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MONDAY, APRIL 7, 2008
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Volume 7 Issue 125
Santa Monica Daily Press
RESPONSIBILITY FIRST SEE PAGE 13
Since 2001: A news odyssey
THE CUPCAKES ARE TASTY ISSUE
Coach seeks new leaders BY JON HABER Special to the Daily Press
SAMOHI In case fans haven’t noticed, this isn’t the same
Brandon Wise brandonw@smdp.com
Santa Monica High School baseball team that rode a hot streak to a CIF-SS finals appearance last year. Seventeen games into the schedule, the 2007-08 Vikings are 8-9, behind last year’s 11-6 pace. The only full-time starter returning from last season’s team is junior left fielder Vince Lawrence. And, what might be the biggest change of all, Samohi has a new coach running the show. Rob Duron isn’t unfamiliar with baseball or Samohi. His coaching history dates back to 1978 and includes stints in Venice, Redondo, Westchester and Loyola Marymount University. Duron, who also teaches physical education at Samohi, coached the Vikings in 1991 before taking some time off to raise his children. Now, 16 years after his first head-coaching stint with the Vikings, Duron is back in Santa Monica, taking the head coaching job in October 2007.
NICE SWING: Paul Salazar, senior, takes batting practice at Santa Monica High School on Friday. Salazar is expected to be a team
SEE BASEBALL PAGE 10
leader by Head Coach Rob Duron. The Vikings have started the season 8-9 following last year’s appearance in the CIF-SS finals.
COMMUNITYPROFILES
AMY BERMAN
Bake shop owner meets Martha BY MELODY HANATANI Daily Press Staff Writer
DOWNTOWN Amy Berman sat thousands of feet in the air, a thousand thoughts running through her mind as she flew aboard a redeye cross-country flight from Los Angeles to New York City. Sitting with her were bags containing boxes and boxes of cupcakes, the best from the Berman family recipe, each adorned with the insignia, “MS.” The flight last month led to what could some day be perceived as a defining moment in Berman’s relatively young career as a pastry chef, for in the end, the Santa Monica business owner would learn that she had earned a spot on the “Martha Stewart Show,” a guest appearance on the kitchen mastermind’s segment, “Cupcake Week,” which aired all last week. The owner of Vanilla Bake Shop on Wilshire Boulevard, Berman’s journey on her way to becoming the co-founder of one of the area’s premier cupcake destinations started at a young age, spending afternoons
in the kitchen with her mother, baking cookies and delectable mini cakes. Those experiences with her mother, who passed away when Berman was 14, stuck over the years as the Hermosa Beach resident continued to bake as a hobby, using her mother’s recipes, even as she went away to college in San Luis Obispo and later began a career in the entertainment industry. “When I’m baking, it reminds me of being with her,” Berman said. “She’s not around anymore, but when I’m baking, I feel like the memories of her are alive.” Berman was a writer’s assistant on the “Will & Grace” television show when she felt the need to change gears. Her husband, Jeremy, who was also working in entertainment, encouraged his wife to pursue her dreams of becoming a chef, encouraging Berman to enroll in the California School of Culinary Arts in Pasadena, a Le Cordon Bleu accredited institution. Jeremy Berman also decided to make a career change of his own, going for his law degree. After finishing culinary school, Berman started her own dessert catering business called Amy Babycakes, handling weddings
Gary Limjap (310) 586-0339
Photo courtesy Martha Stewart
BIG TIME: Amy Berman, left, earned the opportunity to appear on the ‘Martha Stewart Show’ recently. Berman, who owns Vanilla Bake Shop, was featured on a show about cupcakes.
and other private events. It was through this experience that Berman would fine tune her cupcake and pastry recipes, gathering feedback from the clients that she served at the private events. Then in 2007, Berman and her husband decided to make another career jump, this
platinum
time as the owners of a retail business in Santa Monica. On July 10 of last year, the couple opened Vanilla Bake Shop, joining the scores of other cupcake shops in the Los Angeles area, includ-
TAXES ALL FORMS, ALL TYPES, ALL STATES
BACK TAXES • BOOKKEEPING • SMALL BUSINESS
It’s all about you... The client
SAMUEL B. MOSES, CPA 331 Wilshire Blvd. Santa Monica 2 Hours Free Parking (Behind Store) Monday-Saturday 10am-6pm • 310.451.1349
• www.readersjewelers.com
(310) 395-9922 100 Wilshire Blvd., Suite 1800 Santa Monica 90401
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