Scandiz Luton
Our magazine is called Scandiz because readers can’t only read the articles but also scan a QR code and listen to the content! It will be unique as we will be the first and only magazine in the world to offer this option to our readers… and listeners. With this feature, we not only target regular magazine readers but also people who do not have time to read. The idea started at
Bedfordshire University to reach more readers than any other local magazine before and restore the lost popularity of printed advertisements.
Scandiz aims to capture Luton’s essence, featuring local stories, businesses, and much more, making the magazine the perfect
platform for your adverts.
The next page article explains why we came up with this new idea, how it works and how it helps your business to reach more potential customers.
If it sounds interesting join us today to create something great together.
hello@scandiz.co.uk
+44 07597656878
www.scandiz.co.uk/luton
Some Boring Statistics
-12,000 copies are distributed bimonthly.
-We cover Luton and its surroundings.
-The usual print run is 40 - 48 pages.
-Tracking records are available on our website.
-Printed on 110 gsm, glossy, full-colour paper.
-Available online and promoted on 5 digital platforms.
-Content is equally divided into stories and advertising.
-First issue; 2nd of December the deadline; 20th November
Leag�ave
Bushmead
Stopsley
Wig�ore
Bar�on
Bramingham
Putteridge
WHAT MAKES AN OLD IDEA
Many business owners losing trust in printed marketing despite the fact it is still unbeatable in local advertising. Below we summarize the main reasons and introduce a simple solution to make printed adverts fashionable again
Scan & Listen (2 min & 15 sec)
By the editor
Printed journalism is dying’ This is the most often heard mantra when you study journalism at any university. Print simply cannot provide the same reader experience as an online version because printed articles have limited space, they cannot be updated, and anyway, who has time to sit down and read a whole magazine these days?
Those were the main bullet points we had to consider when we decided to launch our printed magazine despite everything we had learned.
We devised a simple solution. Inserting easy to scan QR codes into the articles and using them as buttons. There
is a ‘Listen’ button in each article so readers can enjoy them even when they are busy, for example, they’re driving, cooking or on the daily commute. We can insert a ‘read more’ button to a long-form article so there is no more place limit or painful editing, and we can add a ‘check for update’ button to every article that needs to be regularly updated.
The listen button comes with another amazing benefit. People with limited vision can also enjoy the magazine. We based this idea on a study that says 97% of the adult population in the UK has a smartphone or tablet or has access to one. But what benefits does it bring to your business?
Scandiz is unbeatable in cost-effective local targeting. Our audience is wide and diverse and advertising in a ground-breaking
publication from the start will position you as a visionary thinker which increases brand recognition.
You can also boost your adverts with QR codes and make them as alive as they are online. You can add video or audio introductions, Facebook reviews, customer testimonials, or whatever you believe would help your customers to decide. If you don’t know how to create one, don’t worry, we will take care of everything for you.
Why should you join us from the beginning? Well, places are limited and when they’re gone, they’re gone, but the main reason is the huge discount we provide for those who help us kickstart Scandiz. You can keep that discount as long as you are satisfied with us.
Did you enjoy this ar�icle? Zoom and scan to subscribe
Reach thousands of potential new customers without stretching your budget. Advertise with us in our cutting-edge new magazine and we will deliver it to 12,000 local homes. You can try us for £40 which is only £0.003 per household. Contact us today.
Please note, these samples are not related to Luton, they were part of a uni project.
We are offering you the safest possible payment method to bypass trust issues. As an option, you can choose to pay the advert fee to a 100% secure escrow account called Transpact. They will only release it to us when the magazine is ready to print by the deadline. If not, it goes back to you.
For a detailed media pack, scan the QR code below or email us to mediapack@scandiz.co.uk With any other enquiry please email us, send a text or give us a call.
Do you have any questions in your
HOW WE CAN HELP YOUR BUSINESS
- Local marketing - Longer shelf-life
- Brand recognition
Mix these advantages with a stunning advert design and a performance booster QR code and you have the winning formula to impress your customers and attract new ones.
Add a bit of consistency and your brand will be instantly recognised all around Luton. We help you with every step.
Places are limited so, don’t hesitate!
LEAFLET DISTRIBUTION
Do you have leaflets to distribute? Would like to try something new? Lower your cost and supercharge your response rate with our magazine insert service for only £55 per thousand. Contact us today to book a place for your leaflet
Do you want a separate leaflet delivery campaign? Leave it to us. We do;
• Solus delivery
• Plus one delivery
• Shared delivery
We can also provide design and print services to keep everything under one roof saving you time and energy.
All our distributors are trained and local. They are adults and they use a live GPS tracker which gives us a detailed view of every delivery, every time. After each campaign, we will send you a time stamped delivery report. No minimum orders.
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