TARGET MARKETS THE RIGHT AUDIENCE
Brokers
Thebrokeragecommunityisthekeyto our success.Webelievethemajorityof the potential buyersfor your propertyarealreadyinthedatabasesof brokersinColorado. Whenweadvertiselocally,wearemarketingto thebrokeragecommunityasmuchaswe aremarketingto thebuyersdirectly
In-Market Guests & Residents
Webelieveinmarketingto everyoneinour market includingvisitors,brokers,buyers, current homeownersand general public throughour targeted local advertisinginitiatives. Our strategycapturesthemwhiletheyarehereand fallinginlovewithColorado.
Front Range Residents
Approximately50%of our buyerscomefromthefront rangeand throughout Colorado ? utilizingSSFbrokersfromtheFront Rangeto Aspenand affiliatebrokerages,will be imperativeto get thisproject infront of thosebuyers
The Rest Of The World
TheColorado RockyMountainsareadestinationfor familiesand vacationers.Your property'sproximityto world-classski resortsand unlimitedoutdoor accessmaybring potential buyersfromall over theworld Our affiliationswithForbesGlobal Properties, LeadingReal EstateCompaniesof theWorld and LuxuryPortfolio International will allowus to easilyand cost-effectivelymarket to theentireworld
Slifer Smith & Frampton ? Luxury
MARKETING PLAN RECOMMENDED
BROKER ENGAGEMENT EVENTS
Exclusive Broker Dinners ? $4,000 each(x2)
Host anelegant,sit-downdinner at thepropertyfor keybrokers Designed to buildbuzzand connectionin anintimatesetting
Broker Cocktail Parties ? $3,000 each(x2)
Invitebrokersfor aneveningat thepropertywithlivemusic,cocktails,and acasual yet elevated ambiance.
Broker Fitness Day ? $1,000
Acreativeapproachto broker engagement:awellness-themed event withactivitieslikeyogaor guided movement,heldon-site
PRINT & PUBLICATION PLACEMENTS
Portfolio Cover (Summer:9/13) ? $750
Featured cover placement onSSF?ssignaturepropertyguide;ahigh-visibilitymoment to captureboth brokersandbuyers.
Portfolio Cover (Winter Issue) ? $750
Futureopportunityfor seasonal exposureinthewinter issue;we?ll applyassoonasdatesarereleased
Luxury Collection Portfolio Ad
- Full Page:$1,000
Premiumfull-pageplacement inSSF?scurated luxurycollectionmagazine.
- Half Page:$610
High-impact format for morebudget-consciousexposure.
Vail Daily Advertising
- A4:OpenHouseFeaturedProperty? $75
- A5:SharedFull-Pagewith9 properties? $75
- LuxuryCollectionSpotlight ? $120
- Strategic print visibilityinVail?sleadingdailynewspaper withoptionstailored to listing momentsand budget
HOMEMagazine (Monthly)
InsideBack Cover (8-propertysharedplacement) ? $150
Vail Valley Magazine (Winter 2025/26) ? Cost TBD
Optionto placeafull- or partial-pagead dedicatedto theproperty Pricingwill depend onsizeand placement.
Vail-Beaver Creek Magazine Inside Front Cover (2-pagespread) ? $850
Sharedspacefor up to 8listingsinahigh-traffic seasonal print pieceseenbyVail?smost activevisitors
VPAC Back Cover (6-propertysharedfeature) ? Cost TBD
Placement ontheback cover of theVilar PerformingArtsCenter program? perfect for cultural alignment.
DIGITAL & SOCIAL MEDIA
CribFlyer Property Website ? $50
Aclean,mobile-friendlyproperty-specific websitewithlinks,photos,and all keylistinginfo
- Example:344beaverdamroadcom
Social Media Feature ? Complimentary
Reel or carousel post onSSFcompanysocial channelsto highlight thelistingand driveorganic exposure.
Blog Post on VailRealEstate.com ? Complimentary
AprofessionallywrittenarticlefeaturedonSSF?sblog,designed to boost SEOand providerich storytellingabout thelisting.
PropertyBoost by BoldTrail? Cost TBD(based onbudget and duration)
Apaid,hyper-local Facebook and InstagramcampaignpoweredthroughBoldTrail.Thisturnkeyad product automaticallypromotesthelistingto likelybuyersinthearea,drivingwebtraffic and lead generationwithout manual setup.Ideal for ashort-termvisibilityboost duringkeylistingmoments.
PAID SOCIAL ADVERTISING
Custom Meta (Facebook/Instagram) Campaign ? Cost TBD
Tailored paidcampaignto target in-market buyersand drivetraffic to thelisting Scalablebasedon seller/broker goals.
CUSTOM MARKETING MATERIALS
Custom Property Brochure (8?16 pages)
Ahigh-quality,print piecedesignedbyour marketingteam Pricingwill varybasedonpagecount and print volume.
- 8-PageMarqBrochure=cost TBD(dependsonshipping)
- 8-pageCopyCopyBrochure=$12/piece
- 12-pageDigi Lizi =$5/piece
- 16-pageDigi Lizi =$6.50/piece
Slifer Smith & Frampton ?
PUBLIC RELATIONS & MEDIA OUTREACH
PRStrategy ? Complimentary
Oncelive,we?ll pitchthehome?sarchitectural significanceto regional and national pressthroughour retainedPRfirm.Focused onArchitecture(Roto Architects).
AFFILIATE MARKETING
Forbes Global Properties
- Digital DisplayAd? $650
- HomepageCarousel Feature? $350
- MonthlyConsumer Newsletter Promo ? $350
- CuratedProperties?HomepagePromo ? $250
- Social MediaPost ? Included withanyother opportunity
Targetedglobal exposurethroughForbes?digital channels,withflexibleoptionsto meet variousbudget tiers
Luxury Portfolio International (LPI) Digital Bundle ? $750 Abundled mediacampaignincluding:
- Placement inthe?OntheMarket?email newsletter (10K+reach)
- Social carousel acrossLPI?smajor channels
- 30-daydisplayadcampaignonlifestyle,finance,and real estatesitesworldwide
ESTIMATED TOTAL BUDGET:
$22,000 ? $25,000+
Note:
- ThisrangeassumesTBDitemsliketheVPACadandMetaspend fall into mid-rangepricing
- Thecustombrochureisestimatedbetween$100-$500 dependingonlengthandquantityprinted
- Paidsocial adsareflexible;arecommendedbudget would start at $100+to beeffective
SHOWCASING YOUR PROPERTY
MEDIA & MATERIALS
PHOTO, VIDEO & TOURS
- Photography:Staged,professional photographyisa must-do first stepfor your home
- Videography:For your homewewill recommend a story-tellingvideo that trulybringsyour hometo life.
- Tours&More:Wehavedeep experiencecreating Matterport virtual tours,aswell asspecialtytours likethosefor ZillowShowcase.
PROPERTY BROCHURE & FACT SHEET
Wewill bringyour propertyto lifewith ahigh-end custombrochurefor distribution to buyer clientsand cooperatingbrokers. Wealso will createaneasyto use"fact sheet" to beavailablefor brokersand clientsalike,for aquick overviewand factsabout the home.
JUST LISTED POSTCARD
Wewill mail apostcardto arearesidentsthat includes aQRCodethat connectsto thepropertywebsite Our technologyplatformthen messagescustomer to offer showingopportunitiesand moreinformation.
ENHANCED WEB PRESENCE
Your propertywill haveaprimarypresenceon our market-level propertysearchsites,wemaychoose to createanenhancedwebsitefor select properties.
WithCribflyer your homewill get anluxury-look websiteat thedomainof our choosing These enhanced siteswork excellentlyasonlineflyers withstrongmediapresencefor photo,video, virtual tours,andmore Thesesitescanbeakey tool inelevatingapropertyabovetherest
Slifer Smith & Frampton
AMPLIFYING YOUR PROPERTY
ADVERTISING & CONNECTION
Slifer Smith&Framptongivesyour propertyadistinctiveedge,intheformof our industry-leading suiteof advertisingand exposureopportunities Our dedicatedteamsconstantlywork to find new waysto ensureyour homelandsinfront of qualifiedbuyersno matter whereintheworld they maybe.
LOCAL PRINT
Capturevaluablereader attentioninour weekly placementsinwell-readlocal newspapers,aswell asinacurated host of seasonal publicationsthat captureaudienceswhilethey'rein-market.
WithaLuxuryCollectionbranded placement your propertywill beprominentlyfeaturedselect spaceswithexcellent opportunitiesto customize thespaceto exactlywhat you?d liketo say.
THE PORTFOLIO
ThePortfolio isour exclusivepublicationof Colorado'sfinest homes.Publishedacrossthe statewithuniqueversionsinVail Valley,Summit County,RoaringFork Valley&TheFront Range Thishigh-impact pieceisdistributed to thousands of qualifiedreadersannually.
For your propertyafeatureintheLuxury Collectionwill giveamplespaceto showcaseits best features.
120K
Vail Valley & Summit County Portfolio annual distribution via newspaper and display boxes
16K
Roaring Fork Valley Portfolio distribution via direct mail 5x per year
12K Front Range Portfolio distribution via direct mail 4x per year
Weoffer exclusiveplacement intheonlineedition of boththeVail and Summit Dailies,most frequentlyvisited bysecondhomeownersand the brokeragecommunity.Wewill takeadvantageof company-owned placementsto featurea standalonedigital ad tailored preciselyto your property,alongwith runninggeneral targetedads built specificallyto capturetheright audienceat theright time.
BLOG & SOCIAL MEDIA
StandalonelistingpostsonSlifer owned social mediachannelsamplifythereachof your property to our company-level audience Clean,minimal designand beautiful photographyhelptheseposts jump out to our viewersand inspirefollowthrough action
Sittingbehind asocial mediafeaturecanbea supportingblogpost.Our teamwill identifythe uniquestoryof your propertyand help to feature that inthemost engagingand enrichingway possible
EMAIL & CUSTOMER RELATIONSHIP MANAGEMENT
Your propertywill besupported byour class-leadingCustomer RelationshipManagement systemBoldTrail Withthisreal estatespecific systemwecanengagetremendousaudienceswith targeted communications,and thennurturethe leadsdeveloped througheverystageof thebuying process Our systemshavethousandsof qualified contactsthat will beeager to learnmoreabout uniquepropertiesastheycometo market.
THANK YOU
