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WEEKEND EDITION
02.06.16 - 02.07.16 Volume 15 Issue 70
@smdailypress
WHAT’S UP WESTSIDE ..................PAGE 2 FREE HISTORY ................................PAGE 3 SMART THINKING ..........................PAGE 4 MOVIE REVIEW ................................PAGE 5 NEW MYSTERY ..............................PAGE 13
Santa Monica Daily Press
smdp.com
Busy night expected for packed council agenda BY MATTHEW HALL Daily Press Editor
If you watch a Big Blue Bus drive slowly past the Civic Auditorium while walking toward City Hall to pay for a permit, you’d pretty much have covered every topic at the Feb. 9 City Council meeting. According to the agenda (posted online at www.smgov.net/departments/clerk/agendas.aspx) Council will adjust several speed limits, begin deliberation about the future of the Civic Auditorium site, revise the advertising policy for BBB and hear an update on City finances. SPEED LIMITS
According to the staff report speed limits were erroneously adjusted last year on several sections of road. Council will discuss
returning those roads to a 25 mph limit. Covered roads include: Olympic Boulevard from 4th Street to 11th Street, 16th Street from Montana Avenue to south City Limit, 21st Street from Ocean Park Boulevard to Dewey Street, 22nd Street from Pico Boulevard to Ocean Park Boulevard, 24th Street from San Vicente Boulevard to Ocean Park Boulevard, Airport Avenue from 23rd Street to east City Limit, Alta Avenue from 7th Street to 14th Street, Chelsea Avenue from Wilshire Boulevard to Santa Monica Boulevard, Michigan Avenue from 7th Street to 17th Street, Navy Street from Highland to Lincoln Boulevard. Additional reductions will be made as a result of a 2014 speed survey. Reductions include: SEE COUNCIL PAGE 11
It all ‘ads’ up for Samohi grad Acclaimed commercial copywriter keeping an eye on Super Bowl spots BY JEFFREY I. GOODMAN Daily Press Staff Writer
WIN FOR SMC WOMEN
Morgan Genser
The Santa Monica College womens basketball team hosted Los Angeles Valley College in a Western State Conference basketball game Feb. 3 and won 70-64, improving their record to 3-6 in conference play and 7-16 overall. Pictured are Oshaela Gray, Keonna Evans, Katlyn Flores and Roberta Hays.
As an avid sports fan, Lincoln Boehm was almost always in front of a TV for the Super Bowl, excited to see the action on the field on the NFL’s biggest stage. To him, the commercials didn’t matter much. Recently, though, his priorities have changed. On Sunday, when he sits down to watch the Denver Broncos battle the Carolina Panthers in Super Bowl 50, he’ll be paying closer attention to the ads. “Now I probably care more about watching those than the game,” he said. “It’s not even that I love watching commercials. It’s just, being privy to what goes into
making a commercial and a Super Bowl commercial specifically, the crazy process that it is, with these rushed timelines, it’s fun to see what agencies and brands pulled it off and which fell short.” Boehm has learned a thing or two about the world behind brand messaging, particularly when it comes to the mostwatched American sporting event. The Santa Monica High School alumnus worked on a spot that aired in the runup to the Super Bowl two years ago, a highlight of his blossoming career as an advertising copywriter. SEE GRAD PAGE 8