Year :4 Volume:21 Sep./Oct. 2014 www.sleeptechmagazine.com
Buyers now prefer Turkish mattress machinery manufacturers more
FROM THE EDITOR
Emerging, growing, developing… Mattress materials, components and machinery are the supplementary parts of mattress production. Turkey is good at materials and components especially at mattress-ticking fabrics. The country has two of the most leading brands of the industry in Turkey. As a cotton producer country Turkey’s domestic resources offer great advantages for producers. The country has some respectful machine producers as well. But with a population of over 76 million and a growing economy, the country has remarkable imports at all segments of the sleep products. You can often witness many innovations originating from Turkey in this magazine. Producing quilts and pillows from different materials including horsehair and goose down and mattress-ticking fabrics with features such as antibacterial, anti-stress, anti-mites, etc. Turkish sleep product producers are running with world players. The country also has dealers of the most prestigious machinery and mattress suppliers. Emerging, growing, developing… As its economy, the sleep products industry is on the way… The sector had a good pose at the 1st Sleep Well Expo Istanbul. Every year in September we have a traditional route starting with Paris and going to Brussels to end up at Moscow. We attend Maison&Objet in Paris to give out magazines and cover the event. We do the same activities at Brussels’ Mood and Heimtextil Russia. The brand name “Heimtextil” is the largest brand of home textile show business. Our stand is ready in Moscow this year too. And one single issue of our magazine will be distributed at all these gigantic fairs. This is a real impressive and incredible promotion, isn’t it?
MEHMET SÖZTUTAN | email@example.com
w w w . s l e e p t e c h m a g a z i n e . c o m Group Chairman
ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN on behalf of ILETISIM MAGAZIN GAZETECILIK SANAYI VE TICARET A.S. firstname.lastname@example.org
Assistant General Manager Ahmet KIZIL (email@example.com) Chief of Editorial Board
Berna ILTER Erdoğan ASLAN Mustafa CETINBULUT Mustafa Nebi DOGAN
Omer Faruk GORUN (firstname.lastname@example.org)
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Recep SAHIN
Advertising sales marketing Omer Faruk GORUN (email@example.com) Advertising Coordinator +90 224 211 44 50-51 Advertising Sales Staff Emir Omer OCAL (firstname.lastname@example.org)
Enes KARADAYI (email@example.com)
Ebru PEKEL (firstname.lastname@example.org)
İsmail GURBUZ (email@example.com)
Artwork Consultant Design&Graphics
Seval CEYLAN (firstname.lastname@example.org)
Mustafa AKTAS (email@example.com)
İsmail OZCELIK (firstname.lastname@example.org)
HEAD OFFICE İhlas Medya Plaza 29 Ekim Cd. 34197 Yenibosna ISTANBUL/TURKEY Tel:+90. 212 454 25 00 Pbx Fax: +90. 212 454 25 98
LIAISON OFFICE: BURSA Buttim Plaza D. Blok Kat:4 No:1267 Tel: +90. 224 211 44 50-51 Fax: +90. 224 211 44 81
PRINTED BY Ihlas Gazetecilik A.Ş. 29 Ekim Caddesi No:23 Yenibosna/ISTANBUL Tel: 0212 454 35 06 Fax: 0212 454 34 94 www.ihlasmatbaacilik.com
Las Vegas Market, the seen city!
BRN................................................... Back cover SleepWell Expo 2015........... Inside back cover Unimet................................... Inside front cover
BOYTEKS advances the world leadership with TURQUALITY®
World giant Boycelik continues to grow more in springs and wires
Unimet................................................................ 1 Yatsan................................................................. 3 Doğtaş................................................................ 5 Windy................................................................. 6 SPM..................................................................... 9
Sleep Well Expo’s second edition shaping up well!
Bambi............................................................... 13 Aldora.............................................................. 15 Lüx Yalçınlar..................................................... 17 Marbella.......................................................... 19 Biryat................................................................. 21 Sevay................................................................ 23 İlkem................................................................. 25 Sindy................................................................. 27 Maison Objet................................................... 29 Günka............................................................... 31 Gentuğ............................................................. 47
Buyers now prefer Turkish mattress machinery manufacturers more
Yapi Lider Chemicals aims to Latin American market Producing glues and adhesives for the furniture and footwear industries under Pro-Max brand name, Yapi Lider company aims to grow in new markets with new investments. The products of the company are also sold to mattress manufacturers who need non-flare, non-odor adhesives. Kaya Kirikkaya, marketing and sales manager of the company informed about his company and their future plans.
Kaya K覺r覺kkaya, Sales and Marketing Director of Yap覺 Lider Kimya
Beds are made of many different materials and take one third of the human life in sleep. Sleeping is not only good for health but also for comfort. It is important that the glues are made of natural materials for the health of humans.
On exports and export markets
On Lider Chemicals company Lider company was established in 2003 to produce foam glues used in the furniture and mattress industries. Earlier it used Lyk Pomax brand for its products. Lately the company produces adhesives for furniture, office furniture, footwear, insulation and automotive industries. Products are both exported and sold in domestic market.
hesives. After packaging they are sent to quality inspection and then they are delivered to buyers.
On glues product for bed industry We produce soft adhesives and glues for soft materials used in the manufacturing of spring beds, visco beds, coaches, office furniture. They are non-flare, odor-free and stick in 0 to 3 minutes or longer periods if it is preferred.
On the importance of glues for bed manufacturers Quality control is the first step of our process. The materials then put into process and turned into ad-
Yapi Lider Kimya company exports more than % 85 of its production to 26 export markets including Russia, Egypt, Rumania, Greece, Morocco, Saudi Arabia, Bulgaria, Dominican Republic, Serbia, Algeria, Azerbaijan, Iran, Tunis, Libya, Kuwait, Jordan, Yemen, UAE, Turkmenistan, France, Pakistan, Tajikistan, Uzbekistan and Kyrgyzstan. We load partial or full container loads to these markets regularly. Next year we will be active in Latin American markets when our new facilities become operational.
Michael Crowell named Executive Director of CertiPUR-US® Foam Certification Program Foam Products, Inc. where, among other duties, he had responsibility for government and industry product compliance. During the six years prior, he was vice president for automotive sales at Flexible Foam.
Michael Crowell, Executive Director of CertiPUR-US® program
ROCHESTER HILLS -- Foam industry veteran Michael Crowell has been named executive director of the Alliance for Flexible Polyurethane Foam and its CertiPUR-US® program. He succeeds Robert Duffy who is retiring. Crowell has more than 40 years of senior management experience in the polyurethane foam industry, including technical, manufacturing, sales and marketing positions. For the past 10 years, Crowell served as vice president of marketing and sales for Flexible
Earlier in his career, Crowell served as vice president for automotive sales as well as automotive corporate quality manager for Foamex International, now FXI, Inc. Crowell’s career also included management and chemical engineering positions at Firestone Foam Products. Crowell is well known in the foam industry and among many home furnishings companies through his service as a board member of the International Sleep Products Association (ISPA). He holds an Executive MBA from Michigan State University and a Bachelor of Science degree in Chemistry and Math from Union University in Jackson, TN. “The CertiPUR-US® program is
growing exponentially,” said Michael Crowell. “I’m excited to work with a program that is contributing value to both the bedding and upholstered furniture industries by providing science-based, credible answers to consumer questions about content and emissions.” Polyurethane foams that earn CertiPUR-US® certification label are made without ozone-depleters, formaldehyde, PBDE flame retardants, prohibited phthalates, lead, mercury, heavy metals, and other materials of concern, and are low emissions for indoor air quality (less than 0.5 parts per million). Certified foams must also meet physical performance and durability standards. Certified foams are verified periodically through random testing. All major U.S. foam producers offer CertiPUR-US® certified foams and foam producers from Canada, China, Mexico, and ltaly are also among those certifying foams.
Atlanta Attachment Co... Proudly made in the USA
Innovative Technology for the Sleep Products Industry 1312K6
Automatic Decorative Border Workstation • • • • • • •
Border width up to 152.4mm Synchronized puller produces pucker-free seam Border width adjustable Decorative trim width adjustable Auto stop for material depletion Thread break detectors Variable torque re-winder
Vertical & Horizontal Handle Tacker
• • • • •
Roll Material Cutter Non-Woven, Ticking, Foam, Plastics, Vinyl, and other materials • • • • • • • • •
• • • • • •
Lower cost by purchasing non-woven in bulk Stock only one SKU Cut flanging as needed Variable roll speed for different non-wovens Reversible rotation for extra blade life Non-woven roll rotates, blade is stationary Stationary blade with guard for added safety Two canisters supplied with 50’ of continuous blade Electronic display, English or Metric
Sew vertical and horizontal handles Dual heads simultaneously tack ends of handle Large stainless steel top Independently adjustable guides Clamps hold border and create a hard stop to load handle Varying handle lengths Both heads lock in place, push button reposition Touch screen handle tack programming Border guides Pedal operation Magnetic connections for quick tooling change
Engineers of Quality Equipment
Atlanta Attachment Company www.atlatt.com
The Company that
Sudden Service built
PATENTS: Our equipment may be covered by one or more patents. Please go to the following web page for an up-to-date list: http://atlatt.com/patents.php
Atlanta Attachment Company • 362 Industrial Park Drive • Lawrenceville, GA 30046
+1 (770) 963-7369 • FAX +1 (770) 963-7641
© 2014 Atlanta Attachment Co. 14114061714
BOYTEKS advances the world leadership with TURQUALITY速
As a respectful brand in its field in the world and now being included in the support program of TURQUALITY® Boyteks will play for the top in the international markets.
Boyteks participates in all leading international fairs held in the mattress and furniture industries.
BOYTEKS, partaking among the most important manufacturers of Turkey and the world in mattress ticking, upholstery fabric and carpet production, has been accepted to be included within the scope of TURQUALITY® which is the first and only government supported branding program in the world. Intending to strengthen its assertion in the international arena, Boyteks is obtaining government support with the aim to generate added value for the country, brand, customers and business partners by becoming a global brand. Boyteks, included in the support program within the scope of TURQUALITY® which took off to build up global Turkish brands by increasing the global awareness of Turkish brands, with this support will play for the top in the international markets. Having the product groups
which Turkey have the competitive advantage and have branding potential, Boyteks is aiming to become a global player in the international markets by ensuring institutionalization covering all the processes and development. Indicating that they obtained significant successes in the foreign markets with high quality and innovative products, Boyteks General Manager Mustafa Yildirim said, “Our Kayseri and Bursa originated products reach all around the world through export channels. We are exporting to over 90 countries today. We serve over 1500 customers on 5 continents of the world. Our biggest aim is to increase our brand’s strength in the international markets with the support of TURQUALITY®. We want to have our brand reach everywhere in the world where there are mattress ticking and furniture industries”.
XSENSOR Technology expands sales leadership team for REVEAL Mattress Recommendation System Stephen Anstey assumes the position of Vice President, International Business Development, Sleep
Richard Brass, Vice President, North America Business Development, Sleep
XSENSOR, leading provider of pressure imaging products, expands sales team for its innovative REVEAL mattress recommendation system in response to their global expansion. “We have an excellent growth opportunity with XSENSOR’s REVEAL mattress recommendation systems and plan to bring it to the global market,” says Bruce Malkinson, COO of XSENSOR Technology Corporation. “We are aligning our teams and adding new sales roles to support the International and US markets.” XSENSOR, announced that Stephen Anstey assumes the position of Vice President, International Business Development, Sleep. Richard Brass, remains the Vice President, North America Business Development, Sleep to lead US sales for XSENSOR’s REVEAL products. XSENSOR has added Jacqueline Martinovich and Nick Yates in Business Development Roles supporting the International and US markets respectively. REVEAL™ by XSENSOR, is a mattress recommendation system that increases sales performance of mattress retailers and manufacturers by giving customers unbiased information to help select the right mattress for their body.
Sefa Kimya known as SEFOX Adhesives â€“ Turkeys biggest adhesive manufacturer
Operating in the adhesives sector since 1972, Sefa Kimya, famous for its brand name SEFOX, has grown and become a well-known company in Turkey and about 30 countries all over the world. Mr. Ramazan Celik, general manager of SEFOX outlined their operations and the company as follows:
SEFOX’s vision for 2023 and review of 2014 At the beginning of this year, one of our goals for 2014 was to further expand. After passing the first half of 2014, we can proudly say that we have achieved great things, and are therefore coming even closer to our SEFOX Vision for 2023.
What is SEFOX’s vision for 2023 We are on a good way to become the number-1 adhesive producer in Europe by 2023. We will be a sought after brand on the market. Beside the European market, we actually export to 40 countries, and until 2023 we will extend this to 100 countries in 5 continents. In the meantime, we will expand our turnover to 100 million dollars.
Ramazan Çelik, General Manager of Sefox
Expansion of sectors Amongst our existing costumers, very strong and many new sectors are represented. Our aim is to become the leading supplier for the textile, packaging, sanitary, automotive, shoe and medical- sectors. All of these major works cannot be accomplished without departments with good structure. It is very important for us to have strong R&D and sales teams.
Focusing on Hotmelt â€“ Why? Sefox Hotmelt is one of the best adhesives in Europe. It has adhesion strength, high heat resistance and filamentous property. It offers long-lasting trouble-free bonding experience to users. Sefox Hotmelt is suitable not only for manual application but also for automated application.
Adventages of Sefox Hotmelt One of the main advantages is the solvent â€“free feature of Hotmelt. Hence, it does not pollute the environment and eliminates the risk of fire as it is not harmful to human health. Working with Hotmelt is also hygienic, smokeless and odorless It speeds up the production of automated systems due to strong bonding properties on first grip.
Furthermore, Hotmelt is 100% solid substance thus it prolongs the shelf life and it provides easy storage. It provides excellent adhesion to rough surfaces by padding during the application. Hotmelt allows working at all weather conditions without any problems because it is not affected by weather conditions. Our Product range includes Polyolefin, SIS and EVA -based Hotmelts.
Waterbased adhesive Besides the different Hotmelt types we have a wide range of solvent-based adhesives. The demand for water-based adhesives is high. We will satisfy this demand; therefore our R&D team is working on SEFOX water-based adhesives. Our goal for the first half of the year 2015 is toÂ bring SEFOX water-based adhesives on the market.
Las Vegas Market, the seen city! â€¨ 32
Summer market praised for visited by high quality and quantity visitors, strong attendance, diversity of resources, â€¨cross-category shopping & order writingÂ
LAS VEGAS, NV – Las Vegas Market announced that the recently-concluded Summer Market, which ran Sunday, July 27, to Thursday, July 31, 2014, was a success for both buyers and suppliers by virtually every measurable benchmark—attendance, number and diversity of resources, new contacts made, and orders written. According to Bob Maricich, chief executive officer, International Market Centers, the strong positive reactions to Summer Market from participants are a direct result of the phased growth and enhancement of Las Vegas Market over the past two years. “Just two years into our three-year strategic growth plan, Las Vegas Market has added 1,200 resources and more than doubled its gift and home décor attendance while simultaneously maintaining and growing the existing furniture buyer base. We are delivering on our promise to transform Las Vegas Market into the only major furniture, home décor and gift destination in the western United States.” The Summer Market featured the largest number of resources in Las Vegas Market’s history, with the addition of many high-profile new resources in the Market’s core furniture segment, as well as substantial numbers of new exhibitors in the booming gift and home décor categories.
Continued growth in temporary exhibitors, as well as increased density in showrooms, is attracting a broad array of retailers and interior designers in record numbers, including 77 of the top 100 home furnishings retailers. Attendance growth has been most
dramatic in the emerging gift and home décor area, where in just two years (from summer 2012 to summer 2014), gift and home décor attendance has more than doubled with a 132% increase. One key growth area is new-to-market retailers, which has been facilitated by concerted outreach by IMC’s
Retail Relations team. “There’s so much variety here – you can go from fashion accessories to foods to home décor to baby items,” noted buyers Jennifer Pomerenke and Betty Moss of Idaho-based Marigolds, who attended Las Vegas Market for the first time.
“The variety is what drew us to Las Vegas Market the most, and we are very impressed.” Both new and returning retailers praised the positioning of Las Vegas Market as conducive to cross-category shopping, and the fast growing lifestyle store category citing an increasing array of complementary furniture, home décor and gift products. “It’s very beneficial for us to be able to see everything under one roof – furniture, mattresses and gift items,” commented Mike Forwood, store manager for Texas-based Louis Shanks Furniture. “We’re doing a brand new gift gallery in our store, so gift has been important for us. We find new products here in Las Vegas that we typically don’t see in some other markets.”
Similarly impressive, attendance from the interior design trade was up 76% from Summer 2012, with designers taking advantage of the synergies and opportunities for cross-category shopping between furniture, home décor and gift items. “We seem to be seeing more designers than in the past and we’ve even seen a few gift retailers,” noted Amy Peterson, marketing associate for furniture
supplier Star/Orient Express. “We show at Las Vegas Market to expose us to a broader audience who is not familiar with our company.” In line with Las Vegas Market’s tactical positioning as a regional powerhouse, attendance from the Western states increased 62% over the past two years; attendance from the Midwest states was up 43%, and the TOLA region (Texas, Oklahoma,
Louisiana and Arkansas), registered increases of 39%. The top states in terms of attendance were California, representing more than 34% of total attendees, and Nevada, representing 15%, followed by Texas, Arizona, Utah, Washington, Oregon, Colorado, Florida and Idaho. Many exhibitors reported making substantial numbers of first-time contacts at the Summer Market, especially among Western buyers. Exhibitors also reported strong and steady order-writing throughout the Market. “We thought we had high penetration in this market, but more than half of our walk-in traffic didn’t know our company!” declared John Roudabush, chairman of Bungalow 5, a supplier of furniture and home accents. “We’re seeing a lot of companies from California, Utah, Arizona and Nevada who don’t regularly shop Eastern markets.” Adriana Mello, chief marketing officer
for Keena, a leading gift and home décor sales agency making its debut at the Summer 2014 Market, pointed out, “It’s refreshing to see buyers outside of our typical territories and we are excited to be part of what feels like a national show. We’ve seen buyers from New York, Minnesota, Missouri and Canada as well as buyers that we have not seen in regional markets where we normally show. This offers us nice expansion on our buyer base and we have huge expectations for Las Vegas.” Las Vegas Market is the leading furniture, home décor and gift marketplace in the western U.S., presenting 2,200+ gift, home décor and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Winter 2015 Las Vegas Market runs January 18-22, 2015, at World Market Center Las Vegas.
World giant Boycelik continues to grow more in springs and wires 42
One of the most leading names in Europe, Boycelik excels in production of springs and wires for the mattress industry.
Feridun TOSUN, Sales and Marketing Manager of Boyçelik
Located in Kayseri, Turkey, Boycelik is one of the affiliated companies of Boydak Holding, one of the leading industry conglomerates of Turkey. As one of the main suppliers of mattress and furniture manufacturers of Europe, Boycelik has been supporting the industry with its quality products and services. Operating on a covered area of 112,000 square meters of which 62 thousand part is covered, Boycelik has been producing steel wire, springs, and round and rectangular tubes by 450 personnel employed in its two establishments. To discover the success story of the company, Sleep Well editors asked various questions to Mr. Feridun Tosun, Chief Sales and Marketing Executive of Boycelik.
Could you brief us about yourself? Feridun Tosun was born in Elazig/ Turkey in 1979. I graduated from Erciyes University, Faculty of Economic and Administrative Sciences in 2005 and have been continuing my MBA (Master of Business Administration) in Meliksah University. I have been working as a sales & marketing manager for 7 years for Boycelik Company that is one of the affiliated companies of Boydak Holding.
Could you furnish us with general information about your company? After 55 years of production and experience as a department of Boydak Group, Boycelik was officially formed as a stand-alone company in 2006 upon reaching a substantial capacity.
Boycelik is one of the most leading investments of Boydak Holding, an industrial leader in Turkey and all over the world. It is a raw materials supplier of Europe’s largest mattress and furniture manufacturers and a forerunner in the manufacturing industry with quality products and on-time service. It has been operating on 112,000m2 total area of which 62,000m2 is covered and 50,000m2 is open. With complete and strict control at every stage of each process, Boyçelik complies with national and international quality control systems such as TSE -ISO-EN-9000 (QMS), TSE -ISO-EN-14000 (EMS), ISG-OHSAS TS18001, CE and TSE. Our company has always been providing service and products in conformity to these certificates of quality. Boyçelik derives strength from customer satisfaction upon quality service and products, continuing to be a manufacturing power of the past and the future.
Could you brief us about your production? Boyçelik manufactures steel wire in a variety of diameters, springs and spring systems of numerous different specifications for the mattress industry and round and rectangular tubes of several dimensions for the furniture industry in 2 main facilities. We manufacture steel wire, bonnel, Pocket, SL, LFK, and offset springs for the mattress industry and round, rectangular and square tubes for the furniture industry. Our production range includes; Steel wire diameter: 1.20mm to 5,0 mm
Pocket springs: 600 to 2200 coil counts with zone or without zone. Bonnel springs: 90mm to 178 mm height with 4,5, 6 turns. Tubes: 10mm to 114 mm tubes production.
Where and what kind of materials do you supply for the production of your products? Do you import? Boycelik provides raw material (wire rod) from Turkey and Europe. In doing so, Boycelik’s first aim is to choose the highest quality raw materials from different suppliers. We believe that good quality raw materials help with good quality finished product.
Can you inform us about your foreign trade, exports and imports? We export to more than 65 countries, with 250 different customers and our 2013 total annual export sales was USD 40 million.
Our main markets are Europe, Asia, North America, Middle East and North African countries.
How much capacity do you have in production, export and domestic sales? Boycelik has an annual production capacity of 62,000 tons of steel wire, 400,000 pcs pocket springs, 5,000,000 pcs bonnel springs, 820,000 pcs SL springs and 300 tons of zigzag springs. 58% of total production is sold in domestic market, and 42 % are exported.
Can you furnish us about your new investments? When we compare production numbers of mattresses with last years, we realize that consumption and production numbers are increasing and growth is expected to continue in the following years as well. The demand for pocket spring mattresses is increasing compared to bonnel spring mattresses. The main reason for this is the change in consumer preferences and understanding of quality. That’s why we decided to make investment on pocket spring machines and increase pocket spring production in 2013. We also decided to increase production capacity of steel wire
in 2013. This means additional investments in new machines.
Are there problems in the sector and do you offer any solutions for those problems? A big handicap in bedding industry is in-competitive prices in international markets due to high transportation costs. R&D studies should be made to reduce transportation cost by shrinking the volume of packaging to be able to pack and load more goods in trucks or containers. Product designs are not sufficient and not effective enough. Expectations and needs of consumers should be pre-determined, which will enable the service of right product to the market at the right time. We, as Turkey, are not very well known in international markets, that’s why we must generate brand names to provide a competitive advantage.
How do you evaluate the development of the mattress industry in Turkey and in the world? What are your targets at this regard?
bers are increasing and are expected to grow more. As stated above, the demand for pocket springs is increasing due to changes in consumer preferences and understanding of quality. This is valid for Turkey as well.
The volume of the world mattress industry is about twenty billion dollars. USA, China and Brazil are listed as top 3 in production and consumption. Production and consumption num-
On the other hand, According to analysis made in Turkey, the volume of the mattress industry has exceeded TRL 1 billion. Turkey has a total of 25 companies, engaged in the production of beds,
which manufacture approximately 3 million mattresses a year. However, production capacity is 7 million mattresses a year. Unfortunately, a significant problem of the sector is that R & D is ignored. In addition, health awareness among Turkish people is not fully formed and most customers do not care about health issues and solutions. Consumers refuse to change their mattresses even when the product completes its useful lifetime. Sufficient awareness about the health effects of the right mattress should be established.
How was 2013 for your company? Could you brief us your review about 2013? The beginning of 2013 was not good compared to 2012 because
there were not enough demands in international markets. But after the third quarter of 2013 sudden situation of international markets changed, demands increased and our customers increased theirs demands day by day. The reason of that was the financial situation of final customers (Consumers) who became better and that affects theirs consumptions and consequently the cash flow increased which affects productions of industries. The other reason of this growth was because of currency rates. We do a lot of sales to European Countries and the EUR/USD ratio is very important for us. We always prefer Euro to be stronger than USD and especially in the 3rd and 4ht quarter of 2013 we
used this advantage. That’s why we realized a good sales record in 2013 and growth up in reel terms 12% compared to 2012 in export sales.
What plans or targets do you have for 2014? We already joined international exhibitions such as, ISPA-USA, Sleep Well-Turkey, Interzum China, and Evteks- Turkey. We target to reach 300 different customers and sell our products to 70 countries in 2014. Regarding 2013 record sales we decided to make investments to increase our capacity that’s why we target to grow up 10% in 2014 and to reach USD 45 million export sales.
Kayseri Serbest Böl. 6 Cad. No : 12 Melikgazi / KAYSERİ Tel : + 90 352 321 13 79 Fax : + 90 352 321 10 17 email@example.com www.ersanmadeni.com
India Mattress Expo held The only exhibition in India dedicated for mattress and upholstery production technology, machinery & supplies was held. 4 Turkish exhibitors and Sleep Well Expo Istanbul attended the show.
MUSTAFA NEBI DOGAN, MERT MACHINERY MEHMET SOZTUTAN, SLEEP TECH MAGAZINE
VEYSEL KUTUKLU MACHINERY
Organized by Unitech Exhibitions Pvt Ltd. and managed by Geo and Nobi Events and Exhibitions Pvt.Ltd, INDIA MATTRESSTECH EXPO 2014 - 2nd exhibition on international mattress and upholstery production technology, machinery & supplies was held in New Delhi. The show, small in size but big in business, attracted a great deal of interest from the industry professionals. The event showcased technology, machinery & supplies mostly for mattress and upholstery production. In spite of the global economic slowdown, India is still the 2nd fastest growing economy in the world. A booming economy has kick started all industry sectors especially the housing, hospitality and retail sectors. Star hotels, high end housing projects, retail malls, hypermarkets etc. are the buzzwords in this boom period in the economy. The Indian mattress industry has seen an annual average growth of 15 percent between 2002 and 2011. The mattress and upholstery market in India is valued at approximately USD 1.5 billion. The luxury mattress brands in the country account for merely 7% of this volume, a fact which shows the huge growth potential of this sector in the country.
VEYSEL KUTUKLU MACHINERY FAMILY
With India’s new liberalized trade policies, increased and continuous growth, foreign companies are making a beeline to enter the Indian mattress industry. Leading global brands have started entering the market by establishing new and joint venture manufacturing units. Large investment in mattress plant and machinery is seen in recent times. Most of the leading machinery and supBOYTEKS STAND
plies companies have established their own or have representative offices in India. New well traveled and quality conscious Indian consumers will soon become one of the largest global markets for high end mattresses. Many large mattress companies are creating strong dealership network and is taking extra efforts to educate con-
sumers about the importance of using good-quality mattresses. The focus of mattress brands is to provide consumers with the required support, comfort, feel and luxury they deserve at competitive prices. The newly formed Indian Sleep Products Forum is evident of this new direction of the industry. India First Mattress Exhibition had been held at Chennai from 23 to 25 Aug 2013 at Chennai Trade Centre. This was India’s Exclusive event for mattress brands, production, finishing machinery and supplies. This event incorporated both finished products for individual users and institutions and also manufacturing technology. Over 3000 visitors from India, Sri Lanka, Middle East and Far East had attended the threeday event. The next edition of the biennial show will be held again in Chennai in 2016. This year Boyteks, Mert Makine, Veysel Kutuklu Machinery, Siteks and Sleep Well Expo Istanbul had stands at this Indian show.
Masias manufactures machinery for bed and textile industries
55 Murat Gรถktepe, Masias Turkey Director
Active in textile machinery manufacturing since 1941, Masias has been serving the producers in the region via its office in Turkey since 2011. In the last two decades the company has established a specialized product portfolio targeting to home textile and bed industries and is known in the market as a high quality company. Regional manager in Turkey, Murat Goktepe, says that he also represents Masias Recycling in Turkey, a company focused on recycling of home wastes. He informed us about Masias company and its activities.
On Masias Masias is a Spanish company, established in 1941 in Girona, the north of Barcelona, to produce non-woven textile machinery. In the last 20 years it focused in the compact solutions for home textile and bed industries. Masias brand machinery are still active in many countries and known as high quality equipment by customers. Product portfolio of the company covers such machinery for automatic pillow filling, bead fibers production, bed and quilt fiber feeding, goose feather filling, non-woven production
(felt and polyester), waste processing and recycling, waste foam cutting machinery. Many leading firms in the bed and home textile fields have been operating on our machinery. The preferred our products because of their high quality, easy to maintain, low cost of labor and servicing and even of their low cost of logistics. Our customers are happy with the performance and abilities of our machinery. On companyâ€™s entry in Turkish market and activities in the past For years, Masias company had been represented by Enser textile and engineering company in Turkey. Istanbul office of Masias was opened in 2011. Major activities in Turkey are related with selling machinery, dealing with customer relations and getting new customers. We follow up all process of selling and operating of our products and solve the problems as fast as possible. Masias company has another company out of textile that deals with issues of recycling of home wastes and is known as Masias Reccling S.L. We are also represent-
ing this company in Turkey. There is a growing interest and conscious on environmental issues in Turkey. Rules and regulations are revised frequently. These are all signals the high potential in this country. As Masias we offer turn-key projects as well. On their services in bed industry Direct feeding systems of Massias is able to get the bales and to feed multi needle quilt machinery by processing up to the demanded thickness and weigh. Feeding systems can be coupled with any of the quilting
machinery either they are domestic or foreign, either new or old. The integrated process reduces the costs of labor and inventory. On the success factors of the company Presently there is no need for investment in Masias because it overcame many crisis in the past, it never experienced any downsizing. All manufacturing are carried out in Spain. That reduces risks and costs. Another factor is our trusted quality. Problems of our customers are minimized. Our investments in Turkey will keep growing in the past.
Dunya Textile produces fabric for mattresses Founder of Dunya Tekstil Mehmet Karakaya
Entered the trade of carpet and textile products in 1982, Dunya Textile company has been active in production, export and import operations. The company started to produce knitted fabrics for the mattress industry in Kayseri Free Trade Zone in 2013. Having 35 years of experience in business, the founder of the company Mehmet Karakaya recently decided to produce for bed manufacturers. He said, “We knits every kind of fabrics, at variety of motifs, colors and quality depending on the order of our customers. We produce, anti-bacterial, anti-stress, fireproof and waterproof fabrics for them.” Other kinds that are made of natural organic materials, air ventilating, and durable fabrics are among the product portfolio of the company. He said about his plans for the future: “With new products we have double our capacity. Next we will produce more functional fabrics. We are expanding our machinery inventory by acquiring new looms. We are investing to become an integrated producer of fabrics, from yarn to end products of bed covers.”
Story of innerspring mattresses 64
As the most widely used mattresses, innerspring mattresses have been serving humanity for thousands of years. These wonders have gone through dramatic changes since their first formats and todayâ€™s modern and comfortable kinds. We are fairly sure that the concept of the mattress is originated from the prehistoric times. By lying on piles of leaves, straw, animal skins and similar soft materials, early humans were able to sleep more comfortably and more soundly than they could have on hard surfaces. In line with development of living conditions, methods and technologies, mattresses went through a diverse range of changes and developments. A boxspring or Divan is a type of bed base typically consisting of a sturdy wooden frame covered in cloth, and containing springs. Usually the boxspring is placed on top of a wooden or metal bedframe which sits on the floor and acts as a brace. The boxspring is usually the same size as the much softer mattress which is placed above the box-spring. Working together, the frame, boxspring, and mattress make up a bed. It is common to find a boxspring and mattress being used together without the
support of a frame underneath, the box spring being mounted directly on casters standing on the floor. A box spring mattress set consists of two components: a box spring mattress and an innerspring mattress. The box spring is often described as the shock absorber of this type of mattress set, as it is designed to bear the brunt of body weight, as well as distribute it evenly. The heart of the innerspring mattress is its system of spring wire coils. During the manufacturing process, coils are tempered with heat or electricity to make sure they quickly return back to their original height after weight is applied and released. Mattresses with stabilizing interior springs, probably the single most significant advance in mattress design, were first developed during the mid-1800s. By placing a set of uniform springs inside layers of upholstery, mattress manufacturers could make their product with a firm,
resilient, and uniform texture. However, because innerspring mattresses were expensive to manufacture, only luxury ships and hotels could manage the cost. It was not until after World War I that innerspring mattresses were mass-produced by Zalmon Simmons, Jr., the president of a company that had theretofore produced bedsteads. His products proved so comfortable that they became widespread throughout America. Innerspring beds have been the most popular mattress type for many decades due to various factors. People are familiar with them, they are widely available and they come in a variety of price, firmness and comfort levels. In addition, several models provide good motion isolation making them couple friendly. The beds may also be more suitable in certain ways for romantic activity than other mattress types.
The basic of a mattress is formed by making an innerspring unit. It is a series of wire coils, attached to each other with additional wire. The mattress manufacturers mostly use four types of coils: 1- Bonnell 2- Offset 3- Continuous 4- Pocket System. The hourglass-shaped Bonnell springs are knotted at both ends. Offset spring is also in the shape of an hourglass but its top and bottom are flattened so as to facilitate a hinging action among the coils. Continuous innerspring is one very long strand of steel wire configured into S-shaped units. Pocket coil is encased in a fabric which also con-
nects it to the adjoining coil-casing units. A mattress can have between 250 and 1,000 coil springs. In the mattresses that have fewer coils, a heavier gauge of wire has to be used. The individual coils can be attached in a variety of ways. The most general method is that of using helicals- the corkscrew-shaped wires which run along the top and bottom of the springs, lacing the coils together. Rigid border wires are also attached sometimes around the perimeters for stabilizing the innerspring unit. Todayâ€™s sophisticated mattresses improve sleeping comfort in several ways. First, through a variety of enhanced innerspring designs, modern mattresses distribute the weight of the body over a broad
area; this also helps to prevent differential wear on the mattress. In addition, mattresses offer surfaces of appropriate softness and flexibility to help keep the spine in its naturally curved position. However, contemporary mattress manufacturers carefully avoid excessively soft surfaces that would distort the position of the sleeperâ€™s spine, resulting in discomfort or even pain. Presently, the consumer demand for mattresses is fairly consistent. In 1990, approximately 16 million mattresses were sold in the United States. Together with foundations, mattresses accounted for about $4 billion in retail sales. With the exception of a few large companies, most mattress manufacturers are fairly small, community-based operations.
Of the approximately 825 mattress factories across the United States, most are still owned and operated by the founding families. Mattresses are presently made of many materials, both natural and synthetic. The innerspring, helical, and boxspring components are made from wire; the boxspring wire is usually of a heavier gauge than that used in the innerspring. The insulator consists of semi-rigid netting or wire mesh, and the cushioning layers can comprise a number of different materials including natural fiber, polyurethane foam, and
polyester. The flanges are made of fabric, and the hogs rings of metal. Top, bottom, and side panels consist of a durable fabric cover quilted over a backing of foam or fiber, and binding tape that holds the ticking together is made of heavy-duty, fibrous, synthetic material. The underlying boxspring may consist of either a wooden frame with slats or of metal coils similar to those used in the mattress itself. The boxspring may be upholstered, but, even if it is not, it always receives a fabric covering. Once the completed innerspring
unit is received, workers manually apply the insulator. Next, they apply the cushioning layers that will determine the feel and comfort of the final product. Meanwhile, the decorative cover that will serve as the exterior for the top, bottom, and sides is made on a giant quilting machine, which controls a multitude of needles that stitch the cover to a layer of backing material. Once the cover is quilted, it is cut into top, bottom, and side panels. Next, flanges are added, and hogs rings are stapled to them. Finally, in the closing operation, workers use a movable sewing head mounted on a track to feed the top, bottom, and side panels and a heavy duty binding tape into the sewing machine as it moves around the mattress. The mattress is then ready for packaging. â€¨â€¨it consists of a wooden frame that may or may not have a layer of upholstery attached to its top. Regardless of the internal composition, the frame is usually inserted into a pre-sewn cover that encases the top and sides of the unit. A border fabric that matches the mattress exterior is applied to the sides, and a dust cover is added to the face.
Sleep Well Expoâ€™s second edition shaping up well!
The second edition of Sleep Well Expo Istanbul, the first and only sleep products fair of Turkey and a big geography around Turkey, to be held in October next year.
The Turkish sleep products industry has been prospering fast at all aspects from mattress to machinery, from pillows to quilts, from bed base to headboards. It adapts the latest trends and technologies. The industry imports a lot, too. Turkey is a good market for machinery, some types of mattresses and raw materials. The first and only fair dedicated to the sleep products industry in Turkey, SLEEP WELL EXPO ISTANBUL was held April 17-20, 2014 and recorded a huge success which almost all industry professionals applause.
Now the second edition of the fair is shaping up. Over 70% of exhibitors have already booked their spaces according to the officials of Voli Fair Organization, the organizers of the show. The fair was scheduled to be at the same venue but instead of 2 halls and the big foyer, there will be an extra hall at the second edition, October 22-25, 2015. Stating that the fair attracted a great deal of interest from domestic market and by companies from different countries, Ahmet Aslanturk, Project Manager of Sleep Well Expo outlined, “Sleep Well Expo covers the mattress main industry, sub industry, machinery and equipment. The venue of this important fair is Istanbul Expo Center, which is exactly facing the Istanbul Ataturk International Airport. When an exhibitor or a visitor arrives at Istanbul by air, he or she could even walk to the exhibition ground. The premiere edition of this annual event will be April 17-20, 2014.
As the first of its kind in Turkey, Sleep Well Expo will contribute to Turkey’s being a production hub for the mattress industry. Sleep Well Expo will host a professional platform where the latest technologies and products will be showcased altogether. Because of ever increasing value of mattress and other sleep products the fair will be an important organization which will bring leading companies and reps of the industry together.
Many international companies doing business with Turkey in this industry have already shown their interest in the fair which will bring together CEOs, top level officials, purchasing managers, producers, consumers, foreign and domestic dealers and representatives. Product groups of the fair include Turkish mattress producers, mattress importers, furniture and mattress stores, foreign mattress producers, sub-industry products,
mattress and quilting machinery and equipment, etc. The visitor portfolio includes experts and high-level officials of the private sector, buyers from different sectors to realize projects, businessmen, investors, mattress industry authorities, dealers and representatives, chambers of commerce, associations, furniture manufacturers, purchasing officials of tourism, hotel and hospitality industry, etc.”
Most powerful media sponsors The main media partners of the fair are Sleep Well and Sleep Tech magazines. Other media partners and sister publications include TGRT Haber TV, Ihlas New Agency, Turkiye Daily Newspaper, TGRT FM Radio, and sector magazines such as Home Textile Exports, Décor, Curtain & Curtain Accessories, Hospitality Design Turkey, etc.
There will be seminars and different activities related to new products, technologies and applications. Istanbul unites its natural beauties with its historical and cultural wealth and modern infrastructure, ascending in world league as the new favorite city for international organizations. Istanbul has an historical and cultural heritage acknowledged by the
whole world. Apart from its historical and natural beauties the city is quite assertive with its hotels, fair, congress and meeting halls at world standards. The visitors coming for meetings, congresses and fairs have the opportunity to experience the eastern and the western cultures together amongst the artworks reflecting a history of thousands of years.”
Nerteks spares no effort to increase its share
Firat Akinci, sales representative of Netretks.
Supplying sewing yarn to bed manufacturers for years Nerteks increases both its capacity and development activities. Selling its products in neighboring Balkans and European countries the company puts more effort to increase its share in the market. Firat Akinci, sales representative of the company, introduced their activities to Sleep Well magazine:
Narteks produces yarn for 45 years Foundation of Nerteks was laid down in 1971 by Nail Erdogan and the company has become a trusted partner for businesses in textile accessories and sewing yarn sectors. Yarns are produced at the factory in Hadimkoy, Istanbul, and Kucukkoy/Elmabahce.
Yarn is important in quilts
Sewing yarns produced in our factory mostly are sold to bed manufacturers. We have special yarns for the needs of our customers by having a wide range of product varieties, including hot 69 and 80 no.s, denim yarns 30 and polymax yarns 35 that have been branded.
Our products is sold manufacturing companies in many countries including Azerbaijan, Kazakhstan, Georgia, Germany, Brazil, Togo, Iraq, Egypt, Slovenia, Bosnia, Croatia, Rumania and Bulgaria.
It is thought that the effects of sewing yarn is not as important as other inputs such as fabrics, springs, foams and other materials. However, we took our production seriously to prevent any problem during and after the production processes. Yarn is the input that took the beds in unity; it combines different materials together. So it is important for both quality and productivity.
This year we renovated of yarn spinning machinery and expanded their ranges. Capacity of cocoon wrapping machinery was increased by %30.
Actually, customers demand certain yarns for their manufacturing; their needs do not change much. However, we try to develop the performance ratios of our yarns even more in our lab. With our technology and experience we proved ourselves as a serious and dependable solution partner of our customers. Our production power and quality is improving year after year. We aim a bigger share in the markets we are in.
Hüseyin Budak, General Manager of Reform Sünger
Reform invests in recycled foams Reform foam company has been producing rebounded bondex foams using by-product of production processes on its factory of 13.5 thousand sqm., 6.5 thousands sqm. of which is closed. “We have a daily capacity to process 8 tons of waste products and 500 meter cube foam cutting. We have been serving to furniture, bed and automotive industries for two years,” says Huseyin Budak, general manager of the company. The company expands its investments in its present facilities in Incesu organized industrial zone to produce formed foam out of waste
products. The company is also the first in Turkey having all necessary permissions and certification for ecologic impacts in its field of operation. “Since they are more economical and more ergonomic than other kinds, bondex foam should be used in the mattress manufacturing, I believe. We try to develop our products even more with investing in research and development activities,” Mr. Budak concluded.
EMR produces value added zippers for bedding industry
Starting its business life with producing zippers in 1994 EMR Zipper Company has developed very special zippers and have become the leading company in this business with new innovative products. Mr. Omer Ozpehlivan, chairman of the board of EMR, said that they have always been in an efoort to develop and improve their products through R&D studies. He furnished us about their operations in detail:
How do you serve the bedding industry since your foundation? Our company is in an effort for adding value and improving customersâ€™ products by using R&D activities, since its foundation. For this purpose, our antibacterial zipper that was specifically developed for bedding sector is getting great interest from this industry. In addition, zippers we produce are specially designed for our customers that are located in home
The fire-resistant, waterproof and antibacterial zippers produced by EMR welcome great interest from the bedding industry.
86 Ă–mer Ă–zpehlivan, Board Chairman of EMR
textile and bedding industry. As a result of our last invests, we have already started to present our customers some new products that are used in this field as narrow-fabrics, Velcro, tape, elastics etc. Please inform us about your production facilities. Currently as EMR Zipper company, we are producing zippers and accessories in our covered building that has around 10.000 m2 production facility in Istanbul. Also our new investment that has 8.500 m2-covered areas established at the beginning of this year and has been in operation in Malatya right now. In this
new building that is inside of the Anatolian part of Turkey will help us to reach bed producers, we are going to produce mainly Velcro and narrow-fabric products that are generally interested by bedding industry.
Can you give us details of your zippers and handles? What kinds of innovations have you realized? All zippers and other products of EMR Company have been certified by well-known national and international quality certification companies. As a pioneering company in zipper industry, we have focused on innovation investment and produced fire-resistant,
waterproof and anti-bacterial zippers that have gotten great interest of bedding industry. Also our design department that is using 3D techniques are able to develop special products in accordance with the demands of our customers. Decorative feature of our products, our colour chard that has 750 different colours and superior strength of our products are the most important parts of our company.
What is the function of zippers on a mattress? What kinds of practicalities do they offer? Undoubtedly zipper is one of the most important inventions that make our lives easier. In terms of the bedding industry, we see that it provides ease of use and practicality to bedding products. However, it is so important to have strength and flexibility when the zipper is used for bedding products. And this is the system that can only be reachable by using special techniques and technologies.
Our fire-resistant, waterproof and anti-bacterial zippers are combining the quality by providing integrity of bed products.
How often the Turkish manufacturers use zipper in their mattresses? Zipper, in terms of ease of use is a product commonly used in bed. Especially developing technological infrastructure in recent years made these two products closer to each other. Also it is very important to use the right zipper in the accurate home textile product. From this perspective, we direct our customers and if it is necessary we provide consulting services to our customers. Related firms may obtain further information by calling us on this issue.
What difficulties do you face in your sector?
Which countries or regions do you export?
One of the main problems of our industry is the manufacturers that are working illegal. Also as EMR Company that is respecting to human, nature and environment while choosing raw materials, unfortunately we canâ€™t see the same altitude in all parts of our sector. While we are aiming our products not to include carcinogenic substances, not damaging nature and ability of using easily by consumers, unfortunately because of the less inspection applications by officials raising disadvantage to us. In addition, the declining of human resource of the sector and not raising new staffs in this field is a harbinger of the future shortages of zipper industry.
Our company is realizing its sales mostly in form of direct or indirect export. We are very pleased for the interest of our foreign customers. Moreover, the majority of our domestic customers export their products mainly to Europe and the USA. While we are focusing our geography first, we are expanding our sales network day by day. Today, EMR is considered as a quality brand itself in neighbouring countries.
What kind of quality policy do you utilize for your products and services? Our products are manufactured in terms of TSE, Oeko-tex and ISO 9000 quality certificates.
Acting on the basis of customer satisfaction, our company continues its entire investment in this perspective. The quality control department that are checking our products before sending to customers are fulfilling an important role in this sense. Additionally, our machines that are using latest technological systems enabling us to produce the newest model zippers with the fastest way.
What kinds of R&D studies do you conduct for new product developments? Our R&D activities have been going on a sectorial basis, unlike other areas. For example, when we consider the bedding industry, we identify the zipper expectations of the sector in a coordinated manner and then realizing it. Also, because of the fact that zipper is a product that combined by different raw materials, we can channelize the innovations to very differ-
ent products of us at the same time. In this sense, smart textile systems are an important part of our future vision. Our efforts in the framework of a common mind with our customers will continue for the home textile and bedding sector. We believe that our investments will strengthen this sector and our union will increase for the future.
Buyers now prefer Turkish mattress machinery manufacturers more
With its ever and fast growing economy, its rising value and respect, Turkey has been improving its “made in Turkey” image in many of the industries. Progress in manufacturing and production industries is especially important in a country that has a large manpower, like Turkey. Production ignites sales increases and especially the exports in positive direction. Besides having a power to produce better and quality products and to export them, utilizing the latest technology in production and coupling this with manufacturing power is more important for further development. In official documents of European Union, there is an emphasis on this issue, and it says “machinery industry is an important part of engineering industries and this is the most basic pillar and a major base of the European Union.” During a period of in that manpower has been replaced by machinery and machine power, the issue have become more critical for the developed countries. On the other hand, this development leads to having more and more educated, knowledgeable and high-talent and high-capacity workforce.
Great support to Turkish machinery industry by mattress machinery manufacturers
Being a developed country requires having high level of production power, and machinery manufacturing industries are highly important in this regard.
Contributions of mattress machinery manufacturers are growing in Turkey where machine industry in general having been developed. Those producers who export their products to many countries from Argentina to Russia, from Africa to Turkish speaking republics in Asia are the most important symbols of the economic and manufacturing power of Turkey. Research and analysis we made among the mattress machinery manufacturers have shown that they are especially eager to export more to international markets. Data show that more than half of the mattress machinery manufactured by Turkish companies is exported.
Turkish producers removing the footprints of Far Eastern manufacturers There is a saying in Turkish folklore, “Cheap is dear in the long run.” That means, in the opposite, “every penny can only get what it deserves”. Years ago, products of manufacturers in Far Eastern countries were preferred by the buyers thanks to their highly attractive prices. The products were of low quality and they are not favored now. At his point, the high quality
of mattress manufacturing producers in Turkey emerges. Major factor of their preference over others is this quality and their highly developed after sale services of the manufacturing companies. Turkish manufacturers of mattress machinery will become more competitive in the future in the eyes of bed producers who try to reduce their costs and prices. The following are the comments by some of the Turkish mattress machinery producers:
Orhan GĂźler, General Manager of Elektroteks
ORHAN GULER - ELEKTROTEKS What do you think about the mattress machines manufactured in Turkey? Could you tell us about developments in the industry? When we look at the topic from an international angle of view, we see that Turkey dominates a big percentage of the market by providing product quality, durability, after sales services and pricing. We really appreciate all the industry members for their great efforts to develop Turkish Machinery Branding. I am sure this will be much stronger with further developments on our products and operations. Turkey has realized some great success in manufacturing mattress machines. Are there real differences between made in Turkey and other origins of machinery? We globally divide the machinery sectors into 3 groups according to machinesâ€™ origins of manufacture, as Turkish, European-North American and Chinese-Taiwanese machines. Of course European-North American machines used to dominate the market for years, and now
they are much weaker than they used to be against the price advantage of Far Eastern and Turkish machines. However, far eastern machines usually discredit the customers with their after sales services, durability and technology of their machines (although we rarely see acceptable products as well). So what Turkish machines role in the global market is, we provide the state of the art products with the high efficiency, technology and durability as European-North American ones, while keeping the prices
quiet advantageous. On the other hand, customers feel much more secure (compared to Far Eastern machines) due to our capabilities to sustain long term relationships with them by supplying after sales services, flexibilities and so on. What should be done to produce better quality machinery and development of the sector? I think nowadays, Turkey is on the right way. What we have to perform are sustaining the long term relationships with the
customers, investing on high tech equipment’s’ developments and creating global prestige for any Turkish machines by encouraging ourselves. Is there anything you would especially like to mention? To sum up, we appreciate all the individuals that contribute this industry for their great efforts. I claim we will be much stronger as Turkish brands globally if we sustain and improve this prestige and passion. Thank you.
petitors for the European machinery manufacturers. High prices, uncommunicative attitudes about technical services and supplying spare parts’ difficulties were negative factors, why the Turkish mattress manufacturers decided the domestic machines. The local demand was so high – about to 50 mechanical quilting machine was yearly sold by Mert Makina. That was an important milestone for our growth and our current popularity. Nowadays, you can find our machines nearly in all local mattress manufacturers. Mert Makina exports to more than 60 countries
MUSTAFA NEBI DOGAN – MERT MAKINA What do you think about the bed machines manufactured in Turkey? Could you tell us about developments in the industry? In the beginning, Turkish manufacturer started with manual machines in small ateliers. These machines which were manufactured based on European machines, have responded to the needs of the sector during those days. That was similar for Mert Makina’s process of development. Even then Kayseri was a manufacturer center of mattress and furniture and in regarding to this requirement, we have started 20 years ago as our first step with manual tape edge machines. At the same period, manual tape edge machine was followed from manual packing machine, some mattress border machines and some supportive machines to the sector. After these sectorial developments, the first mechanical quilting machine was developed by just two companies in Turkey– one of these two improvers was Mert Makina. Since that time, the Turkish machinery manufacturers were hard com-
The next development was - according the automation trend in the world – about the automatic machines. 10 years ago, Mert Makina interpreted this trend as starting signal and began to manufacture the automatic tape edge machine, automatic packing machine and computerized quilt-
ing machines. The first computerized multi needle-quilting machine in Turkey was manufactured 5 years ago by Mert Makina. Observing the mattress sector, Turkey has no more not only a central position for raw materials. Today, Turkey has also for the mattress machinery sector the same title. Thanks to its brands, companies and its perception of quality the Turkish products are demanded from a lot of mattress producers worldwide - from Europe to Africa and from Asia to America. Turkey has realized some great success in manufacturing mattress machines. Are there real differences between made in Turkey and other origins of machinery? The Far East machinery manufacturers are completely focused on low prices, not on quality.
Because of this wrong focus, the lifecycle of their machines is shortened. In the opposite of that Turkish manufacturers are focused on quality, so we can give long years warranty thank to raw materials with best quality - all electrical equipment from European and iron steal from Turkey. In addition, qualified workforce is one of the most important factors for our qualified production. On the other side, when we look at the European and American side, we see clearly that the manufacturers decrease their capacity and they have to reduce their R&D budget. We forecast that they haven’t anymore added technical innovations to their machines. This helps us to catch their technical stand. In the meantime, they desire our machines under
their private label. Even some of them offer us to sell their brands.
AHMET KATER - KATERMAK What you think about the bed machines manufactured in Turkey? Could you tell us about developments in the industry? In the past, Turkey was one of the countries that could capable of manufacturing mattress machines. Our country was on the point of importing the mattress machines’ spare parts and the equipment from abroad. The dependence of using these types of technologies was bringing many disadvantages to our country. The sector was having difficulties of finding special designs of mattress machineries which could help the special patterns and the products. Manufacturer companies had to manufacture the mattress machines that could satisfy the technology needs for years. This made the import companies less competitive. Therefore, the mattress companies’ technology helped the industry to respond
to the evolving and changing needs of the world to come to a level consisted of a driving force. Now, Turkey has become an important force in manufacturing mattress machines. Turkey has realized some great success in manufacturing mattress machines. Are there real differences between made in Turkey and other origins of machinery?
Ahmet Kater, Owner of Katermak
Parallel to the development in manufacturing mattress machines in Turkey, there is also important development in the quilting machineries. There are now faster and high quality quilting machineries which are also needed by the continuous quilting machineries serving for the manufacturer. Even though these machineries are serving the same quality and the technologies in the world, give more competitive field to the mattress manufacturing companies than their competitors. Turkey now has become an importer of the mattress machines and the quilting machineries technologies country.
What should be done to produce better quality machinery andÂ development of theÂ sector?Â It is very important for the sector to manufacture better quality of the machinery and to produce it. It brings more R&D and innovation to the companies in this field. The companies with labels that can able to do this (made in Turkey) will help to introduce the quality of labels in the worldwide. Is there anything you would especially like to mention? Our labels companies in Turkey have a feeling of high proud of developing the technologies without the lack of behind the
World. Â Even the choice of local companies of the mattress and the quilting machines are make us proud of ourselves.
Mehmet Demirsoy, General Manager of Kar Makina
MEHMET DEMIRSOY â€“ KAR MAKINA Bed industry is a newly emerging sector and a specific culture in Turkey. For those who are going to buy a mattress the quality and health issues are the most important, because, bed is one of the most important factor in human lives. They spend a major part of their lives by sleeping. Kar Makina aims to produce the highest quality machinery for bed industry and try to increase the pace of bed manufacturing processes by engaging research and development activities. Although being younger than its rivals in the bed machinery industry, % 60 of the production is sold to export markets. Bed manufacturing machinery produced in Turkey is both sufficient in terms of quality and production processes. Since the materials, forms and solutions have been changing continuously, marketing of mattresses is an ongoing process
and there is more potential for further development. Production process is mostly standard in the industry. For this reason, some of the bed machinery producers do not make new models for new beds. However, foreign producers offer new beds and new mattress machinery to increase their sales. The only difference between Turkish and foreign producers of machinery is this. Only he machinery manufacturing has no industrial value. But, it becomes more valuable when other stages of value production, including manufacturing, marketing, promotion and service, were taken into account as a whole. Companies who manage this earn more than others.
104 Murat Toparlak, General Manager of IMS Machinery
We work hard in research and development, in developing new models and in offering more product varieties to offer better services to our customers.
MURAT TOPARLAK , IMS MAK Turkish made mattress machinery should have been improved more in the future. There are serious efforts in the industry to produce high quality, customer focused machinery by research and development activities. Bed machineries are becoming more competitive year after year. For example, a different flange system has been used in bed overlock stitching machinery than their counterparts in abroad. This system is more practical, more operator-friendly, and less noisy. We developed a new machinery that can stitch both the thinnest and the thickest fabrics at the same precision without being folded. It is also faster than others. Bed manufacturers can feel the difference when they test and see the results produced by our machinery. We have to be more sensitive to ideas and solutions in bed industry, as machinery producers in Turkey. We ask Turkish producers of mattresses that they should test our machinery and should make extensive research in the market. All our machines are patented products and customer satisfaction has a paramount importance in our company.
Since 1996, Iki Yildiz Orme produces mattress-ticking fabrics
Bülent Nam, General Manager of İki Yıldız Örme
Producing 3,500 kilogram of knitted fabrics daily, especially for the bed industry, Iki Yildiz Orme adapts itself to the developments in the mattress industry. Bulent Nam, general manager of the company introduces his company.
On history of the company We had been producing fabrics for apparel and imitation leather industries on demand when we founded our company in 1996. In 1988 we began to produce knitted fabrics for bed industry. With their softness, flexibility, air permeability and aesthetics beauty, our fabrics are preferred by mattress manufacturers. Besides we produce, dry touch fabrics, fabrics for draperies used in vehicles, and fabrics for upholstery.
Production is made on order of our customers specifically. Each customer has his own motifs. We produce single and double premier fabrics used in visco beds and in furniture manufacturing.
On Turkeyâ€™s position in bed fabrics We can say that fabric producers in Turkey are at a leading position. Many of our producers sell their products in many countries, so they may determine the conditions in markets. Total production capacity of the industry is ever growing. We see that trend in bed fabric is for the knitted kinds. The industry has been equipped with latest machinery of 5 to 6 month old.
Advice for the betterment of the industry Companies should empower their research and development activities even more. They have to use organic, healthier and high quality yarns instead of the synthetics.
On exports We export our products to Bosnia, Hungary and Russia. We try to increase both the number of export markets and sales in them.
Ministry of Health tightens controls in bed and pillow manufacturing
Tests carried out by authorities of Ministry of Health showed that some products that have anti-bacterial product label do not conform to the standards. Sanctions will imposed on the companies, the ministry sources said.
According to the news published by Daily Dunya, Ministry of Health increased controls in pillow and quilt manufacturing companies, including the larger ones. It was alleged that products that are sold with labels of anti-bacterial product category, actually do not conform to the labels. Samples were collected from sellers to test, in case the products have problems, companies will be subject to sanctions and penalties.
Representatives of the industry says that the products labeled as anti-bacterial should be conformable to the regulation called Biocidal Product, that was prepared in conformity to 98/8/EC directive of European Union and regulation 528/2012/EU. Published in the Official Paper on 12 March 2014 the biocidal products are defined as: â€œProducts that contain one or more
active materials, offered to sale as end product, having any kind of chemical and biological effects on hazardous organisms or any active materials that limits, keeps away, protects or removes them.â€? Authorities said that, biocidal products should have been certified on their conformity to the conditions and specifications for classifying, labeling, packaging, and safety, and their promotion as shown in
the regulation. Customers are advised to check the authenticity of the products and their conformity to the certificates and labels of the products. Representatives of the industry point out the fact that one third of human life is spend in sleep. During this long period, sleep products touch the skin of people. So the materials used in the manu-
facturing of sleep products, such as beds, pillows, and quilts, bear vital importance. Polimer fibers obtained by recycled materials are major inputs for bed and sleep products manufacturing. In case that they are not inspected regularly they may contain hazardous chemical and dye residues that may cause harm on the body through inhalation and perspiration.
Mert Makina exports to more than 60 countries 112
Mert Makina, one of the leading mattress machinery manufacturers of Turkey, ships its over 1000 variety of competitive machinery to over 65 countries.
Starting with mattress tape edge machines Mert Makina continued its operations by manufacturing mattress and quilting machinery according to the needs of the industry in 2000s. Mr. Mustafa Nebi Dogan, general manager of the company, states that they have been manufacturing five different manufacturing lines and adds that they have been shipping their products to over 65 countries over the world. In an exclusive interview to Sleep Tech magazine Mr. Dogan stressed that R&D studies were vitally important for them in manufacturing fast and functional innovative products as MertTech. Details:
First of all, could you inform us about Mert Makine? How long have you been serving the industry? Mert Makina is planted 6.000 square meters in Kayseri in 1994. We are produce Mattress and Furniture Production Machineries and are exporting these products to more than 65 countries for nearly 20 years. We have more than 1000 machineries working in mattress production all over the world. First time, Mert Makina has entered to the mattress production by manufacturing the mattress tape edge machine in 1900’s. Shortly after, we manufactured our first mechanic multi needle-quilting machine. We
are one of the first manufacturers of multi needle quilting machines in Turkey. During the years, we have added step-by-step different kind of machines to our product range. When it comes to 2000s, according to time’s requirement we have started to manufacture automatic machines. Now we are first and only manufacturer that be able to establish complete mattress manufacturing facility in Turkey thanks to full range of the mattress machineries under the same roof.
Could you brief us about your machines and their features? Mattress machineries can be divided in 5 different segments like; quilting machines, tape edge machines, coiling machines, packing machines, automatic production lines. Mert Makina has the widest mattress machinery segment in Turkey. That is one of our most important features that we are able to manufacture complete mattress manufacturing facility. Generally in our sector, mattress machinery producers manufacture either spring machines or quilting machines or the other mattress machines like packing machines, tape edge machines, border machines, etc.
1. Computerized Multi Needle Quilting Machine (Lock StitchChain Stitch) Mert Makina is one of the first quilting machinery producers in Turkey. We have 2 kinds of computerized quilting machines for mattress and soft furniture production as chain stitch and lock stitch. The most important feature of Mert Makinaâ€™s machines is that they have both strong parts and special software program. Siemens, Ina, Skf, Lenze, Bonfigrioli,.. These are our important business partners
and they raise the value of our quilting machines. We offer also panel and border cutting machine that works with perfect compliance behind all chain and lock stitch quilting machines, thanks to its high speed and millimetric sensitivity.
2. Tape Edge Machine (Automatic or Manuel) Manual mattress tape edge machines are one of the most essential machine in mattress manufacturing sector.
Mert Makina exports to more than 60 countries
Manual mattress tape edge machine of Mert Makina is still used from Middle East to Europe, from Far East to America. In the last 10 years, automatic mattress tape edge machines get more popularity. These automatic machines that are preferred by many mattress manufacturers, both sew mattresses in every size fast and easily and maximize the quality with the edge tape’s smooth appearance on the mattress. Used parts of machine, special automatic slow down system in the corner, antistatic belts are the distinguishing features of Mert Makina from the other brands. For that reason, Mert Makina’s automatic mattress tape edge machine is the most preferred machine in the sector.
facturing each corner of the world. Our prominence is so high that our customers don’t ask as automatic mattress packing machine, they ask by saying directly our product code “MMS-2200”. Manual mattress packing machine still responds to the needs of low capacity manufacturers or special product manufacturers.
4. Bonnell Coiling Machine & Bonnell Coil Assembly Machine
3. Mattress Packing Machine (Automatic or Manuel)
10 years ago, Mert Makina had started to manufacture coiling and assembly machine just to complete full range of the mattress machineries under the same roof. In the following years, we developed these 2 machines according to the sectorial demand and our experience. As a result of the high demand, we have doubled the capacity of this section in 2000s.
In the point of automatic mattress packing machine, we claim that we are the best manufacturers in Europe. Mert Makina’s automatic mattress packing machine which is known and proved itself, is nowadays in using in mattress manu-
Now, we are working on transforming the bonnell-coiling machine together with bonnell coil assembly machine to an automatic machine and also we will present a pocket spring machine on sale in the next year.
5. Automatic Mattress Production Lines In the last 10 years, Mert Makina has concentrated to automatic mattress production lines and automatic solution systems. We are involved in many important and selected mattress production project and we established a lot of automatic mattress production lines in many parts of the world. We design most appropriately the project of automatic mattress production lines according to the demands from the customers. We sell not only machines we also work together with our customers such as business partners and share our know-how with them. Apart from all these segments, we also produce mattress border machines, roll fabric cutting machines, spacer machines, and spring frame fatigue & grinding machines in line with the demands from the sector.
Your company produces machines which have different characteristics; adhesive and bonnel springs machines. What are the advantages of having such a wide product range? Our most important advantage is that we are the unique company who produce full range of the mattress machinery under the same roof. We are able to supply almost %90 mattress production machineries therefore we can prepare â€œKEY TURNâ€? mattress factory projects. For that reason, today a lot of new companies choose Mert Makina. The profit of our customers is also that they have only one contact person for all mattress production machines. They know each other starting from the request for quotation during the full time of using the machines. Therefore they save their precious and costly time.
What kind of R&D path do you follow when you produce your machinery and automation systems? Research and development is indispensable for Mert Makina. Our current situation demonstrates our improvement during the last 20 years. Moreover we have a separate R&D department. To concentrate the R&D workings, we located this department separately from the production, within the structure of Mert Makina but in a completely independent area. This independent working area is named as MertTech. Thanks to this R&D team, we are consistently improving our current machines according the requests of our custom-
ers and the ever-changing needs of the sector. So we are able to work on innovative products, which are more speed and functional.
What you think about the mattress machines manufactured in Turkey? Could you tell us about developments in the industry? In the beginning, Turkish manufacturer started with manual machines in small ateliers. These machines which were manufactured based on European machines, have responded to the needs of the sector in that day. That was similar for Mert Makinaâ€™s process of development. Even then Kayseri was a manufacturer center of mattress
and furniture and in regarding to this requirement, we have started 20 years ago as our first step with manual tape edge machines. At the same period, manual tape edge machine was followed from manual packing machine, some mattress border machines and some supportive machines to the sector. After these sectorial developments, the first mechanical quilting machine was produced by just two companies in Turkeyâ€“ one of these two improvers was Mert Makina. Since that time, the Turkish machinery manufacturers were hard competitors for the European machinery manufacturers.
High prices, uncommunicative attitudes about technical services and supplying spare parts’ difficulties were negative factors, why the Turkish mattress manufacturers decided the domestic machines. The local demand was so high – about to 50 mechanical quilting machine was yearly sold by Mert Makina. That was an important milestone for our growth and our current popularity. Nowadays, you can find our machines nearly in all local mattress manufacturers. The next development was - according the automation trend in the world – about the automatic machines. 10 years ago, Mert Makina interpreted this trend as starting signal and began to manufacture the automatic tape edge machine, automatic packing machine and computerized quilting machines. The first computerized multi needle-quilting machine in Turkey was manufactured 5 years ago by Mert Makina. Observing the mattress sector, Turkey has no more not only a central position for raw materials. Today, Turkey has also for the mattress machinery sector the same title. Thanks to its brands, companies and its perception of quality the Turkish products are demanded from a lot of mattress producers worldwide - from Europe to Africa and from Asia to America. Why do Turkish machines have popularity in the worldwide mattress production sector? We have popularity because we combine the advantages of Europeans and Chinese manufacturers. Sure, we can’t still compete with Chinese prices because we don’t compare our machines’ quality with them. Our quality goes head to head with the European’s.
That means we are the best choice who combines best quality with reasonable price. You can be sure that all over the World in all mattress factories Turkish machines are in using. Besides our quality and cost advantages, our flexible and wide after sales services are also a sales argument.
Turkey has realized some great success in manufacturing mattress machines. Are there real differences between made in Turkey and other origins of machinery? As we mentioned before, the manufacturers from Far East are completely focused on low prices, not on quality. Because of this wrong focus, the lifecycle of their machines is shortened. In the opposite of that Turkish manufacturers are focused on quality, so we can give long years warranty thank to raw materials with best quality - all electrical equipment from European and iron steal from Turkey. In addition, qualified workforce is one of the most important factors for our qualified production. On the other side, when we look at the European and American side, we see clearly that the manufacturers decrease their capacity and they have to reduce their R&D budget. We forecast that they haven’t anymore added technical innovations to their machines. This helps us to catch their technical stand. In the meantime, they desire our machines under their private label. Even some of them offer us to sell their brands. We know very well that we have some lack about the automation and machinery design but we will become one of the most important centers of mattress machinery industry latest in 5 years.
What should be done to produce better quality machinery and development of the sector?
First of all, machinery producer should know the needs and requests of the mattress producers. During these efforts, we always aim to get more quality on our machines; these will boost the quality of the mattress and hereby the needs of the mattress producers are answered. One of the most important and also the most costly production factor for mattress producers – actually in the entire sector – is the workforce. We should be aim always to minimize this costly factor. Our target is to produce the machines with more automation and fewer workforce – this effort leads to raise up the performance and achievement of the mattress producers. This means that machine and automation should be designed to make life simpler – to give you the ability to make things faster, better, wide range of specialized equipment in the mattress industry the conditions and requirements of day. In addition to this automation process, we should consider its design and ergonomic in the aesthetic concerns. The offered technical service
takes also an important place to improve the sector.
Is there anything you would especially like to mention? In all over the world, the mattress sector is getting more development. Turkey plays an important role in all this development. Our geopolitical position, high quality of raw materials and components of mattress, flexible technical service mentality make Turkey successful. By these factors, if we spend more effort in differentiation, we will be unique and indispensable in the mattress sector. In this point, the starting point of Sleep Tech magazine in Turkey has a great importance. This magazine contains a lot of Turkish producers of the mattress sector, with their know-how and experience together – so Turkey will be able to get a main position in the world not only by the raw materials but also by the machinery sector. Turkey’s collective target should be the acceptance of “MADE IN TURKEY” labels – the customers should know the quality under these brands.
Kisbu produces spunbond and fibers for the bedding industry
Export manager Mustafa Kizkin: “We produce the best quality spunbonds and fibers in the sector.”
Starting with only trading in the sector Kisbu has come to a position to produce most quality spunbonds, fibers and soft felts for the mattresses today. Mustafa Kizkin, export manager of the company, said they serve the mattress and furniture industries with their 5 factories located in Turkey and that they export 50% of their products. Underlining that they currently produced the best spunbonds and fibers Mr. Kizkin also stressed that Turkey is very much advanced in the nonwoven production. He outlined their success story:
About Kisbu Kisbu Textile was founded in 1978 by Nedim Kisbu. From day of its establishment till now, permanently increasing the quality of products and service and adding experience, brand become the preference one in the market. Due to incessant innovative structure and better market targeting, the company could achieve this advantage.
Entered to the textile industry’s sector, Kisbu TEKSTIL has started with sale of polypropylene and polyester fibers and in 1997 become the first company, presenting Spunbond Nonwoven ( nonwoven material) in Turkey. After some time, the company started to produce its materials. Thus, it both contributed to national production and provided new employment areas. Growing with its hygienic and high technology plants, KISBU serves to customer integration production with quality. During time, a high range of products was added, such as SMMS Nonwoven, Ultrasonic Quilting, Wadding Fiber. Moreover, we are importing other auxiliary products to be able to satisfy clients’ needs. Production and sales as well as customer relations and high knowledge of textile industry are the main principles KISBU shared, consistently working to get better.
Kisbu Textile’s understanding of the product and service quality: » To satisfy our customers needs with the highest quality product and services without any difficulties. » Our quality policy is checked regularly and improved and updated according to necessity » Operation of employees, quality, customer satisfaction, teamwork and business ethic ensure the realization of responsibilities » According to customer requests and needs, we are providing our customers with goods and services they need.
PRODUCTS Spunbond Spunbond is technical fabric and produced from 100% polypropylene. Generally used in following fields: furniture, promotional bags, packaging, medical, home textile, clothes, agriculture, automotive industry, hygiene and lamination. Being 100% recyclable material, spunbond doesn’t damage environment.
Fiber Production of 100% polyester fiber is made in our factories in Istanbul and Denizli. Our production has a place in market as “Kisbu” for Istanbul production and as “Pamukkale” for Denizli production. Fiber’s field of use is rather large and each sector has its own unique requirements. Producers of home textile prefer to use silicone fiber while furniture manufacturers require
wadding fiber. Kisbu Textile’s plants are equipped with the highest technology machines, allowing our company to satisfy requirements all these requirements.
Soft Felt Used for production of interior upholstery of furniture, this product is produced from 100% polyester raw material. Generally, these materials are
produced with 110g/m2, 120g/m2, 130g/m2 and 140g/m2 weight. According to request, soft felt can be made in different colors, different width, with pattern or without pattern.
Ultrasonic Quilting Generally used with furniture and home textile, this product is produced via ultrasonic processes by combining spunbond and fibers.
According to the requirements of customer, we produce this material of different thicknesses, using variant weights of spunbond and fibers. These materials can be produced as 12 different patterns under 3 groups. Embossing: Quilt without fiber in, made only of double layered material. Generally, this type is used in home textile industry. Holdall: Made of thick upper spunbond, thin lower spunbond and fiber between them. This item is generally used in home and furniture textile. Toast: Made of fiber placed between two layers of spunbond, and generally used in furniture.
Raw materials procurement and export We buy raw materials for the production of fibers from domestic and foreign companies. We emphasize on the quality of the inputs. We deal with European companies in general for both imports and exports. 50 percent of our production is exported and the other half are sold in domestic market. Almost all manufacturers of bed in Turkey buy our products.
ers. Feedbacks are mostly positive. We test and control every product during process to get supportive feedback from customers. Samples are tested in laboratory.
Turkey progressed much in nonwoven production
Research and Development
Turkey is the largest producer of nonwovens after China. Actually we rank at top in terms of quality production. We use % 100 original raw materials in the production, but, Chinese made products contain several chemicals.
Products and production process have been subject to test at all stages and departments by our R&D team periodically. The team is also continuously evaluating the feedbacks coming from our custom-
Additionally, our products are more preferable since our costs and prices have been lowered than the costs of other European countries. This makes our products more attractive.
Outlast Technologies innovates climate regulating fiber balls for bedding Sleep better and more soundly â€“ thanks to the innovative Outlast phase change material (PCM) this goal can be achieved easily due to an optimum climate regulation. Outlast Technologies, market leader for temperature regulating phase change materials (PCMs), enlarges its product range with climate regulating fiber balls which can be used in bedding. The PCM fiber balls based on polyester offer besides PCM waddings a new possibility to balance temperature in duvets or pillows and to reduce humidity significantly while sleeping. The new PCM fiberfill manages the climate inside the bed proactively and reduces sweat production right from the beginning, so less humidity is created inside the bed which leads to more comfort and a better nightâ€™s rest. The new PCM filling material is suited for bedding products with synthetic fillings. The fiber balls are very cuddly and soft and easy to handle. Outlast offers manufacturers a new option also to work with other filling systems.
Outlast enlarges the product range with climate regulating PCM fiber balls which can be used as filling material for bedding.
129 Outlast® products can absorb excess heat, so the body doesn’t have to start sweating to achieve cooling. Outlast® technology is proactive and extremely hygienic: the production of sweat is reduced before it begins.
Outlast® technology Outlast® technology was originally developed for NASA to protect astronauts from temperature fluctuations in space. Outlast® technology utilizes phase change materials (PCM) that absorb, store and release heat for optimal thermal comfort. Outlast® technology is comparable to ice in a drink; as it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for a longer period of time. Outlast® phase change materials work in the same way. The PCMs have the capacity to absorb, store and release excess heat. This gives any product containing
Outlast® technology the ability to continually regulate skin’s microclimate. As the skin gets hot, the heat is absorbed, and as it cools, that heat is released. Outlast® technology is not wicking technology, which manages moisture by reacting to your sweat and pulling it away from the skin. Outlast® technology will proactively manage heat while controlling the production of moisture before it begins. That’s the Outlast® difference. The benefits of Outlast® products at a glance: * Absorbs excess body heat * Manages moisture
* Reduces overheating * Reduces chilling * Reduces perspiration * Continuously adapts to thermal changes In times where competition is getting tougher, Outlast offers a true, winning benefit to its customers and retailers. They are able to offer an added value that improves comfort in the sleeping environment as well as increase the attractiveness of their line of goods. Experience has shown that PCM products have great sell-through and can drive an increase in sales.
Kluft, producer of finely tailored mattresses 130
Earl Kluft is dedicated to developing enduring personal sleep luxury. Earl and his world-class artisans at Kluft use tried and tested methods to provide the ultimate sleep experience and unparalleled luxury for those dedicated to having the best of everything. Earl, the original innovator of the personal luxury mattress, has now innovated the next generation of personal luxury mattresses - combining old world craftsmanship and unique advanced technology. It's a winning combination. With an awarded U.S. patent for mattress design, E. S. Kluft (and Aireloom) is the only manufacturer to achieve this new standard in mattress design. It totally changes the way a luxury mattress is crafted! The result is: the mattress is allowed to function properly (adapt and react as needed) and the body is allowed to relax. Thus, a restful, healthier sleep is enjoyed. Earl Kluft is a third generation mattress master who designed and innovated the original modern luxury mattress: Chattam & Wells* and the Spring Air Four Seasons*. His passion for perfection - with his own values
and ways of working - leading to U.S. patents for design – is the inspiration behind Kluft’s hallmark of quality. With their unique proprietary constructions - and now, a U.S. patent for design - Earl's Kluft designs conform to your body, providing proper body balance, pressure relief and optimum sleeper support.
In today’s world, quality of sleep affects our performance - how we feel physically and psychologically. A good night’s sleep has become not only more desirable, but absolutely essential - if we are to function at our best. Located at the foot of majestic mountains in Rancho Cucamonga, Southern California - on a six acre
manufacturing site that was once a wine vineyard - E. S. Kluft & Company is dedicated to producing enduring personal sleep luxury. And no mattress celebrates this standard more than the handmade Kluft mattress. World-class craftsmen use tried and tested methods to provide an unparalleled sleep experience – leading to a better life - for those dedicated to having the best. Earl S. Kluft is president and owner of E. S. Kluft & Company. With Kluft mattresses, Mr. Kluft has developed the next generation of true luxury mattresses - with designs that allow the sleeper optimum pressure relief, luxury and support. Mr. Kluft, also a third generation mattress patriarch, was the found-
er, former owner of the Chattam & Wells mattresses. Earl Kluft’s passion for perfection - with his own values and ways of working, resulting in U.S. patents for mattress design - is the inspiration behind this new hallmark of luxury.
Product Design: Synchronized Support Mattress Construction Kluft’s luxurious mattresses are entirely handmade and feature a synchronized support system that provides a balanced and pressure-relieving sleep surface. 8 way hand-tied foundations, English outer tufting, hand-stitched side walls and matching self welting - applied by skilled artisans truly separates this fine quality product
from others. Today’s Kluft designs CONFORM to your body - with their unique constructions - mattress motion and partner disturbance is dissipated, proper body balance is nurtured, optimum pressure relief is provided - meaning the mattress is ABLE to adapt and react to the sleeper. Resulting in a more restful sleep. Outer fabrics, unique quilting designs, filling materials and coil systems have been carefully and intelligently combined to further your health and comfort in every Kluft bed: including the highest quality Belgian jersey knits and damask fabrics, New Zealand Joma® wool, pure staple cotton, and Talalay® Latex foam.
STEP I (Preparing the mattress body.) 1. Patent-pending border design stitching used to create open mattress chamber.
2. Applying full mattress insulation wrap to foam encasement and "nested" coil unit for ultimate comfort, preventing sleeper "roll off ", providing a superior seating edge.
3. Border design sidewall being attached to foam encasement creating an "open chamber" for upholstery to be layered in separately.
STEP II (Upholstering the mattress body.) 4. High density materials layered in the open chamber at the base of the sleep system for superior body support.
5. Layers and layers of natural upholstery are added to chamber allowing superior conforming to the body.
6. Belgian damask cover added. Mattress is squared and â€œpinnedâ€? to insure proper tailoring and an exceptional sleep surface.
STEP III (The hand-stitching of the mattress body) 7. Experienced craftsmen tailor the mattress closed with matching self-welting.
8. English outer tufting secures the upholstery to provide maximum mattress.
Infection preventionputting antimicrobial products and hygiene precautions to the test © Hohenstein Institute ® Prof. Höfer, Director of the Department of Hygiene, Environment and Medicine at the Hohenstein Institute, Bönnigheim.
Using antimicrobial textiles is an option anywhere where it is important to avoid infection by pathogens, so especially in the healthcare and personal care sectors. In those contexts, antimicrobial textiles may be used for bed linen, towels or the uniforms of doctors and care workers.
The Hohenstein Institute tests antimicrobial products and hygiene precautions for their effectiveness and benefit in the context of preventive health care and the fight against pathogens. BÖNNIGHEIM - According to a study by the European Centre for Disease Prevention and Control, every year about 3.2 million people fall ill with a hospital-acquired infection. For that reason, hygiene plays a very important role, both in healthcare institutions and in private households, in preventing illness and infection. Germs such as fungi or
bacteria can survive on surfaces for several months. That is why it is important to take measures to combat them in order to break the chain of infection. Antimicrobial products can play an important role here. We talked to Prof. Höfer, Director of the Department of Hygiene, Environment and Medicine at the Hohenstein Institute, Bönnigheim, about the use and effectiveness of antimicrobial products. Prof. Höfer, at your institute you test the antimicrobial effect of products. What do your tests consist of?
© Hohenstein Institute ® The Hohenstein Institute is currently running a public research project to test the effectiveness of antimicrobial textiles in breaking infection chains.
We test products that incorporate antimicrobial technologies for their compliance with international standards and certify their effectiveness on the basis of type testing. Textile and non-textile products with an antimicrobial function are tested and evaluated in standardised, independent test procedures. In addition to this kind of certification, we also offer our customers realistically designed tests so that the effectiveness of the product in question can be tested in use. In a number of different studies, we are also researching specific issues relating to antimicrobial effectiveness using specially adapted practical trials. Which sectors do the products come from that you test? The range of sectors from which products are tested is very wide. In general, we test all textiles, surfaces, consumer goods and other products which claim to contain substances that combat microorganisms. Products with an antimicrobial effect may be hygiene products, cleaning materials, outdoor products, functional textiles, workwear and personal protective equipment. However, domestic and wellness textiles, technical textiles, healthcare products, paints and varnishes, coatings and plastics may also contain antimicrobial substances. In what kind of areas can antimicrobial textiles be used? These products are often used in
The transmission of pathogens poses an increasing health risk for both care workers and people in need of care. ÂŠ Alexander Raths / Shutterstock.com
infection prevention, but also in industrial and domestic hygiene, or to reduce odors or prevent corrosion. Using antimicrobial textiles is an option anywhere where it is important to avoid infection by pathogens, so especially in the healthcare and personal care sectors. In those contexts, antimicrobial textiles may be used for bed-linen, towels or the uniforms of doctors and care workers. If surfaces and objects in communal facilities have an antimicrobial function, this can help reduce the transmission of pathogens by killing or deactivating the microorganisms. How is the antimicrobial effect achieved in products? In the case of antimicrobial textiles, these are normally products containing biocides. Biocides are substances that
inhibit the growth of microorganisms or kill them. Such biocides include, for example, silver and copper, because silver ions and certain copper alloys are toxic to microorganisms. Products with an antibacterial effect kill bacteria. Antimycotic substances inhibit the growth of fungi, while antiviral substances have a deactivating effect on viruses. Textiles incorporating antimicrobial technologies can therefore certainly help combat bacteria, viruses and fungi. But donâ€™t antimicrobial products that kill bacteria also damage our health? In order to help our customers assess the quality of an antimicrobial treatment and develop new products, we also offer them, in addition to the effectiveness tests, safety testing, for example on human skin flora. By skin flora, we mean the dense
colonization of human skin with microorganisms. They play an important role in defending our bodies. We test whether strongly antibacterial products have a negative effect on the naturally occurring bacteria on the skin. Products which have no negative effects on the bacteria in healthy human skin flora are certified with the quality label “Skin flora-neutral”.
attention to breaking infection chains and to the practicality of the textiles. We hope that the project will, firstly, provide scientific evidence for the use of antimicrobial textiles. Secondly, we hope to help improve public perception of the use and effectiveness of antimicrobial textiles.
According to the Society for Hospital Hygiene, 30,000 people die every year from hospital-acquired infections. The German Hospital Federation says that 2000-4500 of these infections are avoidable. Wouldn’t the use of antimicrobial textiles in the healthcare and care home sectors be of considerable benefit in preventing infections?
If the field trials are successful, we will produce a matrix for the use of antimicrobial textiles in healthcare situations. This will indicate the kind of performance data for textiles that would suggest that antimicrobial products could be expected to be effective in a healthcare situation. If the transmission of bacteria can be significantly reduced by using antimicrobial textiles, that will be an additional hygiene benefit to supplement standard hygiene precautions. The application matrix will therefore be very important for the industry. With the help of this information, products can be developed and optimized. We are confident that, as a result, the acceptance and use of antimicrobial textiles in both healthcare institutions and domestic situations will increase.
The Hohenstein Institute is currently carrying out an independent research project to find out how effective antimicrobial textiles are in breaking infection chains in care situations. We are conducting this in cooperation with hospitals, care homes and the textile industry. In this way we can obtain realistic results from our study. What exactly is the purpose of this research project? The aim of the project is to examine in practice how antimicrobial textiles work in a healthcare context. We are paying particular
What do you see as the next steps, if your research project is successful, and whom will it benefit?
Do you also offer tests that could help prevent infection? Yes. Another area in which we
offer testing is the monitoring and evaluation of textile hygiene. That includes testing the microbiological purity of laundry and the disinfecting and hygienic effectiveness of washing procedures, for example for the detergent industry. We also test and assess the hygiene measures taken in laundries’ technical facilities and the barrier function of uniforms and operating theatre textiles used in hospitals. Improved hygiene can prevent infection for both care workers and the people receiving care.
© Hohenstein Institute ® The Hohenstein Institute tests the growth of microorganisms where antimicrobial textiles are used.
Relax 2000 with seat & feet lifting mechanism is the best comfort for your wellbeing. 45 patented threedimensionally supported special spring elements make sure that you spend your night in the Relax bed system as if you were floating.
The sink-in depth of 70 mm provides best adjustment to your body and relief of the spine during the night. Thanks to the special spring elements, you can adjust your bed with the provided tension rods according to your personal needs. Special relief for shoulders and pelvis can be effortlessly achieved by taking out or tensioning the tension rods that are arranged in the centre of the special spring elements. This bed system fits into any existing bed with lateral support rails. Naturally, our metal-free Relax solid wood beds would be the best choice. The special spring element
45 three-dimensionally supported solid wood plates (for a bed size of 90/200 cm) that are supported on a patented special spring element form the centrepiece of the Relax 2000 bed system. These special spring elements are equipped with tension rods that can be used for adjusting the firmness according to your personal needs. The Relax Naturflex bed system will give you the relaxation you need as it resilient at the shoulders and the pelvis, supports the other zones of the body, thus providing special relief for your back muscles. Depending on the individual build and needs of your body, you can
take out the bottom hardwood lamellas in the shoulder and pelvic area to reduce counter pressure. You thus achieve perfect resting comfort. Naturflex is a slatted frame consisting of 42 hardwood lamellas (9 mm thick), of which 17 hardwood lamellas are arranged in the shoulder and the pelvic area (5.5 mm thick) that are supported by durable elastic latex elements. Naturflex is a slatted frame consisting of 42 hardwood lamellas (9 mm thick), of which 17 hardwood lamellas are arranged in the shoulder and the pelvic area (5.5 mm thick) that are supported by durable elastic latex elements.
The spring element Depending on the individual build and needs of your body, you can take out the bottom hardwood lamellas in the shoulder or pelvic area to reduce counter pressure. The insertion frame is supplied with every Naturflex spring element so that you can insert our spring elements in every bed provided with lateral support rails.
Naturflex The Relax Naturflex bed system will give you the relaxation you need as it resilient at the shoulders and the pelvis, supports the other zones of the body, thus providing special relief for your back muscles. Depending on the individual build and needs of your body, you can take out the bottom hardwood lamellas in the shoulder and pelvic area to reduce counter pressure. You thus achieve perfect resting comfort. Naturflex is a slatted frame consisting of 42 hardwood lamellas (9 mm thick), of which 17 hardwood lamellas are arranged in the shoulder and the pelvic area (5.5 mm thick) that are supported by durable elastic latex elements.
Naturflex is a slatted frame consisting of 42 hardwood lamellas (9 mm thick), of which 17 hardwood lamellas are arranged in the shoulder and the pelvic area (5.5 mm thick) that are supported by durable elastic latex elements.
The spring element Depending on the individual build and needs of your body, you can take out the bottom hardwood lamellas in the shoulder or pelvic area to reduce counter pressure. The insertion frame is supplied with every Naturflex spring element so that you can insert our spring elements in every bed provided with lateral support rails.