Santa Monica Daily Press, June 22, 2007

Page 1

INSIDE SCOOP

COMMENTARY

CRIME WATCH

COMMUNITY DEBATES INCLINE PAGE 3 CHURCH IS HOME TO SUPERHEROS PAGE 4 SMOKING DANGERS PAGE 6

FRIDAY, JUNE 22, 2007

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Volume 6 Issue 190

Santa Monica Daily Press

NAUGHTY FISH SEE PAGE 9

Since 2001: A news odyssey

THE SICK AND MIRED ISSUE

EDUCATION

DAY TO SAVOR Senior class is 153rd in Samohi history STORY BY BY MELODY MELODY HANATANI HANATANI PAGE PAGE 12 12 STORY

Developers learn to play nice Owners of Santa Monica Place, Travelodge decide to support each other’s local projects BY KEVIN HERRERA I

Daily Press Staff Writer

CITY HALL Plans to rip the roof off Santa Monica Place and make it into an open-air shopping center received two significant endorsements this week — one from the Planning Commission and the other from a local hotel operator who was poised to oppose the remodel. Michael Farzam, whose family operates Santa Monica Beach Travelodge and Pacific Sands Motel on Ocean Avenue, was prepared to speak out against the mall project because its owners,

Five generations of family jewelers

Macerich Co., had come out against plans his family has to tear down their two aging hotels and replace them with a new one. Officials with Macerich expressed concerns about the planned hotel being too tall at the permitted 45 feet and would, therefore, block one of the few remaining views of the Pacific Ocean, views which Macerich is relying on to help attract shoppers to a third floor dining area featuring upscale restaurants and traditional, cheap eats. At present, the food court is located on the first floor of the mall. Macerich, which is based in Santa Monica, wrote a letter to city officials in 2005 opposing the Farzam family’s plans to increase the total number of units at the two hotels, widely considered to be one of the few moderately priced hotels in Downtown. The Convention and Visitors Bureau has often called for more moderately-priced rooms to cater to tourists on a budget, as well as business travelers. Following that letter, an attorney for the Farzams went on the offensive, framing the issue as a modern day David and Goliath.

Gary Limjap (310) 586-0339

Monday-Saturday 10am-6pm

331 Wilshire Blvd. Santa Monica 2 Hours Free Parking (Behind Store) 310.451.1349 • www.readersjewelers.com

It’s all about you... The client

The two parties have since held discussions and finally came to an agreement on Wednesday, just hours before Macerich was to present its concept plan for Santa Monica Place to the Planning Commission. The two parties have agreed to be supportive of one another and to collaborate on ways to make both projects successful. “We have decided to be neighborly and support one another in doing what is best for the city and the community,” said Farzam, who seemed relieved as he stood outside the City Council Chambers on Wednesday, waiting for his chance to speak before the commission and offer his support for Macerich. “We are going to work with them in finding ways to reduce heights,” Farzam said, mentioning such methods as installing smaller air conditioning equipment and lowering a parapet. The agreement only makes sense for the two neighboring parties, said Bob Aptaker, vice president of development for SEE AGREEMENT PAGE 12

BACK OR UNFILED TAXES? ALL FORMS • ALL TYPES • ALL STATES SAMUEL B. MOSES, CPA

(310) 395-9922 100 Wilshire Blvd., Suite 1800 Santa Monica 90401


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