THE SLEEP GODS For three generations, SCHRAMM has stood for comprehensive sleeping comfort and pushing the boundaries of luxury design. FOUR speaks to Creative Director Angela Schramm about the next generation of sleep products.
I
t was in 1923 that the Schramm family first got the bug for product design, when, Karl Schramm senior founded an upholstery and saddlery in Alsenborn, Germany. Now, nearly 100 years later, Schramm have remained true to creating quality goods, but with a firm focus on sleep wares and bed manufacture. Having understood that the basic function of sleep is not just a biological necessity that can be claimed at any time, but also something that can be sensual, secure and nurturing for the soul. Man with all their unique needs has, over time, adapted the bed to the individual’s wellbeing and put it at the center of his need for relaxation and lifestyle. Therefore, through uncompromising quality standards and strict review of each individual function, Schramm 136
ABOVE Collection: Origins Complete, Model: Brace, Fabric: Ella-pomelo, Design: Angela Schramm
has addressed these desires by creating meaningful masterpieces of high sleep culture. The Schramm workshops create dream beds exclusively tailor-made and of the highest quality for every person’s unique demand - timeless and lasting value, uncompromising and also all are absolutely handmade in Germany. Now, in its 3rd generation, Schramm remains one of the increasingly rare family businesses left in Germany. Through the brand’s understanding of sustainable business, FOUR finds out from Angela Schramm about paving the way for the next generation. HOW DID YOU ENTER THE FAMILY BUSINESS? I started working in an interior decorator’s shop during school and this was the beginning of my interest in interior decoration and design.