Smart Water Magazine Media Kit 2025
Connecting waterpeople
Smart Water Magazine
SMART
WATER
MAGAZINE: DRIVING RESULTS AND REACHING WATER SECTOR LEADERS
Smart Water Magazine is the premier global communication platform dedicated to the water sector, reaching an influential audience of over 70,000 unique users each month and generating 100,000 page views. Our mission is to empower industry professionals and decision-makers by providing high-quality, actionable insights that drive sustainable progress, foster innovation, and deliver measurable results for our clients.
WHAT WE DO
At Smart Water Magazine, we gather, organize, and share essential knowledge on water management. Our comprehensive coverage includes key topics such as digitalisation, efficiency, climate resilience, and water security. Beyond our digital and print platforms, we reach 10,000 email subscribers who regularly receive our newsletters, exclusive invitations to webinars, and tailored campaign updates—keeping them connected to the latest trends, events, and innovations in the industry.
OUR AUDIENCE
Our readership consists of influential leaders, decision-makers, and technical experts across utilities, government agencies, engineering firms, technology providers, research institutions, and consultancy sectors. From North America and Western Europe to the Middle East and Asia-Pacific, our audience turns to Smart Water Magazine for in-depth insights on critical topics like digital transformation, infrastructure investments, climate adaptation, and sustainable water solutions.
OUR SERVICES
We offer a range of targeted services to amplify your brand’s reach and impact in the water sector:
>> Digital Advertising: High-visibility banner placements and sponsored content on our website, providing direct exposure to a highly targeted, engaged audience of water professionals.
>> Print Magazine Advertising: Our quarterly print publication provides premium ad spaces, positioning your brand alongside insightful industry content to reach key decision-makers.
>> Webinars and Virtual Events: Professionally organized webinars and online events that connect your brand directly with a qualified audience of water sector experts, fostering engagement and interaction.
>> Custom Content: Collaborate with our editorial team to develop tailored articles, interviews, and case studies that showcase your expertise and unique solutions.
HOW WE CAN HELP YOU ACHIEVE RESULTS
Partnering with Smart Water Magazine provides access to a knowledgeable and engaged audience, offering a powerful platform to showcase your brand, solutions, and thought leadership. Our services are designed to maximize your reach, strengthen your brand’s presence, and connect you with the decisionmakers and professionals shaping the future of sustainable water management.
With Smart Water Magazine, your investment reaches the heart of the water industry, delivering results that matter. Let us help you communicate effectively and drive impact as we work together towards a resilient and prosperous future for water resources worldwide.
KEY TOPICS
DIGITALISATION
Digitalisation is a primary interest, with strong engagement in topics related to AI, IoT, and data analytics for water management. The emphasis on smart technologies, such as predictive maintenance, water loss reduction, and remote monitoring systems, reflects the sector’s shift towards data-driven decision-making and operational efficiency.
BUSINESS
Business-focused content, including investment trends, mergers, acquisitions, and corporate strategies, captures significant attention. This reflects the audience’s interest in understanding the economic opportunities and strategic growth areas within the water sector, especially as sustainable and technologically advanced solutions are developed.
EFFICIENCY
Efficiency is a critical theme, encompassing water savings, the waterenergy nexus, and circular economy principles. Readers engage with strategies that optimize resource use, reduce waste, and lower environmental impact, highlighting a focus on sustainable practices and innovation throughout the water value chain.
CLIMATE RESILIENCE AND EXTREME WEATHER
This theme combines climate change and resilience to events like floods and drought. Content on climate adaptation, flood management, and drought resilience appeals to those interested in proactive approaches to mitigate climate impacts on water resources, emphasizing the need for comprehensive planning and infrastructure adaptations.
WATER AND WASTEWATER TREATMENT
Water treatment technologies, including filtration, purification, and innovative treatment methods, as well as sanitation, are foundational topics. Engagement in this area reflects efforts to maintain high water quality standards for industrial and municipal applications, aligning with regulatory standards and sustainability goals.
DRINKING WATER
Drinking water topics, including quality control, accessibility, and safety standards, engage a broad audience. As pollution and climate change increasingly threaten water sources, the priority on safe and potable water remains critical for both urban and rural communities worldwide.
DESALINATION
Desalination is vital for regions with limited freshwater resources, particularly in arid and coastal areas. Readers are interested in advancements in technology, cost-efficiency, and large-scale projects that secure alternative water supplies, highlighting the role of desalination in achieving water resilience.
GOVERNANCE
Governance topics, including policy frameworks, regulatory standards, and institutional roles, are widely read by those interested in sustainable water use. Articles on governance emphasize the importance of transparent, equitable management and adaptation to environmental and economic challenges.
UTILITIES
Content on utilities, such as operational efficiency, service delivery, and infrastructure maintenance, appeals to industry professionals. Topics like smart technology integration, asset management, and customer service reflect an ongoing commitment to innovation and reliability within water utilities.
WATER SECURITY
Water security, covering issues of access, sustainability, and resilience, is a top priority. Content explores long-term planning to secure water resources in the face of climate change, population growth, and industrial demand, underscoring the importance of safeguarding water for communities, ecosystems, and economies.
REGIONAL ANALYSIS
>> NORTH AMERICA
(~37% OF TOTAL, APPROXIMATELY 287,000 USERS ANNUALLY):
North American readers are highly engaged with Digitalisation and Water Infrastructure topics, particularly around U.S. infrastructure investments and smart technologies for efficiency. States like Texas and California follow updates on Water Reuse and Desalination projects to address drought challenges, while Canada places emphasis on Climate Resilience and Efficiency, especially within the water-energy nexus.
>> WESTERN EUROPE
(~21% OF TOTAL, APPROXIMATELY 159,000 USERS ANNUALLY):
European readers focus on Water Crisis Management, Governance, and Efficiency. Key countries, including the United Kingdom, France, and Germany, lead in engagement with topics like Drought Management, Desalination, and Circular Economy practices. High interest in Climate Change impacts and Water Security reflects Europe’s priority on sustainable resource use, regulatory compliance, and infrastructure adaptation.
>> ASIA-PACIFIC
(~22% OF TOTAL, APPROXIMATELY 172,000 USERS ANNUALLY):
The Asia-Pacific audience shows strong engagement with Water Treatment and Digitalisation. India, Australia, and Singapore lead in readership, particularly in content related to Clean Water Access and Sanitation initiatives. Australia’s focus on Desalination and Efficiency reflects a commitment to securing water resources amid climate variability, while Singapore’s interest in Flood Management and Climate Adaptation underscores a proactive approach to urban water challenges.
>> MIDDLE EAST AND AFRICA
(~6% OF TOTAL, APPROXIMATELY 43,000 USERS ANNUALLY):
EAST AND AFRICA
The Middle East, led by Saudi Arabia, is deeply engaged with LargeScale Infrastructure Projects and Desalination to address water scarcity. Saudi Arabia’s interest in Procurement and Contract Awards indicates strong national investments, with additional readership in Efficiency projects that integrate the water-energy nexus. UAE and Qatar also focus on Stormwater Management and Water Security as they expand infrastructure to support sustainable urban growth.
>> LATIN AMERICA
(~2% OF TOTAL, APPROXIMATELY 12,000 USERS ANNUALLY):
Latin American readers are engaged with topics on Drought Management and Water Crisis Solutions, particularly in Mexico. Articles discussing Water Treatment, Circular Economy, and Climate Change Adaptation highlight the region’s commitment to sustainable practices and resilience strategies in response to water scarcity.
Print Edition
Since its launch in 2020, Smart Water Magazine Print Edition has become a key reference for decision-makers and professionals in the water sector. Over the past five years, we have published 24 issues that delve into the most critical topics shaping the future of water management.
Through in-depth interviews, feature articles, expert opinions, and case studies, the magazine provides a comprehensive perspective on the challenges, innovations, and opportunities in the sector. Each issue highlights remarkable success stories, offering valuable insights and solutions to our readers.
In 2025, we will continue publishing four issues per year, maintaining our quarterly frequency.
Our commitment remains unwavering: to provide high-quality content that empowers industry leaders, fosters innovation, and supports sustainable water management practices worldwide. Printed copies are sent to subscribers and also published online, ensuring broad global visibility and impact among the water sector’s most influential audience.
EDITORIAL CALENDAR FOR 2025 TOPICS INCLUDED
Frequency: Quarterly (four issues per year)
Main theme: each issue focuses on a specific theme that guides the process of content development.
Print run: 1,000 copies.
Distribution: Public authorities and companies in the water sector across the world (United States, Europe, Middle East, Africa, South-East Asia and Australia). Also available in interactive digital format.
Online viewing: 10,000 per issue.
TECHNICAL SPECIFICATIONS
Printing: Offset.
Dimensions: 205 x 265 mm + 3mm bleed.
FORMATS AND METHOD OF DELIVERY
Format: JPG (minimum 300 dpi), TIFF without layers or PDF at 300 dpi.
SWMPE 25 - March
DESALINATION/WATER SUPPLY
Content & advertising deadline: 7/03/2025
SWMPE 26 - June
SANITATION, WASTEWATER TREATMENT AND REUSE
Content & advertising deadline: 30/05/2025
SWMPE 27 - September
DIGITALISATION
Content & advertising deadline: 29/08/2025
SWMPE 28 - November UTILITIES
Content & advertising deadline: 31/10/2025
Water-energy nexus
Water supply
Treatment technologies
Membranes
Materials and equipment
Sanitation
Sustainable urban drainage
Wastewater treatment
Industrial water treatment
Sludge management
Public investment programmes
Public authorities
Utilities
Multilateral organizations
IoT
PPPs
Investments
Regulatory and policy issues
Water Economics
Risk Assessment
Research & Development
Circular Economy
Laboratories
Monitoring and control of water quality
Legislation
Digitalisation
Emerging contaminants
Laboratories
Circular economy
Water reuse
Biofactories
Connectivity
Remote reading
Artificial Intelligence
& Machine Learning
Big Data
Water-energy-food nexus
Emerging technological trends
Water quality
Stormwater management and urban drainage
Non-revenue water
Innovation
Legal framework
Investments
Financing
Green hydrogen
Carbon footprint
Investments
Sustainability
Public policies and legal framework
Platforms
BIM
Digital twins
Cybersecurity
Distribution efficiency
Business performance
Water security
Climate change
Sustainability and CSR
Communication and awareness
Digital Platform
Digital Platform
Smart Water Magazine is the leading online platform in the water sector, providing comprehensive, real-time coverage of the most relevant industry news.
This leadership has established Smart Water Magazine as the go-to meeting point for a global community of water professionals.
With a cutting-edge web design optimized for all devices, Smart Water Magazine ensures seamless access to essential information about more than 2,000 entities worldwide. Key digital spaces are strategically reserved to enhance the visibility and impact of our sponsors, maximizing their engagement with our highly targeted audience.
Smart Water Magazine's newsletters are a trusted source of curated news, analysis, and insights. With a subscriber base of over 10,000, these newsletters deliver the most relevant and actionable content directly to the inboxes of industry leaders and decision-makers, setting the pace for water sector updates.
Our presence on social media extends our influence even further, allowing us to share key developments effectively. On LinkedIn, the premier professional network, Smart Water Magazine maintains a vibrant page with a growing community of followers. Additionally, we are active on platforms such as X, Facebook, Instagram, and YouTube, where our content reaches a global audience, ensuring they remain informed and connected to the latest in the water sector.
Digital Campaigns: Web and Newsletter Advertising
Smart Water Magazine: The Perfect Platform for Targeted Digital Campaigns
Smart Water Magazine provides an unparalleled platform to connect your brand with a highly segmented audience of decision-makers in the water sector. Our digital solutions are designed to maximize your visibility and engagement through premium advertising spaces that target professionals shaping the industry’s future.
From high-impact web banners to sponsored newsletters, custom mailings, and immersive interstitial ads, Smart Water Magazine offers the tools you need to execute effective, targeted campaigns that deliver measurable results.
Web Banners: Visibility in Prime Digital Spaces
Position your brand in front of a global audience with our high-visibility web banners, displayed in strategic locations across SmartWaterMagazine.com.
Our banners are designed to maximize your reach, appearing prominently on the homepage and alongside content related to non-sponsoring organizations. Banner rotation ensures exposure across various categories, providing consistent visibility throughout the month.
TECHNICAL FEATURES
Formats: jpg, png, gif
Size: Optimized for seamless design integration
Maximum weight: 200 kb for efficient loading
Sponsored Newsletter: Direct Access to Key Decision-Makers
Engage directly with 10,000+ industry professionals by sponsoring our weekly newsletter. Your Box Text Ad will be featured prominently, ensuring your message reaches a highly targeted audience.
>> Placement: A premium position within the body of the newsletter for maximum visibility.
What’s Included:
>> Dedicated space for your message.
>> Customizable content to highlight your brand, services, or events.
Smart Water Magazine Weekly Newsletter
>> Sent every week, delivering curated content on critical water sector topics such as water treatment, digitalisation, utilities, and water security.
>> Optimized to keep readers informed and engaged with the latest industry news and trends.
Digital Campaigns: Mailing and Interstitial Ads
Mailing and Interstitial Ad: Powerful Tools to Engage and Generate Leads
At Smart Water Magazine, we focus on delivering high-quality leads and impactful brand visibility for our clients. With a specialized database of over 10,000 water sector professionals, including decision-makers and industry leaders, we provide unmatched reach and engagement opportunities.
Mailing: Personalized Campaigns for Precise Targeting
Our mailing service is designed to connect your brand directly with a highly segmented audience. Whether you aim to reach our entire database or focus on specific topics of interest, mailing ensures your message lands in the inbox of key professionals, creating immediate connections and maximizing impact.
>> Reach: Over 10,000 contacts.
>> Requirements: To ensure alignment with your campaign goals, the client must provide a ready-to-send HTML design.
Why Choose Mailing?
Combine Mailing and Interstitial Ad
Maximize your campaign’s impact with a dual approach, combining direct mailing and highvisibility interstitial ads to engage your audience and generate measurable results.
Interstitial Ad: High-Impact Advertising for Instant Visibility
The Interstitial Ad is the ultimate format for brands seeking maximum exposure and fast results. Optimized for both desktop and mobile platforms, this high-impact advertising space guarantees impressive visibility metrics.
Key Benefits:
>> Immediate brand recognition with a global water sector audience
>> Seamless adaptation across devices for consistent user experience
TECHNICAL FEATURES
Formats: jpg, png
Maximum weight: 200 kb
MOBILE: 360x520 px
DESKTOP: 800x500 px
>> Perfect for lead generation and brand visibility.
>> Direct, targeted communication with professionals who matter most.
10,000 Average Impressions per week Click Through Rate (CTR) 2% - 4%
Contents
With more than a decade of experience in writing content on water resources management, Smart Water Magazine offers its expertise and resources to support Clubs entities in generating content.
Branded Content Audiovisual Content Photography Translation Services
We elevate the essence of your brand through engaging content that shares your values, beyond products or services. We innovate with formats and strategies that maximize online visibility.
TECHNICAL FEATURES:
Length: 7,000 to 9,000 characters with spaces.
Source material: created using the texts and images provided by the client, enriched with exclusive content.
Deadline: within 30 days, with two rounds of revisions.
Promotion: one-week interstitial ad and promotion on web, newsletter and social networks to foster visibility.
RATE: Please inquire
Our professional team supports water sector entities in the generation and production of video content in multiple formats:
>> Corporate documentary
>> Treatment plant documentary
>> Current news article
>> Premium interviews
RATE: Please inquire
Our team of professional photographers will portray the best profile of your team, event, product or facilities.
>> Event coverage
>> Editorial portraits
>> Reportage photography
>> Product and still life
>> Facilities
RATE: Please inquire
Our editorial team has a bilingual English-Spanish/ Spanish-English translation team with extensive experience in the translation of technical content.
If you want to translate any content about water or you want your content to be revised, do not hesitate to contact us.
RATE: Please inquire
Webinars
Webinars by Smart Water Magazine: A Gateway to High-Value Engagement
At Smart Water Magazine, we take pride in delivering webinars that meet the highest standards of quality and professionalism. Our webinars go beyond online events—they are a powerful tool to connect with a highly engaged audience and generate valuable leads, ensuring that every interaction creates tangible opportunities for your business.
Comprehensive Promotion
Each webinar benefits from a tailored promotional strategy designed to maximize visibility and registrations. We leverage segmented email campaigns, promotional interstitial ads, and featured press releases to ensure unparalleled exposure before, during, and after the event. Additionally, we conduct pre-event interviews with speakers to boost interest and provide relevant content that drives registrations.
Professional and Dynamic Production
From planning to live broadcasting, we manage every detail to ensure a seamless, high-quality experience. Our team handles graphic material preparation, technical verification, and real-time support, guaranteeing a smooth and professional transmission. During the webinar, we integrate live polls and questionnaires to enhance interaction and capture valuable attendee insights, enabling precise lead segmentation.
Valuable Content and On-Demand Access
After the live event, webinars become evergreen content. Each session is recorded and made available on demand, allowing users to register and access the material at their convenience. This extends lead generation opportunities beyond the live session. The webinar is further promoted through our digital platforms and social media channels, accompanied by a featured article on SmartWaterMagazine. com and, when applicable, within our print magazine.
Guaranteed Lead Generation
Webinar sponsors receive a database of all registrants, along with the results from live polls and postevent surveys. This comprehensive approach ensures that every webinar not only delivers immediate impact but continues to provide value over time through sustained lead generation and segmentation.
Webinars that drive success
Each webinar attracts an average of
400 REGISTRATIONS AND 150 ATTENDEES
ensuring a highly qualified and engaged audience. With flawless organization and unwavering reliability, SWM stands out as the leading platform in the water sector.
*The figures mentioned correspond to averages achieved in 2024 and do not guarantee specific results for upcoming webinars.
Webinars
At Smart Water Magazine, our webinars go beyond traditional online events; they are a complete lead-generation platform designed to accelerate the growth and visibility of your organization.
Partner with us to engage with a highly committed audience and generate valuable contacts within the water sector.
FEATURES & BENEFITS
Features
>> Up to 5 Speakers: Flexibility to showcase multiple perspectives.
>> Duration: 90 minutes, ideal for in-depth discussions.
>> Registration Management: We handle all attendee registrations.
>> Dynamic Formats: Presentations with slides, Interviews, Roundtable discussions, etc.
>> Interactive Audience Engagement: Live Q&A and polls during the event.
>> Post-Webinar Surveys: Collect valuable feedback and insights from attendees.
Benefits
Pre-Webinar
>> Custom Landing Page: Featuring event details, speaker profiles, and registration.
>> Registration Management: We handle all attendee registrations.
>> Promotional Interview: Pre-event interview with key speakers to drive interest.
>> Targeted Promotion: Segmented email campaign and one-week interstitial ad campaign on our website.
>> Graphic Materials: Professional design of banners, invitations, and social media posts.
During the Webinar
>> Professional Execution: Seamless live production by our expert team.
>> Pre-Event Training: Full briefing and technical rehearsal with speakers.
>> Detailed Run Sheet: Step-by-step agenda for smooth transitions.
>> Live Social Media Coverage: Amplify the event's reach with real-time updates.
>> Audience Interaction: Live polls, Q&A, and engagement analytics.
>> Real-Time Subtitles: Enhance global accessibility with live subtitles.
>> Attendance Certificate: Personalized certificates for all attendees.
Post-Webinar
>> Recording and Editing: All sessions professionally recorded and edited for future use.
>> Wider Dissemination:
- Publication of webinar highlights on SmartWaterMagazine.com.
- Featuring the session in our newsletter and on social media channels.
- Exclusive mention in our print magazine (when applicable).
>> Webinar Chronicle: Comprehensive event recap published on our platforms.
>> Access to Leads: Receive the registrant database, live poll results, and survey feedback.
Enhanced Benefits
We also offer tailored add-ons, such as:
>> Customized Data Reports: Deep insights into attendee profiles and engagement.
>> Extended Promotions: Continued visibility of the webinar on our platforms for up to three months.
Annual Agreements
Annual Agreements
In a constantly evolving and competitive sector like water, establishing a strong and consistent presence is essential to achieving your business goals. At Smart Water Magazine, we understand the importance of creating meaningful opportunities for your organization to connect with decisionmakers, showcase your expertise, and generate tangible results.
Our annual sponsorship agreements are designed to provide a comprehensive and impactful strategy that combines visibility, lead generation, and positioning. These agreements enable your organization to maintain a continuous presence across our digital and print platforms, ensuring that your brand remains at the forefront of industry conversations throughout the year.
What’s Included in Our Annual Sponsorships?
Print Magazine Participation
Each sponsorship includes guaranteed visibility in our quarterly print editions, with editorial content and advertisements strategically placed to position your brand before the sector’s top decision-makers. Every issue is a platform for your organization to demonstrate leadership and stand out among industry experts.
Digital Content Dissemination
Maintaining an active and visible presence online is crucial for sustained impact. Our sponsorships include unlimited opportunities to share your content through SmartWaterMagazine.com, newsletters, and social media. This ensures your messages reach a global, engaged audience throughout the year.
Digital Advertising Campaigns
Enhance your reach with high-impact digital advertising campaigns. Sponsors benefit from premium placements, including email marketing, interstitial ads, and web banners, to connect directly with a targeted audience of water professionals.
Webinar Organization
Webinars are a cornerstone of lead generation, offering a unique opportunity to connect with an engaged audience. Our turnkey service includes design, promotion, production, live execution, and dissemination of your webinar, ensuring a seamless and professional experience that delivers results.
Why Choose an Annual Sponsorship?
By partnering with Smart Water Magazine, your organization gains access to a powerful set of tools and platforms that transform visibility into real opportunities.
Our annual agreements are tailored to meet the specific needs of communication directors, commercial managers, and business development leaders, helping you build lasting relationships, expand your reach, and drive measurable success.
Join the industry leaders who trust Smart Water Magazine to amplify their influence and create sustained impact in the global water market.
Annual Agreements
Club
Build Your Presence in the Global Water Sector
The Club sponsorship level is the perfect starting point for organizations looking to establish their visibility and connect with Smart Water Magazine’s influential audience. This package includes the publication of up to 12 digital articles throughout the year, ensuring consistent exposure. Additionally, it features a 4-page editorial piece and a one-page advertisement in the one magazine, alongside a personalized microsite to enhance your brand’s digital footprint.
Ideal for companies taking their first step toward a consistent communication strategy in the water sector.
Expand Your Reach with Enhanced Digital Campaigns
Prime sponsorship is designed for organizations aiming to elevate their communication strategy. With unlimited digital content publication, this package guarantees your brand is consistently visible to a global audience. It also includes a 4-page editorial feature and a one-page advertisement in one print magazine, complemented by impactful digital advertising options such as email marketing (mailing) and interstitial ads. A personalized microsite ensures your content is centralized and accessible.
The perfect choice for companies looking to expand their reach and boost their visibility in the water sector.
Engagement
Strengthen
Your Connection with a Broader
Audience
Engagement sponsorship is tailored for organizations that want to deepen their presence and actively engage with decision-makers. This package includes the publication of unlimited digital content and enhanced advertising options: email marketing, interstitial ads, and a Bronze banner placement for a quarter on SmartWaterMagazine.com. Sponsors also benefit from 8 pages of editorial content (2 features of 4 pages each) and 2 full-page advertisements in the print magazine, alongside a personalized microsite.
Ideal for companies seeking a comprehensive approach to communication and audience engagement.
Showcase Leadership with Professional Webinars
The Excellence sponsorship level is crafted for organizations aiming to position themselves as thought leaders. It includes unlimited digital content publication, premium advertising options (email marketing, interstitial ads, and a Silver banner placement for a quarter), and 4 editorial features of 6 pages each, paired with 4 full-page advertisements in the print magazine. Sponsors also gain the opportunity to organize a professional webinar, including promotion, production, execution, and lead generation.
A premium choice for companies ready to lead conversations and set benchmarks in the water sector.
Leader Excellence
Achieve Maximum Impact and Industry Leadership
Leader sponsorship is the ultimate package for organizations seeking unparalleled visibility and influence. This level includes unlimited digital content publication, top-tier advertising options (email marketing, interstitial ads, and a Gold banner placement for a quarter), and 4 editorial features of 8 pages each, complemented by 4 full-page advertisements in the print magazine. Sponsors can also organize two fully managed professional webinars, complete with promotion, production, and lead generation.
For organizations committed to achieving sustained leadership and unmatched visibility in the global water sector.
Annual Agreements
marketing@smartwatermagazine.com