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WHAT’S UP WESTSIDE ..................PAGE 2 CAL RACE WEEK ............................PAGE 3 CURIOUS CITY ................................PAGE 4 CRIME WATCH ..................................PAGE 8 MYSTERY PHOTO ............................PAGE 9
WEDNESDAY
05.31.17 Volume 16 Issue 171
@smdailypress
@smdailypress
Santa Monica Daily Press
Local money for local causes
Downtown Santa Monica tests “Scramble Guards” over Holiday weekend
BY MARINA ANDALON Daily Press Staff Writer
BY KATE CAGLE Daily Press Staff Writer
Along with the hordes of tourists looking for some Southern California sun last Memorial Day weekend locals may have noticed some other newcomers to Downtown Santa Monica – crosswalk guards. The guards, sporting red board shorts, inflatable rescue rafts and a dab of zinc oxide on their noses, spread out among twelve intersections in the downtown area and helped pedestrians navigate the diagonal crosswalks. While they looked like actors in a viral marketing campaign, they were actually paid and organized by the business organization Downtown Santa Monica, Inc. “I think generally the idea of scramble crosswalks is newish to everyone,” CEO Kathleen Rawson said in an interview with the Daily Press. “Unfortunately we’ve had a lot of pedestrian/vehicle accidents already in 2017 and we thought we would help increase awareness of Courtesy Photo
SCRAMBLE: Crossing guards were at Downtown intersections this weekend.
SEE GUARDS PAGE 6
CARING
smdp.com
Courtesy Photo
The SAM Initiative has announced five grant recipients totally $225,000 in donations to Students for Students, Kids in the Spotlight, Safe Place for Youth, Grameen American and Homeboy Recycling. The organization represents a group of Westside individuals who pool their financial resources and experiences to help fund and support the organization as they continue to promote social change. Santa Monica resident Marcie Goldstein is a proud mother of two, and dedicates much of her time to various communities from Inglewood to the Westside as a member. The non-profit organization was founded by Mindy Freedman in 2013. The organization stands for supporting sustainability, accountability and movement within the greater Los Angeles area. Goldstein has been an active member for the past two years. She said, “I had met Mindy (Founder of SAM) and I was just impressed with the kind of person she is and everything about her. Instantly I was blown away by the mission and the work she was doing.” The organization seeks to select causes and organizations that help to address many of the critical issues facing the greater Los Angeles area. They continue to focus on the main issues like homelessness, the foster youth community, environmentally and sustainability issues and creating an equal economic opportunity for the underserved population. Freedman recently stated, “Our collaborative process of
WISE & Healthy Aging held their “Celebration of Caring” event recently. See page 5 Community Briefs for details. SEE DIFFERENCE PAGE 7
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