WHAT
CERTIFIED INSTITUTIONS SAY The Smart Campaign's Client Protection Certification program helps financial institutions demonstrate their commitment to delivering high quality products that help their clients. We know that Smart Certification works because Smart Certified Institutions are the best advocates for client protection.
SMART CERTIFICATION IS OBJECTIVE "FINCA Kosovo staff overwhelmingly viewed Smart Certification as a helpful, objective, third-party diagnostic and assessment of our practices... There isn't anything we would change about Smart Certification." - FINCA Kosovo Head of Legal
SMART CERTIFICATION HELPS DELIVER CLIENT-FOCUSED PRODUCTS “When you are certified, the client knows what he’s getting: the process of delivery respects the client, the product is client-friendly, you don’t over-indebt the client, the process of engagement is not hostile. The client knows that what you see is what you get.” - Grooming Centre Nigeria, Governing Council Representative
SMART CERTIFICATION ATTRACTS INVESTORS "Certification separates us from our competitors when we speak to investors. They immediately know we're a legitimate organization and that we play by international rules." - FINCA Kyrgyzstan Manager
SMART CERTIFICATION HELPS FINANCIAL INSTITUTIONS AFFIRM THEIR CLIENT FOCUS "For ASKI, the Smart Certification helped us streamline our internal processes to serve our clients better. Beyond the national and international recognition, we appreciate the mentoring and development process that we went through to make sure all our systems are client-responsive and clientcentric.” - ASKI Philippines Manager
SMART CERTIFICATION MOTIVATES CONTINUOUS IMPROVEMENT "Certification helps us improve our service to clients, and clients appreciate that. They feel [that they are] treated as equal partners, and [they] better understand their obligations. The certificate gives [financial institutions] an obligation to be even better." - CEO, EKI Bosnia and Herzegovina