skamilah2310@gmail.com
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The furniture design draws inspiration from the elegance and anatomy of a ballerina, creating a simple yet graceful armchair. Its fluid lines reflect the movement of dance, while ergonomic features ensure comfort and support for good posture. This piece beautifully balances aesthetics and functionality, making it a striking addition to any space.
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SHAPE TRANSFORMATION
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Ballesk Chair
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Dressing Table
Bandung, Indonesia
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The color yellow, as the brand identity of MANZONE, is combined with an autumn theme. Drawing inspiration from the concept of “falling leaves,” this idea is creatively applied to the window display to enhance the fall season, aligning perfectly with the upcoming clothing collection.
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LOCATION
Window Display
Manzone Store, Indonesia
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Embracing the theme of "optimism," the window display features a vibrant collage of photos showcasing diverse fashion styles. This concept encourages young people to embrace their individuality while fostering a sense of positivity and selfacceptance.
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Window Display
Manzone Store, Indonesia
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In celebration of Christmas, the window display features a festive tree theme, highlighted by a striking red ribbon that serves as the focal point of the Christmas tree design. This cheerful presentation captures the spirit of the holiday season and invites customers to join in the festivities.
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Window Display
MOC Store, Indonesia
The color palette draws inspiration from the hues of the sky at sunset, capturing the rich, warm tones that characterize this magical time of day. The design features dynamic shapes that echo the undulating, irregular patterns of the evening sky, creating a sense of movement and fluidity that enhances the overall aesthetic.
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Shark Ninja unites Shark Home, Shark Beauty, and Ninja Kitchen, each specializing in home appliances, haircare, and kitchenware. Despite their different focuses, these brands share advanced technology and standardize materials and design elements. This creates a strong family identity while allowing each brand to keep its unique character in furniture and interior design.
The project produces a "playbook" that standardizes Point of Sale Materials (POSM), fixtures, and shop-in-shop designs for all three brands. This ensures a consistent look across countries, harmonizing their visual identity. This approach boosts brand recognition and offers a seamless shopping experience, reinforcing their connection while celebrating each brand’s individuality.
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The island counter is one of the fixtures from Shark Beauty, designed to maximize functionality and flexibility. It consists of four individual fixtures that can be seamlessly combined into a single cohesive unit. This modular arrangement allows for versatile setups, making it easy to adapt to various retail environments and customer needs, ensuring a strong presence for Shark Beauty in any space.
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PartofIslandCounter:
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The Point of Sale Materials (POSM) serve as essential tools for conveying product information and encouraging customer purchases. I designed the POSM in various sizes and formats to align with specific needs, allowing for effective communication and promotion of each product. This versatility ensures that we can select the most suitable POSM to highlight features and benefits, ultimately enhancing the selling process and improving customer engagement.
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Shark|Ninja Brand Fixture, POSM
This is the wall counter, one of the standout fixtures from Shark Home. It features a dedicated space for showcasing products, along with an area for customers to try them out. The floor demo area highlights various materials, demonstrating how the product can complement different finishes. Additionally, the experience zone enhances customer engagement by providing an interactive platform for trying the product, making the overall experience both informative and enjoyable.
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Shark|Ninja Brand Fixture, POSM
The gondola is a standout fixture from the Ninja Kitchen brand, which specializes in kitchenware. To reflect the essence of a kitchen, we've carefully selected materials for this design. The sleek black finish connects the gondola to our family of Shark brands, while the addition of timber elements adds a warm, homey touch. This combination creates an inviting display that resonates with our brand identity and enhances the shopping experience.
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The shop-in-shop is a large-format display designed to enhance the visibility of our products. It features a diverse range of brands, including Shark Home, Ninja Kitchen, and Shark House, which combines elements from Shark Beauty and Shark Home. This concept incorporates multiple fixtures to create engaging scenes, providing customers with an immersive shopping experience that showcases the unique qualities of each brand.
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LOCATION
Shop in Shop
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LOCATION
Point of Purchase
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After finalizing the playbook, I continued preparing for the rollout design of the Shark Ninja brand. This marks the first rollout in Thailand, integrating Shark Home, Shark Beauty, and Ninja Kitchen into a single shop-in-shop area within a mall. The rollout locations include Central World, Ladprao, and Westgate, each designed to create an engaging and cohesive shopping experience that highlights the unique offerings of each brand.
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LOCATION
Shop in Shop
Thailand
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LOCATION
Shop in Shop
Thailand
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Developing and applying the established design concepts while considering the building's dimensions and required needs.
Determining materials and creating interior working drawings in accordance with the design for construction work on-site.
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LOCATION
Store
Surabaya, Indonesia
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Store
Surabaya, Indonesia
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Store
Mall Kelapa Gading 3, Indonesia
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Store
Mall Kelapa Gading 3, Indonesia
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Central Park Mall, Indonesia Store
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Central Park Mall, Indonesia Store
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Creating a standardization for the interior design of Bank BTPN Syariah. Developing a design concept that can be applied to various types of buildings with different shapes and sizes. Selecting materials based on the design concept while considering the availability of materials at each location.
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LOCATION
Banking & Branch Office
Bank BTPN Syariah
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LOCATION
Banking & Branch Office
Bank BTPN Syariah
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Banking & Branch Office
Bank BTPN Syariah
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Combining the design concept from Manual Book of Bank BTPN Syariah with the heritage concept of the original building. Using materials that are characteristic of the region where this building is located while still applying the design standards set by Bank BTPN Syariah.
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Banking Hall (New Concept)
Yogyakarta, Indonesia
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Banking Hall (New Concept)
Yogyakarta, Indonesia
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Designing the main lobby area and the director's office involves creating an inviting and functional space that reflects the brand's identity. The design concept is tailored to adhere to established standards, including specific color palettes and material selections that have been predetermined. This approach ensures a cohesive look that enhances both aesthetics and functionality within the environment.
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LOCATION
Lobby & Office
Kejaksaan Agung, Jakarta
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LOCATION
Lobby & Office
Kejaksaan Agung, Jakarta
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Lobby
KPPT Indosat, Jakarta, Indonesia
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Conceptual Plan
Jordan Road, Parker, USA
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LOCATION
Conceptual Plan
Jordan Road, Parker, USA
