How Office Space Design Can Impact Corporate Culture and Brand Image
It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team. An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image. Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office. Some basic aspects that make a difference include: Layout design The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind. Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required.