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‘Tis the Season The 2011 Santa Monica holiday event and shopping guide


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‘Tis the Season


‘Tis the Season

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‘Tis the Season

‘Tis the Season table of contents City of Santa Monica 'Tis the season to Buy Local

Skating in the sunshine ICE at Santa Monica a unique setting for cool fun

Program helps keep business in Santa Monica

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Pg. 5

Shopper’s paradise

Giving green

Downtown, Santa Monica Place perfect destinations for the holidays

Tips for a sustainable holiday season

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Pg. 22

Pico Boulevard Walk it out Pico Art Walk showcases burgeoning artistic community

Pg. 24 Bargains on the boulevard Pico shops offer holiday savings

Pg. 25 Holiday calendar

Holiday happenings

Downtown Santa Monica a hub of activity

Santa Monica will be busy as usual this season

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Pico calendar

Keeping it local

Santa Monica Convention & Visitors Bureau

Buy Local participants have that special something for the holidays

We are Santa Monica

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Downtown Santa Monica / Santa Monica Place Winter comes alive Downtown Santa Monica, Santa Monica Place the place to be this season

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Local businesses and organizations all contribute to National Geographic’s Top Ten Beach Cities in the World

Pg. 14-15 What to do, what to do? Santa Monica Convention & Visitors Bureau’s picks for activities and events

Staying local

‘Tis the Season was produced as a collaboration by the City of Santa Monica, Downtown Santa Monica, Inc., Santa Monica Convention & Visitors Bureau, Main Street Business Improvement Association, Pico Improvement Organization, Santa Monica Place and the Santa Monica Daily Press. Publisher: Ross Furukawa Editor: Daniel Archuleta Designer: Darren Ouellette Contributing writers: Lenika Cruz, Melissa Leu, Melonie Magruder, Colin Newton, Emily Skehan, Taylor Van Arsdale Photographers: Paul Alvarez, Jr., Daniel Archuleta, Morgan Genser, Brandon Wise

Plenty to do, plenty to eat on Pico

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Pg. 16 About this publication

Entertaining place

Extra Bed Program makes extra space for visitors

Pg. 18-19 On the go I Love Santa Monica Mobile Visitors Center spreads the word

Pg. 20-21

Holidays promise to be happening

Main Street Get Festive on Main Holiday celebration equal parts cheer, music and the man in red

Pg. 29 The greenest street Main Street businesses take being environmentallyfriendly seriously

Pg. 30 Boutique central Main Street has something special for every taste

Pg. 31 Making spirits bright Main Street is known for its happening bar scene; get to know its happy hours this holiday

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City of Santa Monica

‘Tis the Season 2011

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Online

'Tis the season to Buy Local Program helps keep business in Santa Monica uy Local! It's more than just a mantra. Buy Local Santa Monica benefits the community financially, environmentally and socially.

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Local purchasing keeps dollars where they most help the community — up to $68 for every $100 spent at an independent, locally-owned establishment stays here in the city. And with the unique array of choices available at Santa Monica's boutiques and restaurants, why shop anywhere else? From cashmere to coconuts, holiday shopping and dining with Buy Local Santa Monica merchants will stuff stockings and gift-wrap priceless memories this festival

For a full list of participating businesses and their addresses, visit buylocalsantamonica.com

season. For shopping locally, you can't get closer than the Wednesday Farmers Market, where chefs load up on supplies each week. As Michael McCarty (owner/chef of the celebrated Michael's Santa Monica and proud Buy Local adherent) said, “This is probably the best Farmers Market in L.A.” Here you'll find everything from pineapple guavas to field chanterelles and a lot of stuff you've probably never heard of like watermelon radishes and dragon tongue beans. Owner/chef Josiah Citrine of Melisse will stock up on ingredients for his mouth-watering holiday offerings: fois gras with glazed pear, lobster pot au feu with chestnut-coffee tortellini, duck breast with heirloom carrots and more. Mention Buy Local at Melisse and you get a discount. C.J. Jacobson, chef of neighborhood gastropub The Yard, is looking to pick up a Mangalitsa pig to slow-roast for the holidays and serve with seasonal cinnamon persimmons. Tell him you like to Buy Local, and he'll discount your tab. You'll also find great gifts at It Began in the Garden, a market vendor featuring custom-prepared herb rubs, teas and pure potpourris. Artisan/farmer Cheryl Gaines uses those and other surprising garden delights to create everything from gift baskets to birdhouses.

Pico Neighborhood resident Peter Benson (right) receives a $25 gift certificate from YogaRat owner Wendell Morris after Benson was selected as the winner of November's Buy Local Santa Monica Challenge, which calls on people to pick three local businesses they can't live without.

Or visit the Farmers Market your self to assemble gift baskets with local honey, macadamia nuts and dried fruits. As Alex Weiser of Weiser Family Farms said, “Santa Monica's Farmers Market is the happiest — and most delicious — place on Earth!” When you've satisfied your grocery list, visit one of the 400-plus Buy Local purveyors for that perfectly one-of-a-kind gift. And psssst ... it’s a local thing.

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Downtown Santa Monica / Santa Monica Place

‘Tis the Season 2011

Winter comes alive Downtown Santa Monica, Santa Monica Place the place to be this season f you're looking for the place to find the perfect holiday gifts, to enjoy winter activities with your children, friends and family or just want to put the “Ho! Ho! Ho!” into your Yule season step, then head to Downtown Santa Monica and Santa Monica Place. With their series of fun-filled events scheduled during the months of November and December, these amazing destinations promise to put the jingle in your bells, the snow under your shoes and the magical feeling back into your holidays.

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Downtown Santa Monica will host themed festivities including, live entertainment and holiday crafts for children, real snow, photos with Santa and much, much more.

Downtown Santa Monica Celebrate Black Friday weekend and kick-start the Downtown Santa Monica holiday shopping season with the annual Winterlit Holiday Celebration and Concert on Nov. 26 starring break-out recording artist Andy Grammer. Bring the entire family for a special evening holiday concert when Grammer returns to Downtown Santa Monica, where he was discovered singing on Third Street Promenade. Opening for Andy will be YouTube sensation, Savannah Outen. You

won't want to miss this show. A year and a half ago Grammer was a street performer, dreaming of making it big as he sang for visitors on the Promenade. When manager Ben Singer discovered him performing there, he promptly signed the young artist and shortly thereafter landed him a record deal with S-Curve Records. His single, “Keep Your Head Up,” recently went gold, and Grammer appeared on national TV shows, being touted as one of “10 Artists to Know in 2011,” and touring with nationally-known artists such as Natasha Bedingfield and Colbie Caillat. “Santa Monica was the genuine birthplace of my art,” said Grammer. “I learned what I had to offer on Third Street Promenade, working out the kinks in my music, and figuring out how quickly I could present what's special about me. I feel that playing the Promenade was one of the best ways I could have developed as an artist. I'm thrilled to be returning to play for the community that supported and helped to shape me.” Opening for Grammer will be singer/songwriter Savannah Outen who was discovered on Youtube and now has over 75 million views, as well as five songs on Radio Disney that have made the Top 30 Countdown. “We're very excited about this year's Winterlit Holiday Concert,” said Kathleen Rawson, CEO, Downtown Santa Monica, Inc. “Over the years, we have worked hard to establish Winterlit as an annual community tradition that everyone can enjoy together. Having someone like Andy, who got his start right here in our community, come home from a national tour to join us for this event is so special. We're incredibly proud of his success and can't wait to welcome him home. And we're thrilled to introduce Savannah, an artist who got her start in the online community, to our holiday visitors.” Aside from the concert, Winterlit features activities from a snow play area for the little ones to ICE at Santa Monica, a skating rink located just blocks from the beach. This year’s Winterlit will be even more exciting as Aardman and Sony Pictures Animation celebrate their new holiday movie release, “Arthur Christmas,” (in theaters in 3D on Nov. 23) with 12 Days of Arthur Christmas … including free children’s events in Downtown Santa Monica. For more information, visit winterlit.com.

ANDY GRAMMER

Santa Monica Place Kicking off the exciting line up of holiday festivities at Santa Monica Place is the tree lighting ceremony presented by “Happy Feet Two” from Warner Bros. Pictures — theaters Nov. 18. Every step counts. The big event takes place on Saturday, Nov. 19 at 6 p.m. The spectacular event includes performances by 12-year-old sensation Savannah Robinson (discovered by Ellen DeGeneres), The HeartBeat Boys (rising Billboard sensation), violinist Josh Vietti, and Ace of Hearts carolers, plus a dramatic snow fall in the plaza where the 56-foot tree adorned with over 42,000 sparkling lights will be on display until the end of December. Each night at 7 p.m. through Dec. 23, it will snow at Santa Monica Place’s Center Plaza. Children are invited to join Santa for Breakfast on Saturday, Dec. 3 at The Market and Saturday, Dec. 10 in the Foodcourt from 9:30 a.m. to 11:30 a.m. where they can indulge in delicious holiday treats. Holiday cookie baking is a must this joyful time of the year and who better to learn from than Mrs. Claus herself? On Saturday, Dec. 17 families are invited to join Mrs. Claus at The Market at 9:30 a.m. for a very special cookie decorating experience. Children of all ages are welcome to join in on the fun by helping to decorate the freshly baked cookies while enjoying a holiday reading with Mrs. Claus. This year, Santa Monica Place is making the most of New Year's Eve with a festive celebration featuring musical entertainment and a dynamic light show. Additionally, the chef-driven restaurants on the third-level Dining Deck will offer a variety of holiday menus and cocktails available for customers who want to ring in the New Year under the stars. Santa Monica Place has a unique and popular “Valet and Play” parking program, offering three hours of free valet parking when dining at restaurants, complete with three separate valet locations on Broadway and Fourth and Second streets. Santa Monica Place is the perfect destination to spend the holidays! Event details are available at santamonicaplace.com.


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Downtown Santa Monica / Santa Monica Place

‘Tis the Season 2011 ICE Schedule REGULAR HOURS Open Daily through Jan. 16 Monday - Thursday: 2 p.m. - 10 p.m. Friday: 2 p.m. - Midnight Saturday: 10 a.m. - Midnight Sunday: 10 a.m. - 10 p.m. THANKSGIVING WEEK Monday - Wednesday: 2 p.m. - 10 p.m. Friday - Saturday: 10 a.m. - Midnight Sunday: 10 a.m. - 10 p.m. Thanksgiving Day: 10 a.m. - 10 p.m. HOLIDAY BREAK Dec. 19 - Jan. 6, 2012 Monday - Thursday: 10 a.m. - 10 p.m. Friday - Saturday: 10 a.m. - Midnight Sunday: 10 a.m. - 10 p.m.

Extra Fun • Two-for-One Tuesdays start in November. Come and skate without breaking the bank. Every Tuesday during the month of November skaters can purchase one skate rental and get the second free. • Wacky Hat Wednesdays is sure to be a fun day. Wear your wackiest hat every Wednesday and get noticed inside and outside the rink.

Skating in the sunshine ICE at Santa Monica a unique setting for cool fun hen ice skating was created in Europe over 1,000 years ago, nobody would have guessed that one day, in sunny Santa Monica, a rink would be situated just blocks from the beach.

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Aside from the obvious lack of snow and icicles, that hasn’t stopped Downtown Santa Monica from imagining that in Southern California anything is possible. Keeping with the spirit of the holiday season and ingenuity of SoCal, they created ICE at Santa Monica, a rink in its fifth year that transforms the city by the sea into a winter playground where people can escape to a day of gliding on ice. New general manager Mary-Catherine McBride has raised the bar at ICE at Santa Monica this season, bringing new and

exciting events to the 8,000-square-foot community rink. “I wanted to shake things up a bit and bring more fun events for the community to enjoy and we are so pleased that the community is embracing our new program,” explained McBride, who has aligned ICE at Santa Monica with the Scratch DJ School to provide “theme nights” and introduced a variety of new programs such as Lil’ Tot Time on Monday mornings. Also new, the snack shack, ICE Bites, will offer healthy and popular snack choices to suit every taste. Some of the new events include College Nights, Costume Sundays and Broom Ball, but probably the most anticipated event this season is the popular Learn To Skate program. “We're expanding this program to include a skating recital at the end of the holiday season. Our skating instructor will coordinate and choreograph a routine for the children who qualify (there will be approximately 15-20 spots). And, they will have an opportunity to perform with costumes and music and put on a presentation for the parents and community.” Making it all possible are this year's community sponsors who include Green Brooms Music Academy, Striker Media Group, Italian eatery Rosti, Scratch DJ School, Loews Santa Monica Beach Hotel, Santa Monica Daily Press, L.A. Kings, The Law Firm of Harding Larmore Kutcher & Kozal LLP., Fred Segal, UCLA Family Commons, The Misfit Restaurant and Bar and Fairmont Miramar Hotel & Bungalows.

WEDNESDAY AFTER-HOURS BROOM BALL Wednesday, 10 p.m. - Midnight Enjoy a little after-hours fun. Every Wednesday night starting at 10 p.m. ICE at Santa Monica will hold night games for adults 18 and over. Guests must wear rubber-soled sneakers. Reservations are required and subject to availability. COLLEGE NIGHT Take a break from studying and enjoy some skating time. Every Thursday night buy two rentals and get one free. Must show valid college ID. ROCK 'N' SKATE Fridays, 8 p.m. -10 p.m. Every Friday night get down and get funky with the sounds of a live band or DJ. Bring your dancing skates and get ready to shake up the place. SUNDAY COSTUME SKATE Sundays, 2 p.m. -5 p.m. in December Halloween comes to ICE at Santa Monica in December this holiday season. Skaters can enjoy dressing up in their favorite costume and the best costume of the day wins a prize. LIL' TOT TIME Mondays, 1 p.m. - 2 p.m. and Mondays, 10 a.m. - 11 a.m. (Dec. 19 - Jan. 6, 2012) Bring your lil' one for some fun on ice. Enjoy skating sessions for children 5 years and under (accompanied by their parent/guardian) Cost is $20 per session including skate rental, hot cocoa and healthy snacks. Reservations are required and subject to availability. LEARN TO SKATE AT ICE AT SANTA MONICA Saturdays, 9 a.m. - 10 a.m. Ever wanted to learn to skate? Now's your chance! ICE at Santa Monica offers skate packages for just $84 and includes four skate lessons with an experienced instructor and skate rental. Reservations required and subject to availability. L.A. KINGS HOCKEY CLINICS Hockey fans unite! Come down and work with alumni and staff of the Los Angeles Kings or teach your kids to play ice hockey from the pros with these free Beginner Hockey Clinics. The Free Hockey Clinics are held on Sunday mornings for children ages 7 through 12. Equipment will be provided at no cost. Pre-registration is required.


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Downtown Santa Monica / Santa Monica Place

‘Tis the Season 2011

Shopper’s paradise Downtown, Santa Monica Place perfect destinations for the holidays his city by the sea has a variety of places to shop from Santa Monica Place, which boasts designer boutiques and luxury retail stores such as Bloomingdale’s, to Third Street Promenade with its mix of national retail stores and quirky shops. It's here you'll find the very best in holiday apparel, the latest trends and so much more. But where do you go when you want something a little different, maybe a bit off-the-beaten-path, something unique for that special someone in your life?

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Here are a few suggestions: The ACORN STORE Your first stop should be The Acorn Store for beautiful, well-made wooden, ecofriendly handcrafted toys and playsets that are built to last. Voted Best Kid's Store on the Westside, this delightful shop will inspire your imagination. The toys are made for newborn babies up to 4-year-old children and beyond and are made of natural materials. Just $75 will get you a set of 60 unit building blocks from Plantoys. For $100 you can pick up “The Parking Garage” which has three floors of parking spaces, a working elevator tower, attendant's booth and helipad. The set also includes a figure, car, gas station and car wash. For older children, the store is filled with crafts, art supplies and books so you're sure to find something perfect for any age. www.theacornstore.com THE MARKET Stroll through The Market at Santa Monica Place to find what’s fresh and what’s cooking. Enjoy fresh, farm-to-table meals at The Curious Palate. Be seduced by the smell of baking bread at Röckenwagner Bakery or organic, roasted coffee at Groundwork. Learn to create culinary masterpieces like homemade croissants or French macarons at The Gourmandise School of Sweets & Savories. Find the perfect bottle of wine to take to dinner at Venokado Wine & Gifts or a gorgeous floral arrangement at Magical Blooms. Give in to a mouthful with gourmet chocolates from Chocolate Opulence or a marvelously sweet treat from Beachy Cream, The Cookie Guru or N’ice Cream. And be sure to stop by for farm-based beauty products from Benedetta Skin Care. The Market has the

ingredients for an authentically great time, a great meal and so much more this holiday season. www.santamonicaplace.com/market

LOMOGRAPHY For the shutterbug in the family head to Lomography. This trendy camera store at the corner of Santa Monica Boulevard and Third Street Promenade has the best and brightest cameras and equipment. Some of the hottest gifts can be found here. The Lomokino which just came out uses 35mm film. It allows you to make short 35mm films. You can shoot 144 frames on any 35mm film and direct your own Lomographic movies. Prices run from $79 for the camera; add the viewfinder for an additional $29. The Diana is an extremely versatile medium format camera, lovingly enhanced to accommodate a slew of exciting accessories. You can add a 35mm Back or an Instant Back on it to achieve an instant Polaroid. Go to lomography.com and check under “shop” for more info and the best deals. www.lomography.com TED BAKER Since their early days as a men’s shirt specialist back in 1988, they’ve brought their irreverent touch to every aspect of life, from menswear and womenswear to watches and fragrances. The secret to their success has been their commitment to quality and unwavering attention to detail: all delivered with a quirky sense of humor. Ted Baker’s Santa Monica Place location is carrying playful SCREWUP T-shirts emblazoned with funny slogans this season. One of the more

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Downtown Santa Monica / Santa Monica Place

‘Tis the Season 2011

Shopping FROM PAGE 10 notable slogans reads, “Always a hare, never the tortoise.” It’s listed at $65. www.tedbaker.com NAAM YOGA This year, instead of giving a tie or a scarf, why not give that special someone in your life a gift of health and wellness? Naam Yoga located at 1231 Fourth St. (between Arizona Avenue and Wilshire Boulevard) is a unique merging and refining of powerful Eastern and Western esoteric traditions made accessible to everyone. This art and science works with movement, sound current (mantra), breathing exercises, hand symbols (mudras), and the wisdom of the laws of nature, resulting in deep relaxation and cellular invigoration. Naam Yoga is a global Mecca for spiritual and practical people interested in health, fitness, wellness and spirituality. Membership offers complimentary consultation, discounts for concerts, events, healing services, private yoga, a “Swipe and Go” entry into classes — no waiting in line — and access to reserved seating for class with Dr. Levry. www.naamyoga.com CB2 CB2 is a modern destination from Crate & Barrel that first opened in Chicago in 2000 that offers affordable modern furniture, gifts and accessories for apartment, loft and home that's clever and in the moment, spare and simple but with great attention to details and priced smart so we can all have it all (and feel smart doing so). CB2’s Santa Monica Place location is home to one-of-a-finds, limited edition items crafted by artisans — perfect for the holidays and gift giving season. One of the more inventive items offered this season is a nifty tape dispenser shaped like an old school cassette tape. If cooking is your thing, CB2 also stocks a turkey timer that

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kicks its legs into the air when you’ve reached poultry perfection. Both items are priced under $20, as are many of the store’s selection of off-beat merchandise. www.cb2.com THE PAPER SOURCE This clever store offers a wide selection of greeting cards, thank you cards, stationery and even wrapping paper. There is certainly a bevy of different paper products. They will even create personalized stationary. Seasonal holiday items are available so you can decorate your tree, ornaments, kitchen items, holiday themed gift bags or note cards, and how-to kits, such as “How to make your own gingerbread, reindeer, snowflakes, birdhouses and Christmas wreathes.” There are also workshops that are gearing up beginning Nov. 19. For $25 you can bring your kids and participate while you learn how to make gnome ornaments, elf ornaments, and mushroom ornaments. The Paper Source is located at 309 Wilshire Blvd. www.paper-source.com

The Acorn Store

FRED SEGAL There's nothing quite like Fred Segal. An assortment of designer stores housed between two buildings at the 500 block of Broadway in Santa Monica, Fred Segal features the most desired designer apparel from the hippest and the trendiest young designers and caters to an elite celebrity clientele. Emphatic has sexy, modern sportswear for the sophisticated woman. Rocks features unique jewelry and accessories, hand-picked from designers across the globe. Ron Robinson offers the very best in modern and trendy men's sportswear and Madison sports an elegant and hip assortment of shoes and accessories for men and women. Those stores don't even scratch the surface of what Fred Segal has to offer. Take a whole day, shop one side, then stop at the Umani Burger for a signature Fred Segal burger with its meaty, savory flavors, giving you sustenance to continue shopping on the other side of the street. You will find something magical here for the holidays. www.fredsegal.com

KITSON & KITSON KIDS Kitson is an eclectic, up-to-the-minute emporium of trendy fashion, accessories and novelty items. Kitson believes that shopping should be fun! Its team of buyers are always on the hunt to find the hottest and newest trends. They are always on the go — traveling constantly between New York, Los Angeles and Europe to stay one step ahead of the competition. One trip to Kitson and you will be hooked. This holiday season brings with it an army of cute, stuffed animals that are as cuddly as they are hip. The plush buddies come in a variety of textures and colors that are sure to bring a smile to any kid’s face — and all for under $20. If your little ones have grown out of the stuffed animal phase, check out Kitson Kids’ selection of board games that cover everything from Secret Agent Write & Wipe Activities to Match Up Puzzles. Priced between $12 and $20, they are the perfect gift for any kid. Check out Kitson’s Santa Monica Place location for more creative gift ideas. www.shopkitson.com


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Downtown Santa Monica / Santa Monica Place

Holiday calendar Downtown Santa Monica a hub of activity

‘Tis the Season 2011 wonderland. A dramatic snowfall that continues each night through Dec. 23 at 7 p.m. presented by “Happy Feet Two” from Warner Bros. Pictures — in theaters Nov. 18. Every step counts.

‘Arthur Christmas’ Skating Party Sunday, Nov. 20, 2 p.m. — 5 p.m. ICE at Santa Monica, 1324 Fifth St. Lace up your skates and join Arthur on the ice at ICE at Santa Monica.

‘Arthur Christmas’ Santa Photo Saturday

Now through Dec. 13

Saturday, Nov. 19, 2 p.m. - 5 p.m. Third Street Promenade at Wilshire Boulevard

Through a partnership between the Santa Monica Police Activities League (PAL), Downtown Santa Monica and Santa Monica Place you can donate a new unwrapped gift, gift card or make a cash donation to any of the following locations and help youth ages 6 to 17 in the Santa Monica community. It's a great way to truly experience the joy of the holiday season. Drop offs: • Santa Monica PAL at 1401 Olympic Blvd. • Police Substation on 1433 Second St. • Santa Monica Place Concierge at Third Street and Broadway (Gifts only, no cash or gift cards at this location.)

Bring your friends, family and Fido for snapshots with Old Saint Nick. That's right. You can bring your pets for this event, too. Be sure to get in line early to receive your free keepsake photo. Pets are welcome between 4 p.m. and 5 p.m.

Santa Monica Place Tree Lighting Saturday, Nov. 19, 6 p.m. Santa Monica Place Center Plaza In celebration of the holiday season, visitors can enjoy a festive tree lighting ceremony at Santa Monica Place's Center Plaza. Be ready for live performances and a winter

Wednesday, Nov. 23, between 3:30 p.m. - 5:30 p.m. Snow at 3 p.m., 5 p.m. and 7 p.m. Third Street Promenade at Arizona Avenue “Arthur Christmas” from Sony Pictures Animation in 3-D. T-shirts and hats for kids to decorate between 3:30 p.m. 5:30 p.m., outside the AMC theater where the movie is playing. Then ... enjoy the snow!

Concert. This free Winterlit Holiday concert will kick off the holiday shopping season. Opening for Andy will be YouTube sensation, Savannah Outen. You won't want to miss this show!

Photos with Santa Claus The Market at Santa Monica Place Daily through Dec. 24 Monday - Saturday, 11 a.m. — 8 p.m.; Sunday, 12 p.m. — 6 p.m. Ho. Ho. Ho. Looking for a professional photo with Santa? Children visiting Santa receive a free commemorative gift.

Black Friday ‘Arthur Christmas’ Craft Day

PAL Sixth Annual Best Gift Ever Drive

Celebrate ‘Arthur Christmas’ T-shirt and Hat Decorating and Snow

Monday, Nov. 21, between 3:30 p.m. - 5:30 p.m. Third Street Promenade at Santa Monica Boulevard Bring in the little ones and let their creativity flow.

‘Arthur Christmas’ Ornament Decorating and Snow Tuesday, Nov. 22, between 3:30 p.m. - 5:30 p.m. Snow at 3 p.m., 5 p.m. and 7 p.m. Third Street Promenade at Arizona Avenue Bring the kids for a fun day of crafts on Third Street Promenade with this spectacular ornamentdecorating event. But hold on to your snowshoes because Third Street Promenade will be transformed into a real snowfilled winter wonderland.

Friday, Nov. 25 Kick off the start of the holiday season with Black Friday shopping and the best deals around. When you shop Downtown Santa Monica, Third Street Promenade and Santa Monica Place on Black Friday there's a chance that one of Santa's Little Savers may surprise you by paying for your purchase, up to $100.

Downtown Santa Monica Winterlit Holiday Celebration Concert starring Andy Grammer & Savannah Outen Saturday, Nov. 26, 6 p.m. Third Street Promenade & Wilshire Boulevard Break-out recording artist Andy Grammer returns to Third Street Promenade, where he got his start as a busker, to headline this year's Winterlit Celebration

Breakfast with Santa The Market at Santa Monica Place Saturday, Dec. 3, 9:30 a.m. 11:30 a.m. Children of all ages are invited to a special complimentary breakfast and meet and greet with Santa. All will enjoy photos, giveaways and fun activities. Event is free and open to the public but space is limited. Be sure to RSVP at smpholiday.eventbrite.com.

Pet Photos with Santa

Breakfast with Santa Santa Monica Place, Foodcourt Saturday, Dec. 10, 9:30 a.m. 11 a.m. If you missed him the first time, join Santa for a special complimentary breakfast and meet and greet. There will be photos, giveaways and fun activities. This event is free and open to the public but space is limited, so be sure to RSVP at smpholiday.eventbrite.com.

Cookie Decorating & Story Time with Mrs. Claus The Market at Santa Monica Place Saturday, Dec. 17, 9:30 a.m. Santa's not the only one who's busy during the Christmas season. Mrs. Claus visits The Market for a very special event. Children of all ages are welcome to join in and decorate freshly baked cookies or just enjoy story time with Mrs. Claus. Event is free and open to the public but space is limited. RSVP at smpholiday.eventbrite.com.

Chanukah Menorah Lightings

The Market at Santa Monica Place Thursday, Dec. 8, 6 p.m. — 8 p.m.

Tuesday, Dec. 20-27, at sundown Third Street Promenade Center Court

Even Santa's “furry friends” want a photo with the man in red. And, he's making himself available for the evening just for the animals. So, animals: Bring your owners. No exotic animals.

Downtown Santa Monica celebrates the holiday season with a traditional menorah lighting every evening at sundown. Come celebrate with local synagogues and temples throughout the week.


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Convention and Visitors Bureau

‘Tis the Season 2011

We are Santa Monica Local businesses and organizations all contribute to National Geographic’s Top Ten Beach Cities in the World hether you have family staying in one of Santa Monica’s excellent hotels or you are buying locally for your holiday shopping in one of Santa Monica’s bustling districts, or treating someone to an excellent meal, take a moment to notice the customer service you have received.

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Convention and Visitors Bureau

‘Tis the Season 2011

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According to Santa Monica Convention & Visitors Bureau, over 2,000 local employees have completed the “I am Santa Monica” program to become official Santa Monica Information Ambassadors. The 2,000 ambassadors represent a diverse group of local employees, including waiters, hotel concierges and front desk staff, Downtown Santa Monica Ambassadors, taxi drivers, hotel general managers, police officers, lifeguards, local residents, city leaders, business owners and more. “I am Santa Monica” was launched in May of 2008 in a unique partnership with the City of Santa Monica, Santa Monica College and Santa Monica Chamber of Commerce. The free interactive program consists of a one-hour bus tour led by SMCVB staff members and a two-hour class with Santa Monica College’s Small Business Development Center staff, showing hospitality employees firsthand why Santa Monica is a unique community while educating them on how to answer destination-specific questions about city issues and ordinances that may impact local tourism and the visitor experience. Santa Monica Convention & Visitors Bureau wishes to acknowledge the local employees who deliver unforgettable experiences to residents and visitors daily, so they created the Thelma Parks Spirit of Hospitality Tourism Awards. This new

award will recognize the best and brightest local hospitality employees each year. The awards were created in memory of Thelma Parks, who served as a Travel Counselor for Santa Monica Convention & Visitors Bureau for 23 years. SMCVB erected a plaque at the Visitor Information Kiosk in Palisades Park that will include the names of the annual award recipients. SMCVB, in partnership with the Santa Monica Chamber of Commerce will soon release criteria for nominating employees and the first award recipients will be announced at the Santa Monica Tourism Summit in May 2012. Speaking of awards, many of Santa Monica’s businesses and organizations have been acknowledged in the last year. Whether they were acknowledged for customer service, creativity or having the tastiest beer, Santa Monica Convention & Visitors Bureau would like to congratulate the following groups for contributing to California’s Most Celebrated Beach City: Holiday Inn Santa Monica Beach at the Pier • 2011 STR Best Performing Hotel Award (upper midscale segment) Downtown Santa Monica • America's Best Downtowns, Forbes Pedal or Not Electric Bicycle Guided Tours • 2011 TripAdvisor Certificate of Excellence Award

Daily Pint • Los Angeles Magazine's 100 best list • Beer Enthusiasts Draft Magazine’s best 100 beer bars in the nation Santa Monica Place • 2011 Design Awards From Otis College of Art and Design, Creative Vision Award for Innovative Shopping Center • Americans for the Arts 2011 ‘Year in Review’, Cradle by Ball Nogues Studio and Wheels by Anne Marie Karlsen public art installations Santa Monica CVB • Southern California Meetings + Events'

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Readers' Choice Best of Awards - Best Destination Marketing Organization (town/area less than 100,000 in population) Glow • Americans for the Arts 2011 ‘Year in Review’, “Visionary Leadership” category CityTV • Los Angeles Area Emmy Award, Public Service Announcement category • Overall Excellence Award, Performing Arts Award and Public Service Announcement Award, Star Awards


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Convention and Visitors Bureau

‘Tis the Season 2011

What to do, what to do? Santa Monica Convention & Visitors Bureau’s picks for activities and events s a slight chill wisps through the crisp air stirring about our sunny seaside city, Santa Monica’s local retailers, restaurants, hotels and the Santa Monica Visitors Centers prep for a festive and bright winter of cheer. If you’re planning on spending the holidays in town or you have family coming to visit and you are in need of a tour guide, Santa Monica Convention & Visitors Bureau has all of the tools to help you take off your local sunglasses and slip on a pair of visitor shades. This is the perfect opportunity to explore Santa Monica all over again.

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Avoid the hassle and stress of planning your calendar from November through December by sending your visiting family to one of four Santa Monica Visitors Centers and have a knowledgeable travel counselor coordinate an itinerary at no cost with up-to-date insider information of what’s happening in town and how to get here. For those with kids, a day of excitement at Pacific Park on the Santa Monica Pier — loaded with rides and plenty of games — should keep the whole family entertained. Don’t forget to pop into the Heal the Bay Aquarium below the pier to learn about local sea life, go fishing off the pier (no license required) or have some fun at the Playland Arcade. Then grab a bite at Bubba Gump Shrimp Company. After recharging, take a seat at the Santa Monica Playhouse for "Alice and The Wonderful

Tea Party" a “splendid theatrical experience with a terrific new twist” hails LA Parent Magazine. Let the kids enjoy the show while you get in some shopping in Downtown Santa Monica, on Montana Avenue or Main Street. Then cozy up with the whole family for dinner at familiyfriendly spots like M Street Kitchen, Border Grill, Pizza Antica and Seventeenth Street Café. Not afraid to wear your visitor shades at night? There are plenty of new places to dine that will please any palate, from healthy and organic at Tender Greens to authentic yet light Italian fare at Hostaria del Piccolo to comfort food at Josie’s Next Door and The Misfit. Why not leave the car at home, take a cab and do a night of cocktail tastings with featured mixologists at some of the hippest bars from Copa d’ Oro to Bar Chloe, Zengo, Basement Tavern, 31Ten and Cameo Bar. Craving culture? See a show at The Broad Stage like the Shakespeare’s Globe Theatre “The Comedy of Errors,” the toast of London back for its third year or The New West Symphony’s "Fire and Water," a program that includes the West Coast premiere of the Hindson Violin Concerto, "Australian Postcards," as well as Claude Debussy's "La Mer" and Igor Stravinsky's "Firebird Suite." Reserve a weekend to gallery hop or check out the Santa Monica institutions featuring exhibits as part of Pacific Standard Time. What’s Santa Monica’s Turkey Gobbling about? A lot between Nov. 25 – 26 like the annual Winterlit Holiday Celebration and Concert starring recording

SMCVB centers Santa Monica Walk-In Visitor Information Center 1920 Main St., Suite B (between Pico Boulevard and Bay Street) Santa Monica, CA 90405 E-mail: info@santamonica.com Toll Free: (800) 544-5319 Phone: (310) 393-7593 Fax: (310) 319-6273 Open Daily 9 a.m. -5:30 p.m.

Santa Monica Visitor Information Kiosk Located in Palisades Park 1400 Ocean Ave. Santa Monica, CA 90401 Phone: (310) 393-0410 Open Daily 10 a.m. - 4 p.m.

Santa Monica Visitor Information Kiosk — Pier 322 Santa Monica Pier (across from Bubba Gump Shrimp) Santa Monica, CA 90401 Open Daily

Santa Monica Visitor Information Cart Located on the 1300 Block of Third Street Promenade (across from Foot Locker) Sunday-Thursday 11 a.m. - 9 p.m. Friday-Saturday 11 a.m. - 10 p.m.

Mobile Visitors Center Santa Monica CVB launched the all new "I Love Santa Monica" mobile visitors center in September — you can find out where it will make its next appearance at www.santamonica.com/escape2SM

artist Andy Grammer on Third Street Promenade and the third annual Santa Monica Gobble Wobble event, a familyfriendly morning featuring a costume contest, music, pre- and post-race festivities and a 5K Turkey Trot. The first weekend in December will be busy with holiday cheer with the Annual Montana Avenue Holiday Walk and the Main Street Holiday Event. Or, lace up your ice skates and throw on a scarf while gliding around the rink at ICE at the corner of Fifth Street and Arizona Avenue. Celebrating its 5th Anniversary and running through Jan. 15, the 8,000-squarefoot rink by the beach offers residents and visitors a little taste of winter without the bite. Santa Monica Place will also be a hub for the holidays, with tree and menorah lightings, photos with Santa (for pets, too!), cookie making and stories with Mrs. Claus and more! Make sure to check out special discounts on hotels, restaurants and retail just for residents by visiting www.santamonica.com/extrabedroom. To view the details of holiday events in Santa Monica, visit www.santamonica.com/holidays Take advantage of your own personal travel concierge at any Santa Monica Visitors Center locations listed here. Happy Holidays!


‘Tis the Season 2011

Convention and Visitors Bureau

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18

Convention and Visitors Bureau

‘Tis the Season 2011

Staying local Extra Bed Program makes extra space for visitors s space an issue in your home when family visits for the holidays? Do you worry you won’t have enough time to entertain and show them all the sights?

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Not to worry, Santa Monica Convention & Visitors Bureau (SMCVB) is here to help! From Nov. 14 through Jan. 22, SMCVB and its hotel partners extend appreciation to our residents that help make Santa Monica a place our families would all like to visit by once again offering a special program exclusive to Santa Monica residents — the Extra Bedroom Program. With proof of residency, you can take advantage of these annual discounts at

participating hotels, giving you the opportunity to check out the latest places to stay for your visiting friends and family and enjoy the holiday cheer these hotels put out for guests! The Extra Bedroom program has been extended to include retail, restaurant and services discounts for residents as well, thanks to our partners Downtown Santa Monica, Santa Monica Pier Restoration Corporation, Pico Improvement Organization and Buy Local Santa

Monica! The holiday season is the perfect time to buy and eat local taking advantage of special deals just for residents. Hotel and business deals are always being added on www.santamonica.com/extrabedroom,

so be sure to visit the website to see all of the latest details! Another great resource for local tips and deals is on the Santa Monica mobile app, downloadable at www.santamonica.com/app


Convention and Visitors Bureau

‘Tis the Season 2011

Extra Bedroom Participating Hotels The Ambrose $170.00 Complimentary Organic Continental Breakfast daily, Complimentary Wireless Internet, Complimentary Secure Underground Parking, Complimentary 24Hour Fitness Center, Complimentary Local Transportation in Hotel's London Taxi

1255 Twentieth Street (310) 315-1555 www.ambrosehotel.com

BEST WESTERN PLUS Gateway Hotel $119.00 plus tax Free Parking 1 car per room; free WiFi; comp shuttle to Third Street Promenade/beach area

1920 Santa Monica Blvd. (310) 829-9100 www.gatewayhotel.comHotel

Cal Mar Hotel Suites $149 King/Master - $129 Studio 220 California Ave (310) 395-5555 www.calmarhotel.com

Carmel $129.00 – $229.00

The Huntley Hotel $169

Complimentary Continental Breakfast in our hotel lobby for all guests, 630a-10a daily.

Complimentary Wifi

201 Broadway (800) 445-8695 www.hotelcarmel.com

1111 2nd Street (310) 394-5454 www.thehuntleyhotel.com

Hotel Casa del Mar $250 1910 Ocean Way 310-581-5533 www.hotelcasadelmar.com

Oceana Santa Monica Rates starting from $255++ 849 Ocean Ave (800) 777-0758 https://gc.synxis.com/rez.aspx?Hotel =10211&Chain=5183&promo=EXTRA

Fairmont Miramar Hotel & Bungalows $199.00 101 Wilshire Blvd (310) 576-7777 www.fairmont.com/santamonica

OceanLodge Hotel $100.00 1667 Ocean Ave (310) 451-4146 www.hoteloceanasantamonica.com

The Georgian Hotel $190 Complimentary Valet Parking and WiFi

1415 Ocean Ave (800) 538-8147 www.GeorgianHotel.com

Santa Monica Pico Travelodge $115.00 & up We offer free deluxe Continental breakfast, free parking and free Hispeed Wi-Fi Internet access.

3102 Pico Blvd. (310) 450-5766 www.travelodgesantamonica.com

Sea View Hotel starting at $88 Free parking (first come first serve).

1760 Ocean Ave (310) 393-6711 http://www.seaviewhotel.com/

Hotel Shangri-La $295 1301 Ocean Ave. (310) 394-2791 www.Shangrila-Hotel.com Complimentary Parking and Complimentary Breakfast

Sheraton Delfina $149 Complimentary self parking.

530 Pico Blvd (800) 325-3535

Shutters on the Beach $275 1 Pico 1.800.334.9000 www.shuttersonthebeach.com Viceroy Santa Monica $199 (310) 260-7500 www.viceroysantamonica.com

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20

Convention and Visitors Bureau

‘Tis the Season 2011

On the go I Love Santa Monica Mobile Visitor Center spreads the word he "I Love Santa Monica" mobile — a new Mobile Visitor Center designed to ring the vital services provided by Santa Monica Convention & Visitors Bureau to special events in key locations just launched! Residents and visitors who seek the service and recommendations from Travel Counselors at one of SMCVB's Visitor Center locations will find Travel Counselors outfitted by O'Neill, the popular surf brand that opened a store in Downtown Santa Monica this summer.

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As a strong proponent of sustainability initiatives, SMCVB worked with Santa Monica Ford owner and current Chair of Santa Monica Chamber of Commerce Ron Davis and selected a Ford Escape Hybrid. "Santa Monica Ford is thrilled to be the official vehicle for Santa Monica Convention & Visitors Bureau. As a business who has been in Santa Monica for over 60 years, we believe in the community's commitment to sustainability and are proud to offer a number of Hybrid and electric vehicles." SMCVB's Ford Escape SEE

Mobile PAGE 21


‘Tis the Season 2011

Convention and Visitors Bureau

21

‘Tis the Season to Recycle We Accept

2411 Delaware Avenue in Santa Monica

(310) 453-9677

Mobile FROM PAGE 20

On the 'Net

Hybrid has been wrapped creatively and branded to make it stand out while on the road locally and outside of the region.

• Facebook: Visit Santa Monica

The "I Love Santa Monica Mobile" will make appearances at special events throughout the holiday season, providing information and giveaways to residents and visitors, so make sure to keep your eyes peeled at Montana Avenue, Downtown Santa Monica and Main Street holiday events and more.

• Twitter: @gosantamonica, #escape2SM • Web: www.santamonica.com/Escape2M

The mobile visitor center was launched to reach and serve our visitors and residents in all neighborhoods in the community. Since launching in September, the “I Love Santa Monica Mobile” has made appearances at the Pico Festival, Irish Film Festival on Montana Avenue, Twilight Dance Series and more. "We are always looking for fun, innovative and cost effective programs and we appreciate Ron Davis and Santa Monica Ford's commitment to Santa Monica by providing us a sustainable vehicle to better reach and serve our visitors and residents in all neighborhoods of our destination," said Misti Kerns, President and CEO of Santa Monica Convention & Visitors Bureau. "Taking our services on the road will allow us yet another opportunity of extending the visitors' stay by providing person-to-person information in various areas and offering suggested things to do and see

that they might not otherwise be aware of. With our tourism partners' support and by providing a creative experience with our brand message, the mobile center program was the obvious next step in achieving that goal."

MICHIGAN 24TH

Santa Monica Recycling Center

CLOVERFIELD

boxes • wrapping paper holiday lights • tree stands most holiday decorations • glass

X

DELAWARE AVE. 10 WEST


22

City of Santa Monica

‘Tis the Season 2011

Giving green Tips for a sustainable holiday season resents and travel and turkey — oh my! The holidays aren't usually a time where we work on restraint, but the season of giving can be not-so-great on the planet. The good news is that with a little green thinking, it's not hard to make the holidays great for your family and friends, as well as Earth.

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“The holidays are always a conundrum for environmentalists,” said Andrew Basmajian, Communications Coordinator with the City of Santa Monica's Office of Sustainability and the Environment. “On one hand, retailers look forward to this time of year as being the cornerstone of their entire business model, and we do need a strong economy. “On the other hand, our lifestyle of consumption is responsible for a lot of environmental issues and is a huge price to pay over time.” So what's a concerned shopper to do? Turns out there are a lot of alternatives for those who want to give green. Here's a handy guide to giving your holiday habits an environmentalist's reboot.

Give for good

Give an experience

In a time when many are struggling to make ends meet, giving to your loved one's favorite charity can be a feel-good way to share the holiday spirit. Ask your friends and family what local projects inspire them, and give a donation in their name. This saves buying more “stuff” that your friends may not really want, and will give a helping hand to an organization that works to make positive change in your community. Looking for some local do-gooders? Check out OPCC, WISE & Healthy Aging, Chrysalis, and if you want to be supergreen: Heal the Bay! For a hands-on giving experience, try volunteering your time. Many non-profits have opportunities to serve during the holiday season, where families can come in to hand out meals or care packages. The holidays aren't the only time to pitch in, though; bring your family to a monthly beach clean-up or sign up for a time to serve at another time when volunteers aren't as plentiful.

Chances are your loved ones might not need another pair of socks, but everyone wants an experience they'll never forget. Dinner parties with local California wines, a hike or bike ride along the beach, and family surfing lessons are all a great way to spend time together and avoid the present pile. One great environmentally friendly experience right on Santa Monica's doorstep is Pacific Park, the family amusement park on the Santa Monica Pier. Take your family for a spin on the solarpowered Ferris wheel, rent bikes to ride along the bike path, and remember that being on the beach in December might be the greatest holiday gift after all. If you still want to buy individual gifts for your family and friends, think about buying services instead of products to give your presents an earth-friendly spin. A day at the spa, a guitar lesson, a dinner at your favorite local restaurant, or an evaluation with a fitness trainer is all quirky and green ways to surprise your secret Santa or Thanksgiving host.

Give local If you still want something to wrap up, remember that buying local products saves the environmental cost of transportation and supports our economy. Check out small businesses in the area for sustainable gifts, including your neighborhood Farmers Market, where you can find tons of sustainable, unique, and yummy artisanal goods.

Give to last If you've been sent out to get a specific wish-list gift, it's still possible to shop green. Instead of buying many items, or a less expensive gift that won't last, go for a longlasting product that your loved one will cherish for years. Think quality over quantity.


City of Santa Monica

‘Tis the Season 2011

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Holiday happenings Santa Monica will be busy as usual this season Dec. 10 Start Time: 6 a.m. End Time: 12 p.m. Ocean View Park, 2701 Barnard Way Join Santa for this festive walk/run from Santa Monica to Venice and return along the famous boardwalk to finish in Santa Monica. This highly popular local run has become an integral part of the Los Angeles community during the holiday season. For many, the Christmas Run is the true start of the holidays. A great expo and food await finishers. Call (310) 828-4123 for more info.

Santa Monica Symphony Dec. 10, 7:30 p.m. Santa Monica Civic Auditorium, 1855 Main St. Looking to hear the sweet sounds of the symphony? Admission is free and open to the public. For more information, visit www.smsymphony.org.

Holiday Show Bergamot Station, 2525 Michigan Ave. Friday, Dec. 16 at 5 p.m. Stop on by for the Holiday Show 2011 at the Schomburg Gallery Holiday featuring artists Gabriel Fernandez, Sally Lamb, Melanie Nogawski & David Thompson. For more information, visit bergamotstation.com.

PAL Sixth Annual Best Gift Ever Drive Now through Dec. 13 Through a partnership between the Santa Monica Police Activities League (PAL), Downtown Santa Monica and Santa Monica Place you can donate a new unwrapped gift, gift card or make a cash donation to any of the following locations and help youth ages 6 to 17 in the Santa Monica community. It's a great way to truly experience the joy of the holiday season. Drop offs: • Santa Monica PAL at 1401 Olympic Blvd. • Santa Monica Place Concierge at Third Street and Broadway • Police Substation on 1433 Second St. (Gifts only, no cash or gift cards at this location.)

Westside Thanksgiving Dinner & Celebration Thanksgiving Day, Thursday, Nov. 24 11 a.m. - 3 p.m. Santa Monica Civic Auditorium, 1855 Main St. The celebration is open to everyone. No reservations are necessary ... just come to the Santa Monica Civic Auditorium on Thanksgiving Day. Students, singles, low-income families, seniors, and those who are homeless receive a day of free services that includes: Thanksgiving dinner, children's entertainment, basic medical consultation, clothing distribution, haircuts and basic eye exams. Volunteers are needed. For more information, call (310) 394-3153.

Black Friday Friday, Nov. 25 Kick off the start of the holiday season with Black Friday shopping and the best deals around. When you shop Downtown Santa Monica, Third Street Promenade and Santa Monica Place on Black Friday there's a chance that one of Santa's Little Savers may surprise you by paying for your purchase, up to $100.

Second Annual Small Business Saturday Saturday, Nov. 26 A day dedicated to supporting Santa Monica’s small businesses! Pledge to Shop Small on Nov 26. For more info and special deals in Santa Monica visit facebook.com/SmallBusinessSaturday and #buylocalsm on Twitter.

Santa Monica Gobble Wobble 5 K Race Saturday, Nov. 26 The third annual Santa Monica Gobble Wobble returns to the streets of Santa Monica! This event is a fun, family-friendly morning featuring a costume contest, music and pre- and post-race festivities. It's a great opportunity for families to come out and enjoy a 5k Turkey Trot in Santa Monica. The event also has the Widdle Wobble, just for kids! This 1k dash is perfect for kids 10 and under. All participants are encouraged to bring a can of food to the race. For more information, visit genericevents.com/gobble.

are sure to find the perfect holiday gifts walking down twinkling streets filled with live music and festive fun. There will be special promos and sales, and of course, Santa, too. Enjoy festive blocks of complimentary holiday delights, family shopping, gourmet restaurants, singing, music and a few surprises. For more information, visit montanaave.com.

Main Street Tree Lighting Saturday, Dec. 3, starting at 6 p.m. Tree Lighting with holiday songs by the Samohi Choir, 6 p.m. at the California Heritage Museum lawn at 2612 Main St. (south of Ocean Park Boulevard) Following the tree lighting, at approximately 6:30 p.m., a Candlelight Walk to the Shopping Cart Tree at Edgemar courtyard and music by the Off Their Jingle Bell Rockers. There will also be time with Santa for the little ones.

10 a.m. - 9 p.m. Join the Pico Improvement Organization for an afternoon of creative fun, as the up-and-coming arts neighborhood throws its Third Annual Art Walk. Seventeen stores will be open for the event, hosting an array of art for sale and display. A scavenger hunt raffle will be giving away local art, pottery, custom framing and free dining gift certificates. The Art Walk will take place on Pico Boulevard between 27th Street and Centinela Avenue. For more information, visit www.picopassport.com.

Montana Avenue Holiday Walk Friday, Dec. 2 5 p.m. - 9 p.m. Kick the holiday season off with Montana Avenue's annual Holiday Walk. You and your family

There is no frost in L.A., we all live in apartments and our smartphone ringtones are the only things ringing, but each December we do have the absolute-best-time-you-can-have-on-concreteunder-palm-trees ... at the SANTA Monica Pub Crawl, benefiting the West Side Food Bank! The city's best bars and restaurants will help raise money and food for those in need during the holidays through a partnership with the Westside Food Bank. With your SMPC wristband, participating locations will offer drink and food specials to crawlers as part of the festivities. Check out www.santamonicapubcrawl.com for more info.

Chanukah Menorah Lightings Dec. 20-27, at sundown Third Street Promenade Center Court

19th Annual Candy Cane Drive Saturday, Dec. 3 Citywide

Pico Art Walk Friday, Dec. 2

Third Annual SANTA Monica Pub Crawl Saturday, Dec. 17 at 5 p.m.

Santa Claus is coming to town very early this year... and Santa Monica's firefighters and police officers are leading the way! Santa and his public safety helpers will be distributing good cheer and thousands of candy canes as part of the 19th Annual Candy Cane Drive. The caravan will make stops at various locations around town. For more information, call the Santa Monica Police Department, Community Relations Unit at (310) 458-8474.

Red Kettle Drive Friday, Dec. 9 Citywide The Salvation Army and a number of local service clubs will come together again for the annual Red Kettle Drive. Keep an eye out for one of the iconic kettles as the Salvation Army seeks donations for charity. For more information, call the local chapter at (310) 451-1358.

Santa Monica-Venice Christmas Run

Downtown Santa Monica celebrates the holiday season with a traditional menorah lighting every evening at sundown. Come celebrate with local synagogues and temples throughout the week.

Santa Monica Farmers Markets Various locations Santa Monica's four weekly certified Farmers Markets feature locally grown assorted vegetables and fruits, homemade jams, fresh olives, cut flowers and herbs, artisan breads, gourmet cheeses, gourmet prepared foods, holiday baskets, live music and more! The days, times and locations for each of the city's four markets are as follows: • Wednesdays, 8:30 a .m. - 1:30 p.m., Second Street and Arizona Avenue • Saturdays, 8:30 a.m. - 1 p.m., Third Street and Arizona Avenue • Saturdays, 8 a.m. - 1 p.m., 2200 Virginia Ave. • Sundays, 9:30 a.m. - 1 p.m., Third Street and Arizona Avenue (See other sections within this guide for event listings across the city.)


24

Pico Boulevard

‘Tis the Season 2011

Walk it out Pico Art Walk showcases burgeoning artistic community t first glance, Pico Boulevard may seem like any other street, with a McDonald’s, some restaurants, and a few shops here and there. But unknown to many, within a small stretch between 27th Street and Centinela Avenue is an underground community of artists and creative types waiting to be discovered.

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Schedule 1 p.m. — Art Walk begins 1 p.m. - 6:00 p.m. — Carolers sing along Pico Boulevard 8:30 p.m. — Raffle tickets due 9 p.m. — End of event

Participating galleries Artistic Picture Frames 3129 Pico Blvd. Art exhibit, discounts

Jennifer Joyce Ceramic Studio 3028 Pico Blvd. Ceramics sale, art exhibit

Artesanias Oaxaquenas 2919 Pico Blvd. Art & craft exhibit

“It's a very artistic little five blocks,” said Randy Ball, owner of Artistic Picture Frames and member of the Pico Improvement Organization, the group planning the third annual Pico Art Walk. Sponsored by Buy Local Santa Monica and the Pico Improvement Organization, the Art Walk will be held on Dec. 2 in hopes of attracting more attention to the eastern section of Pico Boulevard and developing it into a robust arts district. The event kicks off at 1 p.m. and ends around 9 p.m. Participating stores will be giving out maps with a list of all the places to explore and collect free raffle tickets. More tickets amounts to more chances to win prizes, such as free dinners, gift certificates, artwork and other small gifts. “You may want to visit [all the stores] to collect as many raffle tickets as possible or you may just want to visit a few very specific ones, so you have your choice,” Ball said. “[The goal is] to let the public

know that this is an arts district, that artists are here.” Pico Boulevard is considered a major street in Los Angeles that connects the sands of Santa Monica to the thoroughfares of Downtown Los Angeles. In Santa Monica alone, it's home to a planetarium, Santa Monica College, clothing stores and other smaller boutiques. This year, 17 merchants, galleries, and restaurants are expected to participate in the Art Walk, including a few art entrepreneurs who own and sell their own art. “It's gotten bigger every year,” said Ball, who's recruited three more businesses to participate than last year. “If we use [the arts] as a focus for this section, then I think it will help all the other businesses in this section.” Local shop owners and select neighborhood residents may already know that this hidden gem of an area hosts a plethora of galleries, studios and other

Reclaimed Frames

Trader Joes

2811 Pico Blvd. Art exhibit

3212 Pico Blvd. Always special!

T. Heritage Art Gallery

The UnUrban Coffee House and Gallery

3219 Pico Blvd. Art exhibit, free beer

3301 Pico Blvd. Art exhibit and performance

creative enterprises, but the general public still has yet to see the value. “This boulevard is such a thoroughfare that most people don't really know we're here,” said Justine Roncone, founder and manager of Cherry Picked, a thrift shop on Pico. “Most people don't notice us until they're at a stoplight.” During the event itself, galleries will be hosting receptions for their new art exhibitions, with a few other businesses displaying work from local artists, and some will even offer face painting and interactive art creation for kids. Throughout the night, attendees can expect Christmas carolers to pace up and down the boulevard taking song requests from children and adults alike. Santa Clause will also be around to lend a lap for gift requests during the holiday festivities. “The point is to have a good time,” Ball said. “It's entertainment. It's inspiration. It's the holidays.“

McCabes Guitar 3101 Pico Blvd. Performance, discounts

Participating businesses Kronovet Realty

Participating restaurants/cafes

Upper West Restaurant 3321 Pico Blvd. Art exhibit

3019 Pico Blvd. Art exhibit, free wine and cheese

Make Believe Costumes

Bite Bar & Bakery 3221 Pico Blvd. Art, food

Participating shops

3240 Pico Blvd. Santa Clause

Caprice Fine French Pastries

Acapillow

Sewing Center Arts

3213 Pico Blvd. Elegant, tasty art

3018 Pico Blvd. Art and handmade accessories, discounts

3330 Pico Blvd. Free stocking pattern, art making

Virtual Snow

Lares Restaurant 2909 Pico Blvd. Art exhibit

Cherry Picked 2807 Pico Blvd. Art exhibit, discounts

3105 Pico Blvd. Discounts


Pico Boulevard 25

‘Tis the Season 2011

Bargains on the boulevard Pico shops offer holiday savings he economy may have taken a nosedive, but that doesn't mean you won't be able to indulge in the holiday season this year. Take a load off as we do the work for you. Below is the lowdown on the many holiday deals and savings along Pico Boulevard that will let you take part in the festivities without breaking the bank.

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Where to shop Artesanias Oaxaquenas 2919 Pico Blvd. (310) 829-5020 Fernando Cervantes began this family-run folk art gallery in 1992. Featuring art from across the border in Mexico to the bottom tip of South America, Cervantes prides his store as being a home for unique pieces catering to just about everybody. From actors and local community members to traveling tourists, everyone can feel like they own a piece of culture.

and-pop shop feel, giving each customer a personal experience each time they enter. As an added bonus, they're offering 15 percent off all non-sale pillows for the giftgiving season.

Cherry Picked 2807 Pico Blvd. (310) 998-5858 cherrypickedthriftshop.org It's better to give than to receive, and Cherry Picked lives out that motto yearround. A non-profit thrift store that runs on donations and volunteers, Cherry Picked uses its proceeds to support other local non-profits on the Westside. For the holiday season, they will be rolling out a designer women's line, along with some new and gently-used items for kids.

Forget about those high-class galleries you've been scarred by, and be welcomed into an unconventional gallery for an alternative crowd. The T. Heritage Art Gallery shows that art doesn't have to be shown with white walls and black frames, but can be exhibited with unusually bright colors and a laid back atmosphere. Walk in for the impressive mixed media pieces and the 3D sculptures that will be sure to amaze. Then take a piece of art home and receive a free screen printed tee.

In light of the Netflix/Quickster debacle and the downfall of Blockbuster, customers are looking for a movie rental company with some stability. Enter Vidiots, your local independent movie rental store. It's one of the few places left, where the person behind the counter actually knows about which movies to watch and which to run from like the plague. With over 40,000 titles local, you'll need those personal recommendations to get just what you want. In addition to the staple deal of a free tee with purchase of a $25 gift certificate, mention this article and get 20 percent off all screening room rentals for December.

Part gallery, part framing store, and part creative inspiration, Artistic Picture Frames has been a part of the local fabric, creating hundred of handcrafted frames for locals at great prices. Owned and operated by Randy Ball, a framer for about 40 years, he cuts to size every frame he makes and also makes it a point to showcase local artists. Come in during the holidays and receive 20 percent off one custom frame.

This isn't your typical, cookie cutter, Pottery Barn kind of store. Regarded as a neighborhood treasure, Acapillow started out with one small space along Pico, selling everything from select home furnishings to pillows made out of antique and vintage fabrics. Since then, it's expanded in real estate (It has two stores now!) and offerings. But owner Eleanor Path makes it a point to uphold the mom-

T. Heritage Art Gallery 3219 Pico Blvd. (310) 315-9562 theritage.com

Vidiots 302 Pico Blvd. (310) 392-8508 vidiotsvideo.com

Artistic Picture Frames 3129 Pico Blvd. (310) 449-1444

Acapillow 3018 Pico Blvd. (310) 453-3480 3030 Pico Blvd. (310) 399-7309 acapillow.com

Friedman is offering 20 percent off all custom framing for the holidays.

Reclaimed Frames 2811 Pico Blvd. (424) 238-5492 reclaimedframes.com

Virtual Snow 3105 Pico Blvd. 310 264-4800 virtualsnowla.com

Calling all hippies, hipsters and environment-loving people (who need framing or just a bit of artistic love). Santa Monica resident and shop owner Glenn Friedman focuses only on using ecofriendly materials, which means all your frames are made from recycled wood moldings from local torn-down houses to lumber from sustainable forests. Reclaimed Frames also carries antiques and exquisite home dĂŠcor items. Support the cause or support your local business, either way

Learning how to snowboard is a cold and often times painful business. Virtual Snow promises that if you take a class with them, you'll learn the tricks and techniques of twotime world champion freestyle skier Bob Solerno without getting hurt or even falling. Classes have gone on for about 20 years, so they must be doing something right. As for the season of giving, they're offering 50 percent off an introductory session


26

Pico Boulevard

‘Tis the Season 2011

Entertaining place Plenty to do, plenty to eat on Pico ico Boulevard might be an eclectic combination of stores ranging from movie rental businesses and virtual snowboarding lessons to custom framing shops and art galleries, but one unifying theme all along this district is delicious, hearty food and fun activities for the entire family — all served up with an artistic flair.

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Where to eat

Other restaurants worth checking out

Caprice Fine French Pastries 3213 Pico Blvd. (310) 453-1932 capricefrenchpastries.com

El Texate 316 Pico Blvd (310) 399-1115 eltexate.com

French pastries are fancy. French pastries are rich. French pastries are delicious. All true statements for Caprice Fine French Pastries. Not only do they look and smell good, but they also taste good, too. For the holidays, patissier-chocolatier JeanLouis Kippelen will be offering gourmet desserts such as the traditional buche de noel, croque embouche, and grand marnier chocolate truffles. And if that all sounds like gibberish to you, just stop by the store for a friendly meeting with Kippelen himself.

Gilbert's El Indio Restaurant 2526 Pico Blvd. (310) 450-8057 gilbertselindiorestaurant.menutoeat.com

Lares Restaurant 2909 Pico Blvd. (310) 829-4559 lares-restaurant.com If you're looking for an authentic Mexican meal for affordable prices, Lares is sure to please. They've been around for 40 years, serving up the best carnitas and fajitas for lunch and dinner. At night (except Mondays), they have a guitar duo serenading you to bliss. You can even get menu items named in your honor (only if you end up being a really loyal customer). Keep your schedule open on Thanksgiving, because they'll be open and spreading the holiday spirit with turkey dinners. As for specials, request their homemade tamales.

Upper West 3321 Pico Blvd. (310) 586-1111 theupperwest.com Check out the swankiest restaurant on Pico Boulevard. Upper West serves traditional American food with contemporary posh fare. Former Wolfgang Puck chef Nicholas Shipp leads the charge, catering to those who value fresh ingredients served heartier for the upcoming cold season. Special event menus are being offered within all price ranges, making it the perfect venue to throw your holiday office party.

Unurban Coffee House and Gallery 3301 Pico Blvd. (310) 315-0056 Unurban brings back the idea of your neighborhood coffee shop before Starbucks took over. It's a place where you can sit, relax and, of course, get a good cup of Joe. People actually talk here. They hold political activist meetings here, too. It's not only a place to study, but also a community-gathering center with a hint of bohemia all at the same time. Stop by everyday for a new event. Unurban hosts an array of open mic, poetry, comedy and music nights. On Sundays, an older crowd takes over to perform vaudeville music. Come by this month for a taste of their holiday lattes with flavors like pumpkin and egg nog.

Josie's Restaurant 2424 Pico Blvd. (310) 581-9888 josierestaurant.com Rae's Restaurant 2901 Pico Blvd (310) 828-7937

Where to have fun Jennifer Joyce Ceramic Studio 3028 Pico Blvd. (310) 392-4626 jenniferjoyce.com Offering pottery classes, parties, fine art and fanciful gifts, artist Jennifer Joyce opened up her own studio about 14 years ago. With a love of art and a heart to provide an artistic vision for the neighborhood, Joyce set up the shop with the idea that anything can be made out of clay. She can even put photos of loved ones on handcrafted ornaments, decorative plates and cups. Stop by in December and get 10 percent off when you mention the Santa Monica Daily Press.

McCabe's Guitar Shop 3101 Pico Blvd. (310) 828-4497 mccabes.com Local guitar store and musician meeting place, McCabe's Guitar shop has been selling acoustic and folk instruments for over half a century now. From guitars, banjos and mandolins to the more rare fiddles, sitars and psaltries, McCabe's keeps it fresh by selling all the big brands and providing all the resources for the next aspiring Jimi Hendrix. McCabe's will be offering deals on Squier electric guitars and basses, Taylor guitars, well-stocked beginning guitar packages from Jasmine, Montana, Cort and Yamaha, and 20-50 percent off ukeleles.

Sewing Arts Center 3330 Pico Blvd. (310) 450-4300 With the do-it-yourself movement gaining traction, Sewing Arts Center is here for those who need a little extra guidance. They've been around since 1955, teaching classes from sewing, quilting, and overlock to cabinetry and ironing systems. They have all the right equipment so that you can make the right gift for your loved one. After all, nothing can show how much you care as much as an embroidered pillow that says, “I love you.”


Pico Boulevard

‘Tis the Season 2011

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Holidays promise to be happening Matinee Kids' Show with Melissa Green Nov. 20; 11 a.m. Melissa Green began her singing career while teaching at a nursery in New York City. She picked up the guitar for her students and never looked back. Since then, she's moved to Los Angeles and continues to perform across the country and teach music classes. McCabe's is located at 3101 Pico Blvd. Admission is $8. Kids under 2 get in free. To buy tickets, call (310) 828-4497 or buy them online at mccabes.com.

SMC Symphony Orchestra Nov. 20; 1 p.m., 2 p.m. Santa Monica College's Symphony Orchestra presents its holiday show at The Broad Stage at the SMC Performing Arts Center, featuring the talented pianist Nora Chiang-Wrobel performing Mozart's famed Piano Concerto No. 24 in C minor. FangNing Lim will conduct. The show will be at 1310 11th St. Admission is $10. To buy tickets, call (310) 434-3005.

April Verch Nov. 20; 7 p.m. Internationally renowned April Verch will grace the stages of McCabe's for a night of fiddling, singing and stepdancing. A Canadian musician, Verch's talents revolve around performing folk and traditional music. McCabe's is located at 3101 Pico Blvd. Admission is $15. To buy tickets, call (310) 828-4497 or buy them online at mccabes.com.

‘Seussical the Musical’ Nov. 20, 26, 27; 2 p.m. Dr. Seuss's classic stories will come to life at the Morgan-Wixson Theatre for a limited time only. Prepare for an afternoon of music featuring Horton the Elephant, the Who's and characters from “The Cat in the Hat.” The theatre is located at 2627 Pico Blvd.

Admission is $15. To buy tickets, call (310) 828-7519 or buy them online at morganwixson.org.

Velvet Gorilla Cabaret Nov. 23; 8:30 p.m. Get your pens ready for a weekly open mic night for aspiring poets and writers at Unurban Coffee Shop. You can read anything from spoken word to any other written work. Unurban is known as a safe haven, so come and openly express the thoughts and feeling rumbling inside your head. Unurban is located at 3301 Pico Blvd. Free admission. For more information, call (310) 315-0056.

Ian Whitcomb and Fred Sokolow's Ukelele Play-Along Nov. 26; 8 p.m. British-born musician Ian Whitcomb and selfmade music instructor Fred Sokolow will perform as a dynamic duo at McCabe's, rocking bluegrass, blues and jazz tunes all night long. Whitcomb, best known for his ‘60s hit, “You Turn Me On,” buddies up with Sokolow, who has his own library of instructional materials for guitar, banjos and all sorts of stringed instruments. McCabe's is located at 3101 Pico Blvd. Admission is $15. To buy tickets, call (310) 828-4497 or buy them online at mccabes.com.

Pico Art Walk Dec. 2; 10 a.m. - 9 p.m. Join the Pico Improvement Organization for an afternoon of creative fun, as the up-andcoming arts neighborhood throws its Third Annual Art Walk. Seventeen stores will be open for the event, hosting an array of art for sale and display. A scavenger hunt raffle will be giving away local art, pottery, custom framing and free dining gift certificates. The Art Walk will take place on Pico Boulevard between 27th Street and Centinela Avenue. For more information, visit www.picopassport.com.

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2. Unurban Cafe 3301 Pico Boulevard (310) 315-0056 3. McCabe's Guitar Shop 3101 Pico Boulevard (310) 828-4497 4. Lares Restaurant 2909 Pico Boulevard (310) 829-4559 5. Morgan-Wixxon Theatre 2627 Pico Boulevard (310) 828-7519

Cloverfield Blvd.

6 20 St.

Pico Blvd.

Pico calendar

3 1. Upper West Restaurant 3321 Pico Boulevard (310) 586-1111

7 14 St.

6. Virginia Avenue Park (310) 458-8688 7. Santa Monica College 1900 Pico Boulevard (310) 434-4000 Lincoln Blvd.

8. Vidiots 302 Pico Boulevard (310) 392-8508 9. AMF Bay Shore Lanes 234 Pico Boulevard (310) 399-7731

8 9 Ocean Ave. Neilson Way

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City of Santa Monica

‘Tis the Season 2011

Keeping it local Buy Local participants have that special something for the holidays

More on Buy Local For more information on participating businesses and Buy Local Santa Monica, visit www.buylocalsm.com. Look under news and events for more great gift ideas.

healing hands of ESP Wellness Center's (625 Montana Ave., Unit M) therapists. • Bring the springtime into your home in the heart of winter! Schomburg Gallery's (Bergamot Station Arts Center, 2525 Michigan Ave., E3A) honey bee paintings by the artist Fred Lisaius (who does major commissions for Nordstrom stores nationwide) would be a perfect addition to any office, study or kitchen. • Scarves! Luxurious, washable, sustainable, Bamboo Scarves from Stacia (808 11th St. at Montana Avenue) in an assortment of vibrant colors and prints. (Pictured)

• “The Silver Spoon for Children,” Italy's most famous cookbook, has finally been adapted for kids of all ages and first-time cooks! With this beautifully illustrated book, children can cook simple, authentic Italian recipes along side their parents. Including more than 50 dishes and countless tips for making cooking fun, this is the perfect gift for kids who want get in the kitchen and experience the joys of cooking. At the Urban Craft Center (2433 Main Street ). (Pictured)

e at Buy Local Santa Monica asked our participating businesses for their suggestions on the “perfect holiday gift” For dads, boyfriends ideas for this holiday season. We're pretty and brothers impressed with the variety and great ideas … • Give holiday health with acupuncture from stocking-stuffers to handmade gems, pet from Meridian Health Clinic (2020 For work friends Broadway, Suite A) this season. Stress relief collars to wildflowers!

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and pain-free living may be the perfect idea for your friends or loved ones. Mention “Buy Local” and get a holiday gift certificate for a relaxing acupuncture treatment. • Get a gentleman’s bike bag for that active man in your life at Cynergy Cycles (2300 Santa Monica Blvd.). It’s perfect for guys on the go. • Embrace your inner boy with a French yo-yo that lights up like the Eiffel Tower from The Urban Craft Center (2433 Main St.). This is the perfect gift or stockingstuffer for the man in your life with a playful streak.

For the little ones

For moms, sisters and best friends • How about a cozy TSE cashmere sweater or a Chanel handbag that will be treasured for years to come? The AdDress Boutique (1116 Wilshire Blvd.) offers the best in designer resale which makes gift giving easy on the wallet and allows you to give that gal in your life a designer garment she will treasure for a long time to come. Mention “Buy Local” through Dec. 24 and receive 10 percent off your purchase. • If sweater’s aren’t for you, treat mom to a day of relaxation and pamper her with a special Hot Stone Massage. Help mom melt stress and tension away under the

• Peek Aren't You Curious (1015 Montana Ave.) offers a variety of perfect gifts for kids including toy rocket ships and tee pees. • How about the gift of martial arts classes? The UCLA Family Commons' (1221 Second St.) popular Martial Arts Program is for children ages 4 and up and is offered five days a week. A favorite with parents and children alike, Sensei Tom helps children build focus, determination & confidence. • Pico's Morgan-Wixson Theatre (2627 Pico Blvd.) is known for its stage adaptations from children's literature. Support literacy and inspire a child's creativity with theatre tickets, along with a copy of the book! Shows include “How to be a Pirate,” “Brave Irene,” and “Seussical the Musical.”

• Why not go with the exclusive “Buy Local Santa Monica” T-shirt this year. Available at www.buylocalmarket.com or the Santa Monica Convention and Visitors Bureau's Info Center (1920 Main St., Suite B). It’s just $12. • Treat friends to a delicious meal at True Food Kitchen (Santa Monica Place, 395 Santa Monica Pl.). This new addition to Santa Monica Place is offering an extra $20 gift card with the purchase of a $100 card. • Geography mugs and plates from the Quilted Monkey (1112 Montana Ave.) are always a nice option for gift giving. They feature a modern, irregular shape with hand-painted look inspired by 1950's pottery. • Send a special message to a friend with a Giving Key from Twist (2601 17th St.) Giving Keys are hand-stamped with a special word. It's about paying it forward and giving this special key away, at some point, to a person you feel needs the message. A portion of each sale is given to aid the homeless in our community.


Main Street

‘Tis the Season 2011

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Holiday parties

Get Festive on Main Holiday celebration equal parts cheer, music and the man in red Celebration schedule very year, Santa Monica's historic Main Street transforms into a holiday wonderland, with sights and sounds that make the season bright. The tree-lined street becomes the perfect spot for a festive family outing.

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Your holiday season starts on the California Heritage Museum lawn for a traditional tree lighting, free photos with Santa and songs of the season with the Santa Monica High School Choir. Sing along if you're so inspired, or just listen in; either way, you're sure to get in the holiday mood. Follow Santa as he leads a candlelight walk to the Edgemar courtyard where a whole different kind of tree awaits: the iconic Shopping Cart Tree. Once there, revelers will be entertained by the Off Their Jingle Bell Rockers. Afterwards meander down Main Street, view the decorations and enjoy holiday parties.

Tree Lighting Tree Lighting with holiday songs by the Samohi Choir, 6 p.m. at the California Heritage Museum lawn at 2612 Main St. Candlelight Walk Following the tree lighting, at approximately 6:30 p.m., a Candlelight Walk led by Santa to the Shopping Cart Tree at Edgemar courtyard and music by the Off Their Jingle Bell Rockers. Time with Santa Santa Claus will be at the museum lawn at 5 p.m. Saturday, Dec. 3., to take photos with kids. Photos are free, just remember to bring your own camera. After photos and the tree lighting, Santa will lead a walk to the Shopping Cart Tree at Edgemar. He will be available for photos there as well. Holiday parties Participating Main Street merchants invite you to their special holiday parties complete with refreshments and music. This part of the festivities takes place Dec. 3, from 6 p.m. — 9 p.m. Decorations contest Vote for your favorite Main Street window and/or interior decorations. Your ballot doubles as a raffle entry, so you have a chance to win a prize from over 30 Main Street businesses. Voting takes place between 5 p.m. on Nov. 25 and 9 p.m. on Dec. 3. The ballot can be found in the event program or at mainstreetsm.com.

The following merchants will hold holiday parties on Saturday, Dec. 3 from 6 p.m. — 9 p.m.. Please check www.mainstreetsm.com for any changes or updates to this list. • Accents Jewelry (2900 Main St.) • Agabhumi the Best of Bali (2665 Main St.) • Arm Candy (2717 Main St.) • Arts & Letters (2665 Main St.) • Bike Attack (2400 Main St.) • Books & Cookies (2230 Main St.) • Buffalo Exchange (2449 Main St.) • Bumble Bee (2651 Main St.) • Clever On Main (2823 Main St.) • Compliments Fashion (2804 Main St.) • Euphoria Loves RAWvolution (2301 Main St.) • Fedora Primo (216 Pier Ave.) • gioia (2721 Main St.) • Green Denim Initiative (2716 Main St.) • hip'tique (2727 Main St.) • Mindfulnest (2711 Main St.) • monkie (2665 Main St.) • Natural High Lifestyle (2400 Main St.) • Next Salon (2400 Main St.) • Optical Shop of Aspen (2904 Main St.) • Patagonia (2936 Main St.) • Precious Metal Arts (2510 Main St.) • Station 26 (2665 Main St.) • Sunny Blue (2728 Main St.) • Ten Women (2651 Main St.) • The Closet (2708 Main St.) • The Green Life (2409 Main St.) • Urban Craft Center (2433 Main St.) • Uroborus (2407 Main St.) • Varga (2714 Main St.) • Z. J. Boarding House (2619 Main St.)

Holiday Decorations Contest The Ninth Annual Holiday Decorations Contest will see Main Street stores dressed up for the season. Only YOU can say who will win this year! Vote for your favorite holiday decorations, and your ballot doubles as a raffle entry, with the prize being selected from participating shops.

Who’s in? The following merchants will be decorating their windows and/or interiors for the decorations contest. Please check mainstreetsm.com for any changes or updates to this list. • Accents Jewelry (2900 Main St.) • Agabhumi the Best of Bali (2665 Main St.) • Arts & Letters (2665 Main St.) • Bike Attack (2400 Main St.) • Clever On Main (2823 Main St.) • Euphoria Loves RAWvolution (2301 Main St.) • Green Denim Initiative (2716 Main St.) • hip'tique (2727 Main St.) • Precious Metal Arts (2510 Main St.) • Sunny Blue (2728 Main St.) • The Closet (2708 Main St.) • Urban Craft Center (2433 Main St.)


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Main Street

‘Tis the Season 2011

The greenest street Main Street businesses take being environmentallyfriendly seriously ong before going green became the hip thing to do, Main Street businesses dove into being friendly to the environment. With the holidays upon us, it’s a time to think about those businesses that, on top of providing top-quality products and services to customers, are also diligently run in a way that’s kind to the planet.

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Here are just a few of the special things available this holiday season: Euphoria Loves RAWvolution 2301 Main St. (310) 392-9501 This intriguingly named organic vegan eatery has the proud distinction of being the first of its kind on Main Street. “We’re really the hub of the progressive health community in Los Angeles,” said manager Zat Baraka. “Being the hub, we offer them an opportunity to fulfill their highest potential through the food they eat.”

About 95 percent of Rawvolution’s foods are USDA certified organic, while the remaining 5 percent are pesticide-free. To emphasis their commitment to the environment most employees bike to work or use public transportation. The restaurant offers a huge variety of mouth-watering options to appeal to even typically carnivorous palettes. One popular item is the tiger roll, a wrap made of a coconut curry tortilla, made from coconut meat, szechuan veggies, and sweet chile cashew sauce. Another favorite is the Big Matt (Named after co-owner Matt Amsden), a hearty nut and seed patty topped with seed cheese, pickles, tomatoes, onions, mustard and homemade ketchup. Euphoria also offers workshops and lectures on health and wellness, hosts local bands and supports local artists. The list of environmentally-conscious efforts is both expansive and impressive, ranging from using “green” building materials to never selling water in plastic bottles.

Green Life 2409 Main St. (310) 392-4702 The name says it all. “Everything we do at the Green Life is done with the ecological impact in mind,” said owner Scott O’Brien. Every product offered, from baby and pet items to home care products, is made of the most eco-friendly materials from socially responsible companies. Every ingredient in the skin care and cosmetic products is approved by the Environmental Working Group’s Cosmetic Safety Database. Green Life is a company that uses only natural ventilation and 100 percent recycled business materials. It also donates 1 percent of its total sales to local environmental charities.

Library Alehouse 2911 Main St. (310) 314-4855 Not everyone who visits the Library Alehouse thinks of it as “green,” but the restaurant, known for its excellent selection of craft beers and gourmet burgers, is one

of Main Street’s first Certified Green Businesses. Using mostly organic ingredients purchased at the local Farmer’s Market, the Alehouse also buys directly from California farms. “We are also the only restaurant to serve Lindner Bison,” said manager Tom Kelley. “It is crazy expensive for us to do so, and we don’t really pass it on to the customer, but we feel it is important to have a high quality, grass-fed option on the menu.” The Alehouse often passes out $5 and $1 wooden coins to local businesses or friends of the bar as a way of reusable advertising. As part of the “Nonprofit of the Month” program, the Alehouse donates 10 percent of a day’s sales to a select charity. As if that weren’t enough, the Alehouse’s Beer Program sponsors local breweries to help them build their brands as a way of fueling the local economy.

Patagonia 2936 Main St. (310) 314-1776 Among the leaders in the “organic craze,” this outdoor store has used 100 percent organic cotton since 1998. Much of its clothing line is made from post-consumer and post-industrial recycled polyester and nylon. When customers purchase a “green” Patagonia garment, the transaction doesn’t need to end the moment they leave the store. The store’s “Common Threads” program will take back any Patagonia garment for recycling, and a new partnership with eBay helps customers find “new homes” for garments no longer in use. Patagonia also gives grants to local grassroots environmental groups doing important conservation work in Southern California. According to manager Sean Carter, Main Street in Santa Monica is an ideal home for Patagonia. “As one of the most progressive cities in Southern California and one with an informed and environmentally conscious population it is a natural fit for Patagonia to be here.” More info Visit mainstreetsm.com/going-green for a list of Main Street’s Certified Green Businesses.


Main Street

‘Tis the Season 2011

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Boutique central Main Street has something special for every taste magnet for locals and international visitors alike, Main Street in Santa Monica possesses a feel of both the familiar and the unexpected, making it an ideal shopping ground for the coming holiday season for those looking for just the right gift.

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Clever On Main 2823 Main St. (310) 396-8108 Just shy of its fifth year on Main Street, Clever specializes in fun, feisty shirts with quirky messages often oozing with feisty attitude. Bestsellers include shirts that read “I’ll Never Move East of the 405” for hardcore Westsiders and “Well-Behaved Women Rarely Make History.” Owner Radka Opalka’s collection also appeals to practitioners of a favorite Westside fitness activity with “Yogaholic” shirts. She also carries a personal, handmade jewelry line, of which 25 percent of the profits go to womenforwomen.org and she buys most of her merchandise in Los Angeles to keep prices low. While Clever primarily aims for a female clientele, the store carries “Trophy Husband” and “Trophy Boyfriend” shirts, and the store even has a designated “man chair” for male visitors to sit and join in on the latest discussion between Opalka and other women customers. On Friday nights, visitors may arrive to find either a card game or dance session in full swing. “It’s kind of like a girlfriend’s house, where you’re always welcome and where

there’s always something special going on.”

Fedora Primo 216 Pier Ave. (Off Main Street) (310) 399-8584 Fedora Primo stands out as a specialty hat boutique for the past 10 years for its selection, ambiance, professionalism and gentle approach to retail. According to owner Frank Strauss, Fedora Primo's demographic ranges from newborns to 100-year-olds, with prices running from $9 baseball caps to $400 Borsalino's from Italy. All include a lifetime guarantee. Fedora Primo also aims to be environmentally and socially conscious, donating hats to a local school. Fedora Primo's location in Santa Monica attracts celebrity customers, as well as casual visitors who stop by on referral after getting their hair done at one of the salons down the street. “It's a curious store and people return from all over the world,” said Strauss, adding that Fedora Primo “avoids the hard sell or any sell at all — come in, hang out and find the perfect hat!”

Agabhumi the Best of Bali 2665 Main Street (310) 396-2422 Agabhumi the Best of Bali offers an extensive collection of handmade jewelry and accessories, produced and purchased exclusively from the island of Bali, Indonesia. With a focus on marrying traditional Balinese craftsmanship with

modern trends, Agabhumi creates a unique style that truly provides something for everyone. Manager Christina Norton points out, “With prices starting at just $10, it’s the perfect place to find gifts for teachers, friends and co-workers.” If you’re looking for something special and often one-of-a-kind, Norton points out some of their “Husband or Boyfriend of the Year” necklaces made of sterling silver and encrusted in semi-precious stones. To top it all off, gift wrapping and gift guidance at this stylish boutique is free all year round.

The Doves 2000 Main St., Unit B (310) 399-7654 The Doves studio is a salon with a mission to be as environmentally responsible as possible. “The Doves are an environmentally friendly salon, we have worked hard with Sustainable Works and Heal the Bay to comply and maintain the best practices to keep the environment clean,” said The Doves manager Linda DiMariano. The salon offers an array of color services, hair extensions, Keratin Blowout and a variety of styling options, all under the watchful eye of award-winning creative directors who are icons in the professional beauty industry. The Doves staff have also received training from industry leaders and are committed to maintaining their artistry. The environment — clean and modern with a sophisticated charm — pairs perfectly with the staff's genuinely cheerful approach to their work, which is passed along to their clients.


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Main Street

Happy hours deals JOE'S GRILL 2917 Main St., (310) 392-5804 4:30 p.m. - 6:30 p.m., Daily Reduced price on beer and wine, special French fry menu. O'BRIEN'S PUB 2941 Main St., (310) 396-4725 Noon - 7 p.m. Daily Appetizer specials with $5 draft beers, wine and well drinks, $3.50 domestic bottles and $4 imported bottles. ENTERPRISE FISH COMPANY 174 Kinney St., (310) 392-8366 4 p.m. - 7 p.m. Mon. - Sat.; 8 p.m. - 10 p.m. Sun. Specials on draught, bottled and microbrewery beer. $4 wine, well cocktails. $5 specialty cocktails. Appetizer specials. LIBRARY ALEHOUSE 2911 Main St., (310) 314-4855 4 p.m. - 6 p.m. Mon. - Fri. Discounted food and draft beer menu. RICK'S TAVERN 2907 Main St., (310) 392-2772 4 p.m. - 7 p.m. Mon. - Fri. 10 p.m. midnight. Mon. and Wed. $3 on select draft beer, well drinks and wine. LULA COCINA MEXICANA 2720 Main St., (310) 392-5711 1 p.m. - 6 p.m. Daily $4 margaritas, draft beer, sangria, house wines, select menu items and appetizers.

‘Tis the Season 2011

FINN McCOOL'S IRISH PUB 2702 Main St., (310) 452-1734 1 p.m. - 7 p.m. Mon. - Fri. 1 p.m. - 6 p.m. Sat. - Sun. $3 bottled beer, $4 draft beer, well drinks, wine and select appetizers. LA VECCHIA 2654 Main St., (310) 399-7979 5 p.m. - 7 p.m. Mon. - Sat. $4 beer, $5 house wines and well drinks, $7 well martinis. Specials on pizza, calamari, pasta, salads and appetizers. Daily drink specials. Bar only. THE GALLEY 2442 Main St., (310) 452-1934 5 p.m. - 7 p.m. patio, all night bar. Sun. Thurs. 5 p.m. - 7 p.m. Fri. - Sat. $4.50 beer, $5 well drinks, $6 house chardonnay and cabernet. Half off select menu items. M STREET KITCHEN 2000 Main St., (310) 396-9145 4 p.m. - 6:30 p.m. Daily $3 draft beer and sangria, $5 wine, select appetizers, sushi rolls and burgers. SALUTE WINE BAR 2435 Main St., (310) 450-3434 5 p.m. - 7:30 p.m. Mon. - Fri. Half off all wine, $4 most beer, $7 well drinks. BASEMENT TAVERN 2640 Main St., (310) 396-2469 5 p.m. - 8 p.m. Mon. - Fri. All day Sun. $3 beer, well drinks and house wines, half off appetizer menu. $5 house specialty cocktail “devious elixir.”

Making spirits bright Main Street is known for its happening bar scene; get to know its happy hours this holiday s the weather gets cooler, Main Street offers a wide selection of pubs and taverns, bars and wineries to warm you up. Whether you want to sample fine wine and spirits, dine on tasty appetizers or just sip a tall beer with friends, Main Street has the ideal destinations to unwind this holiday season.

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‘Tis the Season 2011

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O'BRIENS PUB 2941 Main St., (310) 396-4725 Long a local favorite, O'Briens Pub fuses traditional Irish atmosphere with Santa Monica cool. The pub offers a large selection of brews on tap, whiskey, spirits, and Irish and American eats. Bar athletes can come in and play a round of billiards while they drink, or get lost in the animated crowds of soccer and rugby fans that gather for games. Best of all, live music is featured seven nights a week. Stop by for a Guinness.

ENTERPRISE FISH COMPANY 174 Kinney St., (310) 392-8366 Open since 1979, the Enterprise Fish Company updated a 1917 brick building without losing its original integrity. The result? A modern take on a traditional Pacific Coast eatery. You can't miss the salt water aquarium as you enter, and the restaurant is swathed in glass and beach colors. Fresh seafood is grilled over charcoal for an experience that's as much fine dining as it is fun to watch. Sit at the full service bar, or head outside to the heated patio bar when the weather's right to enjoy your coastal cuisine a block away from the Pacific.

LIBRARY ALEHOUSE 2911 Main St., (310) 314-4855 The Library Alehouse is a beer connoisseur's home away from home. The Alehouse's staff treks up and down the West Coast and Europe in search of handcrafted beers, and offers a wide selection of hard to find (and in many cases exclusive) microbreweries on draught. Add in an atmosphere that's elegant and minimalistic without

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being chilly, and you have a bar that lives up to its literary name. For the holidays, the Alehouse is running its annual Holiday and Strong Ale Fest Dec. 19 to 31 (the Alehouse is closed Dec. 24 and 25). Special kegs that have been collecting all year will be unleashed for guests, and breweries will be bringing in some of their most sought after ales. Small pours of these strong ales will be available for sampling.

LA VECCHIA 2654 Main St., (310) 399-7979 One could focus on La Vecchia's Zagat awards for Distinction and Elegance, or the restaurant's activity in local charities, but it's the combination of relaxed environment and classy take on Italian fare that have earned this spot its fiercely loyal clientele. Stop in for a host of delicious Cal-Italian style pizza, pasta and salads, or mosey up to the bar to sample the fine wine and beer list.


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2011 Tis the Season