INSIDE SCOOP
COMMENTARY
LOCAL
TAKING IN SOME FRESH AIR PAGE 3 OUR KIDS KNOW WHAT TIME IT IS PAGE 4 SMC’S CURTAIN CALL PAGE 8
WEDNESDAY, OCTOBER 24, 2007
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Volume 6 Issue 294
Santa Monica Daily Press
UCLA LOOKS TO STAY PERFECT SEE PAGE 12
Since 2001: A news odyssey
THE HAVE YOU SEEN MY BASEBALL? ISSUE
ENVIRONMENT
TROUBLE IN THE AIR
City honored for shoring up air quality, but residents warned not to breathe deep today STORY BY MELODY HANATANI PAGE 3
Photo courtesy of Frank Cappello
Come one, come all Visitors Bureau has had open arms for 25 years BY KEVIN HERRERA Daily Press Staff Writers
CITYWIDE When Beverly Moore was put in charge of running the newly created Convention and Visitors Bureau a quarter century ago, she didn’t have a staff and she didn’t have a multi-million dollar budget. She was just happy to have a desk. Situated in the back office of a graphic
design firm tucked into the old Merle Norman building on Main Street, Moore used a “beat up chair and a metal cabinet,” as well as the $140,000 from City Hall, to breathe life into an organization that has since become a leader in tourism promotion. In doing so, the CVB has helped transform Santa Monica from a sleepy beach town at the end of Wilshire Boulevard into the progressive, environmentally conscious,
Gary Limjap
cosmopolitan city it is today. “We started that day with a legal pad and asked ourselves: How does one create the best marketing agency in the nation?” recalled Moore, the director of the Marina del Rey CVB since 2001. “At first, no one knew where Santa Monica was … We had hotels that regMike Tittinger miket@smdp.c istered themselves as being in Los Angeles, om competing against more than 200 others CIVIC PRIDE! instead of registering in Santa Monica Wares like this T-shirt at the Convention and because it just had no name recognition. Visitors Bureau kiosk on the Third Street SEE CVB PAGE 11
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