SNOOZE NEWS stuff you can use
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Better Sleep Council’s buying tips featured in American Profile
Mattress-buying advice was the focus of an article in the October 25 American Profile, a weekly, four-color magazine insert in Sunday small-town newspapers across the country. The magazine boasts a circulation of 10 million. The article, also published online, included Better Sleep Council shopping tips and highlighted its mattress replacement message. “It’s important to consider replacing it after five to seven years,” BSC’s Karin Mahoney told readers. Mahoney also pointed to studies showing that sleeping on a new mattress can reduce stiffness and back and shoulder pain, as well as improve sleeping comfort. Readers were invited to visit the BSC’s consumer website, www.bettersleep.org, for more information. You’re invited to add that link to your own website to support your company’s consumer education.
Success isn’t a result of spontaneous combustion. You must
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set yourself on fire.
— Arnold Glascow
How NOT to test a mattress England’s Prince Charles, out and about on a recent visit to Wales—of which he is prince—paid a visit to Abaca Organic, an organic mattress factory in Ammanford. During his tour, the Prince viewed mattress manufacturing processes and met staff and suppliers. In Sleep Savvy’s opinion, the royal prince could have used a bit of help with his mattress testing skills.
www.sleepsavvymagazine.com
SleepSavvy • January/February 2010
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