Santa Monica Daily Press, July 27, 2009

Page 1

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MONDAY, JULY 27, 2009

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Volume 8 Issue 226

Santa Monica Daily Press YOUTH MOVEMENT SEE PAGE 7

COMMUNITYPROFILES

RUTHANN LEHRER

We have you covered

Credit card fees wallop merchants BY NATALIE JARVEY Special to the Daily Press

WILSHIRE BLVD. Shopping for new shoes

Brandon Wise news@smdp.com

THE SMALL BUSINESS ISSUE

or groceries for tonight’s dinner? What about a birthday gift for a friend? It’s easy — just pull out the plastic. But what shoppers might not realize is that every time they swipe that credit or debit card, the merchant is actually incurring a fee. Franchisees of local 7-Elevens are speaking out against these fees — known in the business as interchange fees — in a nationwide campaign to collect one million signatures to send to lawmakers in Washington D.C.

A Santa Monica 7-Eleven on Wilshire Boulevard has collected more than 240 signatures since the campaign began two weeks ago. The goal is to gain more control over how the interchange fees are set. “It’s really unjust. It’s not fair,” said Tim Domeno, the franchisee of the 7-Eleven on Wilshire. More than 6,300 stores across the country are participating in the campaign, which has gathered nearly 16,000 signatures, to combat what they are calling unfair credit card fees. These fees are a small percentage of the price of a sale that a merchant pays its bank when a customer uses a credit or debit card.

An interchange fee is then paid by the merchant’s bank to the cardholder’s bank. Franchisees are saying that credit card companies do not negotiate these fees with merchants, which can cut an average of $28,000 from a 7-Eleven store’s revenue annually. Domeno, who said 40 percent of his revenue comes from credit card sales, estimates his loss will be even greater. “7-Eleven, we’re a small convenience store. The average transaction is $5,” Domeno said. “When you start taking a credit card fee, that’s a lot of the percentage of profit you make on that transaction.” SEE FEE PAGE 10

LEHRER

Passion for preservation gets better with age BY EMMA TROTTER Special to the Daily Press

DOWNTOWN Despite working in preservation most of her adult life, Santa Monica Conservancy and Landmarks Commission member Ruthann Lehrer said she didn’t have plans of protecting historic structures early on in life. She just “fell into it.” Now, she certainly doesn’t shy away from labels — her license plate is “PRESRVS.” “That really shows where her heart is,” said Roger Genser, who works with Lehrer on the Landmarks Commission, members of which are appointed by City Hall to designate buildings as historic and give them certain legal protections. Lehrer, a 35-year Santa Monica resident, serves as architectural historian on the commission. “She fills that slot absolutely masterfully because she has such a great knowledge of architectural history and its relation to historic buildings,” Genser said. “I listen carefully when she speaks because she adds so much to the meetings.” “She has a high level of ability to adapt to all different situations, apply her experience and draw conclusions,” added Nina Fresco, another commission member. Most of the time, Lehrer said, the commission does a pretty good job, but it has Brandon Wise news@smdp.com

SEE CP PAGE 11

CASH OR CARD? Jen Leiweke slides her credit card to pay for her coffee at the 7-Eleven on Wilshire Boulevard and Seventh Street Friday.

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