Santa Monica Daily Press, February 18, 2013

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MONDAY, FEBRUARY 18, 2013

Volume 12 Issue 85

Santa Monica Daily Press

TOXIC RECIPE? SEE PAGE 6

We have you covered

THE NO SCHOOL ISSUE

Saving animals through choice

HIGH SCHOOL BOYS’ BASKETBALL

Samohi eliminates Alhambra from CIF-SS playoffs

BY ASHLEY ARCHIBALD Daily Press Staff Writer

BY HENRY CRUMBLISH

School. “My grandparents would always say ‘my grandson is going to perform at Carnegie Hall.’ They said it in a joking way, but the fact that it’s actually happening is really crazy.” Composer and conductor, Russell Steinberg, researched tour companies that put on professional concerts and sent out

SUNSET PARK A premium dog food brand with celebrity firepower has set up shop in Santa Monica, but this chow company put as much stock in how many animals it feeds as how well it feeds them. FreeHand is to dog food what TOMS is to shoes — for every bag of specialized kibble purchased, another will be donated to a local shelter or dog rescue. In Santa Monica’s case, that’s Santa Monica Animal Shelter and Take Me Home, a mobile rescue organization that takes dogs off of “death row” at the county pounds. That local aspect was important to Tom Bagamane, serial entrepreneur and cofounder of FreeHand. Bagamane has worked for the past two years to create not only a brand of dog food that the canines both enjoy and meets their needs, but a business model that can support the one-for-one proposition. In the six months since the product launched, the company has already given away 16,000 pounds of its Rescue-1 dog food, a formula that can be eaten by most dogs regardless of size or breed. That’s 46,000 meals that shelters haven’t had to buy, allowing them to spend money on things like vaccinations and medical care. “It’s a model that has yet to be seen in the pet food industry,” he said. That model was a selling point for Fit Dog Sports Club, the only Santa Monica store currently offering the product, according to FreeHand’s website. “We liked the idea of high-quality food and the character of FreeHand itself,” said Terrance Walker, manager at Fit Dog. The company chooses to donate its free food to the Lange Foundation, a group that rescues homeless animals. “It’s all about giving,” Walker said. “It’s doing really well, catching on with clients.” Bagamane hopes it will also improve adoption rates as healthier, happier, welladjusted dogs have a better shot at rescue. The Humane Society of the United States estimates that between 3 and 4 million dogs and cats are euthanized each year, in part because no one brought them home.

SEE NYC PAGE 11

SEE FOOD PAGE 10

Special to the Daily Press

SAMOHI The Santa Monica High School Vikings made short work of the Alhambra Moors in the first round of the CIFSouthern Section Division 1A playoffs on Friday at home. The No. 2 seeded Vikings routed the Moors, 75-32, taking only an hour to do so. By the time the third quarter rolled around, fans in the away section were begging for a forfeit. Coming into the playoffs, Alhambra lost four of its last five games and forfeited the final two games of the season. “I just wanted to come out hard,” said Samohi’s Jordan Mathews, who did a little of everything recording 17 points, four rebounds, one steal and one assist in round one of the playoffs. Like all the greats, Mathews adjusts his play to the needs of his team. Of his 17 points, Mathews scored 13 of them in the first half. After putting on a scoring clinic he shifted his focus to defense. “I honed-in on defense today, I tried to be as intense on defense as on offense,” said Mathews. The Moors were left reeling from this intensity, as they only managed to score 18 points in the first half and even less in the second. Alhambra was unable to find any rhythm offensively and ran their game through

Morgan Genser. editor@smdp.com

MAKING MOVES: Santa Monica's Troy Maloney goes up for a lay-up while Alhambra's Alex

SEE SAMOHI PAGE 9

Lieu tries to apply defense on Friday. Samohi won the first round playoff game, 75-32.

Local students to take over Carnegie Hall BY MYA MCCANN Special to the Daily Press

SANTA MONICA Many musical legends have performed in New York City’s Carnegie Hall over the years. Later this month, 12 students from Santa Monica schools will add their names to that inspirational list. The Los Angeles Youth Orchestra is hit-

ting the big time. Students from over 60 L.A. schools, ages 8 to 18, are honored with the opportunity to perform a special concert at the historic venue. “When I realized this was an actual performance, and that the public would be buying tickets to see it, I couldn’t believe it. Some professionals don’t even get to do this,” said 15-year-old oboe player Iden Ameri, a student at Santa Monica High

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