Smart Media
Working to Make the World a Better Place 2nd Quarter, 2012, Volume 1 Issue 1
Revolution In Advertising
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Would you rather pay $40,000 for 20 minutes per month or a one-time purchase of $400 for 81.5 hours per month? * 81.5 hours is an estimate based upon average monthly Internet usage
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hat is Top-of-Mind Awareness (TOMA) and why does every person in business hunger after it? Regardless of whether you are a one-person-army building your direct sales or affiliate business, or if you are a small business owner or a corporate executive, TOMA is your path to success. Top-of-Mind means that when someone thinks about a product or service that you sell, your name comes to mind first. Whether you distribute a health related product, an online digital product or manufacture widgets, if your audience does not think of you first, you stand no chance to convert them from a shopper to a client (or member).
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dditionally, if someone might be even slightly intrigued by an opportunity or purchase, you will want them to try yours first. How is this achieved? Traditionally, we would advertise on television, radio and billboards and in newspapers. But, what would it take to achieve TOMA with each of these and is there a better option?
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et’s say that it would only take 20 minutes of showing your logo, product or service to achieve awareness. Although it is highly unlikely that you could achieve Topof-Mind Awareness with most people in just 20 minutes, let’s see what research bears out in this example.
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f you ran your advertising over the next 30 days (trying to get at least the 20 minutes), what does research indicate about the length of time each person spends exposed to your brand?
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he conclusion is easy. Traditional advertising is high priced and probably does not deliver the length of impression required for TOMA. However Smart Media, in their digital online advertising, has created a system and package for all businesses that delivers the optimum Top-of-Mind Awareness for the smallest cost and risk with the maximum ROI. Additionally, business people will want to investigate the Smart Media Viral Lead Generation System.
How much would just 20 minutes cost us (ignoring high production costs)?
Research shows that the cost of traditional advertising can be 100 times that of digital advertising* page 24
A research comparison of the length of Impression shows that can easily be over 200 times more effective for digital online advertising*