INSIDE SCOOP
OPINION
PARENTING
ALL IN THE FAMILY PAGE 3 SEPARATION OF CHURCH AND STATE PAGE 4 TERROR IN A PLASTIC BAG PAGE 7
TUESDAY, SEPTEMBER 30, 2008
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Volume 7 Issue 275
Santa Monica Daily Press KEEPING HEARTS RACING SEE PAGE 14
Since 2001: A news odyssey
Being single doesn’t mean you’re alone
Aquarium welcomes new look for fall
BY MELODY HANATANI Daily Press Staff Writer
DOWNTOWN Santa Monica resident David Wright is single and proud of it. And the 65-year-old entrepreneur wants all singles to share his pride and take no shame in checking the “single” box. Wright is the founder of Singular Magazine, a locally-based journal that caters to the growing unmarried community in the Los Angeles area, a demographic that was previously untouched in the world of publications. The magazine seeks to eliminate the social stigma against single Americans that the only way to live happily is with a life-long companion, promoting the unmarried lifestyle as one that can be just as fulfilling. Approximately half of households across the nation are now headed by unmarried adults, according to the U.S. Census Bureau. That figure is slightly higher in California and Los Angeles, where approximately 52 percent and 55 percent of households are headed by single adults, Wright said. The inaugural issue was shipped earlier this month to 70,000 singles between the ages of 30-55 who live within a 14-mile radius of Santa Monica. All recipients of the first issue earn more than $100,000 a year for a combined spending power of more than $15 billion. The readers make up the upper 20-21 percent in income level, which is an attractive market for advertisers, Wright said. “In a lot of cases like myself, we are the sole decision maker in the household,” Wright said. “If I want to travel to the Virgin Islands, I don’t have to get approval or consensus. “Singles do have different buying habits than most married couples.” The magazine was born out of an idea to form an event company for people who are single. Wright first approached Kim Calvert — a freelance journalist whom he had commissioned for several jobs over the years — about the event company two years ago. Calvert, who had just gotten a print journalism degree, had little interest in the job until Wright mentioned that the events could be SEE MAGAZINE PAGE 11
BY MELODY HANATANI Daily Press Staff Writer
Brandon Wise brandonw@smdp.com
HARD AT WORK: Stephan Roggenbuck, a custom furniture maker, sets up new panels made of recycled milk cartons at Heal the Bay’s Santa Monica Pier Aquarium, which will be unveiling a new jellyfish exhibit when they open on Wednesday. The aquarium just completed a renovation that cost $150,000, money provided by a grant from the California Coastal Conservancy.
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SANTA MONICA PIER Amid the zinging of power saws and pounding hammers was an undeniable enthusiasm building within the walls of Heal the Bay’s Santa Monica Pier Aquarium on Monday, an excitement over the anticipated reopening that no construction noise could drown out. Work crews and volunteers are putting the finishing touches on a month-long renovation of the aquarium, which opens to the public on Wednesday afternoon after taking nearly the entire month of September off for a face lift. The 4,500 square-foot aquarium, which is operated by nonprofit environmental organization Heal the Bay, temporarily shuts down a few weeks after Labor Day every year for minor maintenance and modifications to its educational curriculum. This year was a different story as more than $150,000 was put in for a larger capital project that includes the installation of a new exhibit. “This year is the most ambitious work we’ve taken in a one-month period,” Randi Parent, the aquarium’s community outreach coordinator, said. Funded through a piece of a $650,000 grant received from the California Coastal Conservancy two years ago, the makeover includes the renovation of the aquarium’s southwestern corner from a simple informational exhibit on storm drain and trash to a new 180-gallon sea jelly kreisel, which is a round tank designed to protect the creature’s fragility. The new jellyfish section is perhaps the biggest undertaking in this year’s project as the corner also features a mural that covers more than two walls. Painted by Cleo Vilett, an artist from the San Francisco Bay Area, the mural — which depicts an oceanic scene — ties itself in with the jellyfish kreisel and an adjacent tank that will contain floating SEE AQUARIUM PAGE 9
GABY SCHKUD (310) 586-0308 EXPERIENCE DOES MAKE A DIFFERENCE! www.22ndstreethome.com