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Volume 7 Issue 289
Santa Monica Daily Press PEARLS OF WISDOM SEE PAGE 10
Since 2001: A news odyssey
THE TOUGH TIMES ISSUE
Bring on the Ocean Undefeated Samohi opens league play at Morningside High BY DANIEL ARCHULETA Managing Editor
INGLEWOOD An unblemished record is the type of thing that can go to the heads of young football players. Having gone 5-0 in the preseason, Santa Monica High School heads into Ocean League play at Morningside High School tonight with more than just X’s and O’s to worry about. Keeping emotions in check are as much a work in progress as is the game plan. “We’ve had some conversations about it,” head coach Zach Cuda said. “There is hype and the players are aware that people are more excited. We’re making a conscious effort to bring things back to that mental focus.” A stern grasp of the game plan and attention to details have led the Vikings to where they are thus far. A punishing running game led by senior running back Christian Ross, who has amassed 685 yards on 91 carries with 8 touchdowns in just four games, has powered the offense. A stingy defense that has given up just 39 points has kept the squad in every game. But, healthy doses of discipline and humility are what will keep the team on track, Cuda said. “They are very business-like, which is nice to see,” he said of his team. “They are being mature enough to start thinking about the league schedule. That is the only thing that matters.” He said that after the 28-14 home victory over Capistrano Valley High School in last week’s preseason finale his team was SEE VIKINGS PAGE 15
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TAKING A GANDER: John Taderosyan (right), sales consultant for Santa Monica Subaru, shows James Mitchell-Clyde the new Outback at the dealership on Santa Monica Boulevard Thursday. Auto sales are down nearly 20 percent compared to this same time last year.
Credit crunch impacts auto sales BY MELODY HANATANI Daily Press Staff Writer
DOWNTOWN Purchasing a car during the current gloomy economic times is the furthest thing from Laszlo Szucs’ mind. “Most people are at a loss right now,” the Santa Monica resident said. “There’s no way I would consider buying a car.” The sentiment is one reflected amongst consumers across the United States where the credit crunch and skyrocketing gas prices have put a dent in the automotive industry. The impact can be seen in the latest sales estimates by Santa Monica-based Edmunds.com, which just a few weeks ago said that new vehicle sales in September were down nearly 20 percent from the same
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time period last year. The automotive publishing company estimated that there would be less than one million units sold in September, the lowest since February 1993. “There’s a lot of concerns with the economy, housing and gas prices,” Jessica Caldwell, the manager of pricing and industry analysis for Edmunds.com, said. “It’s sluggish right now due to people being a little hesitant.” The experience has been mixed in Santa Monica where the clientele might not be as impacted by the credit crisis. “In tough times like this, I probably have the best product with the best fuel mileage, with the most loyal owner base in an area with unbelievable demographics,” Bill Rinker, the general manager of Toyota
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Santa Monica, said. “If I had to be a car dealer, it would at Toyota right at the moment.” The dealership, which is part of Mike Sullivan’s LAcarGuy.com network, has managed to maintain its sales level, which can be credited to the popularity of hybrid vehicles, Rinker said. Toyota Santa Monica is the second ranking Prius dealer in the country. “We still have a list of customers still wanting hybrids and we’re selling all the hybrids that we get,” Rinker said. “We’re in a very good area.” Over at Santa Monica Ford, Lincoln, Mercury and Subaru, which is operated under one dealership, there’s been a shift in
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