MONDAY, OCTOBER 15, 2012
Volume 11 Issue 284
Santa Monica Daily Press
ENDEAVOUR MAKES IT HOME SEE PAGE 3
We have you covered
THE READY TO SQUIRM? ISSUE
COMMUNITYPROFILES
FRED E. BASTEN
A guiding light
Brandon Wise.brandonw@smdp.com
MAKING FRIENDS: Fred E. Basten (middle) is recognized for 10 years or service as a travel counselor with the Santa Monica Convention and Visitors Bureau. With him are Jeff Jarow, CVB chairman, and Mayor Richard Bloom.
KEVIN HERRERA Editor-In-Chief
YAY!
Morgan Genser news@smdp.com Santa Monica players celebrate a 24-0 win over Ocean League rival Beverly Hills on Friday night at Corsair Field. Samohi improves to 4-3.
MAIN STREET Fred. E Basten is an accomplished author and chronicler, having penned or collaborated on nearly 40 books, including “Santa Monica Bay: Paradise by the Sea,” a pictorial history that is practically required reading for anyone who calls Santa Monica home. But he’s probably more well known for his other job as a travel counselor for the SEE CP PAGE 11
District partners with Samohi grads to rent venues BY ASHLEY ARCHIBALD Daily Press Staff Writer
SMMUSD The Santa Monica-Malibu Unified School District is partnering with a start-up company founded by two Santa Monica High School graduates to rent out auditoriums and other spaces and bring in new revenue to the district. The district agreed to list 12 spaces across eight different schools and facilities on Venyooz.com, a new website that creates a marketplace for institutions to make money on under-used space. If the experiment is successful, officials may make more options available, said Carey Upton, the director of Theater Operations and Facility Permits with the
PROMOTE YOUR BUSINESS HERE! Yes, in this very spot! Call for details (310) 458-7737
district. “It might bring some traffic to some of the spaces that don’t have as much use,” Upton said. “We handpicked 12 spaces that right now are not getting a lot of use and if we can increase the use, it’s great, because that money will come back to the school to maintain those facilities.” Technically, the district already has a mechanism to rent out rooms, cafeterias or sports fields to the general public — it’s actually mandatory under a California state law called the Civic Center Act, which requires school facilities be made available to the community for recreational activities. Venyooz provides a new way to market those rooms to reach a larger audience,
Daily Press hosts candidates forum
expanding accessibility and, at the same time, giving the district a shot at muchneeded revenues. It could potentially cut down on paperwork for users, reducing the barriers between them and the rental space of choice. It also helped that the two co-founders, Lauren Shapiro and Alex Perelman, both have their roots in Santa Monica as Samohi grads. “I know they’re working to be a national corporation, but for us, to be one of the first pilot groups and the first school, it helps to know they know the school, the district and the town,” Upton said. “It
MAIN LIBRARY The Santa Monica Daily Press invites readers to its candidates forum dubbed Squirm Night. The forum takes place tonight at the Main Library at 601 Santa Monica Blvd. It begins at 6 p.m. in the Martin Luther King Jr. Auditorium. Candidates running for the Santa Monica City Council, Santa Monica-Malibu Unified School District Board of Education and the 50th Assembly District will be asked to
SEE DISTRICT PAGE 9
SEE SQUIRM PAGE 3
Gary Limjap (310) 586-0339 In today’s real estate climate ...
Experience counts! garylimjap@gmail.com www.garylimjap.com
By DAILY PRESS STAFF
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