small collective
Welcome to The Small Collective Small Collective, our magazine or collective hub is a place where we want to share and educate our readers on how to live a happier and simpler life and find value in what we have. We want to support small and local here in Australia providing a community of like-minded individuals who are paving the way to a more sustainable future. The Small collective magazine is aimed at women and men who are curious and mindful and looking for a new read that has all things arty, travel, craft, design, culture, nature, music, fashion, photography, eco-friendly, tips and tricks to a more sustainable way of life. So come along on this journey and get to know all the wonderful individuals, brands, and organizations that you may have never discovered without this lovely collective! The Small Collective is an independent digital and print publication, based in Australia. Our beautiful magazines are created with 100% recycled paper and are printed with vegetable based inks and green electricity. It’s as eco-friendly as it gets. Here at The Small Collective, we have chosen not to number the pages, as we want you to take the time and explore the joys of each of the beautiful features - here enabling you to be surprised by each page and look forward to the next. Though we understand that you may wish to return to a section to continue reading or to get your craft on. So if you flick to the last page you will find a bookmark to cut out and use. Enjoy! With Love, Liv & The Small Collective
Editorial Magazine Produced / Published by:
The Small Collective Australia www.thesmallcollective.com.au Designed by: Olive Rose Designs www.oliverose-designs.com
ALL RIGHTS RESERVED. This Publication in no way can be published, reproduced, or transmitted in any other form i.e recordings or otherwise, without permission of the publication owners. The author and publisher in no way represent or warrant that the information provided in this publication is accurate, complete or current. The authors, publisher, contributors or other representatives throughout will not be liable for loss, damage, the critique of any kind caused arising out of or in connection with the use of this publication.
Cover Artwork
Karina Jambrak
www.thesmallcollective.com.au | @small_collective
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SUMMARY
TINY HOMES SIMPLE TREASURES HEMP A WIDELY RESOURCEFUL CROP CHANGE YOUR FOOD SHOP AND YOU CAN CHANGE THE WORLD SUSTAINABLE LIVING MADE EASY BIRCHER MUSELI RECIPE BOOST YOUR INDOOR JUNGLE VIBES REDUCING OUR ENVIRONMENTAL FOOTPRINT BOOKMARK EACH MAGAZINE SUPPORTS WOMEN AND CHILDREN EDUCATION
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WILL & BEAR In just three years, Will & Bear founders Lauren Williams and Alexander Knorr have built a sustainable hat empire from the back seat of their Volkswagen T3 Syncro van. Following the label’s Australian launch in 2016, Will & Bear has experienced tripledigit sales growth year-on-year, and has amassed an impressive 120 retailers globally. The label’s success lies in its innovative, digital-first business model, which allows Lauren and Alexander to live their dream life from the road while running a multi-milliondollar business. “From the beginning, we looked to develop a decentralized business structure, one that allowed us to continue travelling without compromising the growth of the business,” explains Will & Bear cofounder Alexander Knorr.
corporation) to travel across Australia. “A hat to us represents a life of adventure, a necessity to a healthy life outdoors and an item that, if designed well, only gets better with age, lasting you a lifetime,” explains Will & Bear co-founder, Lauren Williams. “We saw an opportunity in hats to work on new and innovative manufacturing technologies and materials to help reduce our reliance on new fibers, while creating an opportunity to give back to the environment we love to play in.” Unlike traditional hat brands on the market, Will & Bear was founded with an emphasis on giving back to the environment through innovative, ethical production processes and partnering with globally-minded NGOs.
The bones of Will & Bear’s progressive business structure is formed by a small but nimble global team of contractors who are outsourced to provide key functions like production and warehousing, digital marketing, PR and wholesale.
Initiating an ongoing partnership with trees. org in 2016, Will & Bear has successfully planted over 100 hectares of trees across West Africa, sequestering over 900 tons of carbon from the atmosphere, counteracting the effects of povertyinduced soil degradation and providing financial independence for hundreds of local farmers.
While the team works autonomously from across the globe, Lauren and Alexander are left to run the day-to-day of the business from the Australian road in their beloved Volkswagen van.
The label ethically produces its hats in Inner Mongolia, Sri Lanka & PRC using a combination of 100% Australian wool and woolen offcuts otherwise discarded by the fashion industry.
The idea to build a hat brand was formed when Lauren and Alexander abandoned their bourgeoning careers in mortgage brokering and product design engineering, touting clients including Adidas (multinational
Will & Bear aims to become B-Corp certified by the end of 2019, and is currently developing new materials from upcycled waste to minimize its carbon footprint while reducing the label’s reliance on new fibers.
Lennox Slide $179 Model: Sophie Marsh Make up: Erin Gallienne Photographer: Tess Leopold Location: Grounds of Cabarita
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SHOP THE LOOK
Tallow Slide $179
Cabarita Slide $179
Lennox Sandal $179
www.twosoles.com.au
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@Saltyluxe
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SMALL THINGS CAN MAKE BIG CHANGES ! “Protect The Ocean” recyabled tees were created by a beautiful collaboration between Sandcloud and Sarah (Saltyluxe) on a limited-edition Design! These shirts are made from 100% Recycled Materials and designed with the ocean inspiration by @Saltyluxe. For Sarah, it represents the millions of things we can all do every day to contribute to creating healthier oceans! They are small but very impactful things that as a global community we can do together to create a huge change! With each sale of these tee’s 10% of profits will / have been donated to Sandcloud nonprofit partner Ocean Connectors that connects under served youth with our oceans! As single-use plastic is filling up our waterways and landfills every day, this collaboration was a solution to help eliminate plastic bottles by designing and creating a new line of Recyabled clothing. If you would like to join their creative movement to create a more sustainable environment, pop over to www.sandcloud.com/products/protect-the-oceanrecycled-tee or @saltyluxe.
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