BACK TALK
supporting customer dreams
There are good reasons to suspect that old mattress
Are you looking for persuasive reasons that you can share with consumers and customers about why they should replace their old mattresses? Here are two of the best: 1. You wake up with an achy back. A mattress that’s past its prime may be forcing your body to adapt in ways that aren’t healthy for it. If you’re waking up in the morning with overall stiffness, sore muscles, an aching back, or arms or legs that have gone numb, it’s very possible that they’re being caused by the mattress you’re sleeping on. 2. Your body is older now. When you bought your last mattress, you tested it and picked it out because it felt good to you—at the time. But your body has changed since then. If you try out mattresses today, there’s a good chance you’ll discover that your comfort preferences and support needs have changed, too. Back pain—usually occurring in the lower back— tends to become more common as our bodies age. And back pain is second only to the common cold in terms of why people call in sick to work. Many times, they aren’t sure what’s caused the pain. It may simply be the result of lifting something heavy incorrectly. (The right way is to bend at the knees and lift with your legs, letting the legs take the weight rather than your back.) So, how can people tell if it’s the mattress that’s the culprit? Here’s one way you can recommend: Try sleeping somewhere else—perhaps in a hotel that boasts really comfortable new mattresses. If your pain, stiffness, soreness or numbness improves after a night or two on a new bed, it’s a good sign that it’s time to go mattress shopping. Eventually every mattress—and its matching foundation—needs to be replaced, no matter how perfect it seemed when it was first bought.
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Back Talk sponsor Restonic and Sleep Savvy want to hear from those of you on the mattress sales floor. Let us know what you think about the information we’re presenting and what you need to know to help you sell more and better beds. Talk to us at talkback@restonic.com.
SleepSavvy • September 2010
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