Santa Monica Daily Press, November 23, 2010

Page 1

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Volume 10 Issue 9

Santa Monica Daily Press

BYE, BRAD SEE PAGE 12

We have you covered

Holbrook still leading Winterer in council race

Council to consider parking structure advertising plan BY NICK TABOREK Daily Press Staff Writer

BY DAILY PRESS STAFF DOWNTOWN As vote tallying headed into the home stretch ahead of the Nov. 30 deadline to certify election results, Bob Holbrook maintained his slight lead in the race for the final Santa Monica City Council seat that remains in dispute. The latest update from Los Angeles County election officials on Monday showed only slight vote total changes from last week. Holbrook had 12,770 votes, a 55-vote lead over challenger Ted Winterer, who had 12,715. It was unclear Monday how many, if any, ballots remained to be counted. news@smdp.com

Council to approve Farmers’ Market safety measures BY NICK TABOREK Daily Press Staff Writer

CITY HALL Aiming to make the twice-weekly Farmers’ Markets held in Downtown Santa Monica safer, the City Council is expected to approve $199,000 tonight for a new traffic plan during the events. The plan calls for new “vehicle arresting barriers” to be installed at market entrances and new temporary and permanent signs to be placed near the market to alert roadway users about the Wednesday and Saturday events. The move comes seven years after an elderly man drove his car through the Wednesday market, which takes place on Arizona Avenue near the Third Street

THE AS EASY AS ... ISSUE

TREE TIME

Brandon Wise brandonw@smdp.com Visitors gather around Santa Monica Place's 50-foot tall Christmas tree during the first annual 'Santa Monica Shines' musical tree-lighting celebration on Saturday evening. The lights on the tree dance to a custom-created soundtrack performance from KCRW.

SEE SAFETY PAGE 9

Chuck Husting Los Angeles Westside Residential Real Estate

310-770-6353 chuck@pacificluxurygroup.com Pacific Luxury Group | Keller Williams Luxury Homes Division 2701 Ocean Park Blvd, Suite 140, Santa Monica, CA 90405

DOWNTOWN Hoping to raise revenue for Downtown parking improvements, Santa Monica officials are asking the City Council to allow advertisements inside city-owned parking structures. The proposal, which the council is set to consider tonight, could raise between $150,000 and $400,000 per year that could be spent on additional signs inside the structures and on Downtown streets aimed at helping drivers find parking spaces more efficiently, said Don Patterson, City Hall’s business and operations revenue manager. The advertising spaces, he said, would likely be located inside stairwells and elevators and would be similar to ads at other shopping centers. “We’re definitely not looking to have ads wherever you look in the parking structures,” Patterson said, adding that the advertisements would be in “tasteful displays” that wouldn’t “overwhelm” people who enter the buildings. The proposal is to create a one-year pilot program for parking structure advertisements. If approved, it would be the first time ads were authorized for the Downtown sites, according to Patterson. Despite previous City Council concerns about expanding advertising opportunities in Santa Monica, the plan was placed on the council’s consent agenda for tonight’s meeting, a sign that officials view it as uncontroversial. In addition to raising revenue from ad sales, the proposal would also give City Hall a new outlet for messages about city programs, like citywide smoking prohibitions and homeless outreach efforts, Patterson said. City Councilman Bob Holbrook said he’s behind the plan to sell ads. “I think it’s a good idea. It would be helpful for everybody,” he said, adding that he favored using the spaces to promote local businesses rather than national brands. nickt@smdp.com

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