Development Sales + Consulting Brochure 2024

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Elevating New Developments Across Colorado

YOUR PROJECT PARTNER, FROM CONCEPT TO CLOSE.

What the business world calls “the market” is simply people, at scale. The one-on-one skills we’ve used to grow over the last 60 years are the same skills that have helped us conceive, market, and sell large projects on the Front Range, in Summit County, Eagle County, Roaring Fork Valley and throughout Colorado.

Slifer Smith & Frampton is no stranger to residential real estate developments, but more importantly, we’re not strangers to anyone. We’re a trusted, talented, and collaborative partner to builders and buyers — and no one does a better job of bringing those two groups together.

OUR PRESENCE

ACROSS COLORADO

The only way to really understand what makes a place great and how to make it better is to immerse ourselves in those communities — and we do. We’re in business where we’ve put down roots, where we play, where we work, and where we live. From the Front Range to Aspen, we have more than 300 brokers and staff who call these communities home.

POWER OF THE SLIFER SMITH & FRAMPTON NETWORK

Slifer Smith & Frampton Sales Offices

With over 30 sales offices throughout the Roaring Fork Valley, Vail Valley, Summit County and the Front Range, all located in high-traffic areas, we provide impactful displays for our projects in our offices including our premier locations like Boulder, Breckenridge, Vail and Aspen.

The Slifer House | Avon Our award-winning home.
Boulder
Our new Front Range home.
Vail
Four offices across the Village & Lionshead.
Breckenridge Right on Main Street.
Aspen Across from the art museum.

OUR SERVICES

We offer a comprehensive range of development sales services, with guidance through every step of the process:

RESEARCH, MARKET ANALYSIS + DESIGN CONCEPT CONSULTATION

We provide strategic advice on potential development opportunities, as well as demographic research and market targeting to set your development up for maximum success.

SITE PLANNING, UNIT MIX + ARCHITECTURAL DESIGN

We have a deep knowledge of your customer’s needs and will help guide design decisions and site plans to ensure your development reaches its full potential.

MARKETING PLANS, BUDGET + MANAGEMENT

Our experienced marketing team at Slifer Smith & Frampton begins with comprehensive research, then develops and executes a highly effective marketing plan that makes the most of your marketing dollars, locally and globally.

SALES TEAM CONFIGURATION + MANAGEMENT

Our team of top-producing listing brokers and sales experts specialize in developments. They will provide you with a comprehensive, strategic, and efficient sales plan and process.

PRICING RECOMMENDATIONS

With our deep knowledge of the markets — and your competitors — we provide pricing recommendations to ensure maximum return, at a preferred sales price.

BENEFITS TO OUR DEVELOPERS

» Executive dedicated to developer relations and overall success of project sales and marketing

» Intellectual Property — 40 years in real estate sales and marketing of new developments

» National and international expertise and exposure

» Expansive knowledge of general real estate sales and processes

» Development and execution of comprehensive sales and marketing plans and budgets

» Professional advisement on potential development opportunities

» Team pricing and market knowledge — we know your competition, resale included

» Customer knowledge driven design

» Mastered the management of sales and marketing processes

» Specialized approach — no two developments are the same

THE #1 SELLERS OF NEW DEVELOPMENT

IN COLORADO

We have listed and sold over 100 developments with nearly $6 billion in sales in Colorado since 1962. 6

PROJECTS IN COLORADO MARKETS 130+ YEARS IN DEVELOPMENT MARKETING + SALES 40+

Slifer Smith & Frampton is proud to be the only Colorado brokerage with a dedicated division focused on new development sales. The division formally began work in 202o, since then the team has crossed some major milestones.

SINCE 2020 $ 1.5 B+ CLOSED + PENDING SALES VOLUME

500 + CLOSED + PENDING RESIDENCES

20 + NEW PROJECTS LAUNCHED $ 500 M+ ACTIVE LISTED VOLUME

OUR GLOBAL NETWORK FORBES GLOBAL PROPERTIES

Our knowledge is deep + our reach is broad.

Slifer Smith & Frampton is a founding member and partowner of Forbes Global Properties, an elite international network of independent brokerage firms. This association gives us direct access to each of the outstanding real estate businesses in a particular geographic area — and gives those high-end buyers around the world a direct conduit to all the development sales within our sphere of influence.

In addition to direct referrals and connections from other brokerages, the Forbes business media empire is also a member, giving Slifer Smith & Frampton access to marketing, advertising, and events both inperson and virtual — all of which can be used to drive sales for the luxury developments in our portfolio.

The Reach Of Forbes & Forbes

MARKETING BRANDING + ADVERTISING

We’re here to help you as much, or as little you need.

We work closely with our developers to help determine a customized marketing and advertising plan for each project. Whether working directly with your advertising firm, or coordinating in-house, we will work hand-in-hand to ensure your marketing needs are executed properly and exceed y our expectations.

We will make the most of your marketing dollars, locally and globally through the following advertising outlets:

Marketing samples:

From brand development to copywriting to websites and sales materials, over the years our team has created beautiful, compelling pieces that highlight the unique value of every development.

» Digital Marketing

» Social Media Marketing

» Website Management and Analysis

» Print and Traditional Media Magazines and Newspapers

» Photography and Videography

» Public Relations

Website design for Arcadian on Beaver Creek.
Event banners for Solitude, The Ranch At Breckenridge.
Brochure design for The Arbory in City Park West, Denver.
Magazine ad for Brightwood at Keystone.

YOUR DEDICATED DEVELOPMENT TEAM

TORI LORD

Director of New Development Sales

+ Marketing

» Oversees the New Development Sales

+ Consulting Division at Slifer Smith & Frampton in Eagle County, Summit County, the Roaring Fork Valley, and the Front Range.

» Provides the expertise and leadership necessary to bring success to development projects of all sizes through all challenges.

» Experienced with marketing and directing sales launches for new development projects for over 9 years.

» Develops personalized marketing plans, budgets, sales strategies, positioning, target market identification and overall account management for new development projects.

» Has directed over 21 new development projects within Colorado producing $1.5B in sales volume.

TAYLOR MURRAY

Marketing Project Manager

» Has managed the launch and marketing execution of 21+ new development projects throughout their life cycles.

» Planned 8+ In-House Launch Events for New Developments.

» Assisted in securing a magnitude of press for our projects in publications such as Forbes, Luxe Magazine, The Denver Business Journal, Mile High CRE and more.

» Has a keen eye for brand design and implementation into relevant marketing

GRIFFIN TURNIPSEED

Creative Project Manager

» Has aided creative launch of over 20 new development projects across Colorado.

» Over 12 years of experience in creative strategy, brand development, copywriting and graphic design.

» Creates cohesive brand strategy behind each development bringing them to life in the eyes of the market.

» Specializes in graphic design, production, and strategic messaging.

When you’re ready to sell, you’ll get the best sales team and an incredible support team to market your properties. We provide a talented and collaborative group of experts who specialize in this part of the real estate economy.

STAFF

» Marketing professionals

» Office branch managers

» Office marketing coordinators

» Technical support staff

» In-house closing experts

» Personal assistants

» Broker development + training

Here is a look at your team behind the scenes.

SUPPORTING OUR TEAM

SO

THEY CAN SUPPORT

OUR DEVELOPMENTS

PAST + PRESENT

“What was paramount to us when making the decision to go with SSF was the dedicated, in-place development team that could launch a project and then maintain it from a marketing standpoint. They are a seamless part of our team, a strategic partner that we work with. It’s as though they are our in-house team. We will use them again for another project.”

“No one knows the mountain communities like SSF. Whether it’s homes, resort communities, second homes, or mixed use, you are in the most capable hands with the biggest network with the SSF experts.”

“When looking at a project in Eagle or Summit County I bring SSF in immediately. They have been dead on with all of my projects. In fact, they have come in higher than my expectations on all three of my developments. I consider them a marketing machine. It’s not just a team of brokers, they have a complete marketing department that can handle all the ad placement, ad generation, website creation, and website management. When work with SSF, they manage the entire marketing and sales process throughout the life of the project.”

HAVENS ON FANNY HILL
Snowmass Base Village
– Jim Telling
Managing Partner Vail Valley of East West Partners
ALCOVE
THE COLORADAN
– Alan Marks
Midwest Development & Investment Corporation
– Brian Wilson
North Mountain Partners
BRIGHTWOOD Keystone
THE AMBLE Steamboat
SUMMIT BLUE
Silverthorne ONE RIVERFRONT Avon
Snowmass Base Village

DEVELOPMENT PROJECTS YEARS OF EXCELLENCE

ARROWHEAD

RED SKY

COPPER MOUNTAIN

Born Mountain Club

Lewis Ranch

BRECKENRIDGE

EAGLE

Shores

Timber Trail

Water House on Main Street & II

BACHELOR GULCH

EDWARDS

Lofts

Gulch

Run Townhomes

SILVERTHORNE

CORDILLERA

4th Street CrossingElevate Rowhomes & Skywalk Flats Angler Mountain Ranch

Eagle’s Nest

FRISCO

9097’ Flats

The Reserve at Frisco

STEAMBOAT

The Amble

SNOWMASS

Aura

Cirque X Viceroy

Electric Pass Lodge

Havens On Fanny Hill

Limelight Residences ONE Snowmass ONE Snowmass Residence Club

CARBONDALE

The Boundary at River Valley Ranch

NEW CASTLE

Eagle’s Ridge Ranch

FRONT RANGE

Arbory

Buckley Row

The Brownstones

The Coloradan Creekside

The Delgany

Glass House

The Landmark ONE Riverfront

Park Place Lofts

Promenade Lofts

Riverfront Park

The Townhomes At Riverfront Park

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