First class educational sessions will help you stay on top of the latest trends! Wednesday, March 14
Tuesday, March 13 Pre-Conference Seminar for International Attendees
The World Mattress Industry: An Overview and the Latest Trends, 3:30 – 5:00 pm
pm
Speakers: n Alessandra Tracogna, Director, Country Analysis and Forecasts Unit, CSIL Centre for Industrial Studies n Mark Rupe, Senior Analyst for Consumer Durables, Longbow Research n Representatives of the Better Sleep Council (BSC) Designed especially for our international guests, this session will give you a comprehensive view of the current state of the international mattress market from several perspectives. The session will begin with the numbers, including a summary of the latest CSIL report covering mattress production, consumption and international trade from CSIL’s director of the country analysis and forecast unit. You will then hear from Mark Rupe, a senior analyst with Longbow Research, who has more than 10 years of experience in covering the consumer goods and services sector. Mark will discuss the mid and long-term consumer trends in the U.S. and global markets, and the impact the recession and changing demographics have on the mattress replacement cycle. Representatives of the Better Sleep Council (BSC) will then help you understand how to apply this information, as well as the results of the BSC’s research and other tools to your own market messaging. This session will be immediately followed by an INTERNATIONAL RECEPTION — your exclusive opportunity to network with colleagues and make valuable business connections with exhibitors and other attendees. RegistRation foR this session is limited to inteRnational attendees, and is pResented in english.
Most sessions are free for ISPA members! Register online today at www.ISPAEXPO.com |
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BedTimes February 2012
Leveraging Key Benchmarking Tools to Improve Your Bottom Line! 3:00 – 3:45 pm
pm
Speaker: Thomas Noon, Principal, Industry Insights, Inc. How does your company measure up compared to your peers and how can you best plan for the future? ISPA’s Mattress Industry Wage and Cost Surveys (covering the U.S. and Canadian markets) can help! Both exclusive surveys, available only to ISPA members, provide a treasure trove of industryspecific data designed to help you understand how you stack up against your competitors and help you make better business decisions. Tom Noon, co-founder and principal of Industry Insights, Inc., the consulting and research firm that compiles ISPA’s surveys, will bring these numbers to life so you can you interpret and leverage the results while gaining insights into your own operations. All session participants will receive valuable executive summaries of the most recent surveys.
Thursday, March 15
What Motivates Women to Buy? Insights into How to Influence Women to Purchase and Build Loyalty with Your Brand, 7:45am – 9:00am Speaker: Delia Passi, CEO, Medelia, Inc. Women make or influence the vast majority of all consumer purchases, including mattresses. Marketing messages are important, but they only go so far in closing sales and creating loyalty with female customers. In this engaging session, you’ll hear from Delia Passi, the nation’s leading authority on selling to women and CEO of a successful training, consulting, and research firm. Her WomenCertified® series of training programs are based on more than a decade of research and experience in understanding what motivates women to buy. You’ll also be the first to hear the results of a survey of 5,000 female consumers that will be conducted exclusively for this event. Hear Delia’s findings about what influences women to purchase one brand over another! www.bedtimesmagazine.com