NIGHT OUT SEPT. 6, 2012

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THE

MAIN LOOK

Dress, belt & shoes by Varga (2714 Main St.); red handled handbag by Arm Candy (2717 Main St.); clutch, scarves & necklace by Agabhumi the Best of Bali (2665 Main St.); ring by Accents (2900 Main St.); settee and interior accents by formatt4u (2665 Main St.); hair & makeup by Next Salon (2400 Main St.); styling by Judy Ruby Couture, showcase for Fashion’s Night Out at formatt4u.

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MAIN STREET FASHION’S NIGHT OUT SEPT. 6, 2012


Buying local is the new Green Buy local and look fabulous at Fashion's Night Out

Become a localnista with your very own Buy Local Santa Monica tee styled for men or women. Just like us on Facebook + comment with your favorite Main St. boutique for a chance to win a limited edition Buy Local tee-shirt! Only 10 available, so pull out that smart phone and thumb it out!

www.facebook.com/buylocalsm

@buylocalsm

MAIN STREET FASHION’S NIGHT OUT SEPT. 6, 2012

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MAIN STREET FASHION’S NIGHT OUT SEPT. 6, 2012


2012 Fashion's Night Out Event Program