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Brick and Mortar or E-commerce Store? Why e-commerce is the Future?
Brick and Mortar or E-commerce Store? Why e-commerce is the Future?
By Lukash
July 26, 2022
TECH
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The world of retail has changed dramatically over the last few years. Consumers are now able to shop online and have their items delivered to their homes. This means that they can purchase items at any time of day and from any location. This convenience is one of the main reasons e-commerce store is so popular with shoppers today.
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Convenience
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Ecommerce is a convenient way to shop. You can sit in your pajamas and order anything you want, any time of the day or night, without having to drive anywhere. Customers have more control over their shopping experience on e-commerce websites. They can search for exactly what they want and make purchases.
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When it comes to convenience, there are multiple benefits for retailers as well; An online store has lower overhead costs than a brick-and-mortar business. You don’t have to pay for rent or employees’ salaries. Therefore, margins are higher than those of traditional stores. It also saves time by not having to deal with customers physically visiting your store in person. You can ship products directly from your warehouse to customers’ homes. Moreover, you can deal with customer complaints over email instead of processing returns at the front counter. During off hours when no one else is around, you can still remain open 24/7 if needed! Lastly, there’s no need for physical inventory management. All products exist digitally through code instead. So this allows them greater flexibility in terms of price fluctuations without having too much excess stock lying around somewhere else waiting until someone buys them out.
Minimal Overhead Costs A brick and mortar store requires you to invest in a physical space, hire staff to run your store, pay for rent and utilities, as well as advertise yourself. You also need to carry inventory. The costs associated with owning a physical location can be high. Particularly for new businesses with no revenue stream or an established brand name. On top of this is the risk that comes from opening a physical location; there is always an element of uncertainty when it comes to predicting how many customers will show up at your store on any given day or month. In contrast, operating an e-commerce business has minimal overhead costs because there are no physical locations to maintain or staff members who need salaries paid every week (or month). An online retailer only needs enough inventory to fulfil orders placed by consumers. This usually takes one shipment per order instead of stocking items in multiple locations at once for maximum efficiency!
Broader Market Base and Reach You can reach a wider market base with the help of an online store. You can access your e-commerce store anywhere, even if you are not physically present. You can also target customers who are not able to visit your brick-and-mortar store. It is easier to track sales as well as customer feedback when using an e-commerce cart service.
Easy to Measure Your Business’s Success
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