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Santa Monica Daily Press MONDAY, AUGUST 10, 2015
Volume 14 Issue 232
MY WRITE SEE PAGE 4
Going beyond medicine to fight cancer UCLA SIMMS/MANN CENTER OFFERS FREE SUPPORT SERVICES AMID FUNDING UNCERTAINTY
BY JEFFREY I. GOODMAN Daily Press Staff Writer
BIG FISH Matt Hall
Joshua Capshaw caught a hammerhead shark on the Santa Monica pier on Aug 8.
UCLA Surgeries, drugs and chemotherapy could be used to address the cancer cells above Aaron Atkins’ left eye. But they weren’t going to strengthen his resolve or raise his spirit. Luckily for the 30-year-old Santa Monica resident, he had the UCLA Simms/Mann Center for Integrative Oncology. Since being diagnosed with neurotropic melanoma more than three years ago, Atkins has regularly visited the center, which offers a variety of support services at little or no cost to cancer patients. “Simms/Mann has been instrumental in getting my mind right,” he said. The center has played such an integral role in Atkins’ battle that he and friends are donating half the proceeds from their T-shirt campaign, which wrapped up Aug. 1, to Simms/Mann. And his financial support comes at a pivotal juncture for Simms/Mann, which serves about 2,400 patients each year with an annual budget just under $2 million. The center, which relies heavily on philanthropic support, is losing significant funding for the young adult programming that Atkins has accessed. Whereas one treatment of chemotherapy can cost a patient’s family $10,000, the Simms/Mann center needs just $1,000 per patient to provide psychological and emotional support, according to center director
Courtesy photo
RECOVERY: Cancer patients like Atkins recuperate with help from the UCLA Simms/Mann Center.
Anne Coscarelli, a longtime Santa Monica resident. Many of the center’s services are offered without fees to account for the financial burdens placed on cancer patients and their families, she said. “You can see a psychologist or social worker for less than it costs you to park at UCLA,” Coscarelli said of the center’s services. “When you’re dealing with cancer, medicine is important but it isn’t enough.” That’s a dynamic with which Atkins became familiar after doctors found cancer around his left eye. He said he underwent surgery and numerous SEE UCLA PAGE 5
Dessert-centric businesses find success in Santa Monica BY SEAN MCDONALD Daily Press Intern
CITYWIDE For a place that appears to be so health conscious,
Nicholas Salazar
BAKERY: As health conscious as Santa Monicans are, they still keep the town’s bakers in business.
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Santa Monica sure buys a lot of desserts. The city is full of bakeries, ice-cream shops and other business that specialize in selling sweets. There are currently 25 bakeries licensed to operate in Santa Monica and 17 ice cream/yogurt stores. With all these options you would expect there to be a lot of competition. But according to several business owners that isn’t necessarily the case. “The largest part of the business is the trade, like contractors, the yacht club, the beach club,” said owner of Caprice
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French Pastries, Jean-Louis Kippelen. “There is competition but we sell to another part of the market.” This idea of catering to different customer demographics seems to be a trend among many of Santa Monica’s dessert-centric businesses. Johnny Rocco, the owner of Rocco’s Cheesecake sells his desserts to an entirely different part of the market than Kippelen. Rocco has cultivated a presence with the aid of his website and, most importantly, with Yelp. This has allowed him access to a large customer base that uses these online tools to satisfy their sweet tooth. “Yelp has been really good, people are just raving about Yelp,” said Rocco. “90 percent of everybody new that comes SEE SWEETS PAGE 3
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