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101 Apparel was created by designer Eric Crandell in 2006 as a way to seamlessly bridge the gap between art, music. 101 Apparel takes inspiration from all the musical styles across the globe; from afro beat to disco, Brazilian samba, bossa nova, and Tropicalia, to the vast encyclopedia of electronic music, hip-hop, funk, soul, reggae and jazz, and everything else that falls in between. If fashion could be music 101 Apparel is that music. A quick view of the 101 Apparel portfolio confirms for veterans and novices alike that the knowledge displayed when it comes to music, culture, and design is both vast and deep. Never afraid to take calculated risks to keep the apparel line moving forward, we never rest on our achievements.

101 Apparel design interests come from various genres, cultures, and influences from classic designers such as the work of Alexander Girard, Milton Glaser, Reid Miles and Ray Eames. Music and design has a long history of cross referencing conceptual ideas into artistic forms and 101 Apparel applies that design history every step of the way. 101 Apparel is where sound and vision converge into one seamless package. After years of absorbing the music and design aesthetic in anything from an old dusty latin funk 45, to a European soundtrack, to an early 12’ inch dance classic, all these influences create something, vital, unique and enduring.

Now, 101 Apparel has been working with the cream of the crop DJ’s, artists and producers to fuse the music and the designs into a unique artistic document. We are currently undertaking doing a limited edition “101 Apparel Artists Series” where we collaborate with our favorite artists and ask them to do a mix CD of exclusive material for 101 Apparel. These are one of a kind mixes that come with a specially designed shirt that expresses the artists’style while keeping the 101 legacy intact. Past collaborations include projects with Nightmares On Wax, Kon & Amir, Wax Poeitcs Magazine, Tony Allen/Rich Medina, Quantic Dam-Funk, Chico Mann, Jeedo aka Waajeed, DJ Spinna and this season DJ Lefto and Marc Mac (4 Hero, Visioneers) + much more to come.

101 APPAREL GRAPHIC OVERVIEW

ALL APPAREL DESIGNED AND MANUFACTURED IN SOUTHERN CALIFORNIA, USA. 101 Apparel: 441 E. Columbine Ave, Suite J, Santa Ana, CA 92707 e. info@101apparel.com p. (714) 454-8988 f. (714) 685-8658

www.101apparel.com

THE SCIENTIST (GREENSLEEVES RECORDS, TUFF GONG)

DESIGN: BAILE FAVELA Here at 101 Apparel we have been vibing on Brazilian music for many years now, whether that means traditional jazz, samba, bossa nova, and tropical records to the modern incarnation that is known as Baile Funk. Those first Diplo mixtapes that hit the streets a few years back that came as a result of his travels to the Rio favelas are now classics of the genre and a worthy document to the global bass movement. This design is inspired by that gritty raw party rocking sound that has grown in spades since those early mixtapes and the culture that birthed it. This shirt has the text “Baile Favela Carioca Funk� in a unique font layered on top of an outline of a map of Brazil with records drawn in as citypoints.

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

LEMON

NEW DESIGN

KELLY

DESIGN: VINYL ATHLETE

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

This design is a take on the vintage aesthetics of baseball tees from the 1970s; a style that is a bonafide classic of the genre by this point. Taking that design concept as a template and adding our own urban record nerd twist to the mix by grafting 33 RPM as a stand in for the jersey number creates a fresh and unique shirt that will please those who like retro design work with a sporty feel. The text reads “Vinyl Athlete” with half a record show in between 33RPM and “Vinyl Athlete”. This one is for the DJ’s, record collectors, or those who take their vinyl seriously like an athlete.

GREY HEATHER

NEW DESIGN

SAND

DESIGN: COSMIC DIMENSION OF MUSIC

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

This design pays tribute to the music with that otherworldly cosmic vibe that embraces the things that unites people, animals, plants, and the wheel of life in all of its complexity. Inspired by the Sun Ra “Cosmic Dimension Of Music� track, this design is about the level of consciousness in music and art.

The art for this design takes different images of the cosmos, from planets to galaxies, stars and musical notation. This one is for the spaceniks, cosmic travellers, and those who like music and design that opens up wider dimensions of art and sound.

NAVY

NEW DESIGN

BLACK

DESIGN: DISCO BREAKS Just like hip-hop producers will scour dusty record bins to find breaks to sample from old soul and funk records, there is also a market for finding those same breaks on disco records. Legendary disco producer Tom Moulton was a master at extending the breaks on classic disco tracks, or splicing breaks to keep the dancefloor in a heady rush of intoxication. Disco was created to make people dance all night, so creating these long extended breaks just raised the ante even higher. This design takes a 70s disco record aesthetic with shooting stars over and underneath the text “Disco Breaks�. This shirt is for the break collectors, discoid freaks and dance music junkies.

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

SILVER

NEW DESIGN

BLACK

DESIGN: DON’T BELIEVE THE HYPE This design pays tribute to the uber-classic track by one of the rawest and politically relevant groups of all time : Public Enemy.

This track is off their lauded “It Takes a Nation of Millions to Hold Us Back” and was written as a response to the biased media coverage of certain key political events that were happening at the time. This is no doubt a continuing theme within the American media and political discourse; so take what you are fed through the major corporate channels with a grain of salt, “Don’t Believe The Hype”. This shirt throws down a classic hip-hop graffiti font with the text “Don’t Believe The Hype”. Hip hop heads and those with a taste for politically relevant slogans with a timely message take note.

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

BLACK

NEW DESIGN

WHITE

DESIGN: FOUNDATIONS Foundations is a concept shirt that takes all of the different iconography that comprises urban culture and brings it all together into a unique design. This is about the foundations of hip-hop and urban culture and you have never seen a design on the market that puts it all together in such a fresh way. Spanning objects and things from different niches whether that be boomboxes, cassette tapes, low riders, classic urban apparel like sneakers, shades, rings, and hats, this design creates a veritable map of urban culture. This one is for the underground culture junkies, urban and hip-hop archaeologists and those with a penchant for design rooted in the foundations.

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

ROYAL

NEW DESIGN

CHARCOAL

DESIGN: HEAVY ROTATION Diversity, eclecticism, variety, hybridization, all of these values encompass the 101 Apparel ethos. So it makes sense that we developed a design that pays tribute to all of the different varieties of music that plays on our turntables, that inspires us to keep doing what we are doing and keep sharing the love of music with our customers. This shirt has arrows moving in “heavy rotation� with some of the foundational genres that keep us grooving to this day. From house, funk, disco, jazz, reggae, latin, soul, hip-hop, afro-beat, dub, rock, breaks just to name a few. This one is for the dedicated music heads who love music from all eras, genres, countries, and continents.

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

CREAM

NEW DESIGN

BROWN

DESIGN: LYRICS TO GO

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

A Tribe Called Quest is one of the hallmark groups of hip-hop, creating a whole new sound with their conscious, jazzy approach to hip-hop. With crackling production, a plethora of creative samples from some very deep crates and the lyrical interplay of Phife and Q-Tip, the group defined the 90s sound, an era which is still looked back on as the “golden age” of hip hop. “Lyrics to Go” is one of our favorite tracks of the critically acclaimed Midnight Marauders record, with samples from Minnie Riperton and James Brown, its a track that defines the classic Tribe sound.

ARMY

NEW DESIGN

LIGHT BLUE

DESIGN: PEACE & RHYTHM Peace and Rhythm is our tribute to one of greatest future jazz albums by Idris Muhammad, drummer extraordinaire, and also to the title track, a long space coda that is a fine example of what happens when you mixed afro-politics, mysticism, jazz and funk into a heady brew. Idris Muhammad is known within the hip-hop world for the sample-ability of his tracks, namely due to the way he played his drums, powerful, precise and ultra smooth. This shirt has the text “Peace and Rhythm� with xylophones interspliced into the text. Jazz and funk heads, sample spotters, and those with an interest in afro-culture and politics will definitely dig this one.

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

NATURAL

NEW DESIGN

BROWN

DESIGN: VERSIONS Any seasoned DJ or collector music knows that the best singles come in a variety of formats and styles and we decided to put together a tribute with that concept in mind. This is par for the course in hip-hop and dance music culture where mixing two different styles of the same track creates a unique blend of sounds that allows the DJ to manipulate an accapella into a street remix, or an instrumental mixed in with an accapella of a completely different tracks, something that is now popularly known as the mashup. Versions takes all the different formats whether it the be the street mix, the instrumental, the remix, the dirty, clean and dub version and puts all them neatly into one design that mimics the aesthetic of the record culture that birthed them.

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

WHITE

NEW DESIGN

BLACK

DESIGN: VINYL ARCHEOLOGIST

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

The culture of records and vinyl is ultimately a practice of historical research and archeology. It’s about collecting pieces of the musical past to preserve that place in time for future appreciators and listeners. It’s also about tracing the lines of the past into the present so that artists can know that they are standing on the shoulders of giants and should pay respect to what has come before them. We love vinyl culture and music for its ability to bring joy and connection with others in our lives but its also a long form history project that keeps the achievements of the past intact; a veritable museum of sound.

CREAM

NEW DESIGN

SILVER

ARTIST COLLABORATION SERIES - DJ LEFTO MIX CD & T-SHIRT

DJ LEFTO (BROWNSWOOD RECORDINGS).

DESIGN: DJ LEFTO - UNIVERSAL MAGNETIC

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

As one the most important tastemakers Europe has to offer, and affiliated with labels Brownswood, Blue Note, !K7 Records and Jazzy Sport, this bearded early riser is consistently a couple steps ahead of your average early adopter. As a leading dj on Belgium’s foremost national radio station Studio Brussel he’s received compliments from Rough Trade Shops and Gilles Peterson. His passion for jazz resulted in a remix album for Blue Note which was well received by the community. Lefto is forever moving forward but always has an ear in the past.

BLACK

NEW DESIGN

HEATHER GREY

ARTIST COLLABORATION SERIES - MARC MAC / VISIONEERS MIX CD & T-SHIRT

MARC MAC (VISIONEERS, 4 HERO, OMNIVERSE, BBE)

DESIGN: MARC MAC - HIPOLOGY Marc Mac is one of a rare breed of producers who moves smoothly between different genres flitting between pseudonyms while leaving a trail of quintessential releases. Straight Outta Dollis Hill London Marc Mac is one half of the legendary outfit 4hero and also founder member of Reinforced Records a label positioned at the cornerstone of early electronic music in the UK. In the late 90‘s Marc signed to Gilles Peterson’s Talkin Loud Records with his group 4hero. 4hero went on to produce 2 great award winning albums with Talkin Loud “Two Pages” & “Creating Patterns”. Marc returns with a new Visioneers record HIPOLOGY.

MENS & WOMENS - 100% fine jersey cotton, made in USA NEW DESIGN

BLACK

NEW DESIGN

WHITE

ARTIST COLLABORATION SERIES - DJ SPINNA MIX CD & T-SHIRT

DJ SPINNA (BBE, WONDERWAX)

DESIGN: DJ SPINNA - FUTURE SHOCK Spinna is an internationally renowned selector, musician and producer who worked with all the heavyweights of the golden-era NYC hip-hop scene (Gangstarr, Brand Nubian, Jungle Brothers) and who transitioned into a top tier remixer who has crafted dozens of dancefloor classics that span disparate genres from soul, funk, disco, house and afro music. For “Future Shock”, Spinna put together a mix that looked to older vintage sounds with a distinct space-age futurist aesthetic in mind. It’s a journey through funky, forward, thoroughly retromodern sounding tracks with a focus on the future and one foot in the past.

MENS & WOMENS - 100% fine jersey cotton, made in USA

BLACK

ROYAL

ARTIST COLLABORATION SERIES: CHICO MANN MIX CD & T-SHIRT

DESIGN: CHICO MANN - AFRO FREESTYLE Chico Mann has created a musical time machine that simultaneously fuses the sounds of 1970s Afrobeat, 1980s Freestyle and Afro Cuban in a hybrid beast of culture and tone. Its the big ‘what if’ Freestyle, Afrobeat & Afro Cuban converged and hit the mainstream for an army of Chicos to pick up where Stevie B, TKA, George Lamond, Sa-Fire, Information Society, Noel, Lisa Lisa and Cult Jam, and Exposé left off. The Afro Freestyle Mixtape features exclusive Tkat re-edits and Caito “el Gallo” Sanchez on percussion.

Its an honor to present to you “Afro Freestyle”.

MENS & WOMENS - 100% fine jersey cotton, made in USA

WHITE

BLACK

THE SCIENTIST (GREENSLEEVES RECORDS, TUFF GONG) CHICO MANN (WAX POETICS RECORDS)

ARTIST COLLABORATION SERIES: JEEDO MIX CD & T-SHIRT

DESIGN: JEEDO - ELECTRIC STREET ORCHESTRA Before producing records, Jeedo aka “Waajeed” as a producer Waajeed began comparatively late (2000), but before long had landed a handful of tracks on the group’s Trinity (Past, Present and Future) album. According to Waajeed, his first MPC had previously belonged to J Dilla. After the hardware was broken by Questlove, J Dilla said that Waajeed could keep it if he could fix it. His first beats were made on that very same MPC after managing to correct the problem. Waajeed’s productions have led to him working with some of the industry’s most respected artists such as Roy Ayers, Dwele,Radiohead plus much more.

MENS & WOMENS - 100% fine jersey cotton, made in USA

JEEDO (WAAJEED, BLING 47)

BLACK

WHITE

ARTIST COLLABORATION SERIES: DAM FUNK MIX CD & T-SHIRT

DESIGN: DAM-FUNK - FUNKS REVENGE Coming straight from Los Angeles, Dam Funk is known as the “Boogie Funk Ambassador”, an artist who has been working since the mid 80’s as a multi-instrumentalist, DJ, record collector, producer and vocalist; this guy is a renaissance man of all things funk. In the last couple years he has been getting an avalanche of press over his modern funk productions with a sound that brims with vintage synthesizers, stuttering handclaps, and low slung grooves that conjures late night drives through the Los Angeles metropolis. This t-shirt is inspired by one of Dam Funk’s favorite album covers (ZAPP) and includes a limited edition mix CD by Dam Funk himself.

MENS & WOMENS - 100% fine jersey cotton, made in USA

BLACK

CRANBERRY

DAM-FUNK (STONES THROW RECORDS, FUNKMOSPHERE)

ARTIST COLLABORATION SERIES: KON & AMIR MIX CD & T-SHIRT

DESIGN: KON & AMIR - MUSIC IS THE MESSAGE We here at 101 Apparel have been following Kon and Amir’s record collecting skills since the legendary “On Track” mix cd’s that set a new bar in the crate digging community for what a mix cd could be. Now, 101 Apparel is honored to present “Music is the Message; a design collaboration inspired by the music and djing prowess of Kon and Amir.

Each tshirt will come with an exclusive mix cd by Kon and Amir filled with modern soul, disco and other dance goodies.

MENS & WOMENS - 100% fine jersey cotton, made in USA

KON & AMIR (ON TRACK PRODUCTIONS/BBE/ WAX POETICS)

WHITE

SILVER

ARTIST COLLABORATION SERIES: QUANTIC MIX CD & T-SHIRT

DESIGN: QUANTIC - STREAMS OF NEW MUSIC Will Holland aka Quantic is one the most prolific and innovative working producers today. In 2007 Quantic moved to Cali, Columbia where he has been digging for lost unknown treasures of cumbia, salsa and latin funk. This tshirt collaboration with Quantic entitled “Streams of New Music from Old Sources” includes a mix cd which is the result of networking and digging on the front lines of Cali Colombia and what came together is nothing short of breathtaking. It is a mind melting amalgam of cumbia funk, African inspired salsa, and Colombian vocal tracks that put you front in center of Latin American musical history.

MENS & WOMENS - 100% fine jersey cotton, made in USA

CREAM

BROWN

QUANTIC (TRU THOUGHTS RECORDS)

ARTIST COLLABORATION SERIES: TONY ALLEN MIX CD BY RICH MEDINA & T-SHIRT

DESIGN: TONY ALLEN - AFRO BEAT SINCE 1969 Tony Allen has long been acknowledged as Africa’s finest kit drummer and one of the continent’s most influential musicians. His playing draws on four different styles – highlife, soul/funk, jazz and traditional Nigerian drumming.

A unique and mighty sound. Together with Fela Kuti (with whom he played for 15 years) Allen co-created Afrobeat - the hard driving, horns rich, funk-infused, politically insurrectionary style which became such a dominant force in African music and such an influence worldwide. Includes mix cd by Rich Medina featuring Tony Allen unreleased remixes, b-sides and classics.

MENS & WOMENS - 100% fine jersey cotton, made in USA

TONY ALLEN (FELA KUTI, AFRICA ‘70, WORLD CIRCUIT)

BROWN

CREAM

DESIGN: SCIENTIST MEETS THE SPACE INVADERS The Scientist is a legendary dub producer from Kingston, Jamaica and is one of the original creative forces behind dub music who was taught the tools of the trade by the master himself, King Tubby. The name Scientist was given to him by Tubby when he saw his forward thinking technical prowess in the recording studio when he was just a teenager. Since then the name Scientist is synonymous with hard hitting spacy dub that will shake your subwoofers down to the foundation. Scientist meets the Space Invaders is a classic record with a sci-fi theme that has inspired countless of dub artists along with many electronic music producers. We are honored to work with HVW8 to bring you this official Scientist t-shirt.

MENS & WOMENS - 100% fine jersey cotton, made in USA

FROST BLUE

BLACK

THE SCIENTIST (GREENSLEEVES RECORDS, TUFF GONG)

DESIGN: BEAT TAPE The beat/mix tape is one of the first forms of communication between the DJ and his audience that went beyond the late nights of the club scene. Originally tapes were exclusive to partygoers, other DJ’s , those ‘in the know’ and served as a musical education while at the same time kept the party going in your ear. Before DJ and scene magazine playlists, the beat tape was the only way to know what the newest tracks/remixes and blends were popping things off in the club and what the DJ was currently vibing out to.

This tradition was set off by luminaries like Grandmaster Flash and Afrika Bambataa to promote the club nights they were playing at and as a way to spread the word of this new music called “hip-hop”.

MENS & WOMENS - 100% fine jersey cotton, made in USA

NAVY

WHITE

DESIGN: SOUNDWAVES Soundwaves is a unique design with a futuristic aesthetic inspired by the science of sound. If you have ever recorded music then the image of sound waves will be a familiar pattern that you edit, cut, and paste to create your tracks.

Vibration patterns are what creates sound waves and we wanted a design that takes that idea and makes it a visual entity of its own. This shirt is for the audio scientists, technology heads, visual thinkers and those that dig on the building blocks of music and sound. This design has the text “Sound Waves” and “Universal Rhythm” underneath.

MENS & WOMENS - 100% fine jersey cotton, made in USA

NAVY

FROST BLUE

DESIGN: LIFE IS ART IS LIFE The beat/mix tape is one of the first forms of communication between the DJ and his audience that went beyond the late nights of the club scene. Originally tapes were exclusive to partygoers, other DJ’s , those ‘in the know’ and served as a musical education while at the same time kept the party going in your ear. Before DJ and scene magazine playlists, the beat tape was the only way to know what the newest tracks/remixes and blends were popping things off in the club and what the DJ was currently vibing out to.

This tradition was set off by luminaries like Grandmaster Flash and Afrika Bambataa to promote the club nights they were playing at and as a way to spread the word of this new music called “hip-hop”.

MENS & WOMENS - 100% fine jersey cotton, made in USA

BLACK

SAND

DESIGN: EL RITMO DE LOS TROPICOS El Ritmo de Los Tropics (“Rhythms of the Tropics”) pays tribute to the music that originated within the tropics, from Brazil to Colombia, Cape Verde to Ethiopia, from Congo to Ghana and everything in between. The sounds emitted from that sweltering humid climate are an infectious and intoxicating hybrid of deep African, Latin, and Middle Eastern rhythms that have become an inspiration to modern producers today. Whether’s it’s salsa, cumbia, batucada, or afro caribbean highlife, tropical rhythms are an essential foundation and influence on producers, collectors and music curios.

MENS & WOMENS - 100% fine jersey cotton, made in USA

LT. BLUE HEATHER

CHARCOAL HEATHER

DESIGN: FUNKY 45 It’s no secret that the “Funky 45” is the foundational medium for DJ’s and producers; it’s where novices get separated from the supreme archeologists in the record collecting world. With only two songs on a 45 bands knew they had to make it count so they went all out and that’s why the best tracks are on that small slab of wax. Finding those 45’s is a talent that is given to few, it takes time as anyone who has ever gone through thousands of them in a dusty basement knows, and it takes massive knowledge to pick the best. We decided to pay tribute to the funky 45 with no musical boundaries to get in the way; from jazz to funk, disco to latin, cosmic to soul music, this is about how the 45 is where it’s at for rarity, quality and versatility.

MENS & WOMENS - 100% fine jersey cotton, made in USA

BROWN

NATURAL

DESIGN: RECORD COLLECTOR Record Collectors are the archivists and archaeologists of sound that have influenced countless artists and culture simply by unearthing music that would have not been heard by the general public. When you listen to great musicians and producers talk about what made them create, it always involves someone putting a record (or instrument) into their hand that changed their life. At 101 Apparel, records have been a primary creative force in design, inspired by those early experiences dancing to records, collecting and listening to them, being stimulated to create by the sounds contained within and being motivated to seek out new ones.

MENS & WOMENS - 100% fine jersey cotton, made in USA

GREY HEATHER

BLACK

DESIGN: DISCO POWER Disco never died. It has been a shaping force of urban music even when it was forced underground by the record executives and mainstream audiences who were threatened by its association with Black, Latino and hedonist culture. Even when it did go ‘underground’ in the early 80s it still reared its head in many contexts; Michael Jackson used it all throughout his seminal albums, post punk appropriated it for its own uses, Larry Levan was still playing it, it was being discovered in Ibiza and went onto become an influence on house and techno which became global forces in music. That’s the power of disco; the ability to channel the dreams and desires of disaffected urban youth and filter it through a hypnotic and infectious groove.

MENS & WOMENS - 100% fine jersey cotton, made in USA

ROYAL

BROWN

DESIGN: STAY FOCUSED Stay Focused is a design paying tribute to our love of photography in all of it’s forms. Photography as art and a document of life and culture is something that inspires us and that we have used in our own catalogs and as stimulation for the designs that we create. “Stay Focused” uses the images of cameras from all over the globe and from different eras along with the text “Stay Focused” at the bottom in a clean and distinct font with the letter “O” as a photo shutter. This one will definitely appeal to the photographers out there, amateurs, professional and hobbyists, along with those who appreciate the artform and science.

MENS & WOMENS - 100% fine jersey cotton, made in USA

SILVER

RED

DESIGN: THE ROOTS OF DUB The Roots of Dub pays tribute to the artists that brought dub music onto the table when producers wanted to make the reggae tracks they were making a more interesting affair. The originators include but are not limited to King Tubby, Lee “Scratch” Perry and Errol Thompson. The influence that dub music and it’s studio techniques have had on modern music is undeniable. Everything from post punk to disco, from dub-step to house has taken dub as it’s influence and crafted it into something lasting and unique. The heavy use of tape a and delay has given dub and it’s acolytes an unmistakable allure and sound.

MENS & WOMENS - 100% fine jersey cotton, made in USA

LEMON

BROWN

DESIGN: ROOTS A tribute to arguably the most influential genre to come out of Jamaica; roots married the genius vocal inflections of everyone from Bob Marley to Peter Tosh with the production wizardry of Lee “Scratch” Perry and Coxsone Dodd to become something of a “golden age” of Jamaican music. 101 Apparel gives us a visually striking design that uses the silhouette of the Jamaican country and hangs microphones of varying sizes and style branching downward to give this tee a decidedly unique look.

MENS & WOMENS - 100% fine jersey cotton, made in USA

RED

BROWN

DESIGN: SOUND TRAVELER A design for that true musical traveler that rises above categories and seeks the best in every musical genre and cares about its history. This tee is for the true sound sophisticate; with a world map diagram that “connects the dots” across the world displaying genres and their country of origin (afrobeat, disco, jazz, salsa, hip hop, r&b, dance hall…and more) . This one is a major keeper and is sure to inspire imitators

MENS & WOMENS - 100% fine jersey cotton, made in USA

BROWN

NAVY

DESIGN: LET THE MUSIC PLAY “Let The Music Play” is a dance classic released in 1983

by Shannon, a female vocalist from Washington DC who ushered in the popularity of the “freestyle” genre, a style of music that combined Latin American rhythms and a heavy disco influence with infectious pop hooks. Its the sound of the clubs in the mid 80’s, your friend’s weddings and BBQ’s, and the sub-woofers blaring out of a G-ride posted at the local burger spot. The significance of this track is not only that it birthed “freestyle”, but also because it transcended the genre which it was a part of and was a massive hit on the hip-hop, dance music, and pop radio stations; a true multi-cultural phenomenon of its time.

MENS & WOMENS - 100% fine jersey cotton, made in USA

NAVY

CHARCOAL

DESIGN: SOUL POWER 74 Soul Power 74 is a timeless tune that was adapted from the Godfather of Soul himself, Mr. James Brown. After the original was recorded, his main man Mace-o did an instrumental version that amounted to a re-edit with additional dubbed out horns amongst other studio trickery. Soul Power 74 to this day is an official soul banger that is played in every club from Detroit to Tokyo. Using the outstretched hand as a symbol of the people’s fight for liberation from tyranny and oppression, we decided to keep the vibe intact with a large thick font and nice sharp colors that will single you out on the dancefloor. Soul Power!

MENS & WOMENS - 100% fine jersey cotton, made in USA

WHITE

BLACK

DESIGN: UPTOWN BOOGIE “Boogie” is such a special sound; it’s soulful, groovy music influenced by elements of disco, R&B, soul and electro funk. After disco was on the downturn in the mainstream in the early 80s there emerged a slew of artists who were doing a more ‘modern funk’ influenced take on disco. We have been working with artists on this vibe for some time now; you can check our shirt and exclusive mix that we did with Dam Funk for more in this vein. For this shirt we wanted to bring together NYC club culture and boogie together into one seamless package. This one takes the text “Uptown Boogie” and infuses it with the designs of NYC buildings inside the fonts to give it a unique flair.

MENS & WOMENS - 100% fine jersey cotton, made in USA

GREY HEATHER

NAVY

DESIGN: IN THE BEGINNING THERE WAS RHYTHM “In the Beginning There was Rhythm” is a seminal track by the all female British post-punk band The Slits that combined punk, funk, reggae and disco into a coherent and gripping statement on how rhythm is the foundation of life and sound. Taking cues from close friends The Clash who were already knee deep in experimentation with reggae and dub, they broke boundaries by allowing black musical forms to seep into punk rock structures. Indeed, this syncretic approach came to have a profound effect on post punk artists like Liquid Liquid and A Certain Ratio who started to use African polyrhythms into their sound or conversely black artists like ESG who used ‘punky’ guitar sounds to accentuate their natural approach to funk.

MENS & WOMENS - 100% fine jersey cotton, made in USA

CREAM

BLACK

DESIGN: AFRICA ‘70 This tee is homage to the legendary afro beat band “Africa 70” spearheaded by the enigmatic polymath genius of Fela Kuti. Fela has inspired and influenced countless of musicians in disparate fields, from jazz to funk, to rock to hip hop, to early dance music. This tee sets the right mood with a silhouette of Africa along with musical instruments (guitar, trumpet), natural elements (giraffe and eagle) and the logo “70 in vintage text.

MENS & WOMENS - 100% fine jersey cotton, made in USA

BLACK

BROWN

DESIGN: BEAT GENERATION Jack Kerouac was a maverick novelist, poet, essayist and all around forward thinking entity. Although the word “beat” had meant being down and out, Kerouac transformed the meaning and coined the term “Beat Generation” to refer to his fellow artists as beatific, and being “on the beat.” Trace that origin through jazz, funk, rock, hip–hop, dance music and beyond. This is the generation of the MPC 2000, sequencers, samplers with a focus on the beat. This shirt pays homage to beats by featuring a drum set, and drum sticks with a font reminiscent of vintage baseball tees.

MENS & WOMENS - 100% fine jersey cotton, made in USA

SILVER

BLACK

101 APPAREL, DJINNS, MITCHY BWOY, T-SHIRT, / SHOE COLLABORATION

101 APPAREL / DJINNS / MITCHY BWOY “LIVE SLOW DIE OLD” T-SHIRT

101 APPAREL / DJINNS / MITCHY BWOY “LIVE SLOW DIE OLD” SHOE

101 APPAREL / DJINNS / MITCHY BWOY Spotted Tweet Fabric / Olive Suede / Grey Canvas Lining

http://mitchybwoy.com / http://www.djinns.eu

RECORD / LAP TOP BAGS - 14.5”X12X5” CANVAS BAGS WITH SHOULDER STRAP

SEARCHING FOR THE... : GREY

ROOTS: BLACK

MUSIC IS THE MESSAGE: GREY

ALL-PURPOSE NATURAL NATURAL COTTON COTTON TOTE TOTE BAG BAG -- 14.375”X14” 14.375”X14” 100% 100% BULL BULL DENIM DENIM WOVEN WOVEN COTTON COTTON ALL-PURPOSE

BAILE FAVELA

DISCO BREAKS

VINYL ATHLETE

STAY FOCUSED

DIRTY OLD SOUL CRATES

RECORD COLLECTOR

DJ SLIPMATS: POLYESTER FELT FIBER

PACKAGED IN PAIRS Our Slipmats use the finest polyester felt fibers that feel as good as they look. Our Slipmats are also manufactured with the most innovative & technological specifications to meet the needs of all DJ’s world wide.

101 APPAREL PATTERN LOGO: SLIPMAT

RAGLAN CREW FLEECE - 100% COTTON, MADE AND PRINTED IN USA

COSMIC DIMENSION OF MUSIC: :NAVY

LYRICS TO GO: HEATHER GREY

HIPOLOGY: BLACK

VINYL ATHLETE: HEATHER GREY

DISCO BREAKS: BLACK

FOUNDATIONS: NAVY

HOODED FLEECE - 100% COTTON, MADE AND PRINTED IN USA

VERSIONS: BLACK

BAILE FAVELA: KELLY

PEACE & RHYTHM: BROWN

DON’T BELIEVE THE HYPE: BLACK

DJ SPINNA - FUTURE SHOCK: BLACK

HEAVY ROTATION: BROWN

101 apparel hat collection - LIMITED EDITION

SNAPBACKS - 6 PANEL FLAT VISOR

BEAT GENERATION - TWO TONE, 6 PANEL FLAT VISOR, SNAPBACK one size - plastic adjustable strap

VINYL ATHLETE - TWO TONE, 6 PANEL FLAT VISOR, SNAPBACK one size - plastic adjustable strap

101 LOGO - TWO TONE, 6 PANEL FLAT VISOR, SNAPBACK one size - plastic adjustable strap

BEAT GENERATION - TWO TONE, 6 PANEL FLAT VISOR, SNAPBACK one size - plastic adjustable strap

VINYL ATHLETE - TWO TONE, 6 PANEL FLAT VISOR, SNAPBACK one size - plastic adjustable strap

101 LOGO - TWO TONE, 6 PANEL FLAT VISOR, SNAPBACK one size - plastic adjustable strap

101 apparel hat collection - LIMITED EDITION

FITTED - 6 PANEL FLEX FIT, PRO STYLE

BEAT GENERATION - FITTED HAT - FLEX FIT one size L/XL (7 1/4” - 7 5/8”)

FANIA LOGO - FITTED HAT - FLEX FIT one size L/XL (7 1/4” - 7 5/8”)

5 PANEL - ADJUSTABLE

WORLDWIDE SOUNDS - 5 PANEL one size - adjustable strap

SOUND SYSTEM - 5 PANEL one size - adjustable strap

TRUCKER - ADJUSTABLE

SAO PAULO - TRUCKER HAT one size - adjustable

DIRTY DRUMS - TRUCKER HAT one size - adjustable

DOWNLOAD CARD - INCLUDED WITH ALL T-SHIRTS

DOWNLOAD CARD: FRONT

DOWNLOAD CARD: BACK

DOWNLOAD CARD: SHOWN ON T-SHIRT

101 APPAREL MIX TAPE DOWNLOAD CARD All t-shirts now include a special download card redeamable for 1 mix tape download from our 101 Apparel Artists Series. Each card has a unique download code which can be used only once. Customers can choose from many of our mixes from world rewnonwed Dj’s, Artists and producers such as DJ Spinna, Jeedo, Chico Mann, Tkat, Dam-Funk, Tony Allen & Rich Medina, Quantic, Kon & Amir, Nightmares On Wax and more...

Please note: Our artists collaboration t-shirts will still include the actual physical CD along with the download card.