The purpose of this business plan is to provide a detailed outline of the marketing strategy, marketing objectives, and marketing tactics for a new IMC business. This section will introduce you to the IMC Business Plan template. — The internet and mobile communication (IMC) has become an integral part of our lives. It has changed the way we communicate, do business, and interact with others. It has also changed the way we consume content. Businesses need to adapt to this change by using IMC marketing strategies such as email marketing, mobile marketing, social media marketing, and digital advertising. — IMC Business is a marketing company that offers various services for its clients. The company has been in the industry for over two decades and has worked with many international brands such as Coca-Cola, Nike, and Sony. This company offers a wide range of services to its clients such as: - Branding and Marketing - Advertising - Digital Marketing - PR and Communications — A marketing plan is a written document that outlines the strategies for marketing products or services. It is usually created by the marketing department of a company, but may be created by an individual marketing consultant working for the company. The marketing plan should be short and concise, with clear objectives, strategies to achieve those objectives, and measurable outcomes. The purpose of an IMC business plan is to define the role of advertising in achieving specific business goals. The IMC business plan should include a goal statement, advertising strategy, media strategy, budget, timeline and implementation steps. —