Santa Monica Daily Press, October 24, 2007

Page 1

INSIDE SCOOP

COMMENTARY

LOCAL

TAKING IN SOME FRESH AIR PAGE 3 OUR KIDS KNOW WHAT TIME IT IS PAGE 4 SMC’S CURTAIN CALL PAGE 8

WEDNESDAY, OCTOBER 24, 2007

Visit us online at smdp.com

Volume 6 Issue 294

Santa Monica Daily Press

UCLA LOOKS TO STAY PERFECT SEE PAGE 12

Since 2001: A news odyssey

THE HAVE YOU SEEN MY BASEBALL? ISSUE

ENVIRONMENT

TROUBLE IN THE AIR

City honored for shoring up air quality, but residents warned not to breathe deep today STORY BY MELODY HANATANI PAGE 3

Photo courtesy of Frank Cappello

Come one, come all Visitors Bureau has had open arms for 25 years BY KEVIN HERRERA Daily Press Staff Writers

CITYWIDE When Beverly Moore was put in charge of running the newly created Convention and Visitors Bureau a quarter century ago, she didn’t have a staff and she didn’t have a multi-million dollar budget. She was just happy to have a desk. Situated in the back office of a graphic

design firm tucked into the old Merle Norman building on Main Street, Moore used a “beat up chair and a metal cabinet,” as well as the $140,000 from City Hall, to breathe life into an organization that has since become a leader in tourism promotion. In doing so, the CVB has helped transform Santa Monica from a sleepy beach town at the end of Wilshire Boulevard into the progressive, environmentally conscious,

Gary Limjap

cosmopolitan city it is today. “We started that day with a legal pad and asked ourselves: How does one create the best marketing agency in the nation?” recalled Moore, the director of the Marina del Rey CVB since 2001. “At first, no one knew where Santa Monica was … We had hotels that regMike Tittinger miket@smdp.c istered themselves as being in Los Angeles, om competing against more than 200 others CIVIC PRIDE! instead of registering in Santa Monica Wares like this T-shirt at the Convention and because it just had no name recognition. Visitors Bureau kiosk on the Third Street SEE CVB PAGE 11

fall stackables

(310) 586-0339

Promenade help the non-profit CVB earn its keep and contribute to the city.

SMALL BUSINESS STARTUP? Let me help you succeed CONSULTING • BOOKKEEPING • PLANNING TAXES

It’s all about you... The client

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(310) 395-9922

331 Wilshire Blvd. Santa Monica 2 Hours Free Parking (Behind Store) Monday-Saturday 10am-6p10.451.1349 • www.readersjewelers.com

100 Wilshire Blvd., Suite 1800 Santa Monica 90401


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