Anatomic Global signs deal with Relax the Back
M
attress maker Anatomic Global has inked a retail distribution agreement with Relax the Back for the distribution of Ecomfort, a line of environmentally friendly memory foam beds. Relax the Back has 120 brick-and-mortar stores in the United States and Canada and also sells online. Jeff Scorziell, president of the Corona, Calif.-based manufacturer, said the deal is an important first step in the new mattress brand’s national introduction. “The Relax the Back relationship gives us the opportunity to serve the retailer well in both our key competencies, which are our national drop-ship delivery and our superior back support technology,” he said. The beds have bamboo covers, use pre-consumer recycled materials in the core and have a patent-pending Neutral Posture Support System that allows the spine to relax. Vacuum compressing the mattresses saves retailers space and helps reduce the company’s carbon footprint by saving fuel used in transportation. Relax the Back will carry Ecomfort mattresses under a private label, PureFit. The beds have suggested retail prices from $1,299 to $2,999 for queen size.
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Eco-friendly bedding Anatomic Global will be selling its Ecomfort line of environmentally friendly memory foam beds though Relax the Back retail locations.
BedTimes | July 2009 |
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