Dashboard Design Principles

What is a dashboard?

•

A dashboard is a visual representation of data.

•

Dashboards are prepared to communicate the insights from the data through charts and graphs to help the users make better and informed decisions.

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Qualities of a good dashboard

Easy to understand

Select the Relevant Metrics

Logical Layout

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Choose Right Visuals

Simple and consistent

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Easy to understand Crisp and Simple

Make complex information simple

Follow 10 Second rule

Audience should be able to grasp the information quickly

Avoid over- information

Over information may lead to confusion.

Understand the audience

Keep the target audience in mind while structuring your dashboard

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Select the relevant metric “A Dashboard should display the metrics or Key Performance Indicators (KPIs) which are most relevant to the business and audience needs.”

Retailer Example by Industry

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HR

Bank

Same store sales growth %

Loan book growth ($)

Digital revenues %

Net Interest margins (%)

Example by Function

Number of FTEs (#)

Invoice processing cost ($)

Average FTE Cost ($)

Collection time (Days) Day’s sales outstanding (Days) Year end books closure time (Days)

Store growth %

CASA ratio (%)

Average Age (#)

Average Revenues per square feet ($)

NoPerforming Assets (%)

Training completion rate (%)

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Finance

Choose the right visuals “It is important to choose the right charts and visuals along with the right analysis. If the visuals are not correct it is difficult to communicate the correct story.”

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Bar Chart can be used to compare data across time frames.

Scatter Plot is used to show correlation between two variables.

Line Chart can be used to show evolution of one or more variable over time.

Waterfall chart to show variance from one point to the other.

Pie Chart is generally used to show breakup of data by proportion.

Histogram to show the frequency distribution of data.

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Logical layout • Document should have a logical Flow.

Place the charts in a logical order Start with the ANSWER Group your SUPPORTING Statements BACK UP of the supporting statements

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• Follow Top-Down Approach (PYRAMID PRINCIPLE) The most important message at the top, Followed by supporting analysis in the middle, and More granular details at the end.

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Keep things simple and consistent • Use contrasting colors for background and texts.

• Restrict yourself to few colors.

Use contrasting colors

Consistent Labels and data formats

White Space

Round off numbers

• Avoid unnecessary text/graphics to fill the “white space”.

• Do not consider “white space” as blank space.

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• The font size should be at least 12.

• Keep the color selection consistent across all charts.

• Rounding off the numbers helps audience retain the information.

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Conclusion • Your dashboard Should be Simple With the right visuals Have a logical flow, and Follow Top-down approach

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Logical Flow

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Top-Down Approach

Tell a compelling Story

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