DECEMBER 8, 2015 VOLUME 86, ISSUE 14
’ THE LION S ROAR S O U T H E A S T E R N L O U I S IA NA U N I V E R S I T Y
A Student Publication
Campus Life Page 2
Opinions Page 3
Arts & Entertainment Page 4
Sports Page 6
News Page 8
LionsRoarNews.com
Athletes testing their limits: The price of victory
The Lion’s Roar / Heather Jewell
The Lion’s Roar / Megan Simon
The Lion’s Roar / Heather Jewell
800 minor league baseball players were interviewed to find out when they first began their athletic careers. For most, the average age was 12, and special training did not begin until they were 17. In today’s culture, and in Louisiana’s culture, specialty training
begins at ages six and seven in multiple sports fields. According to sports psychology professor Dr. Daniel Hollander, children are getting injured more, creating an industry where there are orthopedics for children. “We’re not letting them sample enough sports and have time off,” said Hollander. “Kids need that time off.” Another con from these practices is embodied through
Athletic Identity. Athletic Identity is the result of children playing competitively and developing pre-mature identity foreclosure, meaning, they stop pursuing other things because they are so busy pursuing athletics, according to Hollander. When athletes then face an injury, this premature identity
BY HEATHER JEWELL Sports Editor
see VICTORY pg. 6
Student robbed on campus: Marketing class impresses board The University Police Department is on the case BY MEGAN SIMON Editor in Chief
On Tuesday, November 10, 2015 at 6:50 p.m. a student called campus police, reporting being robbed of her cell phone near the Naquin Strength and Conditioning Center. According to the press release, the victim described the culprit as “an AfricanAmerican male in his mid to late teens, thin, about 5’ 8,” wearing blue jeans and a black hoodie with a white shirt underneath. She said one of the other two subjects was a young African-American male wearing a yellow shirt or jacket.” “A student called us and said ‘someone just stole my cell phone,’ and we responded and spoke with the student,” said University Police Department Lieutenant Patrick Gipson. “She described that she was talking on her cell phone and walking by the Dugas Center and someone ran up behind her, grabbed the cell phone out of her hand and in the process of grabbing the cell phone, he also struck her. It’s unclear whether he intended to hit her and get the phone or if that was just a by-product of him grabbing the phone, but he is going to be charged with that also.” The culprit will be charged for simple robbery, a robbery without a weapon and simple battering. Robbery is a felony while simple battering is considered a misdemeanor. According to Gipson, the victim, then, turned around and saw the suspect leave with a group of males that were standing nearby. “We were able to pull some surveillance video that showed which direction they ran,” said Gipson. “The student reported he met up with two people and then ran off. There were actually four or five people involved that she just couldn’t see from her perspective. They all ran off and around the corner.” The campus police were able to identify a suspect
through some investigation and a photo line-up. The suspect identified is not a student of the university. “Through some investigation, we identified a possible suspect, one of the people involved,” said Gipson. “We were able to figure out that they were one of the people there. The victim identified him from a photo line-up.” The police issued an arrest warrant, however, no further action has been taken up until now due to the officers trying to coordinate with local agencies in order to make the arrest. The coordination is necessary due to the suspect not living on campus. “We are going to get the assistance from local agencies,” said Gipson. “We have more than one address for him, where we think he may be staying, and we are going to get in touch with one of the local agencies that have jurisdiction in that area and see if they will pick him up for us.” Even though these types of crimes are still regarded as something rare on campus, students should still be cautious. According to Gipson, during particular times of the year, such as holidays, certain crimes increase. “Some types of crimes increase during this time of year, the holiday season,” said Gipson. “There is an increase in thefts and burglaries, but that’s a national thing, not just a local thing. Folks are taking things; some folks are out buying a lot of stuff and putting it in their cars, leaving it unattended. There are a lot of different reasons things like this happen. The best thing is to remain vigilant.” Despite the time of the year and the incident on campus, Gipson believes the campus is still safe but cautions students to be careful. “Our campus is safe,” said Gipson. “We don’t have a lot of crime on campus, but there is some. It is good to be careful.”
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BY MEGAN SIMON Editor in Chief
Dr. Wesley Pollitte’s Marketing 444 class had the chance to put all they have learned to the test. The students presented their marketing plan to the board members of the local Louisiana Children’s Discovery Center. According to the Louisiana Children’s Discovery Center, the center “is more than just a conventional Children’s Museum. It is a premier center that offers over 30 different engaging interactive hands-on exhibits and programs, making it an excellent educational resource for the entire community.” Their mission is to provide an exceptional environment, where play and learning inspire children to embrace their world. “The project was to develop a marketing plan for the Louisiana Discovery Center,” said Pollitte. “This kind of fit with the ‘Real World Ready’ mantra of the university. This is right in that vein to have them working with professional tools and as part of that project. That is why they did what is known as a strategic marketing plan, doing all the marketing segmentation all the way to the details of the marketing plan and costing it out in the end.” The class worked for two months on the plan, starting October 5, 2015. The development of the project involved a linear flow process where the class was separated in groups and were required to complete their part of the project and pass it on to the next group. The groups had to rely on each other for the work they needed in order to do their own analyses. “We prepared for our presentation by conducting research as well as presenting it in front of class beforehand in order to explain the material,” said one of the presenting students Nicole McMorris. “We wanted to make sure we had plenty of practice because you know how it is when you walk into a room filled with people and you begin to doubt yourself.” The students constructed multiple analyses to present in front of the Board of the Louisiana Children’s Discovery Center. These included environmental, market segmentation, market
The Lion’s Roar / Megan Simon
Students of the Marketing 444 class had the chance to present their marketing plan to the Board of the Louisiana Children’s Discovery Center. The marketing plan included improvements for the center’s presence in addition to other analyses geared to benefit the center. attractiveness, SWOT, objective/marketing plan and financial analysis. Environmental analysis looks at everything around the company, for instance, the industry, the market and how the organization fits in it. The market segmentation analysis involved developing a projection for the next five years to see the market for children under six, six to 12 and 13 to 14. Market attractiveness decided which
companies were considered targets, also known as competitive companies to the business in a specified radius. The SWOT analysis defined the company’s strengths, weaknesses, opportunities and threats. For example, one of the strengths for the center mentioned was how it was near many restaurants in Downtown Hammond, giving parents the
see MARKETING pg. 8
Library unveils new exhibit of rare books BY HEATHER JEWELL Sports Editor
The Lion’s Roar / Heather Jewell
The exhibit allows viewers to walk through time while they observe documents from across the ages. The items were supplied through the university archives as well as donations from outside sources.
Weather Tuesday H 72 L 48
Students with a curiosity like Indiana Jones for historical artifacts can satisfy their cravings by journeying to the Sims Memorial Library to view the newly featured exhibit. “History Revealed through Rare Books and Documents: The Emergence of Printing, Bookbinding, and the Challenges of War Time Publishing” boasts multiple documents, including
Civil War era newspapers, letters to presidents, books about foreign kings, religion, law and even Scottish histories. Center director for Southeastern Louisiana Studies Samuel Hyde claims his own favorite pieces are the copies of “The Daily Wanderer” newspaper. “By the end of the war they were the sizes of peoples’ hands,” said Hyde. “You get a mindset for how people in our area were in
see RARE BOOKS pg. 4
Reminders Wednesday H 72 L 53
Congratulations to graduating seniors. Commencement will take place Saturday, December 12 at 10:00 a.m.