A2 Milk Market Size, Share, and Growth Analysis

Page 1


GLOBALA2MILKMARKET

HISTORICYEAR2019-2023 ANDFORECASTTO2032

ByProduct:Liquid and Powder

ByPackaging:Cartons, Bottles and Others

ByDistribution Channel:Online Channel and Offline Channel

ByRegion: North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

GLOBALA2MILKMARKET(USDBILLION)

TABLEOFCONTENTS-

GLOBALA2MILKMARKET-

HISTORIC YEAR2019-2023

FORECASTTO 2032

1. Introduction

4.3.3. Bargaining power of buyers

1.1. Objectives of the Study 4.3.4. Threat of new entrants

1.2. Scope of the Report

4.3.5. Bargaining power of suppliers

1.3. Definitions 5. KeyMarketInsights

2. ResearchMethodology

2.1. Information Procurement

2.2. Secondary & Primary Data Methods

2.3. Market Size Estimation

2.4. Market Assumptions & Limitations

3. ExecutiveSummary

3.1. Global Market Outlook

3.2. Supply & Demand Trend Analysis

3.3. Segmental Opportunity Analysis

Key Success Factors

Market Impacting Factors

Top Investment Pockets

Ecosystem Mapping

Market Attractiveness Index, 2024

PESTEL Analysis

Macro-Economic Indicators

Value Chain Analysis

Pricing Analysis 4. MarketDynamics &Outlook

Regulatory Landscape

Customer & Buying Criteria Analysis

7.3. Others

8. GlobalA2MilkMarketSizebyDistribution Channel(2019-2032)

India

Japan

8.1. Online Channel 9.3.4. South Korea

8.2.Offline Channel 9.3.5. Rest of Asia Pacific

8.2.1. Supermarket/Hypermarket

8.2.2. Convenience Stores

9.4.Latin America, (By Product, By Packaging and By Distribution Channel)

Brazil 8.2.3. Others

9. GlobalA2MilkMarketSizebyRegion(2019-2032)

9.1. North America, (By Product, By Packaging and By Distribution Channel)

Mexico

Rest of Latin America

9.5.Middle East & Africa, (By Product, By Packaging and By Distribution Channel)

9.1.1. U.S. 9.5.1. GCC Countries

9.1.2. Canada 9.5.2. South Africa

9.2. Europe, (By Product, By Packaging and By Distribution Channel) 9.5.3. Rest of Middle East & Africa

9.2.1. U.K. 10. CompetitiveDashboard

9.2.2. Germany 10.1.Top 5 Player Comparison

9.2.3. Spain 10.2. Market Positioning of Key Players, 2024

9.2.4. France 10.3. Strategies Adopted by Key Market Players

9.2.5. Italy

9.2.6. Rest of Europe

10.4.Recent Developments in the Market

10.5.Company Market Share Analysis, 2023

9.3.Asia-Pacific, (By Product, By Packaging and By Distribution Channel) 11. Company Profiles

9.3.1. China 11.1. The a2 Milk Company

11.1.1. Company Overview

11.1.2. Product Portfolio

Provilac

Captain's Farm

11.1.3. Financial Overview 11.20.Organic Mandya

11.1.4. Recent Developments 12. Conclusion andRecommendations

Similar information will be provided for top 20 players.

11.2.Australian Consolidated Milk (ACM)

11.3.Fonterra Co-operative Group Limited

11.4.Nestle S.A.

11.5.Synlait Milk Limited

11.6.Gujarat Cooperative Milk Marketing Federation

11.7. Mengniu Dairy Co., Ltd.

11.8.Meadow Fresh

11.9.Haribol

11.10.Native milk

11.11.Country Delight

11.12. Aamro Dairies

11.13. Gosattva Farms

11.14.Murray Goulburn Co-operative Co. Limited

11.15.Natural A2 Milk

11.16.Pure EvaA2 Milk

11.17. Kinaya Organic Frams

RESEARCHMETHODOLOGY

GLOBALA2MILKMARKET-

HISTORIC YEAR2019-2023

FORECASTTO 2032

RESEARCHMETHODOLOGY

Research Objective

The process begins with clearly defining the research objective, which serves as the foundation for the study. This step identifies the specific goals,questions,or problemsthe research aimstoaddress.

Secondary Research

Primary Research

Secondary research involves collecting existing data from credible sources to build a comprehensive baseline. This stage gathers relevant insightsto contextualizethe studyandidentify datagaps.

DataReporting

Primary research directly gathers first-hand data to validate, complement, or update insights obtained during secondary research. It involves interacting with industry stakeholders to provide real-time insightsandmarket perspectives.

This step involves using data modeling techniques to forecast future trends and market behavior. Predictive modeling ensures informed decision-making by aligning results with economic, industry, and populationmetrics.

Data collected through secondary and primary research is rigorously analyzed to uncover patterns, trends, and actionable insights. This step ensures that findings are relevant, consistent, and aligned with the researchobjectives

The findings and insights are compiled into a detailed, well-structured report that aligns with the client's needs and objectives. The report providesactionablerecommendationsanddata-drivenconclusions.

SECONDARYRESEARCH

The purpose of secondary research is to build a solid foundation for understanding the target market by leveraging existing data, reports, and publications. This step is essential to gaining an initial perspective on the market size, trends, competitive dynamics, challenges, and opportunities. Secondary research helps map out broad market insights that canguide further exploration and refinement of the research focus.

Analyst'sRole:

• Source information from industry reports, government data, trade publications,and online repositories.

• Map out the competitive landscape,market challenges, and emerging opportunities.

• Highlight data gaps and refine the focus for primary research.

DataSources

PRIMARYRESEARCH

The purpose of executing primary research is to gather firsthand insights that validate and complement the data gathered during secondary research. By directly engaging with market participants, primary research ensures that the findings are grounded in real-world market dynamics. This step provides fresh, up-to-date, and specific information that is essential to gain a more nuanced understanding of the market, uncovering insights that secondary sources may not capture.

Analyst'sRole:

• Develop interview guides and surveys tailored to the study's objectives

• Engage with key industry stakeholders, such as business leaders, end-users, and experts.

• Capture a blend of qualitative and quantitative data, ensuring diversity in perspectives.

BreakupofPrimaryInterviewswithIndustryExperts

COMPANY

DESIGNATION

EXECUTIVESUMMARY

GLOBALA2MILKMARKET-

HISTORIC YEAR2019-2023

FORECASTTO 2032

MARKETOUTLOOK

The Global A2 Milk Market is valued at USD 5.36 billion in 2024, and is expected to reach USD 18.18

billion by 2032 the market shows a steady CAGR of 16.5% from 2025 to 2032. The global A2 milk market has witnessed significant growth due to increasing consumer awareness of its potential health benefits over regular milk, particularly for individuals with digestive issues. A2 milk, sourced from cows that produce only the A2 beta-casein protein, is gaining popularity for its easier digestibility and potential reduced risk of gastrointestinal discomfort. The market is driven by rising demand for natural, lactose-free, and healthier dairy alternatives, with North America and AsiaPacific emerging as key regions. Leading players are expanding product portfolios, while innovations in packaging and distribution continue to boost market reach and consumer adoption.

KeyMarketEnablers

Expansion of Product Offerings : Our analysis reveals that diversifying the A2 milk product range significantly drives market growth. Beyond traditional liquid milk, companies are introducing A2 yogurt, cheese, infant formula, and flavored variants, catering to diverse consumer preferences. This strategy not only attracts health-conscious consumers seeking variety but also integrates A2 milk into various dietary habits, enhancing its market presence. For instance, The a2 Milk Company expanded its portfolio by launching grass-fed A2 milk products in April 2023 meeting the rising demand for premium dairy options.

FIGURE01.GLOBALA2MILKMARKETSIZE(USDBILLION)

SEGMENTALOPPORTUNITYANALYSIS

GLOBALA2MILKMARKET

SUPPLYSIDETRENDS

GLOBALA2MILK

MARKET,2024

USD5.36Billion

GLOBALA2MILK

MARKET,2032

USD18.18Billion

DEMANDSIDETRENDS

MARKETOVERVIEW

MarketDrivers&Challenges

MarketAttractiveness-PortersFiveAnalysis

o ThreatofNew Entrants

o BargainingPower ofSuppliers

o BargainingPower ofBuyers

o ThreatofSubstitute

o Intensityof CompetitiveRivalry

A2MILKMARKET-

HISTORIC YEAR2019-2023

GLOBAL FORECASTTO 2032

MARKETOVERVIEW:MARKETDRIVERS&OPPORTUNITIES

GrowingHealthConsciousnessandDigestiveHealthAwareness

• Our analysis reveals that increasing health consciousness among consumers is a significant driver of the global A2 milk market. As individuals become more aware of the health implications of their dietary choices, there is a noticeable shift towards products perceived as healthier, such as A2 milk. This variant is often associated with easier digestion and a lower likelihood of causing discomfort compared to conventional A1 milk, leading health-conscious consumers to prefer it.

• The increasing awareness of the digestive health benefits linked to A2 milk has driven significant market growth, especially in the Asia-Pacific region. SkyQuest's study highlights a strong upward trend in the global market, fueled by growing consumer awareness and a shift toward health-conscious products that cater to wellness trends. This growing demand reflects the rising preference for products perceived as better for digestion and overall health.

• Moreover, the increasing per capita income and rising disposable incomes have enabled consumers to spend more on premium products like A2 milk. This economic factor, combined with a heightened focus on health, has led to a broader acceptance and demand for A2 milk across various demographics. As consumers become more discerning about their food choices, the preference for products that offer perceived health benefits, such as A2 milk, continues to grow, driving market expansion.

MARKETOVERVIEW:MARKETRESTRAINTS&CHALLENGES

CompetitionfromPlant-BasedandTraditionalDairyAlternatives

• Our analysis reveals that the A2 milk market faces significant competition from both plant-based milk alternatives and traditional dairy products. Plant-based milks, such as almond, soy, and oat, have gained popularity due to perceptions of being healthier or more sustainable options. These alternatives often come with lower price points and appeal to consumers with lactose intolerance, vegan preferences, or environmental concerns.

• Traditional dairy products also pose competition, especially in regions with established dairy consumption cultures. Products like yogurt, cheese, and regular milk are deeply ingrained in many diets, making it challenging for A2 milk to differentiate itself and capture market share. Without clear communication of unique benefits, consumers may not see a compelling reason to switch from their preferred dairy or plant-based options to A2 milk.

• To effectively compete, stakeholders in the A2 milk market must focus on highlighting the unique health benefits associated with A2 protein, such as improved digestion and reduced inflammation. Strategic marketing that emphasizes these advantages, along with competitive pricing and distribution strategies, is essential to carve out a distinct market position. Our analysis indicates that addressing consumer preferences and demonstrating value will be key to overcoming competition from both plant-based and traditional dairy alternatives.

KEYMARKETINSIGHTS

KeySuccessFactors

MarketImpactingFactors

TopInvestmentPockets

EcosystemMapping

MarketAttractivenessIndex,2024

PESTELAnalysis

A2MILKMARKET-

HISTORIC YEAR2019-2023

GLOBAL FORECASTTO 2032

Macro-EconomicIndicators

ValueChainAnalysis PricingAnalysis RegulatoryLandscape

Customer&BuyingCriteriaAnalysis

GLOBALMARKETANALYSIS, SEGMENTALANALYSIS

o ByProduct

o ByPackaging

o ByDistributionChannel

A2MILKMARKET-

HISTORIC YEAR2019-2023

GLOBAL FORECASTTO 2032

GLOBALMARKETANALYSIS

GLOBALA2MILKMARKETSIZE, BYPACKAGING,2019-2032(USDBILLION)

*Pleasenotethatthissliderepresentsanindicative

Key Takeaways

The carton packaging segment is expected to dominate the global A2 milk market. This is because carton packaging helps preserve the product for a longer time, offering better safety and practicality for food storage. Additionally, cartons are lighter, which lowers transportation costs. The high demand for rigid packaging in the dairy industry worldwide has made the carton segment the leading contributor to market revenue.

GLOBALMARKETANALYSIS

BYREGION

A2MILKMARKET-

HISTORIC YEAR2019-2023

GLOBAL FORECASTTO 2032

GLOBALA2MILKMARKET:REGIONALANALYSIS,2019-2032(USDBILLION)

KeyTakeaways

Asia Pacific dominated the A2 milk market. A positive contribution to the market

revenue is being made by nations like China, Australia & New Zealand, and India. In order to contribute to this industry, milk is widely regarded as the finest health product among people of all ages. Additionally, a large quantity of milk was produced due to the easy accessibility of the many varieties of cows and buffalo.

NORTHAMERICAA2MILKMARKETSIZE, BYPACKAGING,2019-2032(USDBILLION)

Key Takeaways

U.S.A2MILKMARKETSIZE, BYPACKAGING,2019-2032(USDBILLION)

Key Takeaways

COMPETITIVEDASHBOARD

Top5Players

MarketPositioningofKeyPlayers,2024

StrategiesAdoptedByKeyMarketPlayers

RecentDevelopment

MarketShareAnalysis,2023

A2MILKMARKET

HISTORIC YEAR2019-2023

GLOBAL FORECASTTO 2032

GlobalA2MilkMarketCompetitionDashboard

COMPANYPROFILES

HISTORIC YEAR2019-2023 GLOBAL FORECASTTO 2032

THEA2MILKCOMPANY-COMPANYOVERVIEW

COMPANYATAGLANCE

Established 2000

Headquarter Australia

Ownership Public

Revenue(US$)-2023 1.59Billion

Employees ~ 316

Website www.thea2milkcompany. com

PRODUCTOFFERING

MilkProducts

OVERVIEW

The A2 Milk Company is a global dairy company based in New Zealand, specializing in producing and selling A2 milk, which comes from cows that naturally produce only the A2 beta-casein protein, instead of the more common A1 protein found in regular milk. The company offerS a range of dairy products including fresh milk, powdered milk, and infant formula.. Its products are available in several countries, including New Zealand, Australia, the United States, and the United Kingdom.

THEA2MILKCOMPANY-FINANCIALOVERVIEW

THEA2MILKCOMPANY–KEYDEVELOPMENTS

DATE TYPEOFDEVELOPMENT

DESCRIPTION

ABOUTUS&APPENDIX

ABOUTUS

Established in 2006, SkyQuest is a Global Market Intelligence, Innovation Management organization that connects innovation to new markets, networks & collaborators for achieving sustainable development goals.

SOMEOFOURCLIENTS

OURCUSTOMIZEDRESEARCHCAPABILITIES

CUSTOMER,DISTRIBUTOR,SUPPLIERINTELLIGENCE

o Identification of potential partners

o Shortlisting/finalization of potential partners

o Customer need analysis

o Customer's purchase and usage behavior

o Customer/partner feedback and satisfaction

o Brand perception analysis

TYPEINTELLIGENCESUPPORT

o Import and ExportIntelligence

o Commodity pricing intelligence

o Product pricing intelligence

o Product Positioning Assessment

o New product launch tracker

o Product claims assessment

o Product Concept Testing

COMPETITIVEDASHBOARDSUPPORT

o Company profiling

o Competition assessment incl. market share

o Drilled down revenue estimations

o Employer value proposition

DATACOLLECTIONANDANALYSISSUPPORT

o Data analytics and visualization

o Data collection, manipulation incl. web scraping

o B2Band B2C surveys and interviews

MARKETINTELLIGENCESUPPORT

o Market size and segmentation

o Growth opportunities

o Market dynamics and new developments

o Go to Market Strategies

MARKETSTRUCTUREASSESSMENT

o Macroeconomic analysis

o Value Chain and Communication Analysis

o Regulatory assessment

o Coating layer scouting and assessment

DISCLAIMER

SkyQuestprovidesstrategic analysisto a selectgroup of customersin response to orders.Ourcustomers acknowledge whenorderingthat these strategicanalysisfor internaluse and not for generalpublication or disclosureto any third party. SkyQuestdoesnot endorseany vendor, product, or product typeprofiled in its publications. SkyQuest'sstrategicanalysis constitutes estimations and projectionsbased on secondary and primaryresearchand are thereforesubject to variations.

SkyQuestdisclaims all warranties,expressedorimplied, with respectto this research,including any warrantiesof merchantabilityorfitness, for any particular purpose. SkyQuesttakesno responsibilityforincorrectinformation supplied to it bymanufacturersor users.

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