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Our main markets are Europe, Asia, North America, Middle East and North African countries.
How much capacity do you have in production, export and domestic sales? Boycelik has an annual production capacity of 62,000 tons of steel wire, 400,000 pcs pocket springs, 5,000,000 pcs bonnel springs, 820,000 pcs SL springs and 300 tons of zigzag springs. 58% of total production is sold in domestic market, and 42 % are exported.
Can you furnish us about your new investments? When we compare production numbers of mattresses with last years, we realize that consumption and production numbers are increasing and growth is expected to continue in the following years as well. The demand for pocket spring mattresses is increasing compared to bonnel spring mattresses. The main reason for this is the change in consumer preferences and understanding of quality. That’s why we decided to make investment on pocket spring machines and increase pocket spring production in 2013. We also decided to increase production capacity of steel wire
in 2013. This means additional investments in new machines.
Are there problems in the sector and do you offer any solutions for those problems? A big handicap in bedding industry is in-competitive prices in international markets due to high transportation costs. R&D studies should be made to reduce transportation cost by shrinking the volume of packaging to be able to pack and load more goods in trucks or containers. Product designs are not sufficient and not effective enough. Expectations and needs of consumers should be pre-determined, which will enable the service of right product to the market at the right time. We, as Turkey, are not very well known in international markets, that’s why we must generate brand names to provide a competitive advantage.
How do you evaluate the development of the mattress industry in Turkey and in the world? What are your targets at this regard?
bers are increasing and are expected to grow more. As stated above, the demand for pocket springs is increasing due to changes in consumer preferences and understanding of quality. This is valid for Turkey as well.
The volume of the world mattress industry is about twenty billion dollars. USA, China and Brazil are listed as top 3 in production and consumption. Production and consumption num-
On the other hand, According to analysis made in Turkey, the volume of the mattress industry has exceeded TRL 1 billion. Turkey has a total of 25 companies, engaged in the production of beds,