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Volume 16 Issue 206
@smdailypress
New Postmaster brings new customer focus to Santa Monica
WHAT’S UP WESTSIDE ..................PAGE 2 WHAT’S THE POINT? ......................PAGE 4 YOUR COLUMN HERE ....................PAGE 5 CRIME WATCH ................................PAGE 8 MYSTERY PHOTO ............................PAGE 9
@smdailypress
Santa Monica Daily Press
You might be annoyed if you think the line is too long at the local post office or your mail is always late but there’s at least one man in Santa Monica who is guaranteed to be at least, if not more, concerned about the issue than you are: new Post Master Noel Hodges. Hodges has been on the job since April and he said he wants to define his term in Santa Monica as an exercise in customer service. “All customers have an option,” he said. “They’re out there choosing to come to the Post Office and
said if a carrier physically moves quickly, they should be assigned to a route with extensive walking while someone who reads quickly can be assigned to a route with extensive sorting such as large apartment buildings. He said part of his approach is educating the existing staff. For mail carriers that means evaluating how they deliver and looking for efficiencies. “We can track every carrier and know where they are for real-time management,” he said. “We can increase the on-street observations SEE POSTMASTER PAGE 6
smdp.com
Bad behavior is trending online, inspiring it in real life SANDY COHEN
Daily Press Editor
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mailing a letter and we have to make them feel like ‘thankyou for coming.’ Customers don’t have to come to us, we need to treat them with dignity and respect. I don’t think any complaint is too small, I want to address all of them.” To learn the routes, Hodges has taken what he calls “field trips” with carriers and gained an understanding of the community. He has also fielded complaints from locals and implemented technological upgrades to help track and streamline delivery. In some cases, he said improved service was simply about matching skills to problems. For example, he
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MATTHEW HALL
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1760 Ocean Avenue
AP Entertainment Writer
Young children know that name-calling is wrong. Tweens are taught the perils of online bullying and revenge porn: It’s unacceptable and potentially illegal. But celebrities who engage in flagrant attacks on social media are rewarded with worldwide attention. President Donald Trump’s most popular tweet to date is a video that shows him fake-pummeling a personification of CNN. Reality TV star Rob Kardashian was trending last week after attacking his former fiancée on Instagram in a flurry of posts so
explicit his account was shut down. He continued the attacks on Twitter, where he has more than 7.6 million followers. While public interest in bad behavior is nothing new, social media has created a vast new venue for incivility to be expressed, witnessed and shared. And experts say it’s affecting social interactions in real life. “Over time, the attitudes and behaviors that we are concerned with right now in social media will bleed out into the physical world,” said Karen North, a psychologist and director of the University of SEE BEHAVIOR PAGE 7
PARKS
Photos by Brandon Dawson Santa Monica is celebrating Park and Recreation Month with activities all month long. Reed Park is one of the location for the activites, see page 3 for more information.
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