Santa Monica Daily Press, August 24, 2015

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Santa Monica Daily Press MONDAY, AUGUST 24, 2015

FAA delays Part 16 ruling BY MATTHEW HALL Daily Press Editor

SMO Santa Monica's ongoing con-

flicts with regulators over the Santa Monica Airport hit yet another speed bump last week when the Federal Aviation Administration issued an unexplained delay to one of the ongoing cases. The issue centers on an administrative proceeding triggered by national aviation associations and individuals claiming the disputed end date of an agreement between the City and the FAA expires in 2023, years later that City Hall had asserted. Regulators had promised a decision on the issue and City staff was expecting a formal response by the end of last week. Instead, they received a brief paragraph.

Volume 14 Issue 244

MY WRITE SEE PAGE 4

Cutting out the middle man Santa Monica-based company connects artisans, consumers around the globe

SEE AIRPORT PAGE 4

Boaters mapping Pacific garbage arrive in San Francisco

Courtesy photos

ARTISTS TAKE CONTROL: Co-founder and CEO of NOVICA, Roberto Milk, helps artisans around the globe sell their goods on their own terms.

OLGA R. RODRIGUEZ

BY JENNIFER MAAS

Associated Press

Daily Press Staff Writer

SAN FRANCISCO Scientists and volun-

CITYWIDE Roberto Milk, co-founder and CEO of NOVICA, will tell you that one of the things that makes him so proud of his company is that their home base of Santa Monica is also their No. 1 per capita sales location. Milk said NOVICA's artisanal products from around the globe sell well in other locations too. So there has to be something specific to Santa Monica that makes it their largest customer base. Something special about the City. “I'm very inspired by our support locally. Santa Monica is a place that supports individuals and art,” Milk, 41, said. “[Santa Monica] has heart and is a city known for that. It feels like a natural place to be located. It is nice to be in a city that supports the same ideals. So it is interesting that Santa

teers who have spent the last month gathering data on how much plastic garbage is floating in the Pacific Ocean returned to San Francisco on Sunday and said most of the trash they found is medium to large-sized pieces, as opposed to tiny ones. Volunteer crews on 30 boats have been measuring the size and mapping the location of tons of plastic waste floating between the West Coast and Hawaii that according to some estimates covers an area twice the size of Texas. "It was a good illustration of why it is such an urgent thing to

Monica is our No. 1 market in the world. Not just cause we're located here.” NOVICA, partially owned by National Geographic, is a company that gives artisans around the world control over selling their goods. The artisans name their price and sell to buyers through NOVICA's online, fair-trade marketplace. Founded in 1999, NOVICA has local sourcing and direct-shipping offices in eight global regions (Peru, Brazil, Central America, Mexico, India, Thailand, Bali and West Africa) where artisans can take their goods, cutting out the middlemen who are normally involved in sales of artisans goods in these regions. It is this idea of cutting out the middlemen, who often take advantage of the artisans, which first gave Milk the idea for SEE ARTISANS PAGE 3

SEE WASTE PAGE 5

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