How Do Direct Selling Companies Contribute to Making India Self-Reliant? We know the impact of COVID-19 has been stressful for all economies across the world. Especially India has been economically struggling as various industries experienced a downward slump in demand. However, in the phase of this adversity, direct selling companies have emerged as an exception. Some best direct selling companies in India have witnessed rapid growth during these uncertain times, which further help the country become self-reliant.
How are Direct Selling Companies Immune to Declining Economy? The growth of top direct selling companies in India has been driven by FMCG nutrition and wellness products. Unlike many other industries, this sector has been immune to the decline in demand for several reasons: The first reason is a huge demand for FMCG products, especially related to health, such as immunity boosters, fat burners, gainers, nutritional products, and other health and wellness-related products. The second reason is that people are taking health very seriously, and hence, they are investing more money towards health products to keep their immunity higher during the onslaught of COVID-19 omicron and other variants.
Role of Direct Selling Companies in Making India Self-reliant Recent data shows that more than 37% of youth that comes in the age group of 21 to 24 years are unemployed. South Asia Economic Focus (Spring 2018) indicates that this age group is growing by 1.3 million a month. This young population needs opportunities to support themselves, and if not addressed, the country could face huge social unrest. Due to the huge demand for FMCG products and health products, as we mentioned before, this particular sector has been able to employ more people under its wing and help them survive through this tough period. Through sourcing products and recruiting talent across the country, homegrown direct selling companies are galvanizing 'Make in India' in India. Creating an Atmanirbhar nation means making every industry and every sector self-reliant. One potential source of this transformation is direct selling.