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FEELING THE FICUS’ PULSE PAGE 3 POLITICAL PLATFORM DU JOUR PAGE 4 SEE NO EVEL, SUE HIS KIN PAGE 6 Visit us online at smdp.com
THURSDAY, DECEMBER 6, 2007
Volume 7 Issue 20
Santa Monica Daily Press Gamers hit the next level RESIDENTS WARM TO THE ICE SEE PAGE 3
City-based Activision rides ‘Hero’ to whopper of a deal BY MELODY HANATANI I Daily Press Staff Writer SUNSET PARK The blockbuster deal merging two Southern California-based video game publishing companies could be a sign of a geographic shift of power in the gaming industry. Santa Monica-based Activision, which has hit the jackpot with its best-selling “Call of Duty,”“Tony Hawk” and “Guitar
Since 2001: A news odyssey
Hero” franchises, has announced that it is joining forces with Vivendi Games, which includes Blizzard Entertainment and its wildly successful online role-playing game “World of Warcraft.” The new Activision Blizzard creates one of the world’s largest video game publishing companies, rivaling the Silicon Valley’s Entertainment Arts. “The biggest gaming company in the world is here now,” said Chris Swain, an assistant professor of Cinema at USC who co-directs the school’s Game Innovation Lab. “That’s great for LA to be even more of a center of the video game industry, which it hasn’t traditionally been.”
THE STEPPING OUT OF LIQUID ISSUE
In Los Angeles, it started with smaller companies like Activision, which was one of the first independent video game developers in the area, Swain said. The merger between Activision, the world’s largest thirdparty video game publisher, and media giant Vivendi, which also owns Universal Music Group, was announced on Dec. 2. The transaction is expected to be completed in the early part of 2008 and the new company is valued at an estimated $18.9 billion. “By combining leaders in mass-market entertainment SEE ACTIVISION PAGE 13
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